# Attribution Insights Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Attribution Insights Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more. Source: https://www.capterra.com/p/173516/Attribution-Insights --- # Attribution Insights Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Attribution Insights ## What is Attribution Insights? Windsor.ai is a marketing attribution software, developed specifically for marketing professionals and enterprises that is utilized to optimize return on investment using the power of Artificial Intelligence. It lets users incorporate all of their marketing data and run advanced marketing attribution models into one place, depending upon their entire customer journey. Windsor.ai enables users to analyze customer journeys to measure business conversions. ## What is Attribution Insights used for? [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $19 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Attribution Insights?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.windsor.ai&name=Attribution Insights) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Attribution Insights 4.4 (9) VS. [4.6 (150)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting Price $19 Per User, Per Month Starting Price $79 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (9) Ease Of Use 4.4 (138) Value For Money 4.4 (8) Value For Money 4.5 (112) Customer Service 4.0 (9) Customer Service 4.6 (121) ## Attribution Insights alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [4.6 (5,726)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price $0.07 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156811/AppsFlyer/) [Voluum](https://www.capterra.com/p/145771/Voluum/) [4.5 (125)](https://www.capterra.com/p/145771/Voluum/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/145771/Voluum/) [View all alternatives](https://www.capterra.com/p/173516/Attribution-Insights/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Conversion Tracking 2.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Cross Channel Attribution 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track user conversions from all digital sources ROI Tracking 2.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts API Application programming interface that allows for integration with other systems/databases Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Attribution Insights 10 features Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Track user conversions from all digital sources Visualize and analyze customer experience across all touchpoints and channels Evaluate the impact of each touch point that drives a conversion Predict future data based on historical data sets Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.1 (9) 4.1 Based on 9 reviews ## Pricing Value for money 4.4 (8) Free Trial Basic $19.00 Per User,Per Month Value for money 4.4 (8) 4.4 Based on 8 reviews ## Integrations [ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Microsoft Azure](https://www.capterra.com/p/16365/Azure/)[ Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[ Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/)[ Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (9) 4.0 Based on 9 reviews ## User reviews Overall rating 4.4 Based on 9 reviews Filter by rating 5(6) 4(2) 3(0) 2(1) 1(0) Mentioned topic Sorted by most recent SG Sudeep G. CEO Information Technology and Services ### "No refunds. No Trials. Clumsy Interface. Did not work." 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 23, 2024 We're an ecommerce digital agency aiming to create a comprehensive view of Google Ads and CRM (Salesforce) data for all leads and customers from our campaigns. To achieve this, we opted for Windsor.ai after evaluating various options, choosing their annual plan. Unfortunately, we discovered they don't provide trials or refunds if the software doesn't meet our needs or those of our clients, leaving us dissatisfied. Even reaching out to their customer support yielded no resolution Pros We sought a comprehensive view of Google Ads and CRM (Salesforce) data for our campaign leads and customers. Unfortunately, Windsor.ai did not deliver on this requirement. Cons They don't offer trials or refunds, and our attempts to resolve the issue with their customer support were unsuccessful. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Gabriel Retail ### "Great tool, still room to improve in reliability and support" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 October 31, 2022 I definitely recommend them. Pros One of the most inexpensive tools for data integrations. Has all the features you could need. Cons They could add more people in customer support. Usually nobody replies to the chat box, you have to email them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MP manas p. Internet marketing executive Marketing and Advertising ### "I am trying the trial version initially, and I am happy, planning to have the licensed version ." 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 May 18, 2021 See, I have used the trial version , so far it is good , after a month I will purchase a licensed version , let see how it goes , so far trial version is good . Pros I am trying the trial version initially, and I am happy, planning to have the licensed version . Basically I am trying to have a look for some analytic data , at one place ( google analytic , google search console and google ads ), and I am happy that my all relevant data i can see at one place . Cons I cannot operate with that flexibility on mobile . Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Lydia N. Digital Marketing Executive Telecommunications ### "Gives valuable insights on attribution and performance" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 24, 2020 Windsor platform gives valuable insights in helping us to understand the various touchpoints for each channel/campaign among all our digital channels. Not only that, the weekly call adds on to the value of the service as the team is able to give insightful feedback, provide solutions to our inquires and customized the bid optimization to help us achieve our target. Pros The capability of being able to customize the dashboard and present data in ways we requested it to be. Also, we are able to see each channels' attributed conversions and it helps us to understand which channel is performing better and not. Cons The bid optimization automation currently is only able to optimize for search campaigns. It will be great to have the optimization for other channels as well. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 26, 2020 Thanks for your review Lydia! Sanchit S. Digital business consultant and Advisor Marketing and Advertising ### "Head & shoulders above any related attribution product" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 February 22, 2020 Satisfying & fulfilling. The simplicity of the interface which has a complex AI-driven engine at the back which runs numerous models to provide you with actions you can take on your data. It is a rare combination is an attribution space that relies heavily on singular models that benefit specific companies. Windsor's models are neutral and look at real data to give real insights. Numerous cases on ROI and performance improvement are proven across categories and industries Pros Product's ability to do cross-channel & cross-device journey planning at a granular level. These insights provide real-time decision-making capabilities to optimize every element of your marketing investments online. Hugely important for ROI tracking, business value building & making your digital marketing work harder Cons Nothing specific as such. It has delivered client delight all times we have worked across brands Alternatives considered [Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/) Reasons for choosing Attribution Insights Superior connectivity to which goes across one media provider. Google search, youtube, DSP's, Facebook, Adobe and Twitter. Gives a holistic view of the consumer journey, media and content touchpoints, creative and landing pages that are working. Far superior and granular than any other related platform or software technology Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 26, 2020 Thanks for your positive review! Djordje M. senior Adviser Information Technology and Services ### "As expected and more" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 11, 2020 Apart from features common to modeling attribution software, keyword and bid optimization, Customer journeys, that work great, this software has an extremely useful feature interacting with customers CRM software. This would be one of the strong points that I will emphasize. Pros It has a very intuitive interface, and it is effortless to set up and customize dashboards. Also, bid optimization is working very well. They have excellent customer support, both on their site with blogs and forums, as well as live consultancy options. Cons So far, so good. In my six months of use, the software does what I have expected to do. But now my expectations have risen, and I hope shortly to see more templates for Power Bi visualization, as I am a Microsoft platform user. Reasons for choosing Attribution Insights More complete and more affordable solution. Great pre-sales support Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Sant Singh R. Assistant Manager - Marketing Automation Education Management ### "Thinking about attribution model? Think Windsor.ai!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 4, 2019 Campaign monitoring and optimization is a very tedious task, especially when you don't have a platform like Windsor.ai. Windsor helped us to monitor the campaign performance at one platform and optimize it smartly. And as the end-result of the optimization is to achieve quality leads and reduce the CPL/CPA, we achieved it. Also, it helped us with the budget allocation and now we don't end up wasting the budget on non-performing channels. Pros Digital campaigns or paid media promotion are only successful if you smartly monitor / optimize your campaigns. I can happily say that we made it brilliantly with the aid of Windsor.ai Things that makes Windsor a great platform: 1. Flexibility to customize the dashboard as per our usage 2. Easy integration with other platforms 3. and wonderful support team Cons I can say that the dashboard has a slight chance of improvement as I honestly believe that a little improvement is always possible. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 23, 2019 Thanks very much for your review! James A. Marketing Director Marketing and Advertising ### "Great Insights and Incredible Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 28, 2019 Overall this is an incredible tool and the setup has been made relatively painless by the helpful team at Windsor AI. Implementing this tool for my clients has given them greater confidence in the work we do and we've been able to make changes that have improved performance and lowered CPA. We're just getting started and look forward to the new features that are constantly being added. The weekly calls are a great chance for me to exchange ideas and strategies and the Windsor team are always open to feedback and suggestions for new features. Pros The support team are fantastic and have been really helpful in understanding our needs and customising dashboards and features to our channel mix. The data provided by the tool has allowed us to adjust our spend across channels and reduce cost per lead for our 2 clients using the software. Cons There are a few cosmetic issues that probably need to be ironed out but the tools are always developing and with the rate of improvement I'm sure these will be sorted soon. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RL Rob L. Marketing Manager Education Management ### "Impressive increase of ROI: a unique tool in the market!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 27, 2019 Easy to work with and extremely effective. Pros We used the tool to re-allocate budgets over our paid media channels and we increased the ROI massively! It made me understand the effectiveness (ROI) of my digital media campaigns and channels, based on attribution modeling instead of last-click conversions. You can use it high level, on the channel/campaign level, but if you want, you can go deeper into Ad levels... Apart from that, it's a great tool to monitor your media agency, to make sure they spend your money in the correct way. The tool (dashboard) itself is easy to use and very actionable (which makes it unique). The support from Windsor.ai was really good. Recommended for each marketeer. Cons The look & feel of the dashboard can be a bit more fancy. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 1, 2019 Thanks very much for the review! [View all Reviews](https://www.capterra.com/p/173516/Attribution-Insights/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)