--- title: "Klarity Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Klarity Software - reviews, pricing plans, popular comparisons to other Lead Management products and more." source_url: "https://www.capterra.com/p/172716/Leadiro/" page_type: "product" language: "en" --- # Klarity Software Review 2026: Features, Integrations, Pros & Cons Last updated on February 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Klarity ## What is Klarity? Klarity® - Save time with One-Click Prospecting™. Klarity is a B2B marketing and sales prospecting tool for building, sharing and saving contact lists for outreach and lead prioritization. Allowing you to build and view prospect lists with varying levels of features with real-time data enrichment with Confirmed Connect ™ resulting in reduced cost and connections with up to 95% email accuracy. ## What is Klarity used for? [Lead Management](https://www.capterra.com/lead-management-software/)[Lead Capture](https://www.capterra.com/lead-capture-software/)[Buyer Intent](https://www.capterra.com/buyer-intent-software/) Overall rating Based on 19 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Klarity?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://leadiro.com/&name=Klarity) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Klarity 3.8 (19) VS. [### Lusha](https://www.capterra.com/p/198383/Lusha/) [4.0 (398)](https://www.capterra.com/p/198383/Lusha/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (19) Ease Of Use 4.6 (398) Value For Money 4.1 (18) Value For Money 3.7 (312) Customer Service 4.1 (16) Customer Service 3.9 (287) ## Klarity alternatives Highest Rated [Cognism](https://www.capterra.com/p/169083/Cognism/) [4.7 (262)](https://www.capterra.com/p/169083/Cognism/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169083/Cognism/) [Apollo.io](https://www.capterra.com/p/158696/Apollo/) [4.5 (398)](https://www.capterra.com/p/158696/Apollo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158696/Apollo/) [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3,057)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132666/Pipedrive/) [Spotler CRM](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/) [4.5 (453)](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/) ## FAQs about Klarity Overview ### Which roles and teams benefit most from Klarity? Klarity is most used by sales and business development teams, marketing leaders and analysts, and revenue-focused executives. Sales representatives use it to identify prospects and support outreach, marketers apply it to target campaigns, and founders, CEOs, and operations managers rely on it for customer discovery, pipeline visibility, and growth planning. Answer based on 19 reviews Overview ### What company size and specific industries is Klarity built for? Klarity is designed for B2B companies of all sizes that need quick access to high-quality contact data and email addresses for marketing campaigns. It is aimed at business-to-business teams rather than consumer-focused industries, and it fits organizations that rely on prospecting and outbound marketing. Features and Usability ### What are the key features of Klarity? Klarity offers a built-in database, CRM, and contact and customer database tools for managing lead and account records. It includes lead capture, lead generation, lead qualification, lead verification/validation, and lead management, plus customer segmentation, intent data, interaction tracking, data enrichment, and reporting/analytics. Integrations ### Which third-party tools and platforms does Klarity integrate with? Klarity integrates with 5 third-party tools: HubSpot CRM, Marketo Engage, Marketo Sales Connect, SalesforceIQ, and SalesforceIQ Inbox. These integrations focus on CRM and sales automation platforms, covering core systems for lead management, marketing operations, and sales communication. Getting Started and Support ### What training and onboarding options does Klarity offer? Klarity provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided setup and direct instruction, documentation offers written reference material for key steps, and videos provide self-paced walkthroughs for learning features and processes. Getting Started and Support ### What customer support options does Klarity offer? Klarity provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Without reviewer feedback on support experiences, no reliable claims can be made about response times, helpfulness, or common frustrations. ## Features AI summary Based on 5,335 Lead Management reviews Not all lead management software covers every must-have feature. Here is what Capterra reviewers flag as essential when choosing a solution: - **Contact Management** (**44%** of reviewers rated this feature as critical) - **CRM** (**47%**) - **Lead Capture** (**42%**) Klarity includes **CRM** and **Lead Capture**, giving sales teams a way to organize pipeline activity and collect new prospects efficiently. However, it does not include **Contact Management**. Instead, it offers **Reporting/Analytics** (**38%**) and **Interaction Tracking** (**36%**), which help teams monitor lead behavior, review performance trends, and make better follow-up decisions, helping businesses improve visibility and respond to opportunities faster. Contact Database 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Built-In Database A system that allows access to a database structure without relying on an external program CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. Customer Segmentation Process of dividing customers into groups based on common characteristics Data Enrichment Combines data from internal sources with disparate data from other internal systems or external sources Klarity 28 features ### All Features - Built-In Database: A system that allows access to a database structure without relying on an external program - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Data Enrichment: Combines data from internal sources with disparate data from other internal systems or external sources - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Email Address Extraction: Extract email addresses from multiple data sources - Intent Data: Data results that indicate future customer interest in products - Interaction Tracking: Track interaction history by documenting conversations for contacts - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Verification/Validation: Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Phone Number Extraction: Extract pricing data from multiple data sources. - Prioritization: Arrange tasks based on the level of priority or urgency - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Real-Time Data: Receive data and information in real time - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Onboarding & Training: Process of training new hires by providing them with sales tools and knowledge needed to complete the job - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Target Account Identification: Identify a list of target accounts that marketers want to turn into customers - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. Features 4.1 (19) 4.1 Based on 19 reviews ## Pricing Value for money 4.1 (18) ### Starting price Free trial available Value for money 4.1 (18) 4.1 Based on 18 reviews ## Integrations [ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Marketo Sales Connect](https://www.capterra.com/p/227165/Marketo-Sales-Connect/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (16) 4.1 Based on 16 reviews ## User reviews Overall rating 3.8 Based on 19 reviews Filter by rating 5(3) 4(12) 3(3) 2(0) 1(1) Mentioned topic Sorted by most recent AN Anonymous User Best platform to find your potential customers Information Technology and Services ### "Best place to get leads" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 9, 2021 I'm not going to switch to any other platform, if they continue to Pros The best thing about Leadrio is in its name. It helps you generate leads in the most convenient way possible. Cons Pricing should be adjusted based on monthly and annual subscription. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ariel S. Sales Wholesale ### "Irrelevant leads, i would avoid buying leads from them" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 June 28, 2020 Pros Their interface was nice, but it didn't give me any existing leads Cons Their leads we're irrelevant, most of them deleted email accounts , the rest gave 0% response rate Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GC George C. Business Development Manager Marketing and Advertising ### "Okay Data Quality" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 October 18, 2018 Pros Monthly access to a subscription database Cons Quality of data was not as strong compared to some competitors Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Founder & General Manager Management Consulting ### "Quick to use but a bit pricey" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 August 25, 2018 Pros Very easy to use and build list. I like the ABM functionality and the possibility to create lists by accounts. Cons It's an expensive monthly subscription if you are not building lists regularly. Functionalities and filters should be expanded, particularly on the ABM side. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CD Conor D. Sales Development Representative Computer Software ### "Leadiro" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 August 23, 2018 So far positive. Like i said theres a good level of data and the right personas I'm looking for. I feel it needs a change in the UI as it looks a bit dated and could be more seamless when converting to your CRM. Pros The UI is easy to use and the data inside has so far been very useful. We have a niche business that requires a fine amount of tuning to find the best persona to fit our business needs. Leadiro provides that. Cons There seems to be quite a few duplicates of personas within the data and the Salesforce conversion isn't without it's problem. Maybe I'm not filtering it or applying right rules but it's not easy to see where. Some times when signing into Leadiro all the sub categories have melted together and I can't press anything until i refresh. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SB Steve B. Co-founder Marketing and Advertising ### "Exactly what it advertises" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 August 23, 2018 Pros Easy to use platform, decent database. Seems like they could use a few enhancements in the title filtering. Cons Accuracy is not always great. Seems like a decent aggregator but the data is from another source - questions the validity of the contact level. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DM Dean M. Marketing Analyst Computer & Network Security ### "Great platform, quality and quantity of data need to be improved." 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 August 23, 2018 We are trying to solve lead generation issues. The benefit was to get contact information for targeted geographies and targeted accounts. Pros I loved the ease of use of this product as well as its many features such as list uploads (account-based marketing lists, suppression lists), getting credit in our account for bounced emails as well as their sophisticated searching method. Cons The quality and quantity of the data provided is not worth the cost of the platform. After cleaning the list, we had only 40% of our emials to show for it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DJ Donald J. B2B Dev. Team Telecommunications ### "Needs to be accurate" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 1.0 1.0 Customer Service 3.0 3.0 Likelihood to Recommend 3/10 August 23, 2018 lead generation Pros Ease of use. Subscription idea. Emails Cons Needs more leads, Need a validation check, because some leads are inaccurate and shouldn't count against your quota. need direct numbers Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Michael P. Sales Operations Manager Internet ### "Lifesaver after the affects of GDPR" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 August 23, 2018 very positive and the sales person I dealt with initially was really great to deal with Pros After GDPR was brought in our CRM base was decimated and we have now started to focus a lot of our campaigns in new markets outside the EU, Leadiro was key for building our database of prospects back up. Great value for money, in fact Leadiro has easily shown the best ROI on any of our marketing spend Cons no problems, other than it would be good if contacts previously exported could be hidden from future searches. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Senior Qualitative Researcher Computer Hardware ### "Quality data and easily filterable for our targeting" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 22, 2018 Pros The contact data it contained tended to have a high degree of accuracy. I liked that they offer guarantees and credit you back for bouncebacks. The associate that did the demo was very friendly and helpful without being pushy or following up too much after our initial call like other companies do. The navigation on the site is great, and the filtering options were exactly what I needed to get to a level of specification that made sense for the leads I was looking for. My needs were a bit different (for research, not sales) and looking for very particular roles- I found that their keyword search worked out great for my purposes, especially when combined with other industry filters. Cons The only con was a lack of communication regarding the conditions of accepting bouncebacks for credits. Only after I sent in a list of email contact bouncebacks did they respond that they only take 'hard bounces' not the 'soft bounces' (many of which are set up by companies as auto-replies that the person is no longer there, or they do not accept external email). This may be something standard that I was just unfamiliar with, but it would have been helpful to be aware of this caveat when I was told about the guarantee in the demo. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/172716/Leadiro/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.