# Page 3 | airfocus Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is airfocus the right Product Roadmap solution for you? Explore 124 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/172674/airfocus/reviews --- airfocus 4.5 (124) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of airfocus ## Showing most helpful reviews Showing 51-75 of 124 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Louis S. Head of Client Relations Internet Used the software for: Less than 6 months ### "airfocus has really helped us prioritise and make the right product decisions in the last few months" July 19, 2018 5.0 Pros One of my favorite things about airfocus was the setup process the wizard really guided me through it and I was able to easily setup the software the way I wanted to. The bubble charts are a big help when it comes to discussing prioritization in-between teams when everyone has a different focus. Cons When I share a roadmap with a link, I would like to be able to set filters for the receiving persons view of the roadmap. Review Source SR Serge R. Innovation & Plattformen Utilities Used the software for: Less than 6 months ### "Fresh breeze for prioritization" September 11, 2019 5.0 Using air.focus mainly for keeping users and stakeholders in touch with our Software development process. Its chart view and timeline are easy to read and interpretate. Screenshots from air.focus can be used for quaterly presentations in Front of the stakeholders on the management level. Pros can be used as a power-up for Trello, good seamless integration with Trello, synchronization works well between the two, motivates users of our software products to contribute and clarify their requests for features, high learning curve for editors (Team internal) and contributers (external), clear message with regard to the commitment point (which features will be implemented by the Team) Cons adding a criteria leads to losing scoring for all items, value axis of a criteria cannot be scaled after its definition Alternatives considered [Jira](https://www.capterra.com/p/19319/JIRA/) Reason for choosing airfocus Mainly using it for stakeholder management and communication with stakeholders and users. JIRA has a lot more features, but air.focus comes along more handy/suitable for communication needs. Review Source VR Verified Reviewer CMO Utilities Used the software for: Less than 6 months ### "Align your teams around the roadmap" June 23, 2020 5.0 Pros Being able to share links with live views of the roadmap, timeline, task list is great. Being able to score features and functions on different, bespoke criteria, means that only the features that are going to move the needle make their way into development. Cons Being able to bulk score, i.e. these 10 features all score an 8 would be useful, currently you have to score each on individually. Review Source Eric B. VP Development Computer Software Used the software for: 6-12 months ### "Airfocus has helped us improve our focus!" November 11, 2020 5.0 We've been very happy with AirFocus and especially their support. The team has always been willing to answer any questions and point us in the right direction for any conundrums we encountered. Pros Airfocus is a clean, clear and concise way for us to prioritize our feature requests and backlog. It has helped to create more visibility within the organization on what the team is working on and have more direct say in what they want to have implemented. Cons We had a few issues initially with fitting our process into the software and had hoped for one or two more customizations around ranking, but overall that didn't negatively affect our experience. Review Source VR Verified Reviewer Product owner Hospitality Used the software for: 6-12 months ### "Great tool for prioritization and build roadmap" March 23, 2022 4.0 At the moment I only use airfocus to prioritise the problems to be solved and to establish the product roadmap. For that Airfocus is quite good. Pros It greatly facilitates the process of prioritising problems to be solved. Cons It would be nice if it could be integrated with more tools. Review Source Daniil K. Marketing Manager Computer Software Used the software for: 6-12 months ### "Best decision by far" August 20, 2019 5.0 Definitely recommend especially if you in search of something, that drives you within the project goals. Pros We use Jira, Trello, and Zapier. It was so easy to integrate these tools and as result it took off some work and made daily stuff easier. Cons I really had not faced issues using the tool as well as my team members. Review Source VR Verified Reviewer Managing Founder Used the software for: 6-12 months ### "Just perfect!" July 10, 2018 5.0 Better decision more quickly. Pros Easy to use! Easy to implement! Simply a great way to make better decisions quickly! We use it all the time. Cons Jira integeration is a little tideous and lacks full integattion. We espeically would like to map epics and story points. Betterment is under development! Review Source BF Ben F. CEO Online Media Used the software for: 6-12 months ### "Has some good features" November 11, 2020 5.0 Overall it has some great features, but is a bit limiting with permissions and pricing. Pros The Gantt Chart is good, and a functionality that trello doesn't have. The 'Prioritisation Poker' feature was also good for feature prioritisation, and I liked the visual matrix of feature priorities by value and cost. Cons The Kanban board doesn't really do anything that trello doesn't do. I also didn't like how limited the features were unless you bought more licences, which is harder for a startup like us. The situation it left us with was using a trello kanban functionality as unless we paid more, people other than myself were view only. This was clunky because you had to manually push each change. Review Source BM BRUNO M. Head of Product Leisure, Travel & Tourism Used the software for: 1-2 years ### "Only use the timline" July 1, 2020 4.0 Pros The timeline view. It is easy and quick to update and share with stakeholders. We don't use any other functionality of Airfocus. Cons Pricing, currently we share a single user with all product owners. Switched from [Aha!](https://www.capterra.com/p/144020/Aha/) Aha was a too complex tool. We needed something simple and easy to use. Review Source DD Damien D. Product Manager Information Technology and Services Used the software for: I used a free trial ### "Good product management tool " March 21, 2022 4.0 Pros Custom fields, workspaces, features dependencies, froms app, differents views Cons I struggled to set up the jira integration Review Source bH brendan H. VP Engineering & Digital Product Consumer Goods Used the software for: Less than 6 months ### "Necessary for all modern product teams" April 12, 2019 4.0 Pros As the person who runs product and engineering at our organization, there are requests coming in from every department for features, updates, and new products/pages. Being able to build a prioritization framework that the entire org is bought into that I can share with everyone has been invaluable. The entire team can now see our roadmap and why we're working on certain things. We built a google form to ingest requests, which creates an asana and airfocus task. We then enter their scores for impact, and our scores for effort and other teams can clearly see where their projects fall on the prioritization list. It's made conversations about bandwidth so much easier and made our teams work more transparent. Cons Currently, there is no way to have multiple frameworks inside a single project. It's also a bit expensive on a per-user basis. Review Source Response from Lucid Software April 18, 2019 Thanks for the inspiring feedback. Love the Form/Asana/airfocus workflow. We're soon gonna launch master roadmaps. This will hopefully help you. VR Verified Reviewer CEO Non-Profit Organization Management Used the software for: Less than 6 months ### "Very strong tool" November 3, 2020 5.0 Very easy to administer. Nice to look at. Easy to understand. Great tool Pros Prioritizing has never been so easy. The best thing is the visualization of the project Cons The items would have to have another sub-category Review Source VR Verified Reviewer Digital Marketing Team Lead Consumer Goods Used the software for: 6-12 months ### "Simple and easy-to-use interface" September 13, 2019 5.0 Pros It’s easy to use and it provides enough flexibility in a visual and intuitive way. Cons The quadrant matrix visualization could be further improved with better functionality, especially when it comes to displaying labels of each project/data point Review Source AK Abhishek K. Specialist Business Analyst Information Technology and Services Used the software for: Less than 6 months ### "AIRFOCUS Opinion" March 22, 2022 5.0 Overall good product. Needs improvisation Pros ADO integration, User interface and developer board Cons Functionalities and export import from ado Review Source GL Guillermo L. CPO Hospital & Health Care Used the software for: Less than 6 months ### "Good product but still need work on it" November 16, 2020 4.0 Is simple, and also very powerful to share information compared with other tools as product board or Asana (really close tools). Very interesting the possibility to prioritize using ICE framework. Pros The Priorization possibilities, the Asana integration and the Iframes possibilities to let to stakeholder to track. Cons Manual synchronization. Not Asana Due date synchronization , finished task in Asana are not considered. I think that Asana synchronization in general is a big advantage but you should still work on it to obtain maximum information from Asana tasks. Reason for choosing airfocus Because ICE framework and Iframes possibility to integrate the info with SharePoint Review Source SB Sigrid B. Product Owner Pharmaceuticals Used the software for: I used a free trial ### "Ready-set-go!" May 19, 2020 4.0 it's really "ready-set-go" and with learning the possibilities you can give more input and receive more output you can start small and build it up very intuitive Pros Easy to define features and link them to teams and epics Able to define the values and put a score on it. Even able to change them later on without much effort. Visualisation of the features on the chart gives you a great overview and information Timeline is easy to manage without to much needed information Cons still need to find cons. Sometimes you have to finetune or rethink some things, but it's not that you have to start from scratch. Review Source JD Jason D. Director of Engineering Computer Software Used the software for: 6-12 months ### "Great roadmap planning tool" April 11, 2019 5.0 Good product and quick responses on support questions. Very happy with the product. Pros The Trello integration and timeline features are most useful to me. Cons The board portion isn't something we use much, since we have Trello. Review Source VR Verified Reviewer Product Owner Financial Services Used the software for: Less than 6 months ### "Great tool!" October 4, 2019 5.0 Pros It is really easy to use and most likely that anyone without any knowledge will be able to work with this tool Cons it should have more integrations to other tools. Review Source SC Shannon C. Director of Marketing & Communications E-Learning Used the software for: Less than 6 months ### "Great product for streamlining project management" July 8, 2020 5.0 It's very easy to learn, covers all of our company's needs, and was easy to integrate with Trello. The prioritization element has been really helpful in aligning what senior leadership thinks is important with what individual teams are conveying is important. It's also been great to demonstrate the amount of time projects make, especially to people who don't have knowledge of marketing processes and procedures. Pros The prioritization element and the ability to integrate with Trello. Cons It's a bit pricey to have multiple editors - would be great if the package levels increased the number of editors not just contributors. Review Source LR Lino R. MD Internet Used the software for: 6-12 months ### "review of airfocus" January 8, 2021 5.0 Pros It really helps with product strategy in a collaborative/remote setup. Love being able to create roadmap dependencies with drag n drop. Defending decisions and prioritizing your backlog is smooth. Being able to score features and pushing them to Trello is a major bonus. Cons I'm being picky here, but their iPhone app could improve. Reason for choosing airfocus No other tool really came close. Review Source PF Philippe F. Product Manager Information Technology and Services Used the software for: Less than 6 months ### "Great for prioritizing the product development cycle." April 11, 2019 5.0 Would highly recommend. For this price it's actually a no-brainer for every business that wants to set their priorities right. Pros As a compnay we were struggling with prioritizing and answering the 'what's next?' question. Airfocus is a great tool to help you do this in a transparant and convenient way. Cons These guys are working really hard and the software gets updated on a regular bases. At the moment we are just missing some simple editing (copy, move,...) features, but they are already on the roadmap. Review Source VR Verified Reviewer Process Engineering Manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Airfocus review" April 11, 2019 5.0 Pros It is the easiest way to have a prioritization system that can be customized. Cons Lack of basic standard software features. Review Source YC Yohnathan C. Senior Product Manager Telecommunications Used the software for: 6-12 months ### "Gets the job done" July 14, 2020 3.0 Pros It is easy and straight forward to use. It will allow you to quickly create a board or roadmap without too many clicks. Cons When is time to jump into details or dependencies, splitting task and follow all the details in the same board/roadmap it gets complicated. Alternatives considered [Productboard](https://www.capterra.com/p/160651/productboard/)[ProdPad](https://www.capterra.com/p/137028/ProdPad/) Reason for choosing airfocus Price Review Source GS Guillem S. Partner Venture Capital & Private Equity Used the software for: 6-12 months ### "Really good product for remote teams" June 23, 2020 5.0 We are using it to manage the development of our internal technology platform. It works really well to create a backlog of feature requests and ideas that we want to implement. We then prioritize them collaboratively and introduce them into our roadmap. Pros Very useful for remote teams. The collaboration features are very useful. Very intuitive and easy to set up. UX/UI is very good. I really like the timeline view Cons One feature that is still missing: Public roadmaps with the option to upvote and downvote features Review Source SS Sam S. Senior UX Designer Financial Services Used the software for: 1-2 years ### "Overall good software" September 8, 2019 4.0 Was good to be able to communicate with staff/help via the chat, where I gave feedback on new features - that was good. Overall the software seems reliable and easy to use. Could do with more robust feature set. But what it does, it does well and simply. Pros Easy to use and understand. Interface and UI is simple. Cons Could have more features. Sometimes doesn't quite work as I want/thought it would. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.