# Nielsen Marketing Cloud Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Nielsen Marketing Cloud Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more. Source: https://www.capterra.com/p/173306/Nielsen-Marketing-Cloud --- # Nielsen Marketing Cloud Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Nielsen Marketing Cloud ## What is Nielsen Marketing Cloud? Cloud-based planning tool that helps measure, analyze & gain insights into sales & marketing data & drive innovation across operations. ## What is Nielsen Marketing Cloud used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Planning](https://www.capterra.com/marketing-planning-software/) Top alternative Featured Overall rating Based on 14 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Nielsen Marketing Cloud?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.nielsen.com/us/en/solutions.html&name=Nielsen Marketing Cloud) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Nielsen Marketing Cloud 4.4 (14) VS. [4.5 (13,564)](https://www.capterra.com/p/184581/Asana-PM/reviews/) Starting Price Contact vendor Starting Price $10.99 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (14) Ease Of Use 4.4 (12,164) Value For Money 4.0 (8) Value For Money 4.4 (8,735) Customer Service 4.1 (7) Customer Service 4.3 (7,833) ## Nielsen Marketing Cloud alternatives [4.4 (15,353)](https://www.capterra.com/p/19319/JIRA/reviews/) Starting price $7.91 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars Highest Rated [4.6 (6,016)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (61)](https://www.capterra.com/p/153624/MARMIND/reviews/) Starting price $1200.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.4 (2,971)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/173306/Nielsen-Marketing-Cloud/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Tracking 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track the performance of marketing campaigns across multiple channels. Dashboard 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Performance Metrics 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predictive Analytics 4.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Predict future data based on historical data sets Budgeting/Forecasting 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create budgets based on historical data and future projections Collaboration Tools 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Provides a channel for team members to share media files, communicate, and work together Nielsen Marketing Cloud 14 features Create budgets based on historical data and future projections Track the performance of marketing campaigns across multiple channels. Provides a channel for team members to share media files, communicate, and work together Assembly of graphs and charts for visualizing and tracking statistics/metrics Tracking the status of previously identified performance measurements See past and upcoming campaigns and communications in a calendar view Identify advertising and promotional sources to be used in marketing efforts A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Plan and coordinate all the resources, costs and time needed to execute assignments Identifying desired outcomes and important milestones and creating a plan on how to achieve them Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track the amount of money spent on a certain product or with a certain supplier Get Advice We can help you find the software with the features you need. Features 4.1 (14) 4.1 Based on 14 reviews ## Pricing Value for money 4.0 (8) ### Starting price Contact vendor for pricing Free trial not available Value for money 4.0 (8) 4.0 Based on 8 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (7) 4.1 Based on 7 reviews ## User reviews Overall rating 4.4 Based on 14 reviews Filter by rating 5(7) 4(6) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent CL Claudine Lizz Capawa M. Freelancer Marketing and Advertising ### "Nielsen on the Go" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 30, 2022 Pros I like the way it handles with the analytical explanation of giving a status and updates of the internal and external perception of Marketing analysis. it gives forecast and trending oracle perse. It resolves the data analytics content. Cons I usually encounters with this platform the longevity of its market research presentations towards the panelist. I often get bored on it and somehow doesn't like to answer anymore. Anyhow, I would like to continue since i do have some pays to it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. natia k. market analyst Retail ### "review of nielsen" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 August 4, 2021 Pros it does great job providing statistics and makes it easy to understand customer needs. Cons everything works just as needed, nothing to mention here. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Zura G. Technical support Telecommunications ### "effective advertising " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 July 29, 2021 Overall if you want to make your marketing process easy and understanding you need Nielsen marketing Cloud Pros Most of all I like features which provides effective marketing advertising Cons Too high price and don’t have free trial Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. lasha k. Sales agent Computer Networking ### "Smart marketing" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 28, 2021 1 year since I started using Nielsen Marketing Cloud it has made my job much easier. I advise everyone who does not use this platform to use it by all means Pros This platform is very modern, practical and most importantly very simple Cons The downside was I couldn’t see anything but it could have been more multifunctional Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VL valerian l. telemarketing group member Telecommunications ### "Advanced level of marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 July 27, 2021 Overall i'm satisfied with this software. It helps me a lot. It shows me tu ways how to meet customers needs and satisfy them. Pros The software is very useful. It provides many features. and gives me opportunity to plan marketing process and understand customers needs. Cons The software needs some trainings to use. The other disadvantages i didn't notice. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NT nana t. accountant Transportation/Trucking/Railroad ### "Right Choice" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 February 13, 2021 As a result i can say without any hesitation that with the help of Nielsen Marketing Cloud marketing process gets more effective. Pros Nielsen Marketing Cloud is a great software that offers me many features. It helps me understand customers needs and gives advices how to satisfy their needs. Cons During our relationship i haven't mentioned any negative. I think the money is spent properly. I'm grateful to Nielsen Marketing Cloud. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MC Myriam C. Translator Translation and Localization ### "Something more" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 February 5, 2020 It's some years I've been using this software and I never had any problem, I even enjoy something got with the point earned. Pros WHat I like is that there is nothing I should do, just use my computer as usual and the software does the job. Cons What I don't like is that someone else can see all what I do with my computer, but by now I did not have any problem about that. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Allen M. Performance Analyst Marketing and Advertising ### "Go-to for TV/OLV performance campaigns" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 November 27, 2019 Unreliable tech backed by clearly hard working, caring people. Pros Product support teams are the most enjoyable aspect of this offering, they are always quick in response and resolution. Cons This software is the most frequently down of any that I have access to. For being an industry standard, I think the reliability could be greatly improved. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JW Junde W. Analyst Marketing and Advertising ### "Verification - Nielsen" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 5/10 July 25, 2019 Pros Able to get the analytics/reporting that was required Cons Trafficking and analytics can be improve Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Group Director, Media Marketing and Advertising ### "Great experience so far " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 March 26, 2019 Pros Customer service, features, ease of use overall Cons No complaints so far, been a great experience Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/173306/Nielsen-Marketing-Cloud/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)