# AdScale Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is AdScale the right Marketing Automation solution for you? Explore 40 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173312/WordStream/reviews --- AdScale 4.5 (40) [View alternatives](https://www.capterra.com/p/173312/AdScale/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of AdScale Ease of use 4.3 Customer Service 4.3 ## Pros and Cons in Reviews Brodie R Marketing ManagerTextiles, 2 - 10 employeesUsed the software for: Less than 6 months. “It was the most seamless integration of my adsense, FB pixel, product catalogue, audiences and any other integration I could ask for.“ February 23, 2021 SA Steven A CTORetail, 2 - 10 employeesUsed the software for: I used a free trial. “Customer Service lied to Shopify Rep about nature of app installation, and refused to refund money that should not have been charged at all.“ April 9, 2022 CF Craig F OwnerRetail, 2 - 10 employeesUsed the software for: Less than 6 months. “The ease of having everything within one easy to navigate console and real time results shown continuously“ September 27, 2020 ## Showing most helpful reviews Showing 1-25 of 40 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ayush S. Graphic Designer Graphic Design Used the software for: 2+ years ### "Best Marketing Cloud Management tool" May 11, 2022 5.0 Overall, I am very much satisfied with AdScale. It's just the best in the market right now. Pros It's the best marketing cloud management in the market out there and offers a lot of features like in-depth analysis, droplets, and target hits. It uses customer data and gives personalized ad recommendations reaching a large number of target audiences and increase in revenue. Cons It's overall a great tool, just if the pricing would be a little more adequate it would be perfect. Although it's worth that pricing for the service what they provide, but it would be great if they bring their pricing just a little down. Review Source VR Verified Reviewer Director of Digital Marketing Retail Used the software for: 6-12 months ### "More transparent than competitors, requires less Admin legwork " August 1, 2019 4.0 \- Drive higher traffic from target PPC ads - Management system that is far better than Google Ads Pros \- Fairly easy to use - Have seen incredible results in running Google Ads - Keyword search function is very effective - Love ability to set a budget and do automated competitive bidding - Recommendations are manageable Cons \- Parts of the dashboard straight up don't work, mainly traffic and spend - Ads get disapproved for reasons we don't understand - Hard to get in touch with customer service with slow response times - Isn't super inexpensive, but less expensive than more of their competitors Reason for choosing AdScale Customer service was less than polite at Wordstream and it was very, very expensive. Review Source VR Verified Reviewer Director of Online Advertising Marketing and Advertising Used the software for: 6-12 months ### "Decent bid & budget management software" June 24, 2019 3.0 I ran with Adscale for just under a year during a period when I didn't have time to manage my account hands on. During this time performance was better than had I not used Adscale. Pros For the most part AdScale's platform is extremely intuitive and really took a load off of my team when we needed it most. I could set campaign or group budgets and KPIs & Adscale would do most of the heavy lifting while providing quality suggestions that could help my account performance. Cons At the end of the day, Adscale did not provide the KPI lift that I was hoping for on most of my accounts. Additionally, while the suggestion engine provided good suggestions, I think it could have done a whole lot better. Review Source Phil B. Presenter / Founder Marketing and Advertising Used the software for: 6-12 months ### "Powerful PPC Platform Geared For Growth" January 23, 2019 5.0 I have a proven partner for growing Google Ad accounts that are showing some form of regular conversions. Adscale takes them to the next stage. I am also able to manage more accounts with less team members. Pros Despite all of the customisation features offered, Adscale is actually geared around being as automated and hands off as possible for the user. Once running, it literally takes your PPC account and gets the most out of it on autopilot. The reporting, now cross channel, offers one easy place to see how your budget is being spent, what its returning and where the key points in your spend are for both growth and improvement. On top of that, Adscale support is excellent. They live your PPC journey with you. Cons There can be temporary moments when the website crashes. I would also love a smartphone app. Review Source Jovan M. Performance Marketing Management Marketing and Advertising Used the software for: 6-12 months ### "One of the best bidding management utilization tools" March 19, 2019 5.0 AdScale you will take your PCC performance to the next level. You will save a ton of time instead of bidding manually, at the end of the day AdScale will manage your bids better. Pros With AdScale we improved our performance on AdWords drastically, especially on the search network. What I like the most about this tool is smart bid & budget management. You can see what you are missing according to sufficient budget, where to improve performance, and how to do that. If you are working with a large number of campaigns in the AdScale you can create campaign groups which can be related to your campaign goals, markets, business verticals etc. Cons UI sections in the system interface can be improved. Review Source Guy Y. SEM Marketing Director Financial Services Used the software for: 1-2 years ### "Extremely professional, quick & feels like I found real partners" April 20, 2018 5.0 Scaling up marketing voice in a cost-effective way Pros Tailor-made features, amazing reporting&alerting system, smart bidding, long-term approach to data, multi-conversion abilities, availability time is 100%. Cons Ads optimization, but in development. Lack of integration with second tier channels like Twitter and Yahoo. Review Source Brodie R. Marketing Manager Textiles Used the software for: Less than 6 months ### "Where many have tried and fallen short AdScale has excelled" February 23, 2021 5.0 You've been listening to my verbal rants at other platforms obviously! \*Turns off Mics on Google Home devices\* :| Pros Clear focus on UX that neither dumbs down your experience nor overwhelms for those who may be new to the PPC platform experience. It was the most seamless integration of my adsense, FB pixel, product catalogue, audiences and any other integration I could ask for. No code snipets placed in headers no back and forth between help docs and implementation. Literally from start to launch was under 10 mins if that. Cons I'll let you know when I find some (only been using for 24-48 hours) Review Source VISHWAVIJAY R. Co-Founder Broadcast Media Used the software for: Less than 6 months ### "The Ad Expert" February 9, 2019 5.0 Pros I have been using AdScale since 4months now and my company has seen an exponential increase in 360-degree growth. Decreased cost per conversion has lead to an increased ROI of more than 80%. Automated Budget management, better report analytics, and powerful dashboard are few of the general features. Time Saved! Effort Saved! Money almost getting doubled! Few of the best options available in the market. Cons Cross-account budget optimization feature could have been better. Bidding should have even more accuracy. Review Source itamar B. ceo Retail Used the software for: Less than 6 months ### "I use AdScale for my site - jewish.shop" November 19, 2020 5.0 Really great. I used to work with the software with my client from the past - now with my company jewish.shop - I went back to using the software Pros Excellent support (by \[SENSITIVE CONTENT HIDDEN\] and the rest of the team) Convenient use Create ads quickly Cons Do not think of anything ... Maybe it should be cheaper (: Review Source VR Verified Reviewer Founder Used the software for: I used a free trial ### "Very Professional" July 8, 2018 5.0 Pros Their automatic recommendations are THE best. It really cuts your workday in half. I used it for Bid Automation based on clicks. Cons If they added a simple integration with Twitter (my main platform), it would have been an A+, but it still isn't bad. Review Source LC Lee C. Owner, Designer, Maker Textiles Used the software for: Less than 6 months ### "A great boost for working ads." October 21, 2020 5.0 Pros One stop shop - The ease of creating new ads, simplified and centralized analytics Cons Google Ads ad setup lacks a few features - such as sitelinks and extensions. However, the AdScale team quickly added those from their side on my request. Review Source lI limor I. advertising Luxury Goods & Jewelry Used the software for: Less than 6 months ### "just got started" August 24, 2020 5.0 Pros it looks promise , very happy with the support and customer service Cons i couldn't crop images inside the software Review Source DJ Dor J. Online Ecom Markeeter Apparel & Fashion Used the software for: I used a free trial ### "AdScale Review" August 7, 2020 5.0 I am very satisfied from my first encounter with this brilliant AI software Pros The Concept, The Price, The Customer service , the ease of use etc Cons Not Enough Using Time to answer But if i have to i would go with low PPC management options Review Source JS Jonathan S. Digital Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "My Digital Marketing journey with Adscale" October 29, 2020 5.0 Pros Setup was a breeze and the frequent updates ensure your campaigns are running and are constantly optimized. Reporting data was very clear detailed and concise. Cons Could improve on customer service and adding a few more features like competitor campaigns. Review Source RB Roey B. Head of PPC Internet Used the software for: 2+ years ### "AdScale is a great app that help you optimize your Google Adwords campaigns with ease" April 11, 2018 5.0 Pros 1.Reports - Adwords platforms gives you zero advanteges comparing to the Adscale reporting (report scheduling, easy to understand & compare) 2.Auto bid management & Budget utilization - it dosent matter if your a pro or ameteur at adwords this will take at least 60% of your day to day work and lets you put your attention to the other 40% (ads copy etc) 3. Recommendations - lets you know what your missing, things that the human eye cant see at a glance. Cons Actually the cons are things that i know the developing team is working on so its a con that will turn in to a pro in the near future: The system misses on alerts that lets you know if the credit carf is expired or if the ads arent approved and so on. Review Source JH Jerad H. Owner Food & Beverages Used the software for: 1-2 years ### "Watch out! Predatory Company - Be careful" February 15, 2023 2.0 WATCH OUT! PREDATORY COMPANY! Once you install the app it charges your account $290/month! And will continue to charge you until you uninstall the app. Took us a few days to figure out how to uninstall (app redirects to their page).Services were not useful for us, and software is not unique or add any significant value, lots of marketing speak with not a lot of actual function, also was charged for a year without using adscale services. Never offered a refund. Pros segmentation, ad automation, really not too much. Our ads never performed Cons does not lead to conversions, no actual value, no substance or features in actual software, nothing unique Review Source MA Mikas A. President Entertainment Used the software for: Less than 6 months ### "Be aware of the shiny object syndrome! " May 1, 2021 2.0 The customer support is next to none, i asked multiple questions in the APP chats and never got an answer, i also never agreed to when i will be billed and to my surprise i was charged the app fee without notice. Once the trial ended I finally got support (After they charged of course) and the support through email was vague and felt hostile. Most of my questions were never answered or I had to remind the person 3 times to get an answer. I would not recommend it unless you have a large budget and a dedicated advertising manager. Pros Easy to install, nice stats page, interesting insights on customers Cons I paid up to $4.75 per click on Facebook for a supposedly optimized campaign, after 10 days of usage the Google Shopping + Search was still inactive and while they provided excuses on why no solution where found. Review Source VR Verified Reviewer Manager - Mobile Strategy Telecommunications Used the software for: I used a free trial ### "A Wow ad management software" January 9, 2019 5.0 Pros A computer automated system for ad management. From budget management to reporting to alerts everything is automated which saves a lot on the time, money and ideation Cons The customer service system needs to be on prompt and responsive Review Source RW Raymond W. Owner Electrical/Electronic Manufacturing Used the software for: 6-12 months ### "Good system" May 24, 2020 4.0 Had a little ruff start for a period, but after a while with good help from Yana and the rest of the crew we got this system to work very well. Pros I like the most that it is easy to use. Good system. Cons A few function missing. And maybe it should be little more reports to work from. Review Source JS Jaroon S. Owner Retail Used the software for: 6-12 months ### "Great product a hugh bennifit to the business" February 27, 2021 5.0 A tool that every business would truly find beneficial, allowing you to do in depth targeted marketing with ease and professionally Pros Functionality of this product is amazing and very configurable Cons Takes a little time to get used to all the features, but well worth the effort Review Source FK Franklin K. Marketing director Retail Used the software for: 6-12 months ### "Best Google AI marketing tool" November 9, 2020 5.0 Adscale delivers the best Google ads results and offers the best customer service we've ever experienced. If you advertise online: USE ADSCALE! Pros Easy to setup & best customer service ever experienced. Cons Not all advertising options are available (google display) Review Source LC Levi C. Owner Apparel & Fashion Used the software for: Less than 6 months ### "The future is here " October 21, 2020 5.0 Very satisfied. Pros Like every other industry, direct to consumer is the future and adscale does that for running ads. You don’t have to rely on anyone else and you can see the performance live. Love it. Shoutout to \[SENSITIVE CONTENT HIDDEN\] for her patience with me. Cons I don’t have any complaints. So far it is amazing. Reason for choosing AdScale I don’t want to pay for a whole agency when all the value I will actually get is from one person running my ads Review Source RH Rona H. ceo Apparel & Fashion Used the software for: Less than 6 months ### "Great App and people" September 15, 2021 4.0 Pros Easy to create , Easy work with Google and Facebook Cons It is not possible to send mailings to customers Review Source PG Pallavi G. Digital Manager Retail Used the software for: 1-2 years ### "Good Software " December 12, 2018 4.0 Good tool and evolving so looking forward and good price point Pros Great features to allow adding manual overrides on bids Cons Still new so customer service is blotchy Review Source JT Jareth T. Owner Health, Wellness and Fitness Used the software for: I used a free trial ### "Great services and easy to use" December 13, 2021 5.0 great Pros how easy it is to use software. quick set up. Cons nothing. This software is great to use and recommending to my friends and other people Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.