# Prisma Campaigns Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Prisma Campaigns Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/173456/Prisma-Campaigns/alternatives --- # Prisma Campaigns Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Prisma Campaigns ## What is Prisma Campaigns? Prisma Campaigns is an omnichannel marketing automation platform designed to help banks and credit unions improve customer loyalty and share of wallet. With its comprehensive features and data-driven approach, Prisma enables financial institutions to deliver personalized and targeted campaigns through email, text, online banking, and mobile channels. By providing a seamless and consistent experience, Prisma fosters deeper relationships, boosts engagement, and improves retention. ## What is Prisma Campaigns used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[AB Testing](https://www.capterra.com/ab-testing-software/) Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $1550 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Prisma Campaigns?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.prismacampaigns.com/&name=Prisma Campaigns) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Prisma Campaigns 4.7 (12) VS. [4.6 (16)](https://www.capterra.com/p/163491/Pesonyze/reviews/) Starting Price $1550 Per User, Per Month Starting Price $225 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (12) Ease Of Use 4.3 (613) Value For Money 4.5 (11) Value For Money 4.5 (528) Customer Service 4.9 (12) Customer Service 4.5 (535) ## Prisma Campaigns alternatives [4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Campaign Management 4.6 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Engagement Tracking 4.4 (5) 100.00% of 5 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Marketing Automation 4.6 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Lead Capture 4.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Contact Database 5.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Data Import/Export 4.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Import and export data to and from software applications Prisma Campaigns 80 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Create and automatically send premade copy in response to customer messages Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Plan marketing campaigns for events Predefined actions automatically performed on the occurance of specific events Method of analysis that visualizes the series of events that lead towards a defined goal. Ensure compliance with the General Data Protection Regulation protocols Geographic location of visitors determines behavior of the software Add, edit, and manipulate HTML code directly Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Optimize content to ensure it is easily accessible for mobile users Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create many versions of emails, forms, or actions and gauge which is most effective Adjust communications based on previous interactions or personal preferences Preview materials before finalizing projects Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Group leads or contacts based on their specific characteristics Send promotional campaigns or transactional messages via text messages Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) Apply statistical/mathematical models to sets of data Add or remove subscribers from mailing lists Gauge satisfaction and receive information for improvement and success Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Program to edit text files that renders the content in accordance with embedded markup code such as HTML Web form that allows users to enter data that is sent and processed for different reasons Monitor activity of individuals who visit your website using cookies Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.7 (12) 4.7 Based on 12 reviews ## Pricing Value for money 4.5 (11) Basic $1,550 Per User,Per Month Value for money 4.5 (11) 4.5 Based on 11 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (12) 4.9 Based on 12 reviews ## User reviews Overall rating 4.7 Based on 12 reviews Filter by rating 5(8) 4(4) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent JM Jorge M. Marketing Automations Admin Financial Services ### "Customer Service " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 5, 2024 Great experience overall! Huge shoutout to our rep \[sensitive content hidden\], he has been crucial to our success with Prisma, always answering any questions we have and supporting us every step of the way. He is extremely knowledgeable and skilled in the automation space. Pros Great customer service, and always developing new features tailored specifically to your needs. Cons It is a bit difficult to learn, but once you get the hang of it, it's a smooth process. Switched from [Marquiz](https://www.capterra.com/p/216748/Marquiz/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 6, 2024 Thank you for taking the time to review Prisma Campaigns on Capterra. We appreciate your feedback and are delighted that our team is being able to help you and that you are finding the new features tailored to your needs. We understand the initial learning curve can be challenging and appreciate your patience. Our team is always here to help and we’re glad to know you’re having a great experience. Client satisfaction is our top priority and we value your open communication. Thank you for choosing Prisma Campaigns as your partner. BM Ben M. Senior Marketing Specialist Financial Services ### "Prisma's greatest strength is it's ability to work for you. " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 10, 2023 At first, I thought there was a lot to learn, but once I saw how the program operates and the process a campaign follows on Prisma, it was all down hill from there. Pros There are many great things about Prisma that I could touch on. You have the option to use coding to really narrow down or pinpoint what you would like to do in your workflow. It does have a little bit of a learning curve, but that is because it is not Constant Contact or Mail Chimp. Prisma give you enough control to take your campaigns to the next level. Cons The learning curve is a little tedious, but the customer support is top-notch. We have worked with our representative every week since we got the software. We learned the ins and outs within the first few meetings, and have learned so much more ever since. Reasons for choosing Prisma Campaigns Yes Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 17, 2023 Thank you for sharing your experience with Prisma Campaigns. We're happy to hear that you found our platform to be user-friendly and that it gives you the control you need to take your campaigns to the next level. It's true that learning all of Prisma's possibilities can be intense, and we're glad that our customer support team was able to show you the ins and outs. We take pride in providing our users the support they need to use our platform to its full potential. It's great to hear that you were able to learn quickly and take advantage of the next-level capabilities that you were seeking. Thank you for choosing Prisma Campaigns to help you achieve your marketing goals. MS Matthew S. Digital Marketing Manager Financial Services ### "Great Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 10, 2023 We have been able to test marketing messages, track conversions, and report out on our efforts. Pros I love the analytics, the easy to use email build out, and the integration with other platforms. Cons I would love to have an integration option for even more software platforms. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 17, 2023 Thank you for your positive review of Prisma Campaigns. We are glad to hear that you love the analytics and find our email build features easy to use. Our team has worked hard to create a user-friendly platform that meets your marketing needs. We also value your feedback on integrating with more software platforms, and we are open to your suggestions. Moreover, we are glad that our platform has helped you test marketing messages, track conversions, and report on your efforts. Our goal is to provide you with the best possible service and support, and we are committed to continually improving our offerings. Thank you for choosing Prisma Campaigns to elevate your marketing efforts. SH Susan H. Member Insights Analyst Financial Services ### "Prisma Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 13, 2023 The customer service at Prisma is top-notch, and their response time is impressively quick. Our Customer Success Manager, \[sensitive content hidden\], is exceptionally responsive. What sets Prisma apart is their commitment to their clients and ensuring their needs are met. Pros Prisma boasts an exceptional level of user-friendliness, making it highly intuitive and easy to navigate. Cons To improve our marketing analytics and organization. It would be highly beneficial if business events could specify which campaign each business event is currently incorporated into. This addition would help us better organize our content and ensure more effective campaign management. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 18, 2023 Thank you for your positive review of Prisma Campaigns. We are delighted to hear that you find our platform user-friendly and intuitive. It's great to know that our efforts to create a seamless user experience are paying off. We also appreciate your feedback on improving our marketing analytics and campaign management and will look into it. And we are glad to hear that you're satisfied with our customer service. We pride ourselves on providing our users with the best possible support, and we work hard to improve our offerings. We look forward to continuing working with you to help you achieve your business goals. DK Daniel K. Marketing Analyst Banking ### "Prisma Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 7, 2023 Pros Being able to track results, conversions, and have in depth insight into emails has been very valuable to our team. Cons With Prisma being so robust, at times it can feel daunting to start a new project or new campaign in the system. It can also be tough for someone new to learn all the ins and outs. Switched from [emma](https://www.capterra.com/p/217003/emma/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 18, 2023 Thank you for sharing your feedback with us. We're glad to hear that Prisma Campaigns is valuable to your team and gives you in-depth insight into emails, including results and conversions. We know that getting projects started can be challenging, and we encourage you to continue counting on our customer success team to make it easier. We look forward to continuing to help you make the best of the platform and achieve your marketing goals. LR Lisa R. Marketing Operations Specialist Banking ### "A Good Tool to Learn and Put Marketing On Automation" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 6, 2023 I am a fairly new user that has been given the primary role to work with Prisma in creating our email campaign flows to tie in with our member engagement. There is a learning curve, but it has lots of potential for reaching our clients and once you've got it becomes so easy and possibilities become almost endless. Pros I like the Campaign Flows and the multiple paths that can be created for a single product. Cons Issues with ease of data sending and pulling. Hard to track results and configuring correct conditions. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 8, 2023 Thank you for sharing your feedback with us. We're glad to hear that Prisma Campaigns is helping you automate your email campaigns and reach your clients. We understand that there can be some challenges with data syncing, result tracking, and segmentation conditions, and we'll continue to provide you with our full support to overcome these hurdles. It's great to know that you find the Campaign Flows and multiple paths helpful in creating your campaigns. We appreciate your partnership and look forward to continuing to work with you to achieve your marketing goals. Thank you again for your valuable review! AT Aggie T. VP Marketing Manager Banking ### "Marketing Automation Partner" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 5, 2023 After we got over the initial learning curve, our experience with Prisma Campaigns has been great. We love the people, know they truly listen to us and our needs, are super responsive to any tickets we submit, readily accept and work on our enhancement requests, and we have an open line of communication with the Prisma team. Pros We love that we can run a multi-channel campaign and have one place to build the marketing funnel and see the results. Whether it's email, digital banking ads, web form, etc. It is a very robust tool that can do pretty much anything you want. Cons There was a learning curve initially in understanding how this tool could be used. A steeper learning curve than our past email marketing tools. Because it's so robust and flexible, that's what makes it more challenging to learn because you have to understand what you're hoping to accomplish, understand the points of data, and have the technical skillset in order to build the funnel appropriately. Switched from [emfluence Marketing Platform](https://www.capterra.com/p/166204/emfluence/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 6, 2023 Thank you for taking the time to review Prisma Campaigns on Capterra. We appreciate your feedback and are delighted that you find our marketing automation tool robust and flexible for multi-channel campaigns. We understand the initial learning curve can be challenging and appreciate your patience. Our team is always here to help and we're glad to know you're having a great experience. Client satisfaction is our top priority and we value your open communication. Thank you for choosing Prisma Campaigns as your partner. AA Angela A. Marketing Manager Financial Services ### "Prisma Email Marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 28, 2023 Our automated marketing emails have increased our memberships! And we love the ease of creating and sending member emails about upcoming financial literacy workshops and event! Pros I appreciate the excellent personal training sessions. \[sensitive content hidden\] is incredibly helpful, and it's especially helpful when he sends a recording of training sessions that we can refer back to as often as we need. Cons I sometimes wish there was a little more design flexibility. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor August 29, 2023 Thank you for taking the time to review our product and share your experience. Your opinion is very important to us and it also helps other companies decide whether Prisma will be a good fit for their needs. We are glad the personal training sessions have been helpful and that Prisma is helping you meet your business goals. AU Anonymous User Associate - Ad Operations Marketing and Advertising ### "One of the best campaign management tool - Prisma Campaigns" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 February 12, 2023 Pros Prisma Campaigns provides a very good UI/UX which is a differentiator from other products. Being an advertiser, I can say that campaign management has become very for us with Prisma. Cons We faced glitches very frequently while uploading campaigns and downloading reports. This caused many escalations and we had to repeat the process. Apart from this, only thing which can be worked upon is competitive price point. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 15, 2023 Thank you for taking the time to review our product and share your experience. Your opinion is very important to us and it also helps other companies decide whether Prisma will be a good fit for their needs. We are glad you like the UI/UX and find it a differentiator and good to know that the escalations solved the problems you experienced, our hard working support team will be pleased to hear it. GK Gayani K. Intern Software Engineer Computer Software ### "One of best software" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 7, 2021 We use this application in company for our business projects. Pros This software is very user friendly. We can understand this tool very easily. Short time to value. Learners can use this software. Cons Spend more time to gain a correct output. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 14, 2021 Thank you for taking the time to review our product and share your experience. We work hard to bring you a great product, one that makes your life easier and helps you create value for your customers. We are so glad to hear you think we are doing a good job at it. [View all Reviews](https://www.capterra.com/p/173456/Prisma-Campaigns/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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