# Nielsen Marketing Cloud Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Nielsen Marketing Cloud the right Marketing Analytics solution for you? Explore 14 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173306/Nielsen-Marketing-Cloud/reviews --- Nielsen Marketing Cloud 4.4 (14) [View alternatives](https://www.capterra.com/p/173306/Nielsen-Marketing-Cloud/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Nielsen Marketing Cloud Ease of use 4.1 Customer Service 4.1 ## Showing most helpful reviews Showing 1-14 of 14 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use lasha K. Sales agent Computer Networking Used the software for: 6-12 months ### "Smart marketing" July 28, 2021 4.0 1 year since I started using Nielsen Marketing Cloud it has made my job much easier. I advise everyone who does not use this platform to use it by all means Pros This platform is very modern, practical and most importantly very simple Cons The downside was I couldn’t see anything but it could have been more multifunctional Review Source CLCM Claudine Lizz Capawa M. Freelancer Marketing and Advertising Used the software for: 2+ years ### "Nielsen on the Go" April 30, 2022 4.0 Pros I like the way it handles with the analytical explanation of giving a status and updates of the internal and external perception of Marketing analysis. it gives forecast and trending oracle perse. It resolves the data analytics content. Cons I usually encounters with this platform the longevity of its market research presentations towards the panelist. I often get bored on it and somehow doesn't like to answer anymore. Anyhow, I would like to continue since i do have some pays to it. Review Source JW Junde W. Analyst Marketing and Advertising Used the software for: 2+ years ### "Verification - Nielsen" July 25, 2019 3.0 Pros Able to get the analytics/reporting that was required Cons Trafficking and analytics can be improve Review Source VR Verified Reviewer Sales Used the software for: 2+ years ### "Nielsen makes its easy to calculate data that we can then provide to customers. " May 9, 2018 5.0 Pros The support team is amazing, they have the most accurate data in the world and they are able to give estimates immediately. Cons The building of segments vs. audiences is confusing, and often times you have to wait for all of the data to load before you can even begin building estimates. Review Source vL valerian L. telemarketing group member Telecommunications Used the software for: 2+ years ### "Advanced level of marketing" July 27, 2021 5.0 Overall i'm satisfied with this software. It helps me a lot. It shows me tu ways how to meet customers needs and satisfy them. Pros The software is very useful. It provides many features. and gives me opportunity to plan marketing process and understand customers needs. Cons The software needs some trainings to use. The other disadvantages i didn't notice. Review Source MC Myriam C. Translator Translation and Localization Used the software for: 2+ years ### "Something more" February 5, 2020 4.0 It's some years I've been using this software and I never had any problem, I even enjoy something got with the point earned. Pros WHat I like is that there is nothing I should do, just use my computer as usual and the software does the job. Cons What I don't like is that someone else can see all what I do with my computer, but by now I did not have any problem about that. Review Source VR Verified Reviewer Category Planning Executive Food Production Used the software for: Less than 6 months ### "I didn't know how useful one piece of software could be!" January 8, 2019 5.0 Pros Where do I begin? Nielsen is some of the most useful software I have came across, not only for providing me with statistics, but also for providing me with the ability to extract potential Market Insights. The training and support they offer is fantastic too. Cons It did take a couple of weeks to really get on top of this software due to the share capability of it. As there are so many options and so many ways to filter the data, it can take a while to get used to. Review Source Juan Cesar G. Freelance Programmer Marketing and Advertising Used the software for: Less than 6 months ### "Nielsen Marketing Cloud is an excellent software to get to know consumers" August 7, 2018 5.0 thanks to Nielsen Marketing Cloud we have metadata and we know all the clients in several regions of the world, which helps us to continue advancing in our online marketing strategy Pros What I like most about Nielsen Marketing Cloud is that it helps us improve our marketing by making our advertising effective, thanks to its reports we can see the customs of the users and the trends of the moment. Cons I think the price is somewhat high, but it is an excellent software Review Source Zura G. Technical support Telecommunications Used the software for: 6-12 months ### "effective advertising " July 29, 2021 5.0 Overall if you want to make your marketing process easy and understanding you need Nielsen marketing Cloud Pros Most of all I like features which provides effective marketing advertising Cons Too high price and don’t have free trial Review Source natia K. market analyst Retail Used the software for: 6-12 months ### "review of nielsen" August 4, 2021 5.0 Pros it does great job providing statistics and makes it easy to understand customer needs. Cons everything works just as needed, nothing to mention here. Review Source Allen M. Performance Analyst Marketing and Advertising Used the software for: Less than 6 months ### "Go-to for TV/OLV performance campaigns" November 27, 2019 4.0 Unreliable tech backed by clearly hard working, caring people. Pros Product support teams are the most enjoyable aspect of this offering, they are always quick in response and resolution. Cons This software is the most frequently down of any that I have access to. For being an industry standard, I think the reliability could be greatly improved. Review Source nT nana T. accountant Transportation/Trucking/Railroad Used the software for: 2+ years ### "Right Choice" February 13, 2021 5.0 As a result i can say without any hesitation that with the help of Nielsen Marketing Cloud marketing process gets more effective. Pros Nielsen Marketing Cloud is a great software that offers me many features. It helps me understand customers needs and gives advices how to satisfy their needs. Cons During our relationship i haven't mentioned any negative. I think the money is spent properly. I'm grateful to Nielsen Marketing Cloud. Review Source VR Verified Reviewer Product Marketing Manager and Trainer Internet Used the software for: 6-12 months ### "The industry leader in TV & Media data with a digital focus" March 8, 2018 4.0 Recognized as the industry leader in TV and Media consumer insights, Nielson understands exactly what audiences are watching what shows. Pros Nielsen is a global data provider which is key to understand the complete picture. They are the industry leader in TV & Media data with a very good activation partnership to completely understand the audiences behind who actually watches specific shows. Cons Data discrepancies are common, there's only monthly reporting available, and no keyword search tools to use. Review Source VR Verified Reviewer Group Director, Media Marketing and Advertising Used the software for: Less than 6 months ### "Great experience so far " March 26, 2019 4.0 Pros Customer service, features, ease of use overall Cons No complaints so far, been a great experience Review Source Similar Products Featured ## Related categories [Marketing Planning](https://www.capterra.com/marketing-planning-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.