# Driftrock Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Driftrock Software - reviews, pricing plans, popular comparisons to other Social Media Marketing products and more.

Source: https://www.capterra.com/p/173322/Driftrock/pricing

---

# 

 Driftrock Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Driftrock

## What is Driftrock?

The Automotive Marketing Software to boost your lead volume, increase lead quality and conversion rates. High-performing automotive marketing teams like BMW, Honda and MG use Driftrock to drive more sales from over 20+ lead sources and affiliate publishers. Boost and track ROI from your marketing campaigns by up to 5x.

## What is Driftrock used for?

[Lead Generation](https://www.capterra.com/lead-generation-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Lead Management](https://www.capterra.com/lead-management-software/)

Overall rating

Based on 13 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$49

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Driftrock?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.driftrock.com&name=Driftrock)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Driftrock

4.5 (13)

VS.

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting Price

$49

Flat Rate, Per Month

Starting Price

$14.99

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (10)

Ease Of Use

4.5 (907)

Value For Money

4.1 (8)

Value For Money

4.7 (826)

Customer Service

4.3 (9)

Customer Service

4.8 (846)

## Driftrock alternatives

[4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$61.00

Per User, Per Month

[4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Starting price

$19.00

Per User, Per Month

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

[4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting price

$12.00

Per User, Per Month

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Reporting/Analytics

4.3 (3)

0.00% of 3 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Contact Management

4.5 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Conversion Tracking

4.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Customer Segmentation

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Process of dividing customers into groups based on common characteristics

Data Import/Export

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Data Visualization

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Graphical representation of data

Driftrock 57 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Track the amount of clicks on individual products to measure campaign results

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A collection of customer information such as contact details, demographics, previous interactions, etc.

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Alter the layout and content of reports

Create labels for products that contain required information such as colors, sizes, dates, etc.

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Import and export data to and from software applications

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Store, manage and track all forms in a centralized location

Create landing pages or online forms designed to capture new leads and prospects

Automatically identify and save contact information of potential customers

Route and distribute your leads to third party buyers

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Real-time alerts or notifications that inform teams about new leads or prospects

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Divide leads into buckets based on predefined criteria and routing rules

Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc.

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage and post content across multiple social media accounts and platforms simultaneously

Manage multiple campaigns in one system

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Create new forms and/or use ready-made online form templates

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

Receive data and information in real time

Notifications that are delivered to users as soon as an event occurs

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Reports specific to sales analysis for trends and strategies

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Search and filter data across systems to locate required information by entering keywords or certain criteria

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Track visitors and purpose of visits

Web form that allows users to enter data that is sent and processed for different reasons

Get Advice

We can help you find the software with the features you need.

Features

4.4 (10)

4.4

Based on 10 reviews

## Pricing

Value for money

4.1 (8)

Free Trial

Free Version

Basic

$49.00

Flat Rate,Per Month

Value for money

4.1 (8)

4.1

Based on 8 reviews

## Integrations

[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[

Keap](https://www.capterra.com/p/76390/Infusionsoft/)[

Intercom](https://www.capterra.com/p/134347/Intercom/)[

Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.3 (9)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.3 (9)

4.3

Based on 9 reviews

## User reviews

Overall rating

4.5

Based on 13 reviews

Filter by rating

5(10)

4(2)

3(0)

2(0)

1(1)

Mentioned topic

Sorted by most recent

Marina C.

President

Internet

### "The essential tool to increase your sales with quality leads"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 28, 2023

The ability to target specific audiences has been critical to achieving such strong results.

Pros

The platform uses accurate data and advanced segmentation to target the right audiences, which has allowed me to significantly increase my lead volume and improve my conversion rate.

Cons

I would like to see a greater variety of integrations with other marketing tools.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Business Development Representative

Information Technology and Services

### "Driftrock for lead generation"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

April 10, 2023

Pros

What I like about Driftrock is their automation with our CRM and it has a flexible user interface that you can easily use. It really helps us to acquire and convert leads.

Cons

Sometimes the product fails in syncing with our CRM and you need to do it all over again to successfully sync it with the CRM.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SK

sanu k.

scientist

Education Management

### "it is a marketing automation and customer engagement platform."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

February 13, 2023

Driftrock is a powerful platform that can help businesses streamline their marketing and customer engagement efforts and drive growth.

Pros

The platform provides a visual map of the customer journey, which allows businesses to understand the touchpoints and interactions that customers have with their brand.With this information, businesses can then design and optimize their marketing campaigns to deliver a more relevant and effective customer experience.

Cons

Driftrock is a paid platform and its pricing can be higher than other marketing automation solutions, which may not be affordable for all businesses, especially small and medium-sized businesses.users have reported that the platform can be complex and difficult to use, particularly for those who are new to marketing automation.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Freelance

Internet

### "Una buena alternativa para hacer crecer tus ventas"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

November 4, 2022

Pros

Ademas de tener multiples funciones utiles asociadas a integrar distintas audiencias, tiene esa gran ventaja de automatizar multiples procesos que en situaciones normales, requererian de cierto tiempo de realizar.

Cons

No me disgusta realmente nada de momento, cumple con su funcion.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CH

Chris H.

co-founder and chief commercial officer

Computer Software

### "Great team and service"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 11, 2021

Adoptech is a SaaS company that helps other B2B SaaS companies increase sales . We highly recommend the Driftrock service for client acquisition.

Pros

We liked Automation with our CRM that captures granular user data, flexible UI , great support service, really helped us acquire and convert leads. Driftrrock made themselves available to us whenever we needed help

Cons

I could not set it up myself at first, but their support staff were excellent, they have made user journey changes which has made the UI more intuitive

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DD

Daniel D.

Digital Advertising Manager

Entertainment

### "An advertising dream come true"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 19, 2019

I ran the team at Driftrock through the wringer to get all of my questions answered and our integrations set up properly. I know we are not their highest dollar client but I felt like it because they stuck with me through a process that took quite a long time to complete.

Pros

I always wanted to be able to run more custom audiences but for a business of our scale, it was not feasible to download and upload massive lists to several accounts, everyday. Driftrock solved all of that and made it possible to run any ad to any audience I can think of.

Cons

Synchs do fail somewhat regularly so if you're doing a synch every 3 hours, it can sometimes mess up your delivery. It is something to watch if you're running a time-sensitive campaign.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

EW

Ed W.

Partner

E-Learning

### "Easy software with great support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 15, 2019

Pros

We used DriftRock's platform to synch contacts between Infusionsoft (CRM) and our ad audiences. It helped us to show the right message to the right person at the right time dynamically. This allowed us to avoid manual uploads that are a static point in time.

Cons

Sometimes the authentication with our CRM would disconnect, but the support team proactively let me know and helped work with the CRM's API team to resolve the issue.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JC

Jeff C.

Senior Manager, Paid Media

Media Production

### "Absolute mess of a product with horrible support"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

July 12, 2019

I inherited them when my predecessor left, and I've been in the process of decoupling them from our programs so I can remove them entirely. The constant failures aren't worth the headaches even if the service was free!

Pros

It does what we need it to do... when it doesn't fail (which is at least once a month)

Cons

Constant failures of syncing (which is what the entire purpose is). Support that's based in the UK, so there's at least a day lag from when I discover an issue and until someone actually responds (typically 2-3 days). And techs that then blame the issue on user-error when I haven't even logged into the platform for weeks.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DB

Dave B.

Director of Paid Acquisition

Graphic Design

### "Great Tools To Sync Intercom Leads With Facebook Audiences"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 12, 2019

Driftrock is a great company to work with, they really care about their customers.

Pros

The automatic refresh of audiences every 3 hours.

Cons

The 10,000 record limit for audiences size.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MD

Mark D.

Director of Advertising

Real Estate

### "Great tool for creating audiences for Google Ads"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 12, 2019

Very good. The sales team wasn't too pushy. The free trial was exactly what I expected. Incredibly easy to set up.

Pros

It's super simple to set up. Within minutes I was able to start creating audiences in my Google ads account direct from my CRM. We have a tag based CRM, so we are able create a Google audience from anyone that completes a desired task on our site.

Cons

It got a little more expensive than we thought. We have a large database of contacts so as we started creating the audiences we saw the costs rise.

Alternatives considered

[Zapier](https://www.capterra.com/p/130182/Zapier/)

Reasons for choosing Driftrock

Their integration with Google Ads

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/173322/Driftrock/reviews/)

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)