--- title: "MailOptin Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about MailOptin Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/172731/MailOptin/" page_type: "product" language: "en" publication_date: "2026-09-30" --- # MailOptin Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 30, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) MailOptin ## What is MailOptin? Lead generation, customer acquisition and email automation solution for WordPress sites. ## What is MailOptin used for? [Lead Capture](https://www.capterra.com/lead-capture-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 20 user reviews Reviews sentiment Positive 90% Neutral 0% Negative 10% Starting price $69 Per Year Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MailOptin?[Manage this product listing](https://www.g2.com/products/mailoptin/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MailOptin 4.4 (20) VS. [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting Price $69 Per Year Starting Price $16 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (20) Ease Of Use 4.6 (6,143) Value For Money 4.2 (18) Value For Money 4.5 (5,100) Customer Service 4.7 (16) Customer Service 4.6 (5,266) ## MailOptin alternatives [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.4 (3,046)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.2 (1,009)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/171840/HubSpot-Marketing/) ## FAQs about MailOptin Overview ### Which roles and teams benefit most from MailOptin? MailOptin is most used by bloggers, publishers, and educators who capture subscribers and deliver content updates. Small-business owners, founders, and executives use it to grow email lists and automate lead follow-up. Marketing and customer service leaders manage targeted campaigns, while developers, webmasters, and freelancers add opt-in forms and connect website audiences to email platforms. Answer based on 20 reviews Overview ### What company size and specific industries is MailOptin built for? MailOptin is designed for bloggers, Internet marketers, website owners, ecommerce shops, and business owners, making it a fit for small businesses and online-focused teams that need tools for audience growth and lead capture. Features and Usability ### What are the key features of MailOptin? MailOptin offers email marketing, lead capture, lead generation, and list management as core features. It also includes contact and subscriber management, autoresponders, drip campaigns, A/B testing, dynamic content, event-triggered actions, template management, and CAN-SPAM compliance for building and managing email campaigns. Getting Started and Support ### What training and onboarding options does MailOptin offer? MailOptin provides documentation to help teams get started and reference product features during setup. This format supports self-paced learning and gives users written guidance for reviewing steps, settings, and available functions as needed. ## Features AI summary Based on 20,574 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) MailOptin includes **Contact Management**, which helps businesses organize subscriber information and keep audience records up to date. However, it does not offer **Email Campaign Management** or **Campaign Scheduling**. Instead, it provides other important features that reviewers also value, including **List Management** (**37%**) and **Lead Capture** (**45%**), helping businesses grow their subscriber base, segment contacts more effectively, and giving teams a clearer way to manage and convert new leads. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Autoresponders Create and automatically send premade copy in response to customer messages CAN-SPAM Compliance Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Contact Management Manage, organize, and store contact information Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Drip Campaigns Send automated marketing emails based on user actions over a predetermined period MailOptin 14 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Autoresponders: Create and automatically send premade copy in response to customer messages - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Contact Management: Manage, organize, and store contact information - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Marketing: Create and send email blasts/campaigns - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - List Management: Manage contacts across multiple mailing lists - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. --- Get Advice We can help you find the software with the features you need. Features 4.4 (20) 4.4 Based on 20 reviews ## Pricing Value for money 4.2 (18) Free Trial Free Version Basic $69.00 Per Year Value for money 4.2 (18) 4.2 Based on 18 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (16) 4.7 Based on 16 reviews ## User reviews Overall rating 4.4 Based on 20 reviews Filter by rating Counts reflect reviews available in this feed. 5(13) 4(5) 3(0) 2(1) 1(1) Mentioned topic Recent reviews first, then most helpful Thiago Q. Owner Used the software for: 3-5 years ### "Great Plugin for Wordpress" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 3, 2019 Pros It's the best plugin for optin in Wordpress! Cons I think the paid plans are too expensive. DM Director marketing Director marketing Used the software for: 3-5 years ### "Great marketing tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 19, 2019 I haven’t had any hiccups so it’s been nice and easy Pros As an online marketer and web developer, I am constant trying to find the right tool to increase email subscriptions. It’s wordpress plugin is multi faceted with many options such as which email program I can connect it to and how I want it to look. Free version can suffice for many clients and I like there is a paid version for when I need more options such as design style. Cons No cons I haven’t had any hiccups so thanks for that Eric M. Co-owner Used the software for: Less than 1 year ### "Not as feature rich as first thought, best if used with outside email apps" 2.0 Overall Rating 2.0 2.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 1/10 February 27, 2019 I purchased a full license of mailoptin thinking it would replace the need automate email campaigns from outside sources. While it's true you can do so to some extent, the campaigns are limited to posts that you created or if you want to send out a newsletter. If you want to truly automate or segment your emails then you will need to do so elsewhere. Pros The ability to store names and emails and export them for later use without leaving WordPress Cons Relies on third-party mail systems too much. If you could truly capture and automate, why would there be a need to take your campaign external? Also, there are not enough customizations and there is a very limited amount of templates. A custom option or builder would be ideal. PU Publisher Publisher Used the software for: Less than 1 year ### "Awesome plugin" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 26, 2019 I needed to contact support only once and \[SENSITIVE CONTENT HIDDEN\] was awesome. The problem was with my Sendinblue API which has 2 versions and only one of them works! Overall I would recommend this without hesitation. Pros I searched for a long time before finding this plugin and am so pleased I found it. It was simple to set up and integrates with my existing site and Mailing Software (SendinBlue) brilliantly. I use the plugin to send a weekly roundup of my blog posts. The drag and drop editor is so simple to set so a campaign can be done really quickly. Cons Maybe a little more just some more Templates rather than the standard Lucid template (this is only a very minor point. Magnus O. Customer Service Team Lead Used the software for: Less than 1 year ### "Best used in Blogposts" 4.0 June 4, 2019 Pros MailOptin is one of the best and simplest lead generation tools I have used. It works like charm Cons After embedding it within posts, I could no longer edit the forms. It's frustrating but I hope their team will fix it. BL Blogger Blogger Used the software for: Less than 1 year ### "Best Optin Software Value Out There" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 13, 2019 Mail Optin helps us get subscribers to our blog. We have seen an uncrease in the number of subscribers since we started using Mail Optin. Pros We love Mail Optin. It offers many of the same features of other leading optin software programs for a fraction of the price. We use the notification bar and exit intent optins and have seen a dramatic increase in subscribers. We use Constant Contact and setting up the integration was simple. The forms work seamlessly with them. Cons Really no cons of any consequence. I would like to be able to customize the forms just a little more than we can, but it is really no issue. HE health educator health educator Used the software for: Less than 1 year ### "I couldn;t get MailOptin to work. You may do better" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 February 26, 2019 The whole experience has been unbelievably demoralising. I thought Mail Optin would be the simplest, cheapest, no frills way of getting people to sign up for my newsletter and getting their email address. Not so. Because (unfortunately) I've paid for this plug in, I will continue to play with it, try and get it to work and liaise with Tech support. I'm not a tech-head, but I'm not stupid, and I do use programs. In my view there's something badly wrong with this one, and the tech support people don;t seem to "get" what I'm experiencing or where my blocks are. Pros The features are good, easy to set the opt in box to appear on any page, or any blog entry. Only I could not get that absolutely basic function to work on my bog-standart, Wordpress blog, even with several communications from the Tech Support guy. see below. Cons Even giving the tech support guy my log-in so he could see and adjust the settings, after months (coming back to by blog'd admin at different times) I still have not been able to make the opt-in box appear as I want. There's confusion about what I can see when I set the system to Test Mode, and what I can't. Should I be able to access my blog onn my own computer just as a client/visitor would, and see what they see? MP Managing Partner Managing Partner Used the software for: Less than 1 year ### "Exactly What You Need" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 5, 2019 Pros Fairly simple set up, great customer support and a product that does exactly what it should; capture leads. Cons Takes a little while to really understand how to use it to the best advantage. PR President President Used the software for: Less than 1 year ### "Versatile, Easy to Use, Great Va" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 10, 2019 Pros MailOptin is a great product. It is easy to use and work with, very versatile and exceptional value. There are lots of templates and options to customize your marketing campaigns. The customer support is fast and effective in answering all my questions and responding to requests. Cons Honestly, nothing. I think it’s a great product and I look forward to continuing to use it. I hope you continue to come up with new and innovative ideas to add to the options available. DE Developer Developer Used the software for: Less than 1 year ### "Straight forward popup plugin for Wordpress" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 21, 2019 Pros My team was looking for a popup plugin to use for our email campaigns. We ultimately decided on MailOptin for its​ ease of use and simplicity. It also integrates with many of the popular email services available​. Cons It doesn't have all the features or some more complex plugins. Also sometimes the preview doesn't always display when trying to compose the popup, requiring​ a refresh of the entire page. [View all Reviews](https://www.capterra.com/p/172731/MailOptin/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.