--- title: "Nielsen Marketing Cloud Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Nielsen Marketing Cloud Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more." source_url: "https://www.capterra.com/p/173306/Nielsen-Marketing-Cloud/" page_type: "product" language: "en" publication_date: "2026-10-15" --- # Nielsen Marketing Cloud Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Nielsen Marketing Cloud ## What is Nielsen Marketing Cloud? Cloud-based planning tool that helps measure, analyze & gain insights into sales & marketing data & drive innovation across operations. ## What is Nielsen Marketing Cloud used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Planning](https://www.capterra.com/marketing-planning-software/)[Data Management Platforms](https://www.capterra.com/data-management-platforms-software/) Top alternative Featured Overall rating Based on 14 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Nielsen Marketing Cloud?[Manage this product listing](https://www.g2.com/products/nielsen-marketing-cloud/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Nielsen Marketing Cloud 4.4 (14) VS. [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price Contact vendor Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (14) Ease Of Use 4.5 (6,085) Value For Money 4.0 (8) Value For Money 4.3 (4,702) Customer Service 4.1 (7) Customer Service 4.4 (4,493) ## Nielsen Marketing Cloud alternatives [4.4 (3,046)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.5 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Jira](https://www.capterra.com/p/19319/JIRA/) [4.4 (15,780)](https://www.capterra.com/p/19319/JIRA/reviews/) Starting price $7.91 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/19319/JIRA/) Highest Rated [Lebesgue](https://www.capterra.com/p/238852/Lebesgue/) [4.9 (44)](https://www.capterra.com/p/238852/Lebesgue/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/238852/Lebesgue/) ## FAQs about Nielsen Marketing Cloud Overview ### Which roles and teams benefit most from Nielsen Marketing Cloud? Nielsen Marketing Cloud is most used by marketing analysts, category planning teams, and media leaders who assess audiences, campaign performance, and market opportunities. Product marketing managers use it to guide positioning and training, while sales and telemarketing teams support prospect targeting. Technical support and programming roles help maintain data access and reporting workflows. Answer based on 14 reviews Overview ### What company size and specific industries is Nielsen Marketing Cloud built for? Nielsen Marketing Cloud is designed for advertisers, agencies, CPG retailers and manufacturers, and media owners. It fits organizations in these sectors that need a cloud-based marketing analytics platform to plan and measure sales and marketing activities, rather than a product aimed at a specific company size. Features and Usability ### What are the key features of Nielsen Marketing Cloud? Nielsen Marketing Cloud offers budgeting and forecasting, spend management, and media planning for campaign planning. It also includes campaign tracking, multi-channel attribution, ROI tracking, and performance metrics for measurement, plus dashboard, KPI monitoring, predictive analytics, collaboration tools, marketing calendar, project management, and roadmapping. Getting Started and Support ### What training and onboarding options does Nielsen Marketing Cloud offer? Nielsen Marketing Cloud provides documentation for teams getting started with the product. Documentation gives users written reference material they can consult for setup steps, feature explanations, and ongoing use guidance. Getting Started and Support ### What customer support options does Nielsen Marketing Cloud offer? Nielsen Marketing Cloud provides email/help desk and phone support. User feedback on support quality is not available here, so no clear pattern exists for response times, helpfulness, or common frustrations. The listed channels indicate direct contact options for assistance with product issues and account questions. ## Features AI summary Based on 2,771 Marketing Analytics reviews According to Capterra reviewers, these are the features buyers prioritize most when evaluating marketing analytics software: - **Contact Management** (**59%** of reviewers rated this feature as critical) - **Real-Time Data** (**54%**) - **Email Marketing** (**58%**) Nielsen Marketing Cloud is designed around marketing analytics capabilities that help businesses analyze audience behavior, measure campaign performance, and improve targeting decisions. Its feature set supports teams that need deeper visibility into customer trends and media effectiveness, providing teams with the data needed to make more informed marketing decisions. Campaign Tracking 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track the performance of marketing campaigns across multiple channels. Dashboard 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Performance Metrics 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predictive Analytics 4.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Predict future data based on historical data sets Budgeting/Forecasting 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create budgets based on historical data and future projections Collaboration Tools 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Provides a channel for team members to share AI models, media files, communicate, and work together Nielsen Marketing Cloud 14 features ### All Features - Budgeting/Forecasting: Create budgets based on historical data and future projections - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - KPI Monitoring: Tracking the status of previously identified performance measurements - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Media Planning: Identify advertising and promotional sources to be used in marketing efforts - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Project Management: Plan and coordinate all the resources, costs and time needed to execute assignments - Roadmapping: Identifying desired outcomes and important milestones and creating a plan on how to achieve them - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Spend Management: Track the amount of money spent on a certain product or with a certain supplier --- Get Advice We can help you find the software with the features you need. Features 4.1 (14) 4.1 Based on 14 reviews ## Pricing Value for money 4.0 (8) ### Starting price Free trial not available Value for money 4.0 (8) 4.0 Based on 8 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (7) 4.1 Based on 7 reviews ## User reviews Overall rating 4.4 Based on 14 reviews Filter by rating Counts reflect reviews available in this feed. 5(7) 4(6) 3(1) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful lasha K. Sales agent Used the software for: Less than 1 year ### "Smart marketing" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 29, 2021 1 year since I started using Nielsen Marketing Cloud it has made my job much easier. I advise everyone who does not use this platform to use it by all means Pros This platform is very modern, practical and most importantly very simple Cons The downside was I couldn’t see anything but it could have been more multifunctional Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Claudine Lizz Capawa M. Freelancer Used the software for: 3-5 years ### "Nielsen on the Go" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 16, 2022 Pros I like the way it handles with the analytical explanation of giving a status and updates of the internal and external perception of Marketing analysis. it gives forecast and trending oracle perse. It resolves the data analytics content. Cons I usually encounters with this platform the longevity of its market research presentations towards the panelist. I often get bored on it and somehow doesn't like to answer anymore. Anyhow, I would like to continue since i do have some pays to it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Analyst Used the software for: 3-5 years ### "Verification - Nielsen" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 5/10 July 25, 2019 Pros Able to get the analytics/reporting that was required Cons Trafficking and analytics can be improve Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Sales Used the software for: 3-5 years ### "Nielsen makes its easy to calculate data that we can then provide to customers. " 5.0 May 10, 2018 Pros The support team is amazing, they have the most accurate data in the world and they are able to give estimates immediately. Cons The building of segments vs. audiences is confusing, and often times you have to wait for all of the data to load before you can even begin building estimates. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Valerian L. telemarketing group member Used the software for: 3-5 years ### "Advanced level of marketing" 5.0 July 31, 2021 Overall i'm satisfied with this software. It helps me a lot. It shows me tu ways how to meet customers needs and satisfy them. Pros The software is very useful. It provides many features. and gives me opportunity to plan marketing process and understand customers needs. Cons The software needs some trainings to use. The other disadvantages i didn't notice. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Myriam C. Translator Used the software for: 3-5 years ### "Something more" 4.0 February 5, 2020 It's some years I've been using this software and I never had any problem, I even enjoy something got with the point earned. Pros WHat I like is that there is nothing I should do, just use my computer as usual and the software does the job. Cons What I don't like is that someone else can see all what I do with my computer, but by now I did not have any problem about that. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Category Planning Executive Used the software for: Less than 1 year ### "I didn't know how useful one piece of software could be!" 5.0 January 8, 2019 Pros Where do I begin? Nielsen is some of the most useful software I have came across, not only for providing me with statistics, but also for providing me with the ability to extract potential Market Insights. The training and support they offer is fantastic too. Cons It did take a couple of weeks to really get on top of this software due to the share capability of it. As there are so many options and so many ways to filter the data, it can take a while to get used to. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Freelance Programmer Used the software for: Less than 1 year ### "Nielsen Marketing Cloud is an excellent software to get to know consumers" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 7, 2018 thanks to Nielsen Marketing Cloud we have metadata and we know all the clients in several regions of the world, which helps us to continue advancing in our online marketing strategy Pros What I like most about Nielsen Marketing Cloud is that it helps us improve our marketing by making our advertising effective, thanks to its reports we can see the customs of the users and the trends of the moment. Cons I think the price is somewhat high, but it is an excellent software Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Zura G. Technical support Used the software for: Less than 1 year ### "effective advertising " 5.0 July 30, 2021 Overall if you want to make your marketing process easy and understanding you need Nielsen marketing Cloud Pros Most of all I like features which provides effective marketing advertising Cons Too high price and don’t have free trial Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer market analyst Used the software for: Less than 1 year ### "review of nielsen" 5.0 August 9, 2021 Pros it does great job providing statistics and makes it easy to understand customer needs. Cons everything works just as needed, nothing to mention here. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/173306/Nielsen-Marketing-Cloud/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.