GRIN

Pros: Cutting edge approach to connecting with influencers. The influencers don't know they're on Grin. To them, you stumbled upon them organically. This nurtures genuine conversation/interactions with the people you might soon be paying to promote your product. Don't be surprised if you even make friends with some of your "influencers". We've met several in person! Like all the best business software, Grin is as invisible as you want it to be.

Cons: We were able to cut a position with the amount of time saved using Grin. Nobody likes losing a team member. Everybody likes saving money and time.

Overall: Grin is how we get the right people to our events. Beyond that, we have found it incredibly powerful community engagement tool. The platform is so powerful, we end up using it for so much more than influencer marketing. We use the information Grin places at our fingertips to research, refine our messaging, test new approaches, and effectively manage our campaigns internally.

Pros: The integrations and ease of use. It keeps everything (emails, contracts, supporting documents, payment, conversions) all in one system.

Cons: Finding micro-influencer can be difficult but it is very easy to on-board them on the software.

Overall: Grin has been essential in growing our influencer program. It has allowed us to triple our content production and has allowed us to reallocate employees hours to other areas of the business. Prior to using Grin, we have 1.5 employees managing our influencers. Now we have 1 part time employee.

Pros: Grin takes away the most time-consuming part of building an influencer marketing program so you can keep focusing on the essentials.

Cons: Lack of Instagram story analytics, which are now available on Grin.

Pros: After 5 months we are seeing 10x the ROI. The Shopify integration is spot on and the pace of feature releases has been higher than expected. I can tell that the team at GRIN is committed to making this product a real asset to their clients. We couldn't be happier using GRIN.

Cons: I haven't encountered any features that are unsatisfactory 5 months into use.

Overall: We are solving the problem of how to scale an influencer team while maintaining deep relationships. We are using automation and personalization along with Shopify to create the best influencer program possible.

Pros: We manage so many influencers that it's often hard to keep track. Grin has really been a life saver, keeping us organized and giving us more insight than we've ever had on people receiving our product. Just the sheer functionality of a CRM for our influencers is huge for us.

Cons: The search function isn't the best. It's sometimes hard to discover people who are really relevant to our brand.

Overall: Very positive! The team is always willing to work with us and help in the way that will work best for us.