# MailOptin Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about MailOptin Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/172731/MailOptin --- # MailOptin Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) MailOptin ## What is MailOptin? Lead generation, customer acquisition and email automation solution for WordPress sites. ## What is MailOptin used for? [Lead Capture](https://www.capterra.com/lead-capture-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 20 user reviews Reviews sentiment Positive 90% Neutral 0% Negative 10% Starting price $69 Per Year Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MailOptin?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://mailoptin.io&name=MailOptin) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MailOptin 4.4 (20) VS. [4.5 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $69 Per Year Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (20) Ease Of Use 4.3 (6,107) Value For Money 4.2 (18) Value For Money 4.2 (5,068) Customer Service 4.7 (16) Customer Service 4.4 (5,235) ## MailOptin alternatives [4.5 (1,132)](https://www.capterra.com/p/134347/Intercom/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.2 (989)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.4 (2,970)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Autoresponders Create and automatically send premade copy in response to customer messages CAN-SPAM Compliance Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Contact Management Manage, organize, and store contact information Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Drip Campaigns Send automated marketing emails based on user actions over a predetermined period MailOptin 14 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Create and automatically send premade copy in response to customer messages Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Manage, organize, and store contact information Assembly of graphs and charts for visualizing and tracking statistics/metrics Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Create and send email blasts/campaigns Predefined actions automatically performed on the occurance of specific events Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Manage contacts across multiple mailing lists Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Get Advice We can help you find the software with the features you need. Features 4.4 (20) 4.4 Based on 20 reviews ## Pricing Value for money 4.2 (18) Free Trial Free Version Basic $69.00 Per Year Value for money 4.2 (18) 4.2 Based on 18 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (16) 4.7 Based on 16 reviews ## User reviews Overall rating 4.4 Based on 20 reviews Filter by rating 5(13) 4(5) 3(0) 2(1) 1(1) Mentioned topic Sorted by most recent Iqbal M. Freelancer Computer Software ### "Why MailOptin is a best email marketing tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 8, 2019 Pros For Email automation, lightbox and popup forms. Cons Only Three optin forms in free version is a barrier for poor countries people Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. OK Oliver K. Web developer Information Technology and Services ### "Great product, costly/meaningless upgrades" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 July 3, 2019 Definitely assisted in capturing leads, you get what you pay for Pros Great usability, very easy to implement. Cons Pushiness regarding upgrades, limited functionality for price. Pretty frustrating having to pay extra large increments for one extra meaningless feature. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Thiago Q. Owner Entertainment ### "Great Plugin for Wordpress" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 2, 2019 Pros It's the best plugin for optin in Wordpress! Cons I think the paid plans are too expensive. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KM Kerri M. President Consumer Services ### "Versatile, Easy to Use, Great Va" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 2, 2019 Pros MailOptin is a great product. It is easy to use and work with, very versatile and exceptional value. There are lots of templates and options to customize your marketing campaigns. The customer support is fast and effective in answering all my questions and responding to requests. Cons Honestly, nothing. I think it’s a great product and I look forward to continuing to use it. I hope you continue to come up with new and innovative ideas to add to the options available. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Developer Entertainment ### "Straight forward popup plugin for Wordpress" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 20, 2019 Pros My team was looking for a popup plugin to use for our email campaigns. We ultimately decided on MailOptin for its​ ease of use and simplicity. It also integrates with many of the popular email services available​. Cons It doesn't have all the features or some more complex plugins. Also sometimes the preview doesn't always display when trying to compose the popup, requiring​ a refresh of the entire page. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IP Ivan P. Co-owner Leisure, Travel & Tourism ### "Awesome solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 June 18, 2019 This is helping us get more opt-ins Pros The ease of implementation on my website. Cons Wish the forms were a little easier to customize. But this is not a big complaint. I realize that I can use custom CSS to do most of what I need. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RZ Randi Z. Director marketing Marketing and Advertising ### "Great marketing tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 18, 2019 I haven’t had any hiccups so it’s been nice and easy Pros As an online marketer and web developer, I am constant trying to find the right tool to increase email subscriptions. It’s wordpress plugin is multi faceted with many options such as which email program I can connect it to and how I want it to look. Free version can suffice for many clients and I like there is a paid version for when I need more options such as design style. Cons No cons I haven’t had any hiccups so thanks for that Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Magnus O. Customer Service Team Lead Publishing ### "Best used in Blogposts" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 June 3, 2019 Pros MailOptin is one of the best and simplest lead generation tools I have used. It works like charm Cons After embedding it within posts, I could no longer edit the forms. It's frustrating but I hope their team will fix it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Owner Consumer Services ### "Upgrade to Pro not worth it" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 March 10, 2019 Pros The basic version works fine, if all you need is a pop-up box. Cons I wanted to add an extra field to a lightbox to capture additional information, and could only do so with an upgrade to Pro, but was not satisfied. The new custom field was in a different font from the others and did not look right - so I'm going to just delete it and hence have no use for Pro. There are also very limited design elements. I later discovered that Elementor has a pop-up builder and wish I had known prior! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BE Brandi E. Blogger Writing and Editing ### "Best Optin Software Value Out There" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 6, 2019 Mail Optin helps us get subscribers to our blog. We have seen an uncrease in the number of subscribers since we started using Mail Optin. Pros We love Mail Optin. It offers many of the same features of other leading optin software programs for a fraction of the price. We use the notification bar and exit intent optins and have seen a dramatic increase in subscribers. We use Constant Contact and setting up the integration was simple. The forms work seamlessly with them. Cons Really no cons of any consequence. I would like to be able to customize the forms just a little more than we can, but it is really no issue. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/172731/MailOptin/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)