# Page 2 | Adalysis Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Adalysis the right PPC solution for you? Explore 117 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173311/Adalysis/reviews --- Adalysis 4.6 (117) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Adalysis ## Showing most helpful reviews Showing 26-50 of 117 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use BD Brian D. PPC-Specialist Marketing and Advertising Used the software for: I used a free trial ### "A must need for every PPC-Specialist" September 17, 2025 5.0 The tool is great, everything is in one platform instead of clicking through google ads several times. This tool makes it really easy to manage multiple accounts and optimize it without the hassle of spending hours manually searching. Pros I like the most about Adalysis that its all neatly packed into a platform. The way it gives me indirectly suggestions on what to do instead of having to manually open a Google Ads account, click through several sub menu's to mabye find something i'd be looking for. Cons The dashboard only updates every 24 hours. It would be great if there was a way where the dashboard would update every 1-2 hours so if you make a change in Google Ads it directly shows in Adalysis. Review Source Chris C. Co-Founder Marketing and Advertising Used the software for: Less than 6 months ### "Very Robust Software!" July 22, 2025 5.0 Great! We would highly recommend this to anyone that needs help with their accounts and loves analyzing data. Great for making better decisions on ad optimization for sure! Pros Very robust system with amazing support! It gave us a lot of insights that are not readily available inside Google Ads. That extra data made a big difference in our accounts! Cons It would be nice to be able to control the dashboard more and move things around to customize the layout. The default setup wasn't my favorite, but this is minor. Review Source JS Jessica S. Paid media senior Marketing and Advertising Used the software for: I used a free trial ### "Very useful, but needs better tutorials" September 3, 2025 4.0 Overall, my experience was good. The platform is powerful and very useful, but I feel I need more time to explore it fully and better understand some sections I haven’t had the chance to dive into yet. Pros I really liked having everything in one place, which gave me full control over my campaigns. It also helped me detect small errors and optimization opportunities that I normally wouldn’t notice in my day-to-day management. Cons The platform could use better tutorials or clearer guidance on how to use new optimizations. For example, I once had an issue where an optimization caused my campaign to overspend because there wasn’t a filter or warning to help me evaluate if that level of spend was a good idea. Review Source MW Micah W. Senior Analyst Marketing and Advertising Used the software for: I used a free trial ### "Excellent ad management lacking connections. " March 30, 2026 4.0 Overall it was a 8/10 experience. Saved a lot of time on ad budget management along with campaign tweaks and updates. However not being able to link meta and not having fine control over ads in the manager was little tough. Pros The budget management was top-notch. The reviews and ad controls were very good. Excellent value for the money. Cons There was a lack of platforms for connection which is tough. Not having meta ads ended up being a deal breaker for us. Also the ad creation tool was pretty limited in scope. Alternatives considered [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/) Reason for choosing Adalysis We didn't, we ended up going with Optmyzer Review Source CO Christina O. Head of Advertising Marketing and Advertising Used the software for: I used a free trial ### "Efficiency Management - Best for Search" July 28, 2025 4.0 This wouldn't be able to function as our team's sole tool but would definitely save us a ton of time manually monitoring, reviewing and tweaking accounts. We only demoed with the free trial on a couple of accounts to start, so I'm not sure the full value when implementing fully. Pros Alerts are great and will save us a lot of time. LOVE the pmax term overlap report. Robust RSA A/B testing is great, especially for testing pinning. Appreciate N-gram analysis to save time with search query negation. Account level Quality Score tool is helpful. Audit report would be great for finding quick wins in legacy accounts or sales proposals. Cons Not as much support for non-search campaigns, which is becoming a bigger focus in digital ads (i.e. Demand Gen creative + audiences review and changes). No future plans to sync with additional platforms like Meta or LinkedIn. Campaign builder is less efficient than Ads Editor tool. Limitations with specific user change history populating in Google Ads UI for transparency. Delayed data refreshes. Review Source Response from Adalysis July 29, 2025 Thanks Christina for the positive review. You'll be pleased to know that we've now scheduled support for other platforms, as well as making it possible for the Change History to show specific users. SS Sat S. MD Computer Software Used the software for: 1-2 years ### "Massive time-saver for managing PPC" April 7, 2025 5.0 Very positive. It’s reliable, saves time, and helps keep our accounts in good shape with less effort. Pros Saves a lot of time and catches things I wouldn’t spot manually. The alerts and testing features make it easier to stay on top of things without digging through every detail. Cons Nothing major. Need to spend time on it -- I had a 1-2-1 training session with \[sensitive content hidden\] to help - you just have to ask, but once it’s running, it’s solid. Review Source JO Jordan O. PPC Manager Marketing and Advertising Used the software for: I used a free trial ### "Nearly Perfect Tool for GA Experts and Beginners" February 12, 2025 4.0 A very strong platform, my favourite of the three we have tested so far. Only scratched the surface but think there is a lot of potential for us if we decide to go ahead and use it full time. Pros \- The UI is really clear and loads quickly on all pages used. - The geo heatmap is a fantastic tool, laid out exceptionally well - Really easy to set up numerous filters for finding bulk keywords and search terms to address - Adding our budgets in and seeing clear projections Cons \- Sometimes, updated landing pages took a bit more time than 24h to appear on platform (updated headlines and labels) - Keyword status button could be in a slightly better position to make it easier to understand where you can enable or pause keywords and search terms - There was one instance, which was rectified, where a landing page on the platform showed incredibly skewed data compared to what it actually achieved (only running in one small ad group but had 200k+ imps) Review Source MA Marta A. Chief Marketing Officer Hospitality Used the software for: I used a free trial ### "Adalysis - Herramienta de ayuda para gestión de campañas paid media " February 26, 2025 4.0 Mi experiencia en general ha sido buena y positiva. Creo que se podría trabajar en seguir mejorando la herramienta pero a nivel general su uso ha sido bastante satisfactorio. Pros Me ha gustado mucho la parte de sugerencias de optimización de campañas publicitarias y que los cambios se puedan aplicar directamente desde la plataforma. Cons Hecho en falta una parte más avanzada en el análisis del performance, de tal manera que se adapte a nuestros objetivos de negocio. Review Source Response from Adalysis March 3, 2025 Thanks for your feedback. We've released a new platform interface recently that makes it very easy to see and download the performance analysis of almost all metrics in Google Ads. SK Sagar K. Manager Marketing and Advertising Used the software for: Less than 6 months ### "Adalysis: The Smart PPC Assistant You Didn’t Know You Needed" July 25, 2025 5.0 Overall, Adalysis has been a powerful add-on to my PPC workflow, it brings clarity to cluttered campaigns and helps prioritize what actually moves the needle. Once you get past the interface learning curve, it starts feeling like your smartest team member. Pros Adalysis saves serious time by surfacing high-impact optimization insights automatically, like having a PPC analyst on autopilot and it's value for money Cons The UI feels a bit dated and can be overwhelming at first, especially when juggling multiple accounts with deep structures. Review Source sK shivam K. Brand manager Health, Wellness and Fitness Used the software for: I used a free trial ### "shivam Khandelwal experience " November 3, 2025 4.0 it was positive but the price factor which is something beyond what i have the ablity to pay as of now Pros it makes data super easy to understand and you can optimize the account on what should be done and what you need to ignore Cons there are way too many stuff which can be ignored but highlighted such as the pmax key words which can not be entered Review Source Response from Adalysis November 25, 2025 Thanks for your positive review. The PMax keyword alert is not for PMax campaigns (since these don't have keywords). It's about the overlap between the search terms of the PMax campaigns and those of the Search campaigns (which have keywords). MB Morgan B. CEO Online Media Used the software for: I used a free trial ### "Worth Testing" April 8, 2025 4.0 Overall, it is something I find worth using but the unrealized potential is disappointing. I'm hoping it gets there over time. Pros It works well for pacing overall which is important to me. Cons You can't save custom views and filters in the dashboard / user interface. It's so close to excellence but without these features the tool falls short of its potential. Review Source Response from Adalysis April 9, 2025 Thanks Morgan for your review. We just want to confirm it is possible to save the customized views on the dashboard. The only thing that can't currently be saved is the date range used to display the performance data (but you can easily switch between various date ranges anytime). We'll pass this feedback onto the product team. Regards OK Ondřej K. Online Marketing Specialist Marketing and Advertising Used the software for: I used a free trial ### "Useful tool for PPC management " June 23, 2025 5.0 Adalysis is a powerful tool for PPC campaign management and optimization. While it has a steep learning curve due to its complexity, it proves to be incredibly useful once you master it. Pros Complexity and how incredibly useful it can be. The price is very reasonable for its function. Budget managing is also good. Cons It can take a while for a user to properly use it. It is very profesionall software. You have to get used to it. Review Source DS Dave S. Digital Marketing Manager Business Supplies and Equipment Used the software for: I used a free trial ### "Increase your efficiency. Drive results." February 13, 2025 4.0 This is a tool that can make a busy, knowledgeable digital marketer much more efficient compared to just diving into the raw ads interface. And with it coming from the mind of PPC legend \[sensitive content hidden\] it gives me peace of mind that it will perform well. Pros It's the trust I have in \[sensitive content hidden\] to produce a tool I can be confident in works well. Cons It takes a bit more for a busy marketer to navigate through than, say, Optimyzr. I think at the end of the day they are equivalent but the latter is a bit more refined. The current version of Adalysis is improved over the last time I subscribed though. Review Source rD raj D. paid media manager Marketing and Advertising Used the software for: I used a free trial ### "great for mid-size to larger agencies" July 21, 2025 4.0 Pros i liked how easy the platform was to use, how clean the dashboards looked and how comprehensive the data was in there for our main budget tracking use case Cons easy to connect data, but sometimes it took long to process. i think the biggest sticking point for us as a small agency though, was more about the price point and the way we intended to use the platform didn't match Review Source VR Verified Reviewer Founder Marketing and Advertising Used the software for: I used a free trial ### "good all rounder" July 30, 2025 5.0 pleasantly surprised, didnt expect it to be so easy to navigate, clear dashboard, and good recommendations Pros simple to use and navigation, was impressed with its simplicity and it showed alot of promise for future use Cons cost could be a bit less, and would like to see more use of a.i and intergrations perhaps into claude gemini or chat gpt Review Source MC Matt C. Owner Marketing and Advertising Used the software for: I used a free trial ### "A Solid Choice" February 9, 2025 4.0 Generallyl positive. The guidance is solid. I also appreciate that they have listened to feedback and are working on further improvements. Pros Good presentation of a lot of data in clear, understandable reports. Cons I can't always report on the data in the way that I would like (call duration) to help point out value for clients. Switched from [Swydo](https://www.capterra.com/p/159323/Swydo/) Swydo had become increasingly expensive, roughly 3 to 4 times as expensive as before. Review Source BS Brandon S. Digital Marketing Manager Computer Hardware Used the software for: I used a free trial ### "Review for Daxko" February 3, 2025 5.0 Overall, I enjoyed Adalysis with their toolset for all paid media Pros The alerts were great, holistic surveillance is what I was looking for Cons Maybe the reporting could be more intuitive for forecasting Review Source AL Aisha L. Marketing Marketing and Advertising Used the software for: I used a free trial ### "Good analytics" December 24, 2025 4.0 Pros I liked the analytics when I accessed them. It showed me some things I wasn’t aware of, which was great. Cons The platform was a little confusing to me, and couldn’t get value right away. I think it was a bit of a learning curve for me, which I didn’t dedicate enough time to figuring out Review Source RY Richard Y. Director Marketing and Advertising Used the software for: I used a free trial ### "Easy to use PPC tool" February 19, 2025 5.0 I really enjoyed my trial of Adalysis and will be signing up to the paid package. Pros The dashboard is really easy to use and simple to engage with. It was clear where optimisations could be made to improve performance on a wide variety of metrics. Cons There wasn't much to not like really. It is a very handy tool! Alternatives considered [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/) Reason for choosing Adalysis It looked a lot easier to navigate and the integration was seamless. Review Source RH Riku H. Google Ads Marketeer Marketing and Advertising Used the software for: Less than 6 months ### "A great tool for Google Ads managers" September 20, 2024 5.0 My experience with Adalysis has been great. Pros Adalysis streamlines PPC management and provides a much better view of different metrics. It also has many features that are not native to Google Ads, for example. Cons I have been using Adalysis for a few months and to be honest it is pretty overwhelming in the beginning. Many features are not being utilized because of this. Alternatives considered [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/) Reason for choosing Adalysis I felt the features was similar but the Adalysis UI was better. Review Source Response from Adalysis September 26, 2024 Hi Riku, thank you for your review! We're so glad that you've had a great experience with Adalysis and that you like the UI. If you have any remaining questions, please do get in touch with us via the website. AS Akash S. Director Computer Software Used the software for: Less than 6 months ### "Best tool to manage your adwords" September 4, 2024 5.0 Its a positive one and its definitely a really good tool to have... i would stick around longer if they can work on a lite package for someone like myself.. but the tool itself is really really valuable. Pros Adalysis is a fantastic tool. I have been managing my own adwords for a very long time. I had explored other tools such as Opteo.. but once I have started using Adalysis I have been impressed. It is simple to use, very smart with its tech and heaps of filtering options. Cons For a sole adwords manager like me, the cost is a bit too high.. with saas product I would like to price to be around 25-30$ a month rather than in 200s. Switched from [Opteo](https://www.capterra.com/p/153001/Opteo/) The main factor was amount of details Adalysis provided Review Source Response from Adalysis September 9, 2024 Thank you for your review, Akash! We're glad you've had such a good experience using Adalysis. Thank you also for your feedback on pricing. VR Verified Reviewer Digital Marketing Manager Retail Used the software for: 1-2 years ### "Great tool for PPC optimization." November 20, 2024 5.0 I've looked at Adalysis for years with prior clients. They are best for Search specific campaigns and not as much for eCommerce based PLA business. But if low spending needing a ton of overhaul work, worth it bith short and long term. Pros Great insights with actionable low hanging fruit opportunities that can provide maximum impact for minimal effort. Cons The price point can be a little high, especially if the audit scores show near perfect with little optimizations available. Review Source EL Elvir L. Chief Operating Officer Marketing and Advertising Used the software for: I used a free trial ### "Very nice tool" February 28, 2025 4.0 It's good, but I needed more time to use it more properly. Pros It's all in one place, and budget pacing is the best part. Cons There is no reporting, or I couldn't find it. Review Source Response from Adalysis March 10, 2025 Hi Elvir, thank you for your review. We're glad you found Adalysis useful. We offer reporting via a Looker Studio integration. If you'd like more information, please get in touch. sK shahid K. digital marketing manager Education Management Used the software for: I used a free trial ### "amazing tool" April 16, 2025 5.0 An amazing tool to analyse Google Ads, to improve Google Ads performance. Highly recommended. Review Source MV Marijn V. PPC Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Efficient tool for hygiene in Google Ads accounts" December 17, 2024 4.0 i like it, but i can probably do more with it then just hygiene in the accounts but i would not know how it can benefit me in other ways. Pros the fact it checks hygiene in the accounts. Cons the pricing, it's just too expensive, also because you pay monthly whilst i do not use it every month. Review Source Response from Adalysis December 19, 2024 Hi Marijn, Thank you for your review. We're glad to hear you like using Adalysis! You're absolutely right, there's a lot more you can do than just account hygiene. Our pricing is based on all of our 40+ PPC management tools. If you'd like any help with exploring new parts of the platform, please get in touch (https://adalysis.com/contact/). You may also find our help center content useful, too (https://support.adalysis.com/support/solutions/1000119683). Best wishes from Adalysis Talk to a Capterra advisor for free and get results within 15 minutes.