--- title: "Driftrock Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Driftrock Software - reviews, pricing plans, popular comparisons to other Social Media Marketing products and more." source_url: "https://www.capterra.com/p/173322/Driftrock/" page_type: "product" language: "en" --- # Driftrock Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Driftrock ## What is Driftrock? The Automotive Marketing Software to boost your lead volume, increase lead quality and conversion rates. High-performing automotive marketing teams like BMW, Honda and MG use Driftrock to drive more sales from over 20+ lead sources and affiliate publishers. Boost and track ROI from your marketing campaigns by up to 5x. ## What is Driftrock used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Lead Management](https://www.capterra.com/lead-management-software/) Top alternative Featured Overall rating Based on 13 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $49 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Driftrock?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.driftrock.com&name=Driftrock) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Driftrock 4.5 (13) VS. [4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting Price $49 Flat Rate, Per Month Starting Price $14.99 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (10) Ease Of Use 4.5 (908) Value For Money 4.1 (8) Value For Money 4.7 (827) Customer Service 4.3 (9) Customer Service 4.8 (847) ## Driftrock alternatives [4.2 (999)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.6 (6,079)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (2,940)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Jobin.cloud](https://www.capterra.com/p/239384/Jobincloud/) [4.7 (172)](https://www.capterra.com/p/239384/Jobincloud/reviews/) Starting price $8.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars ## FAQs about Driftrock Overview ### Which roles and teams benefit most from Driftrock? Driftrock is most used by paid media and advertising teams, including digital advertising managers, acquisition leaders, and agency partners who need to capture, route, and optimize leads from campaigns. Business development and commercial leaders benefit from cleaner lead data, faster follow-up, and clearer attribution across marketing and sales workflows. Answer based on 10 reviews Overview ### What company size and specific industries is Driftrock built for? Driftrock is designed for automotive companies and data-driven brands of all sizes, especially those that rely on marketing data and customer acquisition. The product suits businesses in the automotive sector as well as organizations that prioritize data-led campaigns and audience targeting. Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Driftrock? Driftrock offers CRM functions, lead management, and contact database tools, plus campaign management and segmentation. It also includes landing pages and web forms, lead capture and verification/validation, real-time analytics, activity tracking, source tracking, conversion tracking, customizable reports, and third-party integrations. Integrations ### Which third-party tools and platforms does Driftrock integrate with? Driftrock integrates with 10 third-party tools and platforms, including Google Ads, Google Analytics 360, HubSpot CRM, Salesforce Foundation, Zoho CRM, Mailchimp, Campaign Monitor by Marigold, Dotdigital, LinkedIn for Business, and Intercom. It also connects with Amazon S3, Oracle Eloqua Marketing Automation, Keap, and Constant Contact 1. Getting Started and Support ### What training and onboarding options does Driftrock offer? Driftrock provides in-person training, live online sessions, webinars, documentation, and videos. These formats support guided setup, scheduled instruction, and self-paced reference for teams that want to learn the product and review procedures as needed. Getting Started and Support ### What customer support options does Driftrock offer? Driftrock offers Email/Help Desk, a Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. No reviewer feedback about support is available, so user experience with response times, helpfulness, or common frustrations cannot be described from the catalog data. ## Features AI summary Based on 9,378 Social Media Marketing reviews Capterra data shows that buyers of Social Media Marketing software rank the following features as their top priorities: - **Social Media Integration** (**51%** of reviewers rated this feature as critical) - **Social Promotion** (**43%**) - **Post Scheduling** (**44%**) Driftrock supports **Social Media Integration**, which helps teams connect social channels and manage campaign data more efficiently. However, it does not include **Social Promotion** or **Post Scheduling**. Instead, it offers **Multi-Account Management** (**40%**), giving teams a way to oversee activity across multiple social profiles from one place and helping businesses keep campaigns organized across brands or accounts. Social Media Integration 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Multi-Account Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage and post content across multiple social media accounts and platforms simultaneously Reporting/Analytics 4.3 (3) 0.00% of 3 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Contact Management 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Conversion Tracking 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Customer Segmentation 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Driftrock 59 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Forms Management: Store, manage and track all forms in a centralized location - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Notifications: Real-time alerts or notifications that inform teams about new leads or prospects - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Lead Verification/Validation: Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Online Forms: Create new forms and/or use ready-made online form templates - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Pipeline Reports: Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Reports: Reports specific to sales analysis for trends and strategies - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visitor Tracking: Track visitors and purpose of visits - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons --- Get Advice We can help you find the software with the features you need. Features 4.4 (10) 4.4 Based on 10 reviews ## Pricing Value for money 4.1 (8) Free Trial Free Version Basic $49.00 Flat Rate,Per Month Value for money 4.1 (8) 4.1 Based on 8 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Keap](https://www.capterra.com/p/76390/Infusionsoft/)[ Intercom](https://www.capterra.com/p/134347/Intercom/)[ Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (9) 4.3 Based on 9 reviews ## User reviews Overall rating 4.5 Based on 13 reviews Filter by rating 5(10) 4(2) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent Marina C. President Internet ### "The essential tool to increase your sales with quality leads" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 28, 2023 The ability to target specific audiences has been critical to achieving such strong results. Pros The platform uses accurate data and advanced segmentation to target the right audiences, which has allowed me to significantly increase my lead volume and improve my conversion rate. Cons I would like to see a greater variety of integrations with other marketing tools. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Business Development Representative Information Technology and Services ### "Driftrock for lead generation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 April 10, 2023 Pros What I like about Driftrock is their automation with our CRM and it has a flexible user interface that you can easily use. It really helps us to acquire and convert leads. Cons Sometimes the product fails in syncing with our CRM and you need to do it all over again to successfully sync it with the CRM. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SK sanu K. scientist Education Management ### "it is a marketing automation and customer engagement platform." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 13, 2023 Driftrock is a powerful platform that can help businesses streamline their marketing and customer engagement efforts and drive growth. Pros The platform provides a visual map of the customer journey, which allows businesses to understand the touchpoints and interactions that customers have with their brand.With this information, businesses can then design and optimize their marketing campaigns to deliver a more relevant and effective customer experience. Cons Driftrock is a paid platform and its pricing can be higher than other marketing automation solutions, which may not be affordable for all businesses, especially small and medium-sized businesses.users have reported that the platform can be complex and difficult to use, particularly for those who are new to marketing automation. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Freelance Internet ### "Una buena alternativa para hacer crecer tus ventas" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 November 4, 2022 Pros Ademas de tener multiples funciones utiles asociadas a integrar distintas audiencias, tiene esa gran ventaja de automatizar multiples procesos que en situaciones normales, requererian de cierto tiempo de realizar. Cons No me disgusta realmente nada de momento, cumple con su funcion. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CH Chris H. co-founder and chief commercial officer Computer Software ### "Great team and service" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 11, 2021 Adoptech is a SaaS company that helps other B2B SaaS companies increase sales . We highly recommend the Driftrock service for client acquisition. Pros We liked Automation with our CRM that captures granular user data, flexible UI , great support service, really helped us acquire and convert leads. Driftrrock made themselves available to us whenever we needed help Cons I could not set it up myself at first, but their support staff were excellent, they have made user journey changes which has made the UI more intuitive Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DD Daniel D. Digital Advertising Manager Entertainment ### "An advertising dream come true" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 19, 2019 I ran the team at Driftrock through the wringer to get all of my questions answered and our integrations set up properly. I know we are not their highest dollar client but I felt like it because they stuck with me through a process that took quite a long time to complete. Pros I always wanted to be able to run more custom audiences but for a business of our scale, it was not feasible to download and upload massive lists to several accounts, everyday. Driftrock solved all of that and made it possible to run any ad to any audience I can think of. Cons Synchs do fail somewhat regularly so if you're doing a synch every 3 hours, it can sometimes mess up your delivery. It is something to watch if you're running a time-sensitive campaign. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EW Ed W. Partner E-Learning ### "Easy software with great support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 15, 2019 Pros We used DriftRock's platform to synch contacts between Infusionsoft (CRM) and our ad audiences. It helped us to show the right message to the right person at the right time dynamically. This allowed us to avoid manual uploads that are a static point in time. Cons Sometimes the authentication with our CRM would disconnect, but the support team proactively let me know and helped work with the CRM's API team to resolve the issue. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JC Jeff C. Senior Manager, Paid Media Media Production ### "Absolute mess of a product with horrible support" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 12, 2019 I inherited them when my predecessor left, and I've been in the process of decoupling them from our programs so I can remove them entirely. The constant failures aren't worth the headaches even if the service was free! Pros It does what we need it to do... when it doesn't fail (which is at least once a month) Cons Constant failures of syncing (which is what the entire purpose is). Support that's based in the UK, so there's at least a day lag from when I discover an issue and until someone actually responds (typically 2-3 days). And techs that then blame the issue on user-error when I haven't even logged into the platform for weeks. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DB Dave B. Director of Paid Acquisition Graphic Design ### "Great Tools To Sync Intercom Leads With Facebook Audiences" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 12, 2019 Driftrock is a great company to work with, they really care about their customers. Pros The automatic refresh of audiences every 3 hours. Cons The 10,000 record limit for audiences size. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MD Mark D. Director of Advertising Real Estate ### "Great tool for creating audiences for Google Ads" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 12, 2019 Very good. The sales team wasn't too pushy. The free trial was exactly what I expected. Incredibly easy to set up. Pros It's super simple to set up. Within minutes I was able to start creating audiences in my Google ads account direct from my CRM. We have a tag based CRM, so we are able create a Google audience from anyone that completes a desired task on our site. Cons It got a little more expensive than we thought. We have a large database of contacts so as we started creating the audiences we saw the costs rise. Alternatives considered [Zapier](https://www.capterra.com/p/130182/Zapier/) Reasons for choosing Driftrock Their integration with Google Ads Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/173322/Driftrock/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.