# Nielsen Marketing Cloud Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Nielsen Marketing Cloud Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more.

Source: https://www.capterra.com/p/173306/Nielsen-Marketing-Cloud/pricing

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# 

 Nielsen Marketing Cloud Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Nielsen Marketing Cloud

## What is Nielsen Marketing Cloud?

Cloud-based planning tool that helps measure, analyze & gain insights into sales & marketing data & drive innovation across operations.

## What is Nielsen Marketing Cloud used for?

[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Planning](https://www.capterra.com/marketing-planning-software/)

Top alternative

Featured

Overall rating

Based on 14 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
not available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Nielsen Marketing Cloud

4.4 (14)

VS.

[4.5 (13,544)](https://www.capterra.com/p/184581/Asana-PM/reviews/)

Starting Price

Contact vendor

Starting Price

$10.99

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.1 (14)

Ease Of Use

4.4 (12,144)

Value For Money

4.0 (8)

Value For Money

4.4 (8,718)

Customer Service

4.1 (7)

Customer Service

4.3 (7,817)

## Nielsen Marketing Cloud alternatives

[4.4 (15,308)](https://www.capterra.com/p/19319/JIRA/reviews/)

Starting price

$7.91

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

Highest Rated

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[4.3 (60)](https://www.capterra.com/p/153624/MARMIND/reviews/)

Starting price

$1200.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

[4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/173306/Nielsen-Marketing-Cloud/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Tracking

4.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Track the performance of marketing campaigns across multiple channels.

Dashboard

4.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Performance Metrics

4.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Predictive Analytics

4.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Predict future data based on historical data sets

Budgeting/Forecasting

4.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Create budgets based on historical data and future projections

Collaboration Tools

4.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Provides a channel for team members to share media files, communicate, and work together

Nielsen Marketing Cloud 14 features

Create budgets based on historical data and future projections

Track the performance of marketing campaigns across multiple channels.

Provides a channel for team members to share media files, communicate, and work together

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Tracking the status of previously identified performance measurements

See past and upcoming campaigns and communications in a calendar view

Identify advertising and promotional sources to be used in marketing efforts

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Predict future data based on historical data sets

Plan and coordinate all the resources, costs and time needed to execute assignments

Identifying desired outcomes and important milestones and creating a plan on how to achieve them

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track the amount of money spent on a certain product or with a certain supplier

Get Advice

We can help you find the software with the features you need.

Features

4.1 (14)

4.1

Based on 14 reviews

## Pricing

Value for money

4.0 (8)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

4.0 (8)

4.0

Based on 8 reviews

Connect with a Capterra advisor for a free 15-minute consultation

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## Support, customer service and training options

Customer Service

4.1 (7)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.1 (7)

4.1

Based on 7 reviews

## User reviews

Overall rating

4.4

Based on 14 reviews

Filter by rating

5(7)

4(6)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

CL

Claudine Lizz Capawa M.

Freelancer

Marketing and Advertising

### "Nielsen on the Go"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 30, 2022

Pros

I like the way it handles with the analytical explanation of giving a status and updates of the internal and external perception of Marketing analysis. it gives forecast and trending oracle perse. It resolves the data analytics content.

Cons

I usually encounters with this platform the longevity of its market research presentations towards the panelist. I often get bored on it and somehow doesn't like to answer anymore. Anyhow, I would like to continue since i do have some pays to it.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

natia k.

market analyst

Retail

### "review of nielsen"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

August 4, 2021

Pros

it does great job providing statistics and makes it easy to understand customer needs.

Cons

everything works just as needed, nothing to mention here.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Zura G.

Technical support

Telecommunications

### "effective advertising "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

July 29, 2021

Overall if you want to make your marketing process easy and understanding you need Nielsen marketing Cloud

Pros

Most of all I like features which provides effective marketing advertising

Cons

Too high price and don’t have free trial

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

lasha k.

Sales agent

Computer Networking

### "Smart marketing"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 28, 2021

1 year since I started using Nielsen Marketing Cloud it has made my job much easier. I advise everyone who does not use this platform to use it by all means

Pros

This platform is very modern, practical and most importantly very simple

Cons

The downside was I couldn’t see anything but it could have been more multifunctional

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

VL

valerian l.

telemarketing group member

Telecommunications

### "Advanced level of marketing"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

July 27, 2021

Overall i'm satisfied with this software. It helps me a lot. It shows me tu ways how to meet customers needs and satisfy them.

Pros

The software is very useful. It provides many features. and gives me opportunity to plan marketing process and understand customers needs.

Cons

The software needs some trainings to use. The other disadvantages i didn't notice.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

NT

nana t.

accountant

Transportation/Trucking/Railroad

### "Right Choice"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

February 13, 2021

As a result i can say without any hesitation that with the help of Nielsen Marketing Cloud marketing process gets more effective.

Pros

Nielsen Marketing Cloud is a great software that offers me many features. It helps me understand customers needs and gives advices how to satisfy their needs.

Cons

During our relationship i haven't mentioned any negative. I think the money is spent properly. I'm grateful to Nielsen Marketing Cloud.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MC

Myriam C.

Translator

Translation and Localization

### "Something more"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

February 5, 2020

It's some years I've been using this software and I never had any problem, I even enjoy something got with the point earned.

Pros

WHat I like is that there is nothing I should do, just use my computer as usual and the software does the job.

Cons

What I don't like is that someone else can see all what I do with my computer, but by now I did not have any problem about that.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Allen M.

Performance Analyst

Marketing and Advertising

### "Go-to for TV/OLV performance campaigns"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

November 27, 2019

Unreliable tech backed by clearly hard working, caring people.

Pros

Product support teams are the most enjoyable aspect of this offering, they are always quick in response and resolution.

Cons

This software is the most frequently down of any that I have access to. For being an industry standard, I think the reliability could be greatly improved.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JW

Junde W.

Analyst

Marketing and Advertising

### "Verification - Nielsen"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

2.0

2.0

Customer Service

2.0

2.0

Likelihood to Recommend

5/10

July 25, 2019

Pros

Able to get the analytics/reporting that was required

Cons

Trafficking and analytics can be improve

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Group Director, Media

Marketing and Advertising

### "Great experience so far "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

March 26, 2019

Pros

Customer service, features, ease of use overall

Cons

No complaints so far, been a great experience

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/173306/Nielsen-Marketing-Cloud/reviews/)

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