--- title: "AdScale Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about AdScale Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more." source_url: "https://www.capterra.com/p/173312/AdScale/" page_type: "product" language: "en" --- # AdScale Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) AdScale ## What is AdScale? AI-driven software to optimize & automate PPC management across advertising platforms. +30% ROI, -80% management time. Our features: cross-platform budget management, 24/7 bid optimization, automated cross-platform reporting, real-time alerts, click fraud protection, insightful dashboards & recommendations, and more. Start improving your ROI with 30-day free trial! ## What is AdScale used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/)[Advertising Agency](https://www.capterra.com/advertising-agency-software/) Top alternative Featured Overall rating Based on 40 user reviews Reviews sentiment Positive 88% Neutral 3% Negative 10% Starting price $149 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for AdScale?[Manage this product listing](https://www.g2.com/products/adscale/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### AdScale 4.5 (40) VS. [4.6 (6,111)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $149 Flat Rate, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (40) Ease Of Use 4.5 (6,062) Value For Money 4.4 (35) Value For Money 4.3 (4,679) Customer Service 4.3 (37) Customer Service 4.4 (4,472) ## AdScale alternatives [4.6 (2,326)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.0 (22)](https://www.capterra.com/p/188236/Adzooma/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 77% of reviewers rated it above 4 stars [4.4 (3,039)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.2 (112)](https://www.capterra.com/p/207701/Hibu/reviews/) Starting price $449.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 79% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/173312/AdScale/alternatives/) ## FAQs about AdScale Overview ### Which roles and teams benefit most from AdScale? AdScale is most used by business owners, founders, and C-suite leaders who want automated ad management and clear performance visibility without heavy manual oversight. It also benefits digital marketing teams, PPC specialists, and e-commerce marketers managing campaign optimization, budget allocation, audience targeting, and cross-channel advertising results. Answer based on 40 reviews Overview ### What company size and specific industries is AdScale built for? AdScale is designed for advertising agencies, in-house digital marketing teams, PPC managers, and private advertisers. It fits organizations of different sizes that run paid advertising campaigns and need a tool built for marketing and ad management rather than a specific industry sector. Features and Usability ### What are the key features of AdScale? AdScale offers ad optimization, bid management, budget management, and campaign management for PPC and search marketing. It also includes audience targeting, geotargeting, A/B testing, and fraud detection, plus campaign analytics, conversion tracking, cross-channel attribution, customizable reports, and a dashboard with real-time data, monitoring, and projections. Pricing ### How much does it cost and what fees or limitations are included? AdScale starts at $149/month for the Data Cloud plan, with a 14-day free trial. Advertising Cloud and Messaging Cloud start at 199/month usage-based, while Marketing Cloud starts at 299/month. Reviewers say budget automation can save time and money, though some found pricing high and billing support unclear. Answer based on 15 reviews Integrations ### Which third-party tools and platforms does AdScale integrate with? AdScale integrates with Google Ads and Google Analytics 360. These native connections cover advertising and analytics workflows, linking campaign management with performance measurement in a small, focused integration set. Answer based on 3 reviews Getting Started and Support ### What training and onboarding options does AdScale offer? AdScale provides live online sessions and documentation for training and onboarding. Live online sessions support guided instruction with a trainer, while documentation gives teams written reference material for self-paced review and step-by-step checking of features and setup details. Getting Started and Support ### What customer support options does AdScale offer, and how do users rate the experience? AdScale offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. User feedback on support is mixed: some describe it as excellent and easy to work with, while others report slow responses, unanswered chat questions, vague email replies, billing disputes, and inconsistent follow-through. Answer based on 10 reviews ## Features AI summary Based on 6,612 Marketing Automation reviews Capterra data shows that buyers of Marketing Automation software rank the following features as their top priorities: - **Email Marketing** (**59%** of reviewers rated this feature as critical) - **Event Triggered Actions** (**48%**) - **Lead Capture** (**51%**) AdScale includes **Email Marketing** but does not include **Event Triggered Actions** or **Lead Capture**. Its **Email Marketing** support gives teams a direct way to create, send, and manage campaigns at scale while keeping customer communication consistent. This can help businesses stay connected with their audience, promote offers more effectively, and support ongoing campaign performance through regular outreach. A/B Testing 4.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Campaign Analytics 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Campaign Management 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Multi-Channel Marketing 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) ROI Tracking 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Segmentation 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Group leads or contacts based on their specific characteristics AdScale 44 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Account Alerts: Informs of any account changes and notifications - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Ad Optimization: Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Bid Management: Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison - Budget Management: Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Client Management: Manage contact details and communication with clients - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Cross Channel Attribution: Track user conversions from all digital sources - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Visualization: Graphical representation of data - Display Ad Management: Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. - Email Marketing: Create and send email blasts/campaigns - For Marketing and Advertising: Used by marketers and advertisers - For PPC Campaigns: To be used for PPC specific marketing campaigns - Fraud Detection: Identify and prevent suspicious activity - Geotargeting: Geographic location of visitors determines behavior of the software - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Keyword Tracking: Track and monitor a specific set of keywords - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Management: Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Project Management: Plan and coordinate all the resources, costs and time needed to execute assignments - Projections: Estimate or forecast of a future scenario based on the study of present trends - Real-Time Data: Receive data and information in real time - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Scheduled/Automated Reports: Set a time to generate routine reports automatically - Search Marketing: Track visibility and traffic from search engines - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance --- Get Advice We can help you find the software with the features you need. Features 4.3 (40) 4.3 Based on 40 reviews ## Pricing Value for money 4.4 (35) Free Trial [View pricing plan details](https://www.capterra.com/p/173312/AdScale/pricing/) Data Cloud (BI) $149.00 Flat Rate,Per Month It includes: - Business Analytics - Customer Segment Analysis - Customers Segment Creation - Key Performance Indicators - Product Segment Creation and Product Segment Analysis - Trend Analysis Advertising Cloud (BI+Ads) $199.00 Usage Based,Per Month It includes: - Business Analytics - Cross-Channel Ads Creation - Cross-Channel Budget Optimization and Product Segment Analysis - Customer Segment Analysis - Customers Segment Creation - Key Performance Indicators - On-Going Store-to-Ads Sync - Product Segment Creation - Trend Analysis Messaging Cloud (BI+SMS) $199.00 Usage Based,Per Month It includes: - Business Analytics - Customer Segment Analysis - Customers Segment Creation - Key Performance Indicators - Personalized Messages and Embedded Customer Segmentation - Product Segment Analysis - Product Segment Creation - Ready-to-Use SMS Campaigns - Trend Analysis - Trigger/Event-Based Campaigns Marketing Cloud (BI+Ads+SMS) $299.00 Usage Based,Per Month It includes: - Business Analytics - Cross-Channel Ads Creation - Cross-Channel Budget Optimization - Customer Segment Analysis - Customers Segment Creation - Key Performance Indicators - On-Going Store-to-Ads Sync - Personalized Messages and Embedded Customer Segmentation - Product Segment Analysis - Product Segment Creation - Ready-to-Use SMS Campaigns - Trend Analysis - Trigger/Event-Based Campaigns Value for money 4.4 (35) 4.4 Based on 35 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (37) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (37) 4.3 Based on 37 reviews ## User reviews Overall rating 4.5 Based on 40 reviews Filter by rating 5(30) 4(5) 3(1) 2(2) 1(2) Mentioned topic Sorted by most recent JH Jerad H. Owner Food & Beverages ### "Watch out! Predatory Company - Be careful" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 February 15, 2023 WATCH OUT! PREDATORY COMPANY! Once you install the app it charges your account $290/month! And will continue to charge you until you uninstall the app. Took us a few days to figure out how to uninstall (app redirects to their page).Services were not useful for us, and software is not unique or add any significant value, lots of marketing speak with not a lot of actual function, also was charged for a year without using adscale services. Never offered a refund. Pros segmentation, ad automation, really not too much. Our ads never performed Cons does not lead to conversions, no actual value, no substance or features in actual software, nothing unique Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ayush S. Graphic Designer Graphic Design ### "Best Marketing Cloud Management tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 11, 2022 Overall, I am very much satisfied with AdScale. It's just the best in the market right now. Pros It's the best marketing cloud management in the market out there and offers a lot of features like in-depth analysis, droplets, and target hits. It uses customer data and gives personalized ad recommendations reaching a large number of target audiences and increase in revenue. Cons It's overall a great tool, just if the pricing would be a little more adequate it would be perfect. Although it's worth that pricing for the service what they provide, but it would be great if they bring their pricing just a little down. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SA Steven A. CTO Retail ### "Attempted to use a Trial, but was charged immediately" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 9, 2022 AVOID. They will take your money and run. The shopify app page is full of negative reviews from users that encountered similar issues. Pros n/a Cons Customer Service lied to Shopify Rep about nature of app installation, and refused to refund money that should not have been charged at all. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JT Jareth T. Owner Health, Wellness and Fitness ### "Great services and easy to use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 13, 2021 great Pros how easy it is to use software. quick set up. Cons nothing. This software is great to use and recommending to my friends and other people Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RH Rona H. ceo Apparel & Fashion ### "Great App and people" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 September 15, 2021 Pros Easy to create , Easy work with Google and Facebook Cons It is not possible to send mailings to customers Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MA Mikas A. President Entertainment ### "Be aware of the shiny object syndrome! " 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 1, 2021 The customer support is next to none, i asked multiple questions in the APP chats and never got an answer, i also never agreed to when i will be billed and to my surprise i was charged the app fee without notice. Once the trial ended I finally got support (After they charged of course) and the support through email was vague and felt hostile. Most of my questions were never answered or I had to remind the person 3 times to get an answer. I would not recommend it unless you have a large budget and a dedicated advertising manager. Pros Easy to install, nice stats page, interesting insights on customers Cons I paid up to $4.75 per click on Facebook for a supposedly optimized campaign, after 10 days of usage the Google Shopping + Search was still inactive and while they provided excuses on why no solution where found. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JS Jaroon S. Owner Retail ### "Great product a hugh bennifit to the business" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 February 27, 2021 A tool that every business would truly find beneficial, allowing you to do in depth targeted marketing with ease and professionally Pros Functionality of this product is amazing and very configurable Cons Takes a little time to get used to all the features, but well worth the effort Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Brodie R. Marketing Manager Textiles ### "Where many have tried and fallen short AdScale has excelled" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 February 23, 2021 You've been listening to my verbal rants at other platforms obviously! \*Turns off Mics on Google Home devices\* :| Pros Clear focus on UX that neither dumbs down your experience nor overwhelms for those who may be new to the PPC platform experience. It was the most seamless integration of my adsense, FB pixel, product catalogue, audiences and any other integration I could ask for. No code snipets placed in headers no back and forth between help docs and implementation. Literally from start to launch was under 10 mins if that. Cons I'll let you know when I find some (only been using for 24-48 hours) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NJ nicolas J. coaching Sports ### "GOOD HELP" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 10, 2020 Pros I was followed by \[SENSITIVE CONTENT HIDDEN\] and he is very efficient, he must be given a raise he deserves it! Cons I can t change myself i see my campaign on google ads Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. itamar B. ceo Retail ### "I use AdScale for my site - jewish.shop" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 19, 2020 Really great. I used to work with the software with my client from the past - now with my company jewish.shop - I went back to using the software Pros Excellent support (by \[SENSITIVE CONTENT HIDDEN\] and the rest of the team) Convenient use Create ads quickly Cons Do not think of anything ... Maybe it should be cheaper (: Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/173312/AdScale/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.