# Pattern PXM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Pattern PXM the right Digital Asset Management solution for you? Explore 52 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173147/Amplifi-io-Digital-Asset-Management/reviews --- Pattern PXM 4.9 (52) [View alternatives](https://www.capterra.com/p/173147/Amplifi-io-Digital-Asset-Management/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Pattern PXM Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews SK Stephen K Sales Ops ManagerTelecommunications, 201 - 500 employeesUsed the software for: 6-12 months. “I love that it can act as both an internal asset management system as well as a partner portal for our external users.“ June 10, 2025 Jessica B Account Manager Consumer Goods, 11 - 50 employeesUsed the software for: Less than 6 months. “Getting everything into the system was extremely time consuming.“ September 13, 2023 SK Stephen K Sales Ops ManagerTelecommunications, 201 - 500 employeesUsed the software for: 6-12 months. “I have trained several internal and external users, and we all love the platform.“ June 10, 2025 HS Hope S Director, Marketing Operations, RetiredPublic Safety, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “Same with Collections and Files - there are times when users couldn't find images, only to realize they were on the wrong view. “ November 29, 2021 CK Chance K Senior E-commerce ManagerRetail, 501 - 1,000 employeesUsed the software for: 6-12 months. “I can't waste time trying to find content, and Amplifi makes my job so much easier.“ October 20, 2023 HS Hope S Director, Marketing Operations, RetiredPublic Safety, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “We initially had issues with miscellaneous images that were loaded but not being visible.“ November 29, 2021 CH Cade H Marketing ManagerConsumer Goods, 51 - 200 employeesUsed the software for: 6-12 months. “I also appreciate the centralized asset library, which helps keep all our marketing collateral organized and in one place.“ April 6, 2023 ## Showing most helpful reviews Showing 1-25 of 52 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jessica B. Account Manager Consumer Goods Used the software for: Less than 6 months ### "Incredibly helpful during our brand transition" September 13, 2023 4.0 Pros I love that we chose this product right when we knew we would be doing a branding transition. This has made our transition a little less painful, stressful, and chaotic. Cons Getting everything into the system was extremely time consuming. Not so much difficult, more tedious. But it was one of those things where once you knew you were done it would save you TONS of time in the future. Review Source SK Stephen K. Sales Ops Manager Telecommunications Used the software for: 6-12 months ### "Sales Ops Manager" June 10, 2025 5.0 Extremely positive. I have trained several internal and external users, and we all love the platform. \[sensitive content hidden\] has been outstanding at Pattern PXM since the start. If I have any issues or questions, he has been very helpful. He is phenomenal. Pros 1- I love that it can act as both an internal asset management system as well as a partner portal for our external users. 2- It's also extremely easy to navigate to access the assets and attributes anyone needs. 3- Searching works perfect to find what I need. 4- Channel templates are a big help but I feel like it needs some work to improve - possibly AI capabilities to auto-map. Cons 1- I think it would be more helpful to have all settings in one window, with one click of a button. As an admin, I am always switching between folder, system, and region settings. 2- Channel templates are a huge undertaking to get set up. 3- Folders - I get questions on folder structure and why subfolders pop up under products when a master folder is clicked. So, it might help to have more than just Products and Files when we click a master folder to include "subfolders" instead of throwing subfolders under products. In our instance, we have a "weBoost" folder, and then a few subfolders, and then products and subfolders under each of those - however, subfolders and products appear under our "weBoost - Products" subfolder when clicked. Alternatives considered [Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)[Adobe Experience Manager](https://www.capterra.com/p/142300/Adobe-Experience-Manager/) Reason for choosing Pattern PXM Pattern had a great UI, support, and capabilities to be a DAM and PIM. Switched from [Bynder](https://www.capterra.com/p/122257/Bynder/) Bynder was expensive and also lacked some capabilities, like PIM-related and channel template managing. Review Source GB George B. Digital Marketing and Advertising Used the software for: 6-12 months ### "Great assistant in Digital Asset Management " November 12, 2022 4.0 Pros Ease of use even for beginners. A value for money product, especially for large enterprises. Great for digital asset management between collaborators Cons Better customer support, tutorial videos and added product features for intracompany tasks Review Source Response from Pattern January 6, 2023 Hi George. Thank you for your feedback. We have taken your observations to heart and are working to improve the user experience by introducing in app messaging tools and expanding our knowledge base and support videos. We hope that you will be able to use these improvements over the coming weeks and months. Best regards! CM Caroline M. Sr. Marketing Manager Leisure, Travel & Tourism Used the software for: Less than 6 months ### "Finding Amplifi" February 23, 2021 5.0 Happy sales staff. Happy customers. Pros 1) Amplifi is centered around the day-in, day-out workings of a B2B sales model and B2C e-commerce model. There are a million small-midsize companies like ours that don't need a PIM. All we need is a way to distribute our digital assets and feed them into e-commerce sites. 2) It performs the core functions needed and it has some very nice value adds for our sales team. 3) The platform is intuitive - thus making it easy for business partners to "help themselves". 4) The technical support is fantastic because it is centered around their customer's needs, not around the software itself - an issue I find with most other platforms where their support finds customers almost a distraction from their real job, whatever that may be. This is true of a solid 80% of DAM and PIM providers. Cons Can't think of a thing that I don't like. Alternatives considered [Canto](https://www.capterra.com/p/140500/Canto/) Reason for choosing Pattern PXM 1) Amplifi is a more elegant experience for our customers. It is more fluid and intuitive making it easier to use. 2) Amplifi's value-add features for sales (internal and outside sales) help to make their job easier and provides them an edge. 3) It's AI search again helps to make the user experience better. 4) Amplifi also fits within our price range and value for this function. Review Source Response from Pattern January 6, 2023 Thank you for your review Caroline. We are so thankful to hear about your positive experience using our software. We look forward to great things in the future! PC Paula C. Senior Project Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Efficient Data Asset Management" December 14, 2023 5.0 Pros Amplifi serves not just as an asset management system but also as an information system, significantly enhancing the efficiency of our creative team. It facilitates seamless storage and retrieval of information/files, making the process much easier than before. This information system capability has empowered our sales team to bring the latest materials and product information to the market from a centralized and up-to-date source. Cons The use and search capabilities while on mobile view have proved to be a little bit of a challenge Switched from [Bynder](https://www.capterra.com/p/122257/Bynder/) Bynder proved to be inefficient, lacking in the storage of product information, and falling short in terms of customer service quality. Review Source CF Caroline F. Senior Ecommerce Manager Retail Used the software for: Less than 6 months ### "Amplifi is great for large brands with a lot of content and SKUs" October 23, 2023 5.0 Pros I am extremely satisfied with Amplifi's ability to manage large catalogs. When you manage as much product as I do, it can be very daunting keeping everything together. It is easier to take content from my clients and put it in Amplifi than digest it in the way they give it to me. Cons I do not really have much I do not like. I think the only issues i have had are my own inablity to dig into the cool features they have Switched from [Salsify](https://www.capterra.com/p/147254/Salsify/)[Webdam](https://www.capterra.com/p/81755/Webdam/) We loved the idea of having everything in one place and this was much easier to use across multiple teams. Review Source ZC Zerin C. Marketing Specialist Consumer Goods Used the software for: 6-12 months ### "Being Klean Kanteen's Project Lead for Amplifi" June 2, 2023 5.0 I have had an overall positive experience with Amplifi. Pros I like the easy and intuitive way you can use Amplifi to search and share files. Cons Having to explain the functionality and organization of folders to reps and internal staff who are not the best with new platforms or tech. Reason for choosing Pattern PXM Amplifi was the best fit for the requirements we wanted in a new DAM. Switched from [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) Amplifi was easier to navigate and search then our previous Dropbox. Review Source CH Cade H. Marketing Manager Consumer Goods Used the software for: 6-12 months ### "Ampifi.io has been a gamechanger for us. " April 6, 2023 5.0 Before we started using the platform, managing and distributing digital assets was a real headache for our marketing team. We were constantly searching for files and struggling to keep track of all our marketing collateral, which made collaboration a challenge. But since we started using Amplifi.io, everything has changed for the better. The user-friendly interface and powerful search functionality make it so easy to find what we need, while the centralized asset library helps us keep track of everything in one place. Pros The interface is so user-friendly and intuitive, which makes it a breeze to navigate and find what I need. I also appreciate the centralized asset library, which helps keep all our marketing collateral organized and in one place. The search function is another standout feature for me - it's so powerful and makes it easy to quickly find specific files and assets. Cons Creating unique instances for certain users could be improved. There is a way to do it on the platform but It could be easier to execute. Switched from [Acquia DAM (Widen)](https://www.capterra.com/p/76774/Widen-Collective/) Widen wasn't meeting our needs. It was clunky and hard to find the assets that we wanted. and Sharing with partners was a pain. Amplifi has solved that for us. Review Source VR Verified Reviewer Digital Manager, Web & eCommerce Marketing and Advertising Used the software for: 6-12 months ### "Amplifi.io allowed us to improve our internal and external processes for our client." July 13, 2023 5.0 The onboarding and setup process was definitely rocky and frustrating at times. By the time we launched we were able to get everything setup and everything has been working great since. I will say too, the Amplifi team was very patient with us as we also took longer in the setup process than intended. Pros Amplifi checked off most of our boxes when looking for a PIM/DAM system for one of our clients. We were looking for one source of truth to house all of our product information while introducing a new brand center to our partners. Cons There were a few capabilities that we were initially missing. The ability to mass import and update products while also grouping information into variations was missing. Fortunately, many of these capabilities are now integrated or are being worked on. Alternatives considered [Plytix](https://www.capterra.com/p/149113/Plytix-PIM/)[Syndigo](https://www.capterra.com/p/122137/PCC/) Reason for choosing Pattern PXM The number of capabilities and the overall value was the biggest deciding factor. Very glad we chose Amplifi. Switched from [Syndigo](https://www.capterra.com/p/122137/PCC/) We hadn't been pleased with their services for awhile and felt it was time for a change. Review Source Andrew C. Vice President, Marketing & Channel Management, Americas Consumer Electronics Used the software for: 1-2 years ### "A great tool to manage our sales and marketing content!" March 1, 2018 5.0 All content in one place and customized solutions for our sales team to create their own line lists. Soon we hope to have a tool that will create custom Product Recommender sheets that are often highly requested to get information to customers quickly. Pros All of our images and assets are in one place. Our sales team can access all the content they need for customers and their own presentations. Marketing, eCommerce and other departments also have immediate access to all of the latest digital content for campaigns and website support. We also implemented customized solutions for our sales team that allow them to create their own customized line lists for customers. It is great to see sales use this tool every day, and the data we see shows power users are getting more content in front of more customers! Cons Some of the newer users have a bit of a learning curve to get up to speed on how to utilize all the things we do. Luckily Amplif.io has helped us with video tutorials and trainings that makes it easy to understand and simple to use. We continue regular trainings to make sure all departments use this content in the right way for all of their needs. Review Source Sabino Eduardo Q. Freelancer Graphic Design Used the software for: 1-2 years ### "Mayor control y seguridad de los archivos digitales" February 2, 2023 5.0 Pros Me gusta Amplifi.io porque es un excelente sistema para almacenar archivos digitales y mantenerlos bajo control. Se puede tener acceso a ellos sin ningún problema desde cualquier dispositivo de una forma eficiente actualizada y segura. Es una solución muy interesante para las agencias de agencias de marketing y empresas, que sin importar su tamaño, necesiten acceder de forma inmediata a documentos, contratos, imágenes, videos u otros archivos. Cons Hasta el momento no he tenido ningún problema con Amplifi.io Review Source JD Jelle D. Software Engineer Computer Software Used the software for: 6-12 months ### "Just great" May 30, 2022 5.0 Pros The customer support of Amplifi.io is one of my favourites. They literally do their best to help you in your needs. Cons I found Amplifi.io a bit difficult to get started with. Review Source Response from Pattern January 6, 2023 Jelle. Thanks for your review. We are thrilled to hear you are enjoying your experience! Best regards! MI Michele I. Image Coordinator Used the software for: ### "One Of The Better Media Portals" March 31, 2016 5.0 I use the Amplifi.io to obtain images for our website. When I see that I have Toshiba items that I need to work on, I know that everything will go smoothly. Ever since I gained access to the Amplifi.io site I rarely need to reach out to my Toshiba contact for assistance. The interface is easy to navigate. The user can search for each item individually by their SKU number and not just by general model name, which eliminates confusion. You can download all the images all at once with a click of a button before even going into an item page. If you do go into an item page you can individually acquire images and specification sheets. I noticed that downloads are slow in Google Chrome and are faster using Firefox or Internet Explorer. Overall the site is pleasant to visit and I wish more manufacture sites were this well put together. Review Source NL Nichol L. Account Executive Used the software for: ### "User-friendly and easy to navigate " November 19, 2015 5.0 Amplifi.io is very user-friendly both on the front end and as an admin working behind the scenes. The site is easy to navigate and you are able to find what you are looking for quickly. Uploading assets and doing work as an admin is quick, simple and straightforward. Compared to other data base systems that we have used in the past, Amplifi.io is well above them all and I would highly recommend it to those looking for a better way to manage their content. Review Source AG Angie G. Social Media Specialist Used the software for: ### "Very easy to use, great for quick access to files" February 29, 2016 5.0 This software is an excellent source for all marketing agencies and companies that have immediate need for documents, images, videos and many other sources of information. It's easy to use and the customer service is great. Review Source RH Richard H. Sales Used the software for: ### "Everything needed in one place" February 29, 2016 5.0 Amplifi.io puts all assets for product marketing on one place. I receive many customer requests for collateral and being able to pull from Amplifi.io allows me t respond rapidly with the information my customers need. Review Source TS Troy S. Used the software for: ### "Powerful, Dynamic, & Innovative Digital Asset Management Software" February 8, 2016 5.0 This Software will have a significant impact on our Business and they way we communicate with our Customers going forward. Review Source DV Diana V. Multimedia Graphic Designer Used the software for: ### "Works just fine" March 7, 2016 5.0 Able to get Toshiba approved photos easily. Review Source LH Lindsay H. Marketing and Sales Maritime Used the software for: 1-2 years ### "Extremely Happy! " June 10, 2025 5.0 Pros The PXM platform makes it easy to organize, update and share our massive product catalog and information with internal and external team. The support staff of Pattern PXM is always helpful and great at showing us how to update and add information easier! Cons Sometimes the platform seems like it lags, or it does not save and update quickly. This can sometimes slow me down. Review Source HS Hope S. Director, Marketing Operations, Retired Public Safety Used the software for: 1-2 years ### "Great for Product Companies who want to Offer a DAM and a PIM all in one" November 29, 2021 5.0 Pros The system navigation was an excellent improvement from our previous DAM. The system is intuitive to use; easy left side navigation allows quick access to specific product models and lifestyle images categorized by brand, in addition to general search or advanced search functions. Key to our choosing Amplifi was its unique combination DAM/PIM, allowing us to import key product information from a separate system fairly seamlessly. None of the other systems we looked at had that feature. We liked other features such as the ability to promote a selection of different assets on the home page, which can easily be changed out whenever desired. Perfect for us was the ability to set up different “regions”, allowing us to create separate access and views for a sister brand, and an inhouse training academy who presented a service rather than a product. These admins could have access to their own private assets and allow “their users” to access without us having to show our master brands to these other users. This was all at the same price, while some other DAMs charge a separate set up for this. Easy sharing of assets via the Lightbox system was also a big plus. Cons Nothing major - just a few little things. We initially had issues with miscellaneous images that were loaded but not being visible. Sometimes AMP could fix it quickly; other times they were challenged as well. We were used to seeing both jpg and eps files in one folder/view. Amplifi separates the two - jpgs are seen as images; eps files are misc. You just have to remember where they are. Same with Collections and Files - there are times when users couldn't find images, only to realize they were on the wrong view. Again, something that just has to be remembered. Reason for choosing Pattern PXM Its PIM functionality. Review Source Response from Pattern December 29, 2021 Thank you for taking the time to leave a review. We love learning more about your experience and are greatly appreciative of your positive feedback. We are always working to improve the application experience so we value your comments. Please do let us know if we can be of any additional help to you and your team. Best regards! AM Aaron M. Web Developer Machinery Used the software for: Less than 6 months ### "They help my Unorganized brain stay organized" October 26, 2023 5.0 Pros Amplifi not only helps you organize your files and be able to find them easier, but they also are thinking ahead to help organizations use their content across multiple platforms and marketplaces. When we brought it on board, they were there to help implement the product in an effective and efficient way. I have been using it more often than our older system because it's so much easier to use. On my side of things, It's helping solve our content management and being able to find the content for the products that I need to accomplish my job. As the E-Commerce Web Developer, I need to find images of products and lifestyle images of the products that we are using in promotions or product launches. In our old system, you could only find the product if you knew the SKU number. But with Amplifi, I can type in the name, SKU, or product type, and I can narrow it down to the specific product that I need. It's much more efficient than our old system and so much easier to use. It is also helping with our syndication across marketplaces like Amazon, so that we can easily use the same content across those marketplaces without stressing about the different formats needed for each market. Cons From my interactions with it, I don't see any downsides. The only hiccup that we have had has been onboarding new users. But we have been working with our Rep and the tech team to make sure that this wrinkle gets ironed out Alternatives considered [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) Review Source alexandra A. Marketing Design Used the software for: 1-2 years ### "Excelente sistema para almacenar y mantener bajo control los archivos digitales" December 15, 2022 5.0 Pros Amplifi.io es un excelente sistema para almacenar y mantener bajo control los archivos digitales de la empresa. Además permite acceder a ellos desde cualquier punto de forma eficiente, segura y actualizada. Su interfaz es fácil de usar y es una solución perfecta para agencias de marketing y empresas que necesitan acceder de forma inmediata a documentos, imágenes, videos y otras fuentes de información. Cons No he tenido inconvenientes usando Amplifi.io. Review Source Response from Pattern January 6, 2023 Thank you for your review! We are overjoyed that you are enjoying your experience and appreciate you taking the time to share it. Best regards! KM Keith M. Sr. Digital & Ecommerce Manager Consumer Electronics Used the software for: 2+ years ### "Big Improvement over our previous DAM platform" October 4, 2018 5.0 For us, probably the single most beneficial aspect to having integrated Amplifi into our business is now having a self-help resource that has significantly reduced the number of phone calls and emails the marketing team receives about gaining access to assets. Not only is that a burden on the marketing team, who have to go locate files and then send them over (often causing issues with the files are large), but the requesting team member has to wait for the marketing team to get to it. Now, people have 24/7 access to our full arsenal of digital resources and can get the items they need in their own time. Pros Amplifi has a clean user interface that makes accessing digital files and resources quickly and painlessly. We use it to store high and web resolution visual assets, video, PDFs, and product messaging. It is used widely across the organization particularly within the marketing, sales, and ecommerce teams. One feature I'm particularly fond of is the ability to create lightboxes that allow you to aggregate various assets into a single batch and email it off. My team uses is extensively, and we have never experienced technical challenges or downtime and reliability is very important for us. Cons There isn't really anything I don't like about Amplifi. Perhaps there have been a few, minor quirky UI things that pop up every now and then but Amplifi has always been very responsive to address them when they do occur. Review Source David C. EMEA On-line Marketing Manager Consumer Electronics Used the software for: 2+ years ### "Succeeding with Digital Asset Management (DAM ) through Amplifi.io " November 20, 2018 5.0 \- Easier, Faster, Sharing of assets. - Fewer inbound requests as people use self service. - Distributing campaign material, not just SKU info. Pros \- Built around Self Service and enabling people to get assets that they want - Intuitive to use and navigate. - File transfers acheived without downloading. Send links no reupoloding downloading for sharing assets. Cons \- The system defaults to a single source of truth. It's buil to support global companies, global solution pushing towards a global part number which can be the right thing to do. SOmetimes you want toverride this though and that is also possible. Review Source CK Chance K. Senior E-commerce Manager Retail Used the software for: 6-12 months ### "Amplifi.io review from Pattern employee" October 20, 2023 5.0 Pros I really do enjoy using Amplifi. The key benefits are how easy it is to upload/store content and also finding that content. We have a large catalog and Amplifi makes it simple to find content. I can't waste time trying to find content, and Amplifi makes my job so much easier. Cons I would like being able to publish content directly to Amazon. I know that is coming soon, but will use it regularly when it is here. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.