# Page 4 | airfocus Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 4 - Is airfocus the right Product Roadmap solution for you? Explore 124 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172674/airfocus/reviews

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airfocus

4.5 (124)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 4 - Reviews of airfocus

## Showing most helpful reviews

Showing 76-100 of 124 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

ES

Eskil S.  
IT Architect  
Higher Education  
Used the software for: 1-2 years

### "Efficient roadmaps with powerful views"

July 1, 2020

5.0

Pros

Single input view which is easy to use, multiple views to analyze and make decisions. The easy to read views make it ready to keep stakeholders informed.

Cons

The webpages can be power consuming from time to time.

Reason for choosing airfocus

I found it positive to use during my trial period.

Review Source

NS

Nuno S.  
Head of Innovation  
Aviation & Aerospace  
Used the software for: Less than 6 months

### "Simple and Intuitive"

March 22, 2022

4.0

Helped to prioritise different focused areas projects at organizacion level using the correct drivers. With more informed prioritization a better outcome starts to show.

Pros

Easy to get started and intuitive learning

Cons

Would like more time controlled relations

Review Source

VR

Verified Reviewer  
CPO  
Leisure, Travel & Tourism  
Used the software for: Less than 6 months

### "Perfect for remote times"

June 24, 2020

5.0

Pros

It was easy to set up and configure, and it helped make the rest of the team feel engaged in the prioritization work particularly when everyone is working remotely.

Cons

There were some limitations and issues with the Jira integration that cause duplicated cards to be created when doing a new import of cards into an existing board. I probably missed some steps in the mapping that caused this issue.

Review Source

DB

Dan B.  
Sr Product Manager  
Financial Services  
Used the software for: Less than 6 months

### "Good roadmapping tool"

March 21, 2022

4.0

Its a good, centralized tool. But like many tools in this space, the hardest part about using it is the cultural commitment from people to use it in a consistent and regular manner.

Pros

AIrfocus is very customizable, while keeping your customizations focused on developing a product roadmap framework.

Cons

You can't link items from different workspaces so unless you put every company product and initiative and goal into a single workspace, you will always be unable to link across them in a meaningful way.

Review Source

CB

Christoph B.  
Product manager  
  
Used the software for: 1-2 years

### "Great tool for prioritizing projects, ideas and product features. A must have for decision-makers!"

March 22, 2018

5.0

Pros

Easy set up, you're good to go within minutes. Also love the Jira and Trello sync! Very helpful is the set of provided templates to get started. Visualization alternatives (chart, board and timeline view) are great. Great overall user experience and easy to use.

Cons

I don't totally agree with the differentiation between user groups in terms of features: why shouldn't a single user need Jira and Trello integration?

Review Source

Syrus A. N.  
Product Manager  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Great tool for Product Managers"

June 23, 2020

4.0

Pros

Ability to tie product initiatives back to overall product timelines.

Cons

Price could be lower, and also better integration with Jira and other tools

Alternatives considered

[Teamwork.com](https://www.capterra.com/p/120390/Teamwork-Projects/)[Confluence](https://www.capterra.com/p/136446/Confluence/)

Review Source

AM

Andrew M.  
Product Manager  
Research  
Used the software for: Less than 6 months

### "It's good"

March 21, 2022

4.0

Its been good

Pros

Epic and feature views are very useful to stay organized

Cons

Would like to see ability to have multiple levels of parent/child in features, without a child automatically being shown as a parent in the top level list

Review Source

MM

Mafalda M.  
Product Manager  
Hospitality  
Used the software for: 6-12 months

### "Beautifully designed and perfect for sharing with stakeholders"

July 1, 2020

3.0

I'm very satisfied with airfocus - It helps a lot with being able to share my thought process and prioritization efforts and help align the team around the priorities.

Pros

The UI is very slick and easy to use. It's very visual and creates very impactful roadmaps. I love that I'm able to share with stakeholders and the team in a format that is not a spreadsheet or a static presentation. The clubhouse integration has been very helpful.

Cons

The one thing that I feel it could be improved is importing external data from a file (for example CSV) - I found it was not very intuitive to be on integrations as it's technically an upload, not an integration. Most of all I feel it would be helpful to be able to create bulk items more easily.

Review Source

aK

aviad K.  
CPO  
Medical Devices  
Used the software for: Less than 6 months

### "Makes its work "

October 6, 2019

3.0

Pros

Help us to prioritize our feathers Clear the road map plan Improve our collaborating skills

Cons

Integration to Asana should work better, the overall work plan should be synchronized in two ways

Review Source

Response from Lucid Software

October 9, 2019

Hi there, Thanks for your valuable feedback. Our Asana integration is actually 2-way-sync. Would be great to learn where you experienced problems. Best, Malte

SL

Stephen L.  
Product Manager  
Automotive  
Used the software for: Less than 6 months

### "Overall, great tool. They've been responsive and helpful. "

July 18, 2018

5.0

Pros

Easy of use. The prioritization tool is awesome. The interface is very intuitive. I really like seeing the roadmap with the score on it.

Cons

The chat support is sometimes not very quick to respond. There are a couple features that would make this product even better, like the ability to role multiple items up to a larger item.

Review Source

KP

Kelsey P.  
Founder  
Wine and Spirits  
Used the software for: Less than 6 months

### "Review of airfocus"

July 10, 2020

5.0

I use airfocus to strategize and prioritize both daily tasks and long term goals. It's a fabulous tool.

Pros

Airfocus helps me prioritize both my daily tasks and my long term projects & goals. It's easy to customize based on the impacts to my particular business and industry. Before airfocus, I did routine strategizing (especially for daily tasks) in my head...I'm shocked to the extent airfocus' algorithm actually mirrors my intuition (ie airfocus always correctly sorts) but now I don't have to think about every little detail. This saves me a ton of time and mental focus.

Cons

Too expensive and need a better iphone app

Reason for choosing airfocus

I have not found any other software comparable to airfocus

Review Source

FM

Florian M.  
Head of Ecommerce  
Leisure, Travel & Tourism  
Used the software for: I used a free trial

### "Good and easy Tool for Product Prioritization"

September 9, 2019

5.0

Pros

\* the good UI, easy to understand and use \* the possibility to configure the and weight the different parameters that are relevant for prioritization

Cons

\* features like the chart tool are not configurable \* minor UI bugs, especially on smaller screensizes (not scrolling possible, relevant information not in viewport)

Review Source

Sheena C.  
Boss  
Construction  
Used the software for: Less than 6 months

### "Prioritize"

March 31, 2019

5.0

Pros

I always have a lot of things to do and they all seem important. This causes a lot of anxiety. With this app it can help me prioritize what tasks will give me the best results and it helps me communicate the importance to my team.

Cons

That it isn't free always. It's so useful but I don't always have tyre funds to pay.

Review Source

ED

Evan D.  
Onboarding product manager  
Computer Software  
Used the software for: Less than 6 months

### "Great for product road mapping"

September 10, 2019

4.0

Airfocus has been really helpful in helping us prioritize what we build and promoted better product management practices in our business.

Pros

My product team uses airfocus to scope potential features. It's slick and works really well. We particularly like the chart that demonstrates because it gives a quick overview of which features we should be directing our energy to and which ones we should cut. this also promotes the right behaviours among the team when considering features.

Cons

Can take a bit of getting used to, and one of the team had to invest a lot of time into setting it up. Using it a Jira separately can be a bit of a chore, but maybe the Jira integration can help with this?

Review Source

RW

Robert W.  
Product Manager  
Electrical/Electronic Manufacturing  
Used the software for: I used a free trial

### "Quick to setup, however needs additional functionality"

July 1, 2020

5.0

Very positive, however I am interested in what kind of customisations that can be done for our organizations needs

Pros

Very easy to setup the roadmapping tool, and in particular, I like the ability to create dependencies with the drag and drop functionality

Cons

I wish that you could manually enter in the dates for items on the timeline, it can be difficult and time consuming to have to next arrow to many years down the line

Alternatives considered

[Jira](https://www.capterra.com/p/19319/JIRA/)

Reason for choosing airfocus

We have not yet made a decision on which way to go

Review Source

SP

Sarah P.  
Senior Marketing Manager  
Internet  
Used the software for: Less than 6 months

### "Review of marketing tool"

July 2, 2020

4.0

Good but could do with tips/ explanation as above. Also waiting on being able to select an item to go in multiple groups as well as more enhanced integration with CRM software.

Pros

Easy to use when you get the hang of it looks nice

Cons

A bid fiddly at first, could do with explanation of setting up

Review Source

sP

sachin P.  
Vice President  
Information Technology and Services  
Used the software for: Less than 6 months

### "Excellent Product roadmap and prioritization tool"

November 3, 2020

5.0

Pros

1\. So easy to use 2. Great visuals 3. Integrations with other software 4. One can get started in just minutes.

Cons

1\. Creating groups and items could be made a tad more easier. 2. There should be many levels of nesting in workplaces.

Review Source

MM

MIKE M.  
Product Owner  
Automotive  
Used the software for: Less than 6 months

### "Easy to Use but Missed Some Simple Features"

June 23, 2020

3.0

Overall while sometimes frustrating the tool meets the simple needs for what I require.

Pros

Very easy to use and customize to tell the appropriate story

Cons

There are some simple misses, what seems like very simple feature development and items that should be considered as part of an MVP (minimally viable product) should have been deployed by now.

Switched from

[Jira](https://www.capterra.com/p/19319/JIRA/)

JIRA was too expensive

Review Source

ML

Martin L.  
CTO  
Computer Software  
Used the software for: I used a free trial

### "Trial period"

September 12, 2019

5.0

I had been using a similar, proprietary tool in my previous work in a consulting and system integration company. Therefore using the tool was very straightforward and easy. I like the different view, which give you different angles of what one is planning. Unfortunately I could only spend little time using the tool, so I could not evaluate if the tool would be strong enough for my day to day job.

Pros

\- chart view - customer support - integration with Trello

Cons

\- price - tasks created in airfocus need to be added manually to Trello - features with similar scores overlap in chart view and become impossible to read

Review Source

MN

Manoj N.  
Founder  
Marketing and Advertising  
Used the software for: Less than 6 months

### "The Best Prioritisation Tool for your Business Decision"

April 16, 2019

5.0

I am looking for similar tools (cheaper or free) for last 3 months, have done many google searches but not been able to find the same. Let me know if you find one :)

Pros

I have been trying various road map prioritisation tool, but airfocus stands out as clutter free decision making and visualisation tool. If your pain point is decision making this is the tool. If you need stuff like sprints, try Hygger or ora.

Cons

Pricing is steep for a freelancer like me, thought the support gave me a discount, but I couldn't keep up and had to cancel subscription.

Review Source

Mario P.  
Manager  
Leisure, Travel & Tourism  
Used the software for: I used a free trial

### "The very best tool to score you best ideas and projects"

February 22, 2019

4.0

We are evaluating the business opportunities. We are scoring them according to different criteria to see which ones we should tackle first.

Pros

Flexibility on how you can define your evaluation criteria, you can share the evaluation matrix with others so they can all evaluate on the same criteria.

Cons

Really the only thing we desliked was the price range. For us to use it as a team it is to high. It really depends on what use you wanna give it. If you need it weekly, then the price tag can make sense.

Review Source

JA

Julia A.  
Head of Product  
Law Practice  
Used the software for: Less than 6 months

### "Legal review"

June 23, 2020

4.0

Very good!

Pros

The possibility of diferente charts for view.

Cons

Delay integration with Trello for status.

Reason for choosing airfocus

Cost and charts possibilities.

Review Source

WS

Wera S.  
Head of Controlling Health Insurance  
  
Used the software for: 6-12 months

### "Intuitive and surprisingly strong strategy platform"

April 22, 2018

5.0

Pros

Airfocus is an incredibly useful tool when it comes to scoring and planning of high level projects. It is very intuitive and easy to use. The set-up of my first scoring-document took me about 10 minutes.

Cons

So far, I haven't experienced any issues using airfocus. I hope they implement the CSV-Import feature soon.

Review Source

CS

Chris S.  
VP of Client Services  
Internet  
Used the software for: Less than 6 months

### "Great Roadmap Tool"

July 2, 2020

5.0

Pleasant

Pros

Very easy to use and move tasks around seamlessly.

Cons

Not that I have encountered yet but I will Airfocus know.

Review Source

AK

Anne K.  
VP Product Mgmt  
Computer Software  
Used the software for: Less than 6 months

### "Great tool for scoring, quick and easy"

September 6, 2019

5.0

Pros

It ties into Trello and that is where we have all our enhancement requests. To get Trello data into Airfocus was very easy. Took 5-10 minutes. The scoring calculation was easy too. Overall we like the tool.

Cons

Manual scoring - although easy still time consuming. I wish our attributes in Trello would feed the scoring. In Trello we have already noted Development effort and other items. It would be nice if that tied and fed the scoring automagically.

Review Source

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