Nielsen

Nielsen Marketing Cloud

4.5 / 5 2 reviews


Average Ratings

2 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

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About Nielsen Marketing Cloud

Nielsen Marketing Cloud provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.


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Nielsen Marketing Cloud Features


Nielsen Marketing Cloud Reviews Recently Reviewed!


Nielsen makes its easy to calculate data that we can then provide to customers.

May 09, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The support team is amazing, they have the most accurate data in the world and they are able to give estimates immediately.

Cons: The building of segments vs. audiences is confusing, and often times you have to wait for all of the data to load before you can even begin building estimates.

The industry leader in TV & Media data with a digital focus

Mar 07, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Nielsen is a global data provider which is key to understand the complete picture. They are the industry leader in TV & Media data with a very good activation partnership to completely understand the audiences behind who actually watches specific shows.

Cons: Data discrepancies are common, there's only monthly reporting available, and no keyword search tools to use.

Overall: Recognized as the industry leader in TV and Media consumer insights, Nielson understands exactly what audiences are watching what shows.