# Driftrock Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Driftrock the right Social Media Marketing solution for you? Explore 13 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173322/Driftrock/reviews --- Driftrock 4.5 (13) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Driftrock Ease of use 4.5 Customer Service 4.3 ## Showing most helpful reviews Showing 1-13 of 13 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Marina C. President Internet Used the software for: I used a free trial ### "The essential tool to increase your sales with quality leads" July 28, 2023 4.0 The ability to target specific audiences has been critical to achieving such strong results. Pros The platform uses accurate data and advanced segmentation to target the right audiences, which has allowed me to significantly increase my lead volume and improve my conversion rate. Cons I would like to see a greater variety of integrations with other marketing tools. Review Source sK sanu K. scientist Education Management Used the software for: 1-2 years ### "it is a marketing automation and customer engagement platform." February 13, 2023 5.0 Driftrock is a powerful platform that can help businesses streamline their marketing and customer engagement efforts and drive growth. Pros The platform provides a visual map of the customer journey, which allows businesses to understand the touchpoints and interactions that customers have with their brand.With this information, businesses can then design and optimize their marketing campaigns to deliver a more relevant and effective customer experience. Cons Driftrock is a paid platform and its pricing can be higher than other marketing automation solutions, which may not be affordable for all businesses, especially small and medium-sized businesses.users have reported that the platform can be complex and difficult to use, particularly for those who are new to marketing automation. Review Source JC Jeff C. Senior Manager, Paid Media Media Production Used the software for: 1-2 years ### "Absolute mess of a product with horrible support" July 12, 2019 1.0 I inherited them when my predecessor left, and I've been in the process of decoupling them from our programs so I can remove them entirely. The constant failures aren't worth the headaches even if the service was free! Pros It does what we need it to do... when it doesn't fail (which is at least once a month) Cons Constant failures of syncing (which is what the entire purpose is). Support that's based in the UK, so there's at least a day lag from when I discover an issue and until someone actually responds (typically 2-3 days). And techs that then blame the issue on user-error when I haven't even logged into the platform for weeks. Review Source DD Daniel D. Digital Advertising Manager Entertainment Used the software for: 6-12 months ### "An advertising dream come true" July 19, 2019 5.0 I ran the team at Driftrock through the wringer to get all of my questions answered and our integrations set up properly. I know we are not their highest dollar client but I felt like it because they stuck with me through a process that took quite a long time to complete. Pros I always wanted to be able to run more custom audiences but for a business of our scale, it was not feasible to download and upload massive lists to several accounts, everyday. Driftrock solved all of that and made it possible to run any ad to any audience I can think of. Cons Synchs do fail somewhat regularly so if you're doing a synch every 3 hours, it can sometimes mess up your delivery. It is something to watch if you're running a time-sensitive campaign. Review Source EW Ed W. Partner E-Learning Used the software for: 2+ years ### "Easy software with great support" July 15, 2019 5.0 Pros We used DriftRock's platform to synch contacts between Infusionsoft (CRM) and our ad audiences. It helped us to show the right message to the right person at the right time dynamically. This allowed us to avoid manual uploads that are a static point in time. Cons Sometimes the authentication with our CRM would disconnect, but the support team proactively let me know and helped work with the CRM's API team to resolve the issue. Review Source VR Verified Reviewer Business Development Representative Information Technology and Services Used the software for: Less than 6 months ### "Driftrock for lead generation" April 10, 2023 5.0 Pros What I like about Driftrock is their automation with our CRM and it has a flexible user interface that you can easily use. It really helps us to acquire and convert leads. Cons Sometimes the product fails in syncing with our CRM and you need to do it all over again to successfully sync it with the CRM. Review Source Simon B. Online Media Used the software for: ### "Tech that makes working in Facebook a BREEZE" May 21, 2015 5.0 Matt and team helped Savoo navigate Facebook in an easy, transparent and hugely value adding way. I recommend DriftRock for any business that knows there are big opportunities with Facebook, but don't have the right people/ resources internally - but even if you do the tech makes is so much easier to launch and iterate on campaigns. We're looking forward to seeing and experiencing how DriftRock develops. Pros Technology Similicity Control Service Cons No cons - honest.... Review Source RB Richard B. Internet Used the software for: ### "Great time saver" March 31, 2015 5.0 I manage Facebook ad spend for several clients as Rekrmend.com and I've used most of the Driftrock products for one or more of them. Custom audiences are a big part of that and at first I was constantly reminding people on the client side to upload the latest email list to use for targeting or excluding. The Custom Audience Sync app does that automatically. Pros It was easy to integrate, works fine and saves time, particularly if you would otherwise need to ask someone else to refresh the data for you. I've rarely needed support but when I did it was very swift. Cons None to speak of - I did have one client with a really old CRM system that made it hard to integrate but I think that would be the same with all 3rd party tools. More like I would advise the client to update the CRM... Review Source EW Ed W. Partner E-Learning Used the software for: ### "Great way to show the right message at the right time to your CRM contacts" May 26, 2015 5.0 I use DriftRock Flow to create audiences based on tags in Infusionsoft. It allows me to show the right message to the right audience at the right time (and create exclusion audiences). It works very well and the team at DR is extremely responsive and helpful. I would highly recommend DR. Pros Fast, easy to use, helpful/responsive customer support. Cons None. I don't have any complaints. Review Source MD Mark D. Director of Advertising Real Estate Used the software for: I used a free trial ### "Great tool for creating audiences for Google Ads" July 12, 2019 5.0 Very good. The sales team wasn't too pushy. The free trial was exactly what I expected. Incredibly easy to set up. Pros It's super simple to set up. Within minutes I was able to start creating audiences in my Google ads account direct from my CRM. We have a tag based CRM, so we are able create a Google audience from anyone that completes a desired task on our site. Cons It got a little more expensive than we thought. We have a large database of contacts so as we started creating the audiences we saw the costs rise. Alternatives considered [Zapier](https://www.capterra.com/p/130182/Zapier/) Reason for choosing Driftrock Their integration with Google Ads Review Source VR Verified Reviewer Freelance Internet Used the software for: Less than 6 months ### "Una buena alternativa para hacer crecer tus ventas" November 4, 2022 4.0 Pros Ademas de tener multiples funciones utiles asociadas a integrar distintas audiencias, tiene esa gran ventaja de automatizar multiples procesos que en situaciones normales, requererian de cierto tiempo de realizar. Cons No me disgusta realmente nada de momento, cumple con su funcion. Review Source CH Chris H. co-founder and chief commercial officer Computer Software Used the software for: 6-12 months ### "Great team and service" July 11, 2021 5.0 Adoptech is a SaaS company that helps other B2B SaaS companies increase sales . We highly recommend the Driftrock service for client acquisition. Pros We liked Automation with our CRM that captures granular user data, flexible UI , great support service, really helped us acquire and convert leads. Driftrrock made themselves available to us whenever we needed help Cons I could not set it up myself at first, but their support staff were excellent, they have made user journey changes which has made the UI more intuitive Review Source DB Dave B. Director of Paid Acquisition Graphic Design Used the software for: Less than 6 months ### "Great Tools To Sync Intercom Leads With Facebook Audiences" July 12, 2019 5.0 Driftrock is a great company to work with, they really care about their customers. Pros The automatic refresh of audiences every 3 hours. Cons The 10,000 record limit for audiences size. Review Source Similar Products Featured ## Related categories [Lead Generation](https://www.capterra.com/lead-generation-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.