Nielsen

Nielsen Marketing Cloud

4 / 5 1 review


Average Ratings

1 Review
  • 4 / 5
    Overall
  • 3 / 5
    Ease of Use
  • 3 / 5
    Customer Service

Product Details

Vendor has not completed this information.


About Nielsen Marketing Cloud

Nielsen Marketing Cloud provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.


Spotlight_media_placeholder

Nielsen Marketing Cloud Features


Nielsen Marketing Cloud Reviews Recently Reviewed!


The industry leader in TV & Media data with a digital focus

Mar 07, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
Likely
Extremely
Likely

Pros: Nielsen is a global data provider which is key to understand the complete picture. They are the industry leader in TV & Media data with a very good activation partnership to completely understand the audiences behind who actually watches specific shows.

Cons: Data discrepancies are common, there's only monthly reporting available, and no keyword search tools to use.

Overall: Recognized as the industry leader in TV and Media consumer insights, Nielson understands exactly what audiences are watching what shows.