--- title: "Sendlane Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Sendlane the right Email Marketing solution for you? Explore 34 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/172687/Sendlane/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-29" --- Sendlane 4.2 (34) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 29th, 2026 # Reviews of Sendlane Ease of use 4.2 Customer Service 4.2 ## Pros and Cons in Reviews Rahul R Chief Technology OfficerInformation Technology and Services, 2 - 10 employeesUsed the software for: 6-12 months. “When I contact them, their customer service is always available. And a lot of help.“ June 8, 2022 ES Ed S OwnerSporting Goods, 2 - 10 employeesUsed the software for: Less than 6 months. “This company offers “free support and integration service” but don’t be fooled they will use your initial months budget to bleed out their management fees.“ November 8, 2021 Kenny K OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “The user interface is intuitive and quite straight-forward, which is what I like as I'm usually spending a lot of time in my email marketing tools on a daily basis.“ August 29, 2021 JB John B Vice PresidentRetail, 11 - 50 employeesUsed the software for: 6-12 months. “They just updated their price and it kinda sucks, so that's the only place they lost points. “ February 23, 2021 ## Showing most helpful reviews Showing 1-25 of 34 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Rahul R. Chief Technology Officer Used the software for: Less than 1 year ### "An Email Marketing & Automation Tool Loved by Digital Marketers" June 24, 2022 5.0 Advanced automation workflows allow you to send emails in response to a range of subscriber behaviours which is a plus. There are a few integrations, but they aren't as advanced as those offered by main competitors. I'm confident that this will improve with time. Pros When I contact them, their customer service is always available. And a lot of help. That separates Sendlane from other email marketing tools. Deliverability is also excellent. Cons They only lost points because they recently updated their price, which is sort of a bummer. It's still a good deal; it's just not as good as it once was. Review Source Verified Reviewer Operating Manager Used the software for: 1-3 years ### "Sendlane Makes My Business Easy" October 15, 2020 5.0 Overall, my experience has been really great and solid. Sure, I've had a bug here or there or trouble figuering out how to use the platform, but for the most part Sendlane is more polished than companies that have been around for years. Their customer service is the best I've seen. Sometimes they will stay with me on the phone for an hour or two until the problem is resolved. They follow up, they ask detailed questions and they want to improve. I've literally had companies treat me as nothing more than a dollar sign. Sendlane has always made me feel welcomed and I can tell they want me to grow my business. The \[SENSITIVE CONTENT HIDDEN\] has even taken time out of his day to make me feel welcomed. How many companies do that? Their interface needs some work as it's a little confusion, but it has all the functions I need. They allow me to run my business and automate it in a way I could never do on my own. And because of the tools and features it has allowed me to increase my income. Pros My favorite feature is how they allow me to automate my marketing message, followup and feedback with customers. Their platform allows me login, manage my customers and even create additional income through following up with them and offering them new products. I also love their customer service. I've been with other companies who act like I'm part of the family only to never have my back when I need. So far, everytime I've had any issue, problem or even a question I'm able to reach someone from Sendlane and get the help I need. Cons My biggest compliant is the little things with a company that is growing. The occassional bug or certain features not acting how they should. Keep in mind, these are rare and not a huge concern. I also find that their user interface is a little complicated. It's nothing that I can't figure out, but they could def improve in that area. I also feel their knowledge base could be updated more to reflect the unique ways in which Sendlane operates compared to other similar services. This would save me alot of time dealing with customer service. It's not a huge problem, but one of the things I wish they would improve and I'm sure they will with time. Review Source R Reviewer Director of Digital Marketing Used the software for: Less than 1 year ### "Waste of Time and Money" March 20, 2023 1.0 I am the marketing manager for a D2C eComm company, and my experience with Sendlane was a nightmare. They offered 40% what we are currently paying for SMS and email marketing for the same features and credits. Sound too good to be true? It is.I found out after the contract was signed that their cost per message was actually HIGHER for SMS, and their platform lacks key features that are available on our currently platforms (Klaviyo and Postscript). This includes basic things like template and campaign duplication, and also important behavioral and automation customizations.When it became clear Sendlane could not meet our needs and we could not move forward, they refused to address any of my specific concerns and would not issue us a refund for our thousands of unused credits. Instead they told me we should be grateful they wouldn't enforce the entire annual contract. Honestly, if they had tried to do that we would have taken them to court.Sendlane was an enormous disappointment. They oversold, underdelivered, and wasted our small businesses time and money. If your considering switching or signing up, I highly suggest looking elsewhere (Klaviyo and PostScript, while expensive, have outstanding customer service and a much better product). Pros Platform has good web design, and their sales pitch is very effective. Cons The product is missing key features, their prices are misleading, and their customer service is abysmal Review Source Dr Charles L. CEO Used the software for: 1-3 years ### "IMHO The best email platform out there. " October 8, 2020 5.0 I'm a huge fan. They are constantly innovating and trying new things and making it better. Pros Their customer service is top notch. I get a response quickly. The platform is super easy to use. The deliverability is great. TONS of ways to create emails and workflows TONS of ways to segment an audience They allow affiliate marketing Cons It's a ferrari. I feel like I'm still driving it like it's a ford focus. There is so much that it can do, It can easily get overwhelming. Needs the ability to track revenue that workflows produce monthly instead of just overall. BUT, after talking with them, it's coming in the next 4 months. I wish it integrated with more softwares such as optimonk. They integrate with a lot, but there are a few apps I use that would benefit from an integration. Review Source Chetan A. Director Used the software for: Less than 1 year ### "Sendlane is the amazing Email Automation tool" June 29, 2021 4.0 It was an amazing experience with the Sendlane, and I have used this tool to maximize my store revenue. Pros Sendlane is the nice email automation tool I have ever used. It has the nice email sequence features mainly for Shopify, and has the rich accessibility. Cons Sendlane is mainly a complete software, and best for the Shopify stores, with the amazing sequence feasibility. Review Source Verified Reviewer Owner Used the software for: 1-3 years ### "Email Automation for marketers by marketers" August 31, 2021 4.0 This is a very solid tool that's modern and frequently updated. It has all the basis features you would expect and a wide range of advanced automation features as well, so overall this is a very good tool It's widely used by internet marketers and keeps getting better. This makes it definitely worth trying. Pros What I like about Sendlane is that it's created by marketers for marketers. There are less restrictions than some of the traditional email marketing tools out there and some advanced automation features that you'll love when you get more experienced. They know what the average marketer wants and have created a robust but modern tool. The user interface is intuitive and quite straight-forward, which is what I like as I'm usually spending a lot of time in my email marketing tools on a daily basis. Cons I'd like to see more email templates and more user-friendly ways to create good looking forms that I can add to my own pages and sites without issues. Also would like to see more variation in the landing page templates that are included in the landing page tool Sendlane offers. Sendlane has grown a lot over the years and chose to focus on other things first (e-commerce for example), but I feel these are the areas where it can be improved. That being said, there are also advantages of using Sendlane, like less restrictions and good automations. Review Source VR Verified Reviewer Media Manager Used the software for: 3-5 years ### "Sendlane Always Delivers (No Pun Intended!)" October 8, 2020 5.0 \[SENSITIVE CONTENT HIDDEN\] of Sendlane runs the company very well and you feel like you are apart of their family. Most importantly they have a team of experts to help you with delivery, setting up campaigns, etc. They know what they are doing and we love Sendlane. We always get excited when a new feature comes out. Sendlane Always Delivers! Pros The 247 customer support is top tier. Every time if there's an issue, their team is always on top of it. The breakdown of stats is very nice and we love how helpful they are when it comes to making sure our delivery is 100%. The way we can easily build out segments and create automated email campaigns is a true blessing. When we first started, we were completely new to email marketing. Now our team has learned a lot just about email marketing just from using Sendlane alone. Cons Hard to say because every time we send a recommendation, their team gets that feature built out sooner or later. Review Source VR Verified Reviewer Founder Used the software for: 1-3 years ### "Saves time!" March 3, 2021 5.0 Fantastic! Their support team is outstanding! Pros The automations are amazing! Very easy to set up and looks after my customers automatically which leaves me free to do other things for my business. Cons The new plans are far too expensive and I may need to look at cheaper alternatives. Review Source R Reviewer Owner Used the software for: 3-5 years ### "One of my favorites " September 29, 2020 5.0 It’s outstanding. Pros Their customer service is alwayssss there when I reach out. And help a ton. I think that’s a difference maker. Deliverability is great too. Cons Not any cons I can think of really. The bigger your lists gets the more it costs but that’s typical. Review Source Jonathan B. CEO Used the software for: Less than 1 year ### "Committed to customer success" September 22, 2020 5.0 Couldn't recommend it any more highly... exceptional customer support and care! Pros It's clear that this software was created by people who understand and care about effective email marketing for small to mid sized businesses Cons Undo when editing automation needs to be improved asap. Review Source R Reviewer Owner Used the software for: Less than 1 year ### "Billed For Unused Emails" November 11, 2021 1.0 AVOID THIS COMPANY! This company billed full rate and slow rolled my launch. I was billed for the entirety of my list contacts and full send 8.5M emails delivered and yet the company deployed only 100k in the course of 30 days. They were unwilling to refund and have a used car salesman of a salesman, every consultation was all about moving me to an annual commitment. Basic service being charged at a premium. They are admittedly focused on “top line revenue” as they prepared to take on additional funding. This was evident in how i was treated. Pros Nothing. There was no benefit in their process that set them apart from other services. Cons This company offers “free support and integration service” but don’t be fooled they will use your initial months budget to bleed out their management fees. Review Source R Reviewer Owner Used the software for: I used a free trial ### "Good software for Marketing" July 24, 2019 4.0 Pros Its a good software to use for your company marketing. It has good features. Cons Its a little to expensive for starters like to pay for marketing. Review Source R Reviewer Account Manager Used the software for: 3-5 years ### "Sendlane - Marketers Best Friend - A must have in the toolbox" October 21, 2020 5.0 Epic. They are consistently releasing new features, the UI is simple and intuitive, the delivery is great, the customer service is great. Pros We have used Sendlane for over 2 years and the experience has been a bit great. The sendlane platform has from day 1 been intuitively easy to use and segmenting non active subscribers has been incredibly easy - something which for me is a very important feature. Sendlane have actually helped me become a BETTER marketeer. Unlike other ESPs who often close accounts for the smallest of issues. Sendlane actually take the time out to personally reach out and try and resolve the issue and offer advise and industry knowledge on how to improve your marketing. They have helped me to refine my skills and helped our team become better at automations, segmentation and copy writers. Cons when they moved from legacy to their 2.0 version but that was a one off and was worth the annoyance. Review Source RM Romano M. COO Used the software for: 3-5 years ### "Hands down, ELITE Email Marketing Software! " October 6, 2020 5.0 We have found that Sendlane provides the best bang for the buck and overflow of value for the price point. From the software to customer support, Sendlane provides tremendous value and we're happy to provide a GREAT review for the tremendous value they continue to bring to the table. Pros Sendlane provides an arsenal of useful tools and service, far more than any of the other platforms we've used in the space. The software is loaded with metrics that directly relate to the eComm business and help us make better and smarter decisions around our automations / email follow up sequences. The deliverability is OUTSTANDING and the service from their team is the fastest we've experienced...EVER. Cons Some of the previous metrics or features that were missing were quickly heard by the Sendlane team and implemented to improve our user experience - hard to provide a downside when their team continues to address and improve! Review Source Verified Reviewer Operational Manager Used the software for: 3-5 years ### "Great Customer Support and U/I" March 3, 2021 5.0 Pros Anytime we have an issue our account manager is on it with their developers. The User interface is very easy to comprehend even for those that are not an experienced deployer. Cons We would like to see a heat map of clicks :) Review Source Shawn J. CEO Used the software for: 3-5 years ### "My 2 to 3 years with Sendlane" October 7, 2020 5.0 Been with Sendlane for over 2 to 3 years now. One of the best deliverability for an ESP I find. I have referred Sendlane to many peers of the same industry and am very glad that all reviews were positive. Pros Sendlane is extremely versatile with good quality delivery. Customer support is top notch and the customization of segmentation are a cut above the rest of the competition. Cons It used to be less pricey, but prices have gone up as more features are added. You may not need some of the features, but the prices are fixed. Review Source R Reviewer CEO/Owner Used the software for: 3-5 years ### "Long time SendLane User " October 15, 2020 4.0 Every issue I've ever had has been quickly resolved with their wonderful support team. Pros Setting it up and beginning to make templates for emails was fairly easy. What I like the most is the customer support. And I love the fact that they embrace affiliate marketers without any worry of penalty. Cons There are a few features that have to do with adding in graphics to emails that are a big clunky to work with. But even though I wouldn't choose to do things this way, there's always a workaround. Review Source PJ Patrick J. Owner Used the software for: 3-5 years ### "Sendlane review" February 25, 2021 4.0 Good, overall it's a solid product which offers the necessary features. Pros Easy and clean user experience, neatless integration. Cons Form design is complicated and takes a lot of time. Pricing is too high for users with low number of contacts. Review Source Antanas \[Tony\] O. President Used the software for: 3-5 years ### "My review" March 1, 2021 4.0 Daily broadcasts Pros Relatively easy to use overall given my experience. Cons Price - I have to pay for 5000 minimum subscribers Review Source JB John B. Vice President Used the software for: Less than 1 year ### "Sendlane is truly a gem" February 25, 2021 5.0 AMAZING! Pros \-Ease of use -Customer support is amazing -The owner and staff are always super friendly Cons They just updated their price and it kinda sucks, so that's the only place they lost points. It's still a great value, just not what it was. Review Source Peter L. Digital Specialist Used the software for: Less than 1 year ### "Less expensive, but all the perks!" July 21, 2020 5.0 If you are doing email campaigns, take a demo with Sendlane. They've been fantastic. Pros I've used Listrak for years and Sendlane pushed to get me over to their platform. After seeing their demo and their costs, it was an easy decision to change over. Saving thousands of dollars a month, but still have all the same ease of use and automation perks! Cons Haven't found anything in the short time I've been with them. Customer service has been awesome. Review Source R Reviewer Affiliate Marketing Specialist Used the software for: I used a free trial ### "Sendlane: an email marketing and automation platform designed for businesses of all sizes" February 17, 2023 4.0 Overall, Sendlane is a solid choice for businesses looking to improve their email marketing efforts. Its user-friendly interface, automation features, integrations, advanced segmentation, and reporting and analytics make it an ideal solution for businesses of all sizes. Pros Sendlane provides advanced segmentation options, allowing businesses to tailor their messages to specific customer groups based on behavior and interests, which helps improve customer engagement and conversion rates. It also provides detailed reporting and analytics, including revenue tracking and A/B testing, that allows businesses to measure the effectiveness of their campaigns and make data-driven decisions. Cons While Sendlane provides customizable email templates, the number of templates available may be limited compared to other email marketing software. Sendlane's customer support may not be as responsive or as comprehensive as other email marketing software, which can be a drawback for businesses with specific needs or issues. Review Source Mark B. CTO Used the software for: Less than 1 year ### "Great Email Provider" October 8, 2020 5.0 I have worked with several email providers, what I like the best about working with them is the real person approach. Everyone is a skype call away. There are there to help, and the platform has been a joy to work with. Pros Its very easy to use and deploy email. My deployment team loves the simplistic design. Cons That's a tough one, any issues I have had with the software has been addressed by product dev or we found a solution. Review Source R Reviewer Founder/Owner Used the software for: 1-3 years ### "Great option for email marketing beginners" June 11, 2018 4.0 Pros I found Sendlane to be fairly simple to use. The interface is pretty intuitive and making landing pages was pretty easy too. The landing pages are really nice looking. Cons At times the landing page software would freeze up/stop working suddenly and if I didn't save I'd have to start over...so there must be some bugs that need to be worked out still. Review Source R Reviewer Founder Used the software for: 3-5 years ### "Great bang for your buck" March 3, 2021 4.0 GReat Pros Tons of features that are being updated constantly. Cons Not always that intuitive to use. Software can be a bit confusing at times. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.