# Page 3 | Adalysis Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Adalysis the right PPC solution for you? Explore 117 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173311/Adalysis/reviews --- Adalysis 4.6 (117) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Adalysis ## Showing most helpful reviews Showing 51-75 of 117 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MS Mara S. Head of Marketing Strategy Marketing and Advertising Used the software for: I used a free trial ### "Great tool for Google Ads advertisers" March 7, 2025 5.0 Pros Very detailed tool that enables advertisers to easily discover campaign changes and insights saving precious time. Great for budget and spend monitoring too. Cons Nothing stood out particularly as a negative. Review Source VR Verified Reviewer Marketing Manager Machinery Used the software for: I used a free trial ### "All in one solution that improves performance" August 12, 2024 4.0 The tool is excellent for big and complex accounts with many campaigns. You can improve your results easily appliying one-click bulk actions. Pros All in one tool with a friendly and well organised board. Cons Higher price for a small accounts/business. Review Source RO Ryan O. Performance Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Benefits of Adalysis" November 27, 2024 4.0 Adalysis allows us to audit, monitor, and optimize our accounts with ease. Pros Comprehensive tool with lots of features for PPC Cons Applying changes isn't always user-friendly Review Source KS Kristin S. marketing Non-Profit Organization Management Used the software for: I used a free trial ### "Good for ongoing management - still requires logging into Google Ads" June 17, 2024 4.0 Pros Simplified tasks quickly and gave great advice on reaching goals related to buget, clicks, etc by making changes such as shared budgets. Also provided quick wins by alerting me to things like duplicated keywords when managing many ad groups. Cons More revisions are needed for the auto-ad creation option; I often would see a list of alerts and after I would run through them to make any changes necessary, some would still stat alerted after I had made the fix or clicked "ignore". I also would have loved a keyword tool in there. otherwise I thought it was a decent tool for small changes and quick wins. Review Source Response from Adalysis June 25, 2024 Hi Kristin, thank you for your feedback. We have a number of keyword tools and ad creation tools together with many tutorial videos in our help portal. Regarding your comment about fixing the alert, if your change to fix it was made in Google Ads (and not Adalysis), it will refresh the next day within Adalysis. We recommend all changes are made within Adalysis so the alerts are updated immediately (and it's much faster this way :-). PH Pradipta H. Junior Performance Marketer E-Learning Used the software for: I used a free trial ### "10/10 must use" July 15, 2024 5.0 Pros it makes a lot easier to optimize google ads Cons nothing as such because I have only used it for 14 days although it takes some time to refresh the recommendations sometimes Review Source BM Ben M. Marketing Manager Business Supplies and Equipment Used the software for: I used a free trial ### "A Simple Yet Effective Management System" January 2, 2024 5.0 Overall we have had a great experience with this software, it has helped us increase our quality score and we are looking forward to using it in the new year since we move over from our old software. Pros Adalysis has a very simple to use user interface and is filled with useful information. The software offers detailed performance tracking that can help improve your quality score whilst offering suggestions to improve other metrics. Automation and A/B split testing are essential to get the most out of your PPC accounts, Adalysis offers an effective solution. Cons The only con is that the data only gets updated once a day. This means for active PPC managers who make a lot of changes may need to wait before they can see any impacted or updated information. Reason for choosing Adalysis Simple, easy to use with an effective format at a good price. Review Source Andrei V. Owner Marketing and Advertising Used the software for: 2+ years ### "Great value for the money" October 8, 2023 5.0 Awesome, changed the way I A/B test in google ads Pros I like that it’s not just a tool that pulls data put of google ads and has a different interface. It has features like for example from the search terms, you can add them as keywords to other adgroups as well. Cons It still has some old settings, like ETA or Broad Match Modifiers Review Source MC Mark C. Owner Marketing and Advertising Used the software for: 2+ years ### "Excellent Software that Helps to Streamline Adwords" September 25, 2019 5.0 The cost of the software is within reach of many smaller agencies and I've been very happy with the value of Adalysis. I've followed Brad Geddes for a long time and trust his knowledge on PPC. Adalysis is obviously set up by a team who very much know what they are doing. Pros I use Adalysis often and it's been a great time saver for me. The dashboard highlights issues with an Adwords account and there is a lot of other data and functionality including ad AB testing. One of the features I find most useful is the Quality Score reporting for auditing accounts and identifying areas for improvement. Adalysis gives an ad group a priority to work on to have the most impact for QS. N-gram analysis of search term components is great. You can also identify landing pages with low quality score and improve the situation. The ad testing features are also great, for example you can analyse across the account ad performance based on patterns in Headline 2 for example, these insights have helped me to improve performance. Some of the features are possible to do with a pivot table and I used to follow Brad Geddes' instructions on doing this, but Adalysis instantly shows you the information you need to optimise and improve Adwords. Support is very responsive and helpful. Overall this is superb software, I love it! Cons There are ongoing improvements to Adalysis and more features have been released. One thing I would like to see is to set a longer date range for some of the features or be able to set your own date range. Review Source VR Verified Reviewer Chief Consultant Marketing and Advertising Used the software for: I used a free trial ### "Great for Audit & Time Savings with Ongoing PPC Management" February 23, 2024 5.0 The experience is top-notch. I knew about it from another agency where I worked, and Ioved it as a tool to A/B test creative. Pros I love everything about this tool. It's literally a needle in a haystack. I almost don't want to write this review because it can give a competitive edge to other agencies. I love the audit tool, the budget pacing, bidding tool, and the most essential - the A/B testing functionality. Cons The only thing that I don't like is that you aren't able to truly customize the audit reports that are generated. The audit reports are still very helpful in terms of reducing the labor required to complete these projects. Review Source CH Charles H. Paid Media Specialist Utilities Used the software for: Less than 6 months ### "Adalysis is a Must Have PPC Product!" October 10, 2023 5.0 Great product and very impressed with the level of detail given to the user. Pros I really like all of the detailed and well thought out suggestions given to the user to better manage their campaigns based on analyzed data. I also like how you can create custom alerts along with the standard ones. Cons Not much, this product does exactly what I need it to do and I use it almost every day! Review Source PE Peter E. Owner Marketing and Advertising Used the software for: 2+ years ### "A Cut Above The Rest" September 25, 2019 5.0 Google ads is requiring marketers to become more and more innovative with their strategies in order to get ahead of the competition and I am using this tool to do exactly that. Buying time automating and monitoring tasks means that more time can be spent devising new strategies. Pros Insightful reporting that is possible to action right within the interface. Surfaces issues that I never knew were issues. Saves a huge amount of time by automating repetitive tasks. Doesn't just follow trends within software tools, it releases frequent innovative updates that are unique. Quite obviously written by someone who is having the same issues I am in the ever-changing PPC landscape. Great knowledge base containing video and text tutorials. Considering the amount of time it saves me it is great value for money. Cons Some aspects of the system take a while to wrap your head around but at the end of the day, it's worth it. Reason for choosing Adalysis Cost More suited to the parts of my processes that I wanted assistance with Review Source Ana F. Digital Marketing Specialist Marketing and Advertising Used the software for: I used a free trial ### "A Game-Changer for Google Ads Management" October 24, 2023 5.0 Pros I've been using Adalysis for my PPC management needs during the free trial and we're going to buy an annual plan. This tool is an absolute game-changer for anyone working in the world of digital advertising.I found it useful in budget management and pacing control, daily audits and insightful reports. Cons The platform is intuitive and easy to explore; there might be a slight learning curve for users entirely new to PPC advertising. There are a lot of resources and support to assist newbies in getting started. Review Source Kyle P. Sr. Digital Marketing Manger Computer Software Used the software for: 2+ years ### "Powerful, Next-Level Paid Search Insights" September 20, 2019 4.0 Pros Adalysis has a robust feature set. My personal favorite feature is being able to analyze the N-grams on our search terms - basically, what individual words in all our search queries are successful, unsuccessful, etc. The alerts for missing ads, missing extensions, etc. (there are dozens that are configurable) are also quite helpful. Cons There is definitely a learning curve to getting used to things. The UI & UX are a little lack IMO. Alternatives considered [Opteo](https://www.capterra.com/p/153001/Opteo/) Reason for choosing Adalysis The features that Adalysis offer along with the price made it the clear choice. Review Source Shaun F. Director of Online Advertising Marketing and Advertising Used the software for: 1-2 years ### "In love with Adalysis" June 4, 2019 5.0 As I mentioned above because I use SKAGs this software really helps me in my ad testing process. Customer support has always been fast, responsive, and knowledgable. 10 out of 10! Pros I use SKAGs in my account so I love that I can compare ads with ease across multiple ad groups. I also love the n-gram search query reports and the alerts dashboard. Of all the PPC tools we use, this one is my favorite. Cons I recently learned that the n-gram search query report uses sampled or filtered data. It still unlocks a lot of value but now I feel the need to validate my findings. Review Source EG Erik G. Head of Analytics & Digital Marketing Marketing and Advertising Used the software for: 2+ years ### "Adalysis help us grow our customers businesses" September 26, 2019 5.0 Better accounts that solve for business improvements for our clients. We keep growing our clients' businesses every year and Adalysis is a big part of doing that through Google Ads. Pros The ease of optimising the accounts where you get the biggest impact. Adalysis help us prioritise where to focus our attention so we can keep on delivering fantastic results year over year and month over month. Cons I liked the emails better before where you could see which accounts that had the most potential instead of just seeing that there are big opportunities in all of the client accounts. I would like to be able to change extensions from the Adalysis interface. I would also like to be able to get the same performance insights about audiences as I get from the Networks, User Location Options etc. Review Source SC Steve C. Digital Marketing Manager Real Estate Used the software for: 6-12 months ### "Exceptional software for Google Ads management" September 25, 2023 5.0 Pros The functionality in Adalysis is extremely useful, especially the custom alerts for performance. We no longer get caught by surprise when unexpected issues arise. It's a life saver for us. We love many other features as well including the target budget tracker, ad testing and the bid adjustments map. Now that we're used to Adalysis, it'll be very difficult for us to manage our accounts without it! Cons The reporting is partly based on Looker Studio Review Source VR Verified Reviewer PPC Specialist Marketing and Advertising Used the software for: 1-2 years ### "My experience with Adalysis" September 20, 2019 4.0 Pros Adalysis helps me traffic sculpt and make bulk edits of all my campaigns. Its easy to navigate and offers helpful links/videos of best practices. Adalysis allows me to identify duplicate terms, wrong match types, and unlinked ad extensions. Cons What I least like about the software is that I wish it had an auto-refresh. Usually, when I make massive changes, it is always a day behind. Sometimes the recommendations are totally not worth it and against best practices from my experience. Review Source TS Tomas S. Coach Health, Wellness and Fitness Used the software for: 6-12 months ### "Best tool I found" September 19, 2023 5.0 Highly recommended. I've used it on and off for a few years (depending on my marketing intensity). Pros Google ads are not very user-friendly, and it's a nightmare to get some good insights into how ads are performing. With Adalysis, I loved the AB testing and Keyword analysis feature. Cons It takes a while to get familiar with the UX but there are a lot of great videos that will guide you through most of the tools. Review Source JP Jason P. Sr. Manager of Global Paid Marketing Health, Wellness and Fitness Used the software for: 2+ years ### "In From The Beginning" September 25, 2019 5.0 We were one of the initial beta users. It has been great watching the software evolve and continually add new features and abilities as the industry changes. We have in very large amount of ads running and we are able to quickly and successfully change out the losing ads for new ads. This has allowed us to greatly increase the ROAS we were initially seeing. Pros There are so many different facets of this software. One of the many things I enjoy is the ability to be running split tests without having to really worry about them. The software automatically runs all of the calculations for me and simply alerts me when there is a winner. It is nice to not worry about whether something is statistically relevant because the software determines this for me. Cons The thing I like least about this software is the ability to find the help needed to understand the different aspects of the software. They have a large repository of information but it is hard to traverse. Review Source ED Ernie D. VP Digital Marketing Marketing and Advertising Used the software for: 2+ years ### "Easy Button for Campaign Management" October 24, 2019 4.0 Pros Adalysis makes many otherwise time-consuming and critical PPC management tasks quick. Identifies issues that are easy to miss in the platform. Identifies opportunities for improvement and makes it easy to implement. Adalysis makes it easier to identify which opportunities for improving quality score will have the greatest impacts on overall account performance. Adalysis helps analyze well my team members are managing their accounts. Cons Most alert types are customizable, but some are not. Review Source CW Catherine W. Owner Marketing and Advertising Used the software for: Less than 6 months ### "Ad Optimization Platform Review" December 14, 2023 5.0 Pros I like the overview of the accounts that has key metrics important to our agency, especially the pacing visualizer. I also like that I can easily drill down into areas of importance for optimizations. Cons I wish we could also pull in social media ads :-) Review Source JW Justyna W. Digital Marketing Specialist Hospitality Used the software for: I used a free trial ### "Good PPC management tool" November 22, 2023 5.0 Pros Adalysis lets you look at your PPC campaigns from many different angles. Allows many different reports, set rules to notify you about certain results and simplifies taking action on that ti improve your performance. A lot of management based on rules can be done within Google Ads itself with its rules but to have everything in one place is a big value. They also have great tutotrials that walk you through all features. Cons The UI is a bit overwhelming. There's tons things to click, it's easy to get lost without watching the tutorials before you get used to what is where. Review Source RK Richard K. Consultant Internet Used the software for: 1-2 years ### "Good bang for the buck" September 20, 2019 4.0 Pros This does not have all the bells and whistles of a few other (higher-priced) dashboards but provides good recommendations based on three primary categories: critical, optimization and performance. Have found that OOTB criteria are pretty good but can also adjust thresholds as needed (i.e. what triggers an alter). Cons Many of the suggested changes have to be done directly in ads platform proper (ads.google.com or bing) versus doing them directly in Adalysis. Alternatives considered [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/) Review Source ER Eman R. Marketing Manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Well designed platform with a large set of features" September 9, 2023 5.0 Pros Great tool, which makes managing our Google Ads so much easier. Saves time and effort. I really love how the data is presented, very understandable formats - diagrams, flowcharts - all visually appealing. Will definitely keep using the tool. Cons Nothing. There is plenty of help in the form of tutorials or videos that explains every feature available. Review Source MK Motty K. manager Marketing and Advertising Used the software for: I used a free trial ### "Very happy" September 12, 2023 5.0 Pros Adalysis is a great tool for Google Ads managers. The custom performance alerts are a really useful feature, as they can help you to identify and take action on performance issues quickly.makes google ads management much easier. Cons can think of anything negative love it Review Source Talk to a Capterra advisor for free and get results within 15 minutes.