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Helps customers improve data analysis, enhance decision making, and optimize digital services.
This google tool allows you to insert code in web pages in order to analyze the behavior of users.
Pros: It is free and easy to install.
Allows you to configure the type of report and the sending of these by email automatically.
Cons: Advertise a google account.
Does not give freedom of backup of information on private servers, everything is saved in google.