# Sendlane Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Sendlane Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more.

Source: https://www.capterra.com/p/172687/Sendlane/alternatives

---

# 

 Sendlane Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Sendlane

## What is Sendlane?

Sendlane’s unified email, SMS, and reviews marketing solution empowers eCommerce brands to consolidate their tech stack and leverage deep-data customer insights to generate more revenue, increase retention, and deliver exceptional customer experiences on autopilot.

## What is Sendlane used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Lead Nurturing](https://www.capterra.com/lead-nurturing-software/)

Overall rating

Based on 34 user reviews

Reviews sentiment

Positive

88%

Neutral

3%

Negative

9%

Starting price

$600

Usage Based, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Sendlane

4.2 (34)

VS.

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting Price

$600

Usage Based, Per Month

Starting Price

$14.99

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.2 (34)

Ease Of Use

4.5 (907)

Value For Money

3.8 (32)

Value For Money

4.7 (826)

Customer Service

4.2 (32)

Customer Service

4.8 (846)

## Sendlane alternatives

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

[4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

Starting price

Contact vendor for pricing

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

List Management

3.2 (5)

40.00% of 5 reviewers that rated this feature as important or highly important

Manage contacts across multiple mailing lists

Subscriber Management

3.7 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Add or remove subscribers from mailing lists

Customizable Fields

1.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Customize data fields to support various needs and use cases

Email Campaign Management

3.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Plan, execute, and analyze email marketing campaigns

Email Marketing

4.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Create and send email blasts/campaigns

Event Triggered Actions

3.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Predefined actions automatically performed on the occurance of specific events

Sendlane 54 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Track and document all activities across devices, networks, and other systems

Create and automatically send premade copy in response to customer messages

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Track the performance of marketing campaigns across multiple channels.

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Manage various distribution channels, build relations with channel partners, and track their performance

Manage and track all internal and external communication conducted via calls, email, text, or chat

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Access previous interactions or concerns to maintain customer relationships

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Import and export data to and from software applications

Assemble applications and processes by dragging over and arranging pre-built components

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Plan, execute, and analyze email marketing campaigns

Create and send email blasts/campaigns

Predefined actions automatically performed on the occurance of specific events

Store and manage images

Track interaction history by documenting conversations for contacts

Create landing pages or online forms designed to capture new leads and prospects

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Real-time alerts or notifications that inform teams about new leads or prospects

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Divide leads into buckets based on predefined criteria and routing rules

Manage contacts across multiple mailing lists

Ability to chat online in real time

Automate workflows and trigger campaigns based on customer actions

Optimize content to ensure it is easily accessible for mobile users

Manage multiple campaigns in one system

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Create many versions of emails, forms, or actions and gauge which is most effective

Create new forms and/or use ready-made online form templates

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Predict future data based on historical data sets

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

Group leads or contacts based on their specific characteristics

Send promotional campaigns or transactional messages via text messages

Manage campaigns and track engagement for marketing efforts across social media channels

Add or remove subscribers from mailing lists

Create, save, and re-purpose templates for emails, forms, etc.

Monitor activity of individuals who visit your website using cookies

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.2 (34)

4.2

Based on 34 reviews

## Pricing

Value for money

3.8 (32)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/172687/Sendlane/pricing/)

60-Day Free Trial

$0.00

It includes:

-   Access to all features
-   24/7/365 Live chat support

Professional

$600.00

Usage Based,Per Month

It includes:

-   Starts at 500,000 Email Send Credits
-   Unlimited Contacts
-   CPM Overage: $0.95
-   24/7/365 customer support
-   Assisted onboarding support
-   Reviews Included for FREE
-   eCommerce Academy Pro Bundle

Enterprise

$1,550

Usage Based,Per Month

It includes:

-   Starts at 1,500,000 Email Send Credits
-   Unlimited contacts
-   CPM Overage: $0.90
-   24/7/365 customer support
-   White glove, custom onboarding
-   Dedicated Customer Success Manager
-   Personal Slack channel for quick, on-the-fly collaboration
-   Reviews Included for FREE
-   Proactive deliverability monitoring
-   Monthly program reviews
-   eCommerce Academy Pro Bundle

Enterprise Plus

$4,545

Usage Based,Per Month

It includes:

-   Starts at 7,000,000 Email Send Credits
-   Unlimited Contacts
-   CPM Overage: $0.57
-   24/7/365 customer support
-   White-glove, custom onboarding
-   Dedicated Customer Success Manager
-   Personal Slack channel for quick, on-the-fly collaboration
-   Reviews Included for FREE
-   Direct line to in-house deliverability resources
-   Program reviews up to 2x per month
-   Optional Dedicated IP
-   eCommerce Academy Pro Bundle

Value for money

3.8 (32)

3.8

Based on 32 reviews

## Integrations

[

Gmail](https://www.capterra.com/p/202338/Gmail/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Stripe](https://www.capterra.com/p/123889/Stripe/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[

Meta for Business](https://www.capterra.com/p/213257/Facebook/)[

GoTo Webinar](https://www.capterra.com/p/163335/GoToWebinar/)[

LiveChat](https://www.capterra.com/p/62194/LiveChat/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.2 (32)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (32)

4.2

Based on 32 reviews

## User reviews

Overall rating

4.2

Based on 34 reviews

Filter by rating

5(18)

4(12)

3(1)

2(0)

1(3)

Mentioned topic

Sorted by most recent

MD

Michael D.

Director of Digital Marketing

Fishery

### "Waste of Time and Money"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

March 16, 2023

I am the marketing manager for a D2C eComm company, and my experience with Sendlane was a nightmare. They offered 40% what we are currently paying for SMS and email marketing for the same features and credits. Sound too good to be true? It is.I found out after the contract was signed that their cost per message was actually HIGHER for SMS, and their platform lacks key features that are available on our currently platforms (Klaviyo and Postscript). This includes basic things like template and campaign duplication, and also important behavioral and automation customizations.When it became clear Sendlane could not meet our needs and we could not move forward, they refused to address any of my specific concerns and would not issue us a refund for our thousands of unused credits. Instead they told me we should be grateful they wouldn't enforce the entire annual contract. Honestly, if they had tried to do that we would have taken them to court.Sendlane was an enormous disappointment. They oversold, underdelivered, and wasted our small businesses time and money. If your considering switching or signing up, I highly suggest looking elsewhere (Klaviyo and PostScript, while expensive, have outstanding customer service and a much better product).

Pros

Platform has good web design, and their sales pitch is very effective.

Cons

The product is missing key features, their prices are misleading, and their customer service is abysmal

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

They promised 40% cheaper for the same platform and sending power (neither was delivered).

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Edward N.

Affiliate Marketing Specialist

Marketing and Advertising

### "Sendlane: an email marketing and automation platform designed for businesses of all sizes"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

5/10

February 16, 2023

Overall, Sendlane is a solid choice for businesses looking to improve their email marketing efforts. Its user-friendly interface, automation features, integrations, advanced segmentation, and reporting and analytics make it an ideal solution for businesses of all sizes.

Pros

Sendlane provides advanced segmentation options, allowing businesses to tailor their messages to specific customer groups based on behavior and interests, which helps improve customer engagement and conversion rates. It also provides detailed reporting and analytics, including revenue tracking and A/B testing, that allows businesses to measure the effectiveness of their campaigns and make data-driven decisions.

Cons

While Sendlane provides customizable email templates, the number of templates available may be limited compared to other email marketing software. Sendlane's customer support may not be as responsive or as comprehensive as other email marketing software, which can be a drawback for businesses with specific needs or issues.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Rahul R.

Chief Technology Officer

Information Technology and Services

### "An Email Marketing & Automation Tool Loved by Digital Marketers"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

June 8, 2022

Advanced automation workflows allow you to send emails in response to a range of subscriber behaviours which is a plus. There are a few integrations, but they aren't as advanced as those offered by main competitors. I'm confident that this will improve with time.

Pros

When I contact them, their customer service is always available. And a lot of help. That separates Sendlane from other email marketing tools. Deliverability is also excellent.

Cons

They only lost points because they recently updated their price, which is sort of a bummer. It's still a good deal; it's just not as good as it once was.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reasons for choosing Sendlane

After a lot of research, I found that Sendlane is specifically made for digital marketers and eCommerce. Their integration with Shopify is super easy.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Self employeed

Retail

### "Their martial is out of date! "

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

February 3, 2022

Horrible! Questions I asked were only resonded with an out of date article.

Pros

There was nothing pro about this software

Cons

No where in the contract does it state that the articles and and any information that you are provided to navigate is out of date. Anytime I would ask for help all they kept sending me was articles that were again, out of date. My questions were never answered and I eventually stopped trying to use it . I even tried looking on youtube for videos but again, everything was so out of date. When I asked about the issue, the only answer I received was "yeah, we know the articles are out of date". The only suggest I did get was to pay more for the higher program.

Reasons for choosing Sendlane

I would never chosen this program had I know that the only material was out of date.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

ES

Ed S.

Owner

Sporting Goods

### "Billed For Unused Emails"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

3.0

3.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

November 8, 2021

AVOID THIS COMPANY! This company billed full rate and slow rolled my launch. I was billed for the entirety of my list contacts and full send 8.5M emails delivered and yet the company deployed only 100k in the course of 30 days. They were unwilling to refund and have a used car salesman of a salesman, every consultation was all about moving me to an annual commitment. Basic service being charged at a premium. They are admittedly focused on “top line revenue” as they prepared to take on additional funding. This was evident in how i was treated.

Pros

Nothing. There was no benefit in their process that set them apart from other services.

Cons

This company offers “free support and integration service” but don’t be fooled they will use your initial months budget to bleed out their management fees.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Owner

Marketing and Advertising

### "Email Automation for marketers by marketers"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

August 29, 2021

This is a very solid tool that's modern and frequently updated. It has all the basis features you would expect and a wide range of advanced automation features as well, so overall this is a very good tool It's widely used by internet marketers and keeps getting better. This makes it definitely worth trying.

Pros

What I like about Sendlane is that it's created by marketers for marketers. There are less restrictions than some of the traditional email marketing tools out there and some advanced automation features that you'll love when you get more experienced. They know what the average marketer wants and have created a robust but modern tool. The user interface is intuitive and quite straight-forward, which is what I like as I'm usually spending a lot of time in my email marketing tools on a daily basis.

Cons

I'd like to see more email templates and more user-friendly ways to create good looking forms that I can add to my own pages and sites without issues. Also would like to see more variation in the landing page templates that are included in the landing page tool Sendlane offers. Sendlane has grown a lot over the years and chose to focus on other things first (e-commerce for example), but I feel these are the areas where it can be improved. That being said, there are also advantages of using Sendlane, like less restrictions and good automations.

Switched from

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MW

Mike W.

Coach

Health, Wellness and Fitness

### "Great Email Marketing Tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 12, 2021

Customer support is AMAZING, along with their communication.

Pros

The ease of use when tagging subscribers and segmenting them.

Cons

It took a couple of weeks to get used to the platform, but once you do, it's easier.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Chetan A.

Director

Apparel & Fashion

### "Sendlane is the amazing Email Automation tool"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

June 23, 2021

It was an amazing experience with the Sendlane, and I have used this tool to maximize my store revenue.

Pros

Sendlane is the nice email automation tool I have ever used. It has the nice email sequence features mainly for Shopify, and has the rich accessibility.

Cons

Sendlane is mainly a complete software, and best for the Shopify stores, with the amazing sequence feasibility.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)

Sendlane is the best tool I have used in the email industry. It has the rich amazing features.

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

Reasons for choosing Sendlane

Sendlane is the nice Email Software as comparison to others, as it's has the rich features mainly for the Shopify stores, and highly targeted sequence parameters.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Founder

Retail

### "Saves time!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 1, 2021

Fantastic! Their support team is outstanding!

Pros

The automations are amazing! Very easy to set up and looks after my customers automatically which leaves me free to do other things for my business.

Cons

The new plans are far too expensive and I may need to look at cheaper alternatives.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reasons for choosing Sendlane

Recommendation

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 3, 2021

Hi there! Thanks so much for taking the time to leave us a 5 star review. We are happy to hear that you and your team are using the Sendlane Automations to free up time for other marketing efforts. I have received your feedback on the pricing update as well; we have not had to adjust our pricing for our customers in over 2 years and it is our commitment to continue offering a best-in-class product at a competitive cost for our customers. We appreciate your advocacy and look forward to many more years of continued success together! If you'd like to discuss the pricing change further, please reach out to me at jhall@sendlane.com or (858) 774-6116. Best, John Hall, Strategic Partner Manager

AU

Anonymous User

Operational Manager

Marketing and Advertising

### "Great Customer Support and U/I"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 1, 2021

Pros

Anytime we have an issue our account manager is on it with their developers. The User interface is very easy to comprehend even for those that are not an experienced deployer.

Cons

We would like to see a heat map of clicks :)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 3, 2021

Thank you for taking the time to review the Sendlane solution; we really appreciate it. Also, it always makes us happy to hear that our customer success team has been providing you with great support! We do have a comprehensive roadmap for the product based on customer feedback and we will take your suggestion into consideration. If you'd like to discuss the future of Sendlane features, I'd be happy to chat with you. You can reach me at jhall@sendlane.com or (858) 774-6116. Best, John Hall, Strategic Partner Manager

[View all Reviews](https://www.capterra.com/p/172687/Sendlane/reviews/)

Popular comparisons

[ActiveCampaign vs Sendlane](https://www.capterra.com/compare/79367-172687/ActiveCampaign-vs-Sendlane) 

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