---
title: "YouScan Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is YouScan the right Social Media Monitoring solution for you? Explore 125 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/173036/YouScan/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-09-29"
---

YouScan

4.9 (125)

[View alternatives](https://www.capterra.com/p/173036/YouScan/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 29th, 2026

# Reviews of YouScan

Ease of use

4.8

Customer Service

5.0

## Pros and Cons in Reviews

MW

Moa W

Associate Research DirectorMarket Research, 11 - 50 employeesUsed the software for: Less than 6 months.

“Being able to set up separate topics for co-sponsors of the event and track their visibility alongside the client's gave us a much richer picture of how the sponsorship was performing in context — not just in absolute terms but relative to who else was on that car and in that paddock.“

June 17, 2026

SF

Shea F

Senior Account ManagerMarket Research, 51 - 200 employeesUsed the software for: 6-12 months.

“It was also hard to wrap my head around YouScan's version of wildcarding, which is automatically applied to any keyword that's not in quotations.“

August 21, 2025

Jack F

Researching and Analytics ConsultantMarket Research, 11 - 50 employeesUsed the software for: 1-2 years.

“With YouScan granting us access to TikTok data, we are able to consistently stay on top of the latest trends and flag important conversations happening in the moment. “

May 11, 2026

VU

Valdir U

COOMarket Research, 51 - 200 employeesUsed the software for: 1-2 years.

“This is not ideal for a medium or large operation, at least for agencies.“

June 22, 2026

Jack F

Researching and Analytics ConsultantMarket Research, 11 - 50 employeesUsed the software for: 1-2 years.

“We use a variety of listening tools in our work, depending on the client and the type of project but because TikTok has become so hard to ignore if you’re trying to understand how people talk about brands online, YouScan has proven essential to our work.“

May 11, 2026

LD

Lilly D

Associate Social StrategistMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months.

“I've yet to have a problem i can't solve or the YouScan team can't help me fix.“

June 24, 2026

LJ

Lubica J

Senior Expert Market IntelligenceConsumer Goods, 51 - 200 employeesUsed the software for: 1-2 years.

“YouScan supports multilingual analysis through built‑in translation, enabling cross‑market analysis in English and reducing dependency on local‑language expertise for initial insight generation.“

March 18, 2026

SF

Shea F

Senior Account ManagerMarket Research, 51 - 200 employeesUsed the software for: 6-12 months.

“My only complaint about YouScan is the user interface for writing queries, which could be improved.“

August 21, 2025

## Showing most helpful reviews

Showing 1-25 of 125 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Cesar C.  
CEO  
Retail  
Used the software for: 1-2 years

### "Best Enterprise Listening Partner with competitive pricing"

July 14, 2026

5.0

YouScan has been our partner for the past 2.5 years, they have helped us grow the business and they are also understanding towards our needs. We have a complex set up of clients and they are always supportive of our business requirements. \[sensitive content hidden\] have been exceptional looking after me and my team.

Pros

The solution is as good as if not better than most enterprise listening tools and their pricing is even better. They have excellent client managers that are always there to help my team with set up or to create deep insights for clients.

Cons

There’s little or nothing I dislike about their service. My only request on the wish list is to include listening capabilities on live streams.

Switched from

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)

Capabilities, UX and pricing. The team found YouScan easier to set up.

Review Source

AS

Ann S.  
Senior Analyst  
Research  
Used the software for: 2+ years

### "YouScan is a first-rate social listening service"

April 13, 2026

5.0

Overall, YouScan is a high-value vendor for us. It aligns with our research-focused model and supports both ongoing monitoring and targeted projects. The breadth of social media platforms covered is one of its strongest advantages. In our experience, no other service provides comparable access across platforms and languages. The data is close to real time, which allows us to follow developing conversations without delay. For clients who are sensitive to reputation shifts, that immediacy is important. The filtering capabilities are also robust. We often work on complex topics so being able to refine searches and adjust queries as projects evolve is essential. We maintain long-term monitoring topics for legacy clients, and we also build short-term topics for project-based research. The platform supports both. The audience and author views are particularly helpful. We need to understand who is driving a conversation, who is engaging, and how influence spreads. The ability to review authors, engagement levels, and related posts within a defined time frame supports the analytical work we deliver to clients. Support has been consistently responsive and practical. As long as social listening remains part of our client work, we expect YouScan to remain our primary platform.

Pros

YouScan prioritizes social media listening across a wide range of the most-used platforms. The support and customer service is top-notch, as well.

Cons

It's inconvenient to have to re-authorize social media account access every three months, but it is understandable.

Alternatives considered

[Meltwater](https://www.capterra.com/p/123153/Meltwater/)

Reason for choosing YouScan

YouScan is designed for social media listening as the primary function. The other products on the market tend to want to manage your social media accounts first, then provide listening capabilities, which are generally not as robust as YouScan.

Review Source

JC

Julia C.  
Senior Brand Reputation Manager  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Youscan experience"

August 26, 2026

5.0

The overall experience is good mostly because I am sure than any problem that I may have would be resolved by the support team in no time.

Pros

I like that the Youscan gives me possibility to monitor the customer reviews and thoughts on all of the review platforms and also the support is very quick in resolving all the issues that arise during my workflow.

Cons

There are restrictions based on the plan you have while working with TikTok channels, it would be great to have possibility to work with more channels on Listen 5 plan.

Alternatives considered

[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[Lumen by Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)

Reason for choosing YouScan

Mostly due to the price which was much lower than the alternatives

Review Source

Sarah S.  
Social Media Strategist  
Consumer Goods  
Used the software for: 6-12 months

### "Excellent social listening platform"

September 19, 2025

4.0

Overall, we are very happy with YouScan and look forward to unlocking more insights for our brand. They have already added several new features since we started our plan with them, and we can't wait to see what's next.

Pros

We use this tool to do our social media listening, and it's been a game-changer. We've been able to find and participate in conversations that we would have otherwise missed. The starter plan is a great value! The visual and audio insights are something we couldn't find with other social listening platforms.

Cons

Compared to other social listening platforms, the UX isn't the best, and it can be a little clunky. I would not recommend it for team members who have a hard time learning new technology. I also wish there were a mobile app. The website doesn't work well on a mobile device, and being able to access insights on the go is paramount for social media teams.

Alternatives considered

[Lumen by Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[Meltwater](https://www.capterra.com/p/123153/Meltwater/)

Reason for choosing YouScan

We felt YouScan offered the most value for our brand at the best price.

Switched from

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)

The social listening features within Sprout social did not do what we needed them to do. YouScan offered more features at a similar price point.

Review Source

TC

Tomas C.  
CEO  
Research  
Used the software for: 1-2 years

### "Strong data coverage, great support, and a flexible platform"

June 23, 2026

5.0

Overall the experience has been very positive. YouScan fits well within an intelligence stack where we combine several tools to cover the full public conversation. It's reliable, the support team is responsive, and the platform keeps evolving. I'd recommend it for teams that need serious social conversation analysis at scale.

Pros

What we value most about YouScan is its data coverage. The breadth of sources it captures across social and digital media lets us work at regional scale and reach conversations that other tools miss. The customer support has been excellent — responsive, knowledgeable, and genuinely invested in helping us get the most out of the platform. And the flexibility of the tool stands out: building complex queries, customizing tags, and adapting the setup to each project's needs is straightforward once you know your way around it. For serious social conversation analysis, that combination of reach, support, and adaptability makes a real difference.

Cons

Sentiment processing for sarcasm and irony in regional Spanish still has room to improve, which means an occasional manual review layer is needed for certain analyses. Pricing can also be a consideration for smaller teams.

Alternatives considered

[Lumen by Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)

Reason for choosing YouScan

YouScan stood out for the combination of regional data coverage, responsive customer support, and the flexibility to build and customize complex queries. Its visual analysis capabilities and overall value for the price made it the best fit for the kind of social conversation analysis we do at scale.

Switched from

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)

Price and coverage were the main drivers. YouScan offered broader source coverage for our region at a more reasonable cost, along with stronger visual analysis and more flexible query building for our needs.

Review Source

LJ

Lubica J.  
Senior Expert Market Intelligence  
Consumer Goods  
Used the software for: 1-2 years

### "Effective AI‑Driven Social Listening"

March 18, 2026

5.0

YouScan has proven to be a strong upgrade to our previous social media listening approach, primarily due to its user‑friendliness and AI‑driven insight generation, which contributed to its selection as the new SML provider after pilot testing and RFP evaluation. The tool significantly reduces manual effort compared to traditional keyword‑based social listening and enables us to ask more open, business‑oriented questions, supported by AI‑generated summaries and examples of real consumer mentions YouScan supports multilingual analysis through built‑in translation, enabling cross‑market analysis in English and reducing dependency on local‑language expertise for initial insight generation.

Pros

AI features increase speed & quality --> Insights Copilot helps team to get to insights faster and improves the overall quality of outputs. Query Assistant is a great helper when creating queries: The Query Assistant is highly appreciated, especially when building or refining more complex queries. It helps users structure logic correctly and speeds up the setup phase. Targeting consumer‑generated content is easier: Filters—especially Word of Mouth—are valued for focusing on authentic consumer conversations and reducing noise. Out‑of‑the‑box outputs help: The Digest and a more comprehensive word cloud are appreciated, reducing the need to build everything from scratch. Strong, responsive support: Fast, high‑quality responses from YouScan’s team

Cons

Insights Copilot examples: Provide more examples, avoid duplicates, ensure examples fit the insight summary and draw from broader sources. In some cases, too few examples are shown compared to the available mention base. Visual insights often are too sensitive when reading the OCR and with that we usually get a lot of noise. Would be great to have option how to show only what we want to show and eliminate irrelevant visual content.

Switched from

[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)

YouScan enables open, business‑oriented questions and faster movement from data to insights through its AI Insight Copilot, which was not possible with the previous tool.

Review Source

Maggie W.  
Head of Strategy  
Marketing and Advertising  
Used the software for: Less than 6 months

### "One of the best social listening tools in the biz!"

May 14, 2026

5.0

Overall, I am really happy with our experience with YouScan! It's been an invaluable service that's been added to our team workflows.

Pros

YouScan is a fantastic social listening tool. I love how easy it is to use, how robust its features are, and the small details they've included in the dashboards that really work well for social media managers. I also think their support team is some of the best I've worked with in the business, making it easy for the entire team to learn how to use these features.

Cons

So far, no big complaints about how YouScan works. The only thing I wish for more of was an understanding of which features need to be add-ons and topics.

Alternatives considered

[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[PULSAR](https://www.capterra.com/p/10015955/PULSAR/)

Reason for choosing YouScan

Better features for the pricing, deeper understanding of the social media landscape.

Review Source

SF

Shea F.  
Senior Account Manager  
Market Research  
Used the software for: 6-12 months

### "Powerful Social Listening that won't Break the Bank"

August 21, 2025

5.0

My overall experience with YouScan has been really nice. I was able to implement it quickly, scale it across two projects, and utilize it to quickly research other project opportunities. The price is very manageable for the tight budgets I work with. It was also relatively easy to train contractors on using the tool, thanks to YouScan's academy which can be done individually and at your own pace.

Pros

YouScan is the best "bang for your buck" tool on the social listening market right now. Unlike other platforms, it will not break the bank, and still comes with an extremely wide breadth of sources including TikTok, Facebook, and Instagram, which can be difficult to access on other social listening tools. The geographic range of sources was the top selling point for my team, as we required deep reseach capabilities in Central Asia, a region that is not well covered under other social listening tools. YouScan is on the leading edge of innovation, with tools like visual recognition and Copilot integration that are unmatched on the current market. I've found YouScan to be easy to use, though I had a background in social listening beforehand. But with the level of detailed attention and eager support provided by YouScan's customer service, I think anyone can take advantage of their services and quickly learn to use YouScan to its best capability. My team has used Youscan for nearly a year, to great success, monitoring two large infrastructure projects in an extremely complex information environment with a multitude of stakeholders and many mininformation campaigns. It helps us stay ahead of the noise and keep our clients informed on risks and opportunities related to their projects.

Cons

My only complaint about YouScan is the user interface for writing queries, which could be improved. It would be nice if the topics included subtopics, so writers do not have to manage such large queries. It's not impossible, but could be easier. It was also hard to wrap my head around YouScan's version of wildcarding, which is automatically applied to any keyword that's not in quotations. YouScan's documentation on the variants was not super helpful, in the end I put most of my keywords in quotes to avoid false positives.

Alternatives considered

[Synthesio](https://www.capterra.com/p/160240/Synthesio/)[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)

Reason for choosing YouScan

We needed a social media listening tool to conduct research in Central Asian countries, a region which was not covered well in our previous tool. YouScan covers all the sources we need, including VK, OK, and Telegram. YouScan supports our monitoring work for a global multilateral involved in large infrastructure projects in Central Asia, helping keep them informed about key actors and stakeholders, public perception towards the projects, and any new or emerging risks in the area. What would have taken countless hours to search for manually on social media sites and google, YouScan now captures immediately and brings it all into one place. YouScan saves us time and makes the job of my analysts much easier.

Review Source

AM

Alberto M.  
Organic Digital Marketing Coordinator  
Financial Services  
Used the software for: 2+ years

### "A powerful tool for online reputation management and customer listening"

August 4, 2026

5.0

Our overall experience with YouScan has been very positive. The platform has helped us identify, understand, and respond to users who share complaints or criticism about our brand. It has also allowed us to benchmark our performance against direct competitors and gain inspiration from larger, more established brands. By monitoring the broader online conversation surrounding our company, we have gained a better understanding of how users perceive our services and have strengthened our brand awareness. YouScan has also improved our customer service process. Users who report problems through social media or review platforms can now receive a response in less than 72 hours, and in many cases our initial response is provided within minutes. This helps us demonstrate that we actively listen to our customers, address their concerns, and provide personalized attention.

Pros

YouScan has helped us manage our company’s online reputation more effectively and respond to customer feedback in a timely manner. As a financial services provider, we regularly receive complaints and negative reviews, and the platform allows us to identify them within minutes of being published. Its integrations give us visibility across most major review platforms and online channels where users share comments about our brand. The AI features are especially useful for creating more accurate queries tailored to our needs, while the support team is always responsive and helps us optimize our searches based on their experience. The interface is also intuitive and easy to use, even for team members who are not experts in social listening.

Cons

One area that could be improved is the coverage included in the basic search plan. Some relevant websites are not included, and it would be valuable to have access to additional sources such as job boards and employer review platforms. Expanding the number of monitored sources would allow companies to gain a more complete understanding of their online reputation and identify more opportunities to improve brand perception.

Review Source

MW

Michael W.  
Intelligence Team Lead  
Market Research  
Used the software for: 1-2 years

### "Excellent selection of sources, and insightful add-ons "

August 13, 2026

5.0

Excellent, the tool is easy to use and the CS team are always very helpful. In the past we have been offered access to BETA sources, as well as the ability to trial new features - it's really great to see the full capability of the product, and how it can inform our clients marketing strategies.

Pros

I am very familiar with a host of different Social Listening platforms; and YouScan ticks the boxes most when it comes to breadth of data, visual and audience insights. Being able to access TikTok data at scale is very beneficial and helps give us a competitive advantage over our competitors.

Cons

If I had to pick something it'd be building out the dashboard functionality a bit more - some of the other providers on the market are a bit more advanced in terms of depth of customisation, AI summaries and breadth of widgets.

Review Source

YP

Yekaterina P.  
Reputation Manager  
E-Learning  
Used the software for: Less than 6 months

### "Great brand mentions tracking tool "

May 21, 2025

5.0

Pros

YouScan is an excellent tool for tracking brand mentions across social media and various platforms. I really appreciate how you can connect all relevant sources and monitor comments in one place. The automated sentiment and aspect tagging is a huge time-saver and gives a solid overview of brand health without manual effort. It's especially helpful when analyzing how product or policy changes (like updates to the Prius) impact customer perception. The ability to set up custom rules and tags is powerful – I use it for tracking specific campaigns or product updates. The dashboards are customizable, and the comparison features allow for a clear side-by-side analysis. Integration options are another big plus. We’ve connected YouScan with Slack, Telegram, and Freshdesk, among others. It’s great to control notification rules – daily summaries or alerts for high-risk mentions help us act fast when something important appears. Customer support is outstanding – super fast replies, escalation when needed, and they are genuinely open to feedback. There’s also an extensive knowledge base with examples and tutorials. Our account manager has been fantastic: they’ve walked us through the platform multiple times and ensured we felt confident using all features.

Cons

There is nothing particular to dislike, there are few things I'd like to see improved. There are some minor issues with the sentiment analysis – occasionally it misinterprets comments sentiment and requires manual adjustments where automation doesn’t get it right. Happens rarely, but it happens Dashboard data sometimes isn’t refreshed properly; I have to reload the page to see updated numbers, which is a bit inconvenient. Lastly, I would really love to see a native response feature. Right now, YouScan is amazing for monitoring, but it would be even better if we could reply directly to mentions from within the platform

Review Source

PG

Pablo G.  
Data Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "La mejor cobertura del mercado"

May 19, 2025

5.0

I have been working with YouScan for 5 years, and for me, it is the best tool to work with because it is easy to use, very intuitive, and has full coverage.

Pros

It has the best coverage in the market, which It is the most valuable aspect in a social listening tool

Cons

The visualization of information on the standard dashboard could be more comprehensive. Customization of automatic alerts regarding the sending frequency is somewhat limited.

Review Source

VN

Viktor N.  
CTO  
Market Research  
Used the software for: Less than 6 months

### "Superior media landscape monitoring and analysis"

August 4, 2025

5.0

Youscan service is very helpful in our field of work, where we need to monitor social media and news for certain signals and narratives, determine sentiments and track top influencers in each area.

Pros

In Youscan they collect a great social media and news dataset, then it is combined with a comprehensive and flexible system of queries, filters and analytics. It allowed us to identify not only mentions or publications about a brand or public figure, but also perform deep trend analysis, auditory segmentation, trace origins of various narratives, etc.

Cons

You have to pay for the volume of search results ;) With such a powerful tool you start to have ideas on what else you want to monitor/search for in various areas and topics. Pricing looks reasonable, though.

Review Source

OR

Olha R.  
Global PR Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "A perfect solution for advanced media monitoring"

June 24, 2025

5.0

The overall experience was great, our account manager is super proactive and always strives to help.

Pros

Youscan gets the largest pool of mentions among similar solutions. It is quite affordable and really easy to use. It also integrates with Slack, making real-time tracking more convenient. Customer support is quick and helpful.

Cons

The Listen 5 pricing tier is quite limited if you plan to track multiple markets, products, and competitors.

Review Source

SV

Sergey V.  
Senior Communications Analyst  
Food & Beverages  
Used the software for: 2+ years

### "YouScan: a solid choice for social media listening and analytics needs"

February 28, 2023

5.0

Pros

1\. Stable, reliable social media listening and analytics tool with extensive coverage, including YouTube, TikTok, and Telegram.2. YouScan provides unparalleled visual insights.3. Good value for money.4. They constantly working to improve the tool and actually listen to feedback from customers. The product team pays a lot of attention to details. Every new feature has been carefully thought through.

Cons

1\. No Twitter firehose. Searching for historic data older than 30 days might cost extra. However, once the query is set up you get 100% of the conversation.2. YouScan's architecture takes a little adjustment, but once you get it it's easy from there.3. Support is based in Europe, so American clients have a few blackout hours a day. Other than that support is very knowledgeable and fast.

Review Source

Irene D.  
Copywriter  
Computer Software  
Used the software for: 6-12 months

### "Really happy with this monitoring tool's capabilities"

June 20, 2023

5.0

We use YouScan to monitor our brand mentions and our main competitors. The product is easy to use and has a lot of useful features, so I enjoy working with it. But even more, I enjoy working with the YouScan team - everyone from sales to support does their best to help me solve my tasks and provide me with top-notch service.

Pros

YouScan covers a wide range of online media, including social networks, blogs and channels, so we get mentions in all languages and from every country where our business has a presence. The data is all shown in a way that makes it easy to follow and use. Also we can customize dashboards and create reports.Recently, we started using a new feature - Insights Copilot Assistant - and it amazes us every time as we get very smart answers to most of our questions instantly.

Cons

I've had no problems using this product at this point, so I'm happy with this choice

Review Source

Response from YouScan

June 21, 2023

Thanks a lot, we appreciate the feedback!

Serhii O.  
Editor and Tech Writer  
Information Technology and Services  
Used the software for: 1-2 years

### "YouScan is the ultimate solution for brand monitoring"

April 13, 2023

5.0

We are happy with YouScan and will definitely recommend it to our peers. We managed to efficiently perform brand tracking and make some improvements to our offerings based on customer feedback that we collected with YouScan.

Pros

The tool provides powerful analytical capabilities that we use on a regular basis. For example, trends allow us to track if there are any emerging discussions that can potentially harm our brand. We can also easily work with data thanks to filters, as they categorize mentions by complaints, recommendations, comparisons, etc. The platform also has analytical dashboards that we can customize how we need and share with our c-level management.

Cons

There was a problem with the speed of history data collection, but recently the team significantly improved it.

Review Source

PC

Pablo C.  
Consumer Intelligence Analyst  
Research  
Used the software for: 2+ years

### "Powerfull and usefull"

June 22, 2023

5.0

Pros

The variety of sources and personalized customer service

Cons

The alerts. But they are developing them right now. And the inability to edit labels and rules.

Review Source

Response from YouScan

July 4, 2023

Pablo, thank you for taking the time to share your feedback and help us identify areas for improvement. We're pleased to let you know that we've launched customizable alerts to meet your needs. You can now add multiple internal and external recipients and choose the most suitable delivery time for each report to fit your schedule perfectly.

IRYNA F.  
Head of Digital Marketing  
Marketing and Advertising  
Used the software for: 6-12 months

### "Effective and convenient tool for managing brand reputation online"

April 3, 2024

5.0

My experience with YouScan is positive. Thanks to AI sentiment detection, mentions categorization and analysis, my team got more time to engage with our customers and meet their needs better. Also, the customer support team is very helpful and responsive.

Pros

YouScan streamlines my team's workload. It's great at organizing all the feedback into clear categories, which lets us quickly grasp what our customers say, particularly when they're bringing up concerns or questions.

Cons

So far, I haven't encountered any significant downsides. It covers all our needs just fine.

Review Source

Response from YouScan

April 4, 2024

Thank you, we appreciate your positive feedback and will continue to improve our social listening tool for delightful user experience and the most efficient AI-powered social listening!

TS

Tanya S.  
CEO  
Graphic Design  
Used the software for: 1-2 years

### "Essential for market research and reporting"

May 9, 2023

5.0

Pros

Since we provide various types of market reports to our clients, including competitive analysis, industry analysis, and trend analysis, we use YouScan to quickly gather and analyze available online data. We like how easily and quickly we can create new topics and gather the information we need, either about the specific market, company, or topic. Because YouScan includes numerous analysis and reporting options, it organizes the data for us, so then we can draw conclusions and make decisions based on the data.

Cons

Not a big one, but all of our customers have different needs, so sometimes I'd like to have more types of automated reports.

Review Source

Stacey H.  
Marketing Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Hight accuracy and flexibility"

September 15, 2023

5.0

We're satisfied with how it works

Pros

We subscribed to YouScan to manage all the brand mentions in one place. We really appreciate the sources' coverage and the high accuracy in detecting sentiment in multiple languages and the various filters so we can either analyze all mentions or analyze them by region, language, or whatever perspective we need.We had a chance to try YouScan's AI assistant and trend detection, and it really makes a difference, especially when you find yourself stuck with finding actionable insights.This tool can be successfully shared between departments as the pricing doesn't depend on the number of users (we share it with our HR and sales team).We also appreciate the support agent's help in setting our topic to get the best results.

Cons

There are some limitation in gathering historical data

Review Source

Response from YouScan

September 21, 2023

Thank you so much for your kind words! We're delighted that YouScan has been such a valuable asset for your brand management needs across various departments. Your feedback and support mean the world to us!

Olena P.  
SMM, PR & Community  
Marketing and Advertising  
Used the software for: 1-2 years

### "Good choice for working with multiple markets and languages"

February 7, 2023

5.0

We use the system primarily for brand monitoring and it exceeds our expectations on many parameters. Good choice for working with multiple markets and languages

Pros

YouScan instantly gathers mentions from different channels, analyzes all the info, and gives us a clear overall picture and key metrics. It's incredibly convenient that YouScan now automatically translates mentions from other languages because our mentions originate from many markets.

Cons

We would like to be able to add additional custom notifications in addition to the standard ones, but this is not a serious problem.

Review Source

VR

Verified Reviewer  
Social Media Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "YouScan Review"

November 16, 2018

4.0

I use YouScan for 7 years. I like the system. It helps me in my day to day work a lot. Thank you guys!

Pros

Easy to use, good customer support, good system.

Cons

Glitch from time to time. Telephone support is not 24/7. Pricey. New image search is very expensive — I can't offer this new feature to the clients. Not all mentions are in the system. Not all managers are very competent.

Review Source

Tatyana D.  
Internet Marketing Manager  
Information Technology and Services  
Used the software for: 2+ years

### "Versatile monitoring tool"

April 9, 2021

5.0

The system allows us to be aware of our current position on the market, collect relevant customer feedback, and better understand the possible directions for our business.

Pros

We've chosen YouScan as it can cover multiple objectives within several departments at a time. For example, the marketing team I'm a part of focuses on detecting trends, finding insights for our strategy, and, of course, monitoring the campaigns' results.

Cons

Even though the system is user-friendly, sometimes we just don't have enough resources to conduct complex research. In such cases, we order custom research provided by YouScan's dedicated team. Yes, it requires additional payment, but the results are worth it.

Review Source

Alexander B.  
Consumer Insights Manager  
Consumer Goods  
Used the software for: 1-2 years

### "Great mentions collection, still to improve with analitics"

November 16, 2018

4.0

Overall after we've built social listening ecosystem, where YouScan role is just data collection -- it is fine, excluding the pain of manual downloading of several thousand hundred mentions when one download is limited to 10 thousand

Pros

Switching to YouScan from one of the international players helped us to gather much more posts in Russian. Also the software is better suited for local social networks.

Cons

However, it is not designed for multi-branded and multi-category business, where you would like to track SOV of over 100 brands in 3 categories. The software doesn't provide such ability from the box, so it is used for data collection and analytics are done externally. Data transfer via API is available only at the most expensive plans. Stories are not captured.

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