# Page 4 | Adalysis Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Adalysis the right PPC solution for you? Explore 117 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173311/Adalysis/reviews --- Adalysis 4.6 (117) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Adalysis ## Showing most helpful reviews Showing 76-100 of 117 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use David B. CMO Marketing and Advertising Used the software for: 6-12 months ### "Excellent Software" September 25, 2019 5.0 Excellent so far. Has saved a ton of time and has helped take our accounts to the next level Pros It helps identify opportunities and issues quickly saving a ton of manual time to dig around the accounts. Cons Nothing to complain about. Like all platforms, it takes a little time to learn and use. Review Source VR Verified Reviewer Sr.Digital Marketer Information Technology and Services Used the software for: Less than 6 months ### "Best Automotion " September 23, 2023 5.0 It's good Pros Campaign management and optimisation research Cons Facebook needs more features to optimise campaign Review Source EL Ethan L. Manager Broadcast Media Used the software for: Less than 6 months ### "A great ad management tool - a must have for businesses managing their own ads!" June 1, 2020 5.0 Adalysis is a great tool at a great price. Save yourself the need to hire an Ad Management Company and teach yourself the basic / administer your own Ads using this tool. It's more affordable than Wordstream and quicker to use. The styling feels slightly dated but thats such a minor point as the quality of the tool is first class. Pros \* More cost-effective then others (Eg. Wordstream). New suggestions each night \* Easily see suggestions to improve campaigns \* A/B Testing is constantly working automatically \* Quality Score shows you how your Ads are performing and what you need to concentrate \* Fairly priced and scales as your Advertising Spend Scales Cons \* Bing Ads and Google Ads have two differn't subscriptions \* The interface looks a bit dated \* Doesn't support PayPal - only ChargeBee where their payment merchant doesn't support some banks. Review Source TL Tish L. Marketing Director- Paid Advertising Marketing and Advertising Used the software for: I used a free trial ### "Adalysis Focuses Priorities" November 6, 2023 5.0 Very good experience with Adalysis. I want to continue using the tool. Pros The way the information on ads are filtered allows you to focus on the aspects of your PPC ads that need attention. Cons There is a lot to learn to ensure you are taking advantage of every tool. Review Source MR Mallory R. Senior Paid Advertising Specialist Computer Software Used the software for: 6-12 months ### "Simple yet sophisticated Ad testing and Campaign Auditing Software" September 25, 2019 4.0 Overall, Adalysis has been a great tool to make sure we are frequently running ad tests and to make sure our account is squared away with proper settings. If you have a large complex account, I'd say Adalysis is a must have tool. Pros We originally started using Adalysis for ad testing as it made it significantly easier to roll-out and measure account-wide ad tests. What I have come to find is that a number of the account auditing tools and features have been extremely beneficial (negative keyword conflicts, audience performance etc.). We have a very complex account +24,000 keywords and +10,000 ad groups so Adalysis makes sure everything is set up properly. Cons Some of the actual ad testing features can be a little buggy--ex: setting up ad variations for display urls doesn't always work. I'd also like to have a dashboard to monitor the performance of individual ads before they reach significance (right now you can only do this for broad tests, not individual ads). Review Source PM Paul M. Owner Marketing and Advertising Used the software for: Less than 6 months ### "PPC Tool saves me so much time" September 19, 2023 5.0 Pros It's easy to use and also comes with great PPC analysis training too Cons Can perhaps look a little daunting at first but there is excellent video training Review Source FC Fabio C. Chauffeur onwer oporate. Transportation/Trucking/Railroad Used the software for: I used a free trial ### "For use myself" September 14, 2023 4.0 It's a great benefit for PPC, and helps a lot. Pros It's great to use and integrate with Google PPC. It's fast and useful. Just too expensive to operate user for small businesses. Cons I am a small business and my business is a limo car service and does not have too many keywords that are hard to manage. Adalysis is a great software. Will be good a and affordable price for small businesses. Review Source AS Apoorv S. Head of marketing Marketing and Advertising Used the software for: Less than 6 months ### "Great tool at a cost" December 19, 2023 5.0 Overall, great support, great tool just could not use it long enough due to the cost being high for us and the client we work with. Pros I liked the audit. Also liked the alerts feature which helps me get rid of scripts. It gave me great reports I could use to quickly show off to my clients and they were also actionable. All in all great tool but in the future some suggestive features would be nice. Cons The cost. For us it was a little high priced. Note that I say us because maybe our spend could be less but whatever it is that was the only con. Review Source DB Daniele B. Digital Performance Marketing Manager Education Management Used the software for: I used a free trial ### "Amazing tool" April 2, 2024 4.0 Pros Very user friendly tool. Definetely the best software for PPC management Cons Could be more expensive than competitors Review Source JB Janus B. CEO Retail Used the software for: 2+ years ### "Keeps its promise!" September 26, 2019 5.0 Solves our need for effective ads testing Pros Fast, intuitive and a very fast break even. Cons A bit better setup for multi ad testing in granular setups could be great. Review Source Vincent V. Managing Director Marketing and Advertising Used the software for: 1-2 years ### "Adalysis is a great toolkit to save money and improve SEA performance quickly and easily" September 20, 2019 5.0 We use Adalysis mostly to save time and money and make our work more efficient and valuable. Pros It's UI is really intuitive and the testing feature is rock solid. It really helps us save money quickly. Perhaps more importantly, it's easy to get extra clicks and revenue using the automated testing features. Cons You need sufficient data to get relevant results, which is, of course, logical, but for small accounts this software is less useful. Alternatives considered [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/) Review Source cB chris B. digital account manager Marketing and Advertising Used the software for: I used a free trial ### "PPC Account Manager Review" October 12, 2023 5.0 It was very helpful and the benefits it provided were a benefit to my clients account Pros I found all the features very easy to use and helpful Cons At times applying some changes could have been easier Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: I used a free trial ### "Review of Adalysis" December 5, 2023 3.0 Pros Gave me quick actions instead of signing into Google Ads Cons Wasn't very detailed in justifying the changes to my ads Review Source Jonny C. PPC Exec Marketing and Advertising Used the software for: Less than 6 months ### "Clunky but extremely powerful tool to help automate PPC" December 8, 2019 4.0 Positive, i cannot fault the optimisations it recommended and the ability to roll out split tests so easily. However elements of the product make it feel clunky and slow but for the price point it is incredibly good value. Pros The ability to be able to roll out ad split tests in the platform so easily is the key draw of the product. Its automation features in account analysis are also so useful when looking for quick wins in an account to optimise, especially if its one you've not built and is layered with previous users/agencies strategies. Cons Just feels a bit clunky and the UI could be improved somewhat. When hopping between different functions of the software you lose the filters you previously had in place and it's a pain to keep putting new or re-adding filters back in. Review Source OD Oliver D. Account Executive Marketing and Advertising Used the software for: 2+ years ### "Among the best PPC Management tools" September 24, 2023 5.0 Pros Allowed us to replace spreadsheet-based insight reporting, and greatly speed up acount audits, bidding modifications and ad analysis and testing. The Looker Studio are well done. Adalysis easily beats every other platform in this range. Cons Nothing. It's really a well thought through and done platform. Review Source MS Michael S. Founder Marketing and Advertising Used the software for: I used a free trial ### "Another great PPC tool for your toolkit" September 12, 2023 5.0 I only used it for 2 weeks but I told my clients that I was likely going to add it to our stack. It was quality and I can see becoming a regular user of it if I add a couple more clients to my portfolio. Pros It was rich with insights and the ability to apply changes directly from the software was incredibly helpful. Cons I think the user interface was a bit outdated but it wasn't a hindrance to my work. Review Source MH Markus H. Growth Manager Computer Software Used the software for: I used a free trial ### "Easy to use and effective PPC Software" March 19, 2024 5.0 Pros \- Budget Management - Quality Score Insights Cons \- Interface could be a bit more user-friendly. Alternatives considered [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/) Review Source MC Matt C. CEO Consumer Services Used the software for: I used a free trial ### "Way too complex" October 7, 2023 1.0 Watched all the videos, but didn’t progress beyond the trial because I couldn’t see the value compared with the other tools I was evaluating. Advice: Simplify the UX and make the core value of at more accessible. Pros \- A lot of data, but that is not in itself useful without the actionable insights being easily surfaced Cons \- way too complex- too many options, not clear where the value is- not clear what data is available here, not available elsewhere Reason for choosing Adalysis I didn’t Review Source Response from Adalysis October 12, 2023 Hi Matt, we're sorry you found the tool complex to use. We understand everyone is unique in what they expect from a platform. The vast majority of our users find the platform easy to use as evident from all the other reviews here. The most common feedback we get is the value the platform gives is far more than its cost and much more than what most other tools offer. One of our dedicated account managers offered to do a demo and answer your questions but we didn't receive any replies from you. We wish you all the best in finding an alternative solution. KW Katie W. Search Specialist Marketing and Advertising Used the software for: 2+ years ### "Easy Implementation for Busy Marketers!" October 2, 2019 5.0 I love this tool and the ease in which I can make optimizations across Google & Bing. We've used this in QBRs, Audits and every day optimizations. Love having these capabilities at my fingertips. Pros This tool makes it incredibly easy to implement changes across Google and Bing. You can remove duplicate keywords or search queries, review poor performing landing pages, find statistically significant ad copy winners and losers, see if you're missing any extensions and so much more! It makes it easy to clean up accounts when inheriting them from others or keeping up with results across accounts! Cons The only thing I don't like is the cost. I don't know that it's truly worth what we're paying when not all account managers are utilizing the tool. Review Source Nadav Y. User Acquisition Manager Computer & Network Security Used the software for: Less than 6 months ### "How didn't I know about this earlier?" February 9, 2023 5.0 Pros Saves me a ton of time and gives me insight that I wouldn't have if I analyzed the account myself. Cons The software seems a bit old, could be prettier, but I' still love it Review Source RF Rui F. CEO Marketing and Advertising Used the software for: I used a free trial ### "Great to give you back time" January 17, 2024 4.0 Pros Adalysis gives you a complete picture of your account right away and that saves you time. Cons The User experience is somehow dated. I wish it more clean. Review Source SR Sky R. Diital Marketing Director Marketing and Advertising Used the software for: 6-12 months ### "Very Useful Tool For AdWords" October 4, 2019 5.0 We monitor budget and keywords mostly with Adalysis. This makes changing and fixing our large accounts very quick in bulk. I highly recommend Adalysis. Pros I love the negative keyword conflict function. I use this on all new accounts. We have very large clients and very large negative lists. Adalysis makes it so easy to find and delete negative keywords. Cons No cons so far. I absolutely love this tool. Reason for choosing Adalysis Word of mouth. I had heard how useful this tool was from people that know search marketing very well. Review Source Julia R. Head of PPC Marketing and Advertising Used the software for: 1-2 years ### "Great tool for PPC nerds" September 25, 2019 4.0 Pros Account audit alerts and also the Ad Copy AB Testing Cons The UX is not the best - it's not that intuitive and easy to use in my opinion and somehow has an 'old' look and feel Reason for choosing Adalysis More tools and options offered - plus \[SENSITIVE CONTENT HIDDEN\] is a great inspiration! Review Source JR Judith R. PPC Consultant Marketing and Advertising Used the software for: 6-12 months ### "Excellent PPC Software" September 22, 2019 4.0 Pros Adalysis helps automate some of our PPC processes. It helps quickly analyze things that we routinely check in any case so we don't need to undergo all the steps each time. It is especially useful for analyzing my ad copy tests. Cons Sometimes, navigating the recommendations can be a little difficult but honestly, it's totally worth it to get the recommendations because their recommendations are significantly more useful than those of Google themselves. Review Source DC David C. Search Marketer Marketing and Advertising Used the software for: 2+ years ### "Optimize your ad testing procedure" September 20, 2019 4.0 Pros The ability to track aggregate ad testing statistics across multiple ad groups has been instrumental in growing my lead gen numbers. There is also useful reminders to constantly run split tests in all of your ad groups. Cons Learning the various features of the software is somewhat difficult. The onboarding process could be made smoother, and they could also implement some kind of onboarding email sequence which issues reminders to utilize more features of the software. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.