Who Uses This Software?

Researcher in marketing, marketing research, or any other field, in small to large organizations, who needs to visualize the relationships between the rows and columns of a data table.

Average Ratings

  • Overall
  • Ease of Use
  • Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Trial
  • Deployment
    Installed - Mac
    Installed - Windows
  • Training
    Live Online
  • Support
    Business Hours

Vendor Details

  • WRC Research Systems
  • www.wrcresearch.com
  • Founded 1991
  • United States

About BrandMap® 9

The choice of professional researchers worldwide for user friendly, rapid analysis and production of presentation ready biplots, correspondence, mdpref and MCA maps. Runs on PCs and MACs. Our exclusive Brand Projector I calculates and graphically displays the attribute changes necessary for brand (column) re-positioning to any point on a map. Brand Projector II allows a researcher to interactively change attributes (rows) and watch the Brand (column) move in response.

BrandMap® 9 Features

  • Benchmarking
  • Compensation Management
  • Data Management
  • Email / Online
  • Face-to-Face
  • Panel Management
  • Paper-Based
  • Phone-Based
  • Sample Management
  • Statistical Analysis
  • Survey Management
  • Analytics
  • Content Management
  • Dashboard Creation
  • Filtered Views
  • OLAP
  • Relational Display
  • Simulation Models
  • Visual Discovery

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