# Page 2 | Grin Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Grin the right Influencer Marketing solution for you? Explore 147 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/173654/GRIN/reviews

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Grin

4.7 (147)

[View alternatives](https://www.capterra.com/p/173654/GRIN/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 2 - Reviews of Grin

## Showing most helpful reviews

Showing 26-50 of 147 Reviews

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Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

JR

Juliana R.  
Director, Community  
Consumer Goods  
Used the software for: 6-12 months

### "Best influencer marketing software for anyone scaling their word-of-mouth marketing efforts "

November 5, 2024

5.0

Pros

Very user friendly product that helped us scale our influencer and ambassador programs efficiently.

Cons

Some customization was needed on the Grin end to make the product a fit for our program, but the team was very proactive and helpful to make sure the product met our needs.

Review Source

Ethan F.  
Senior Manager, Influencer Marketing  
Apparel & Fashion  
Used the software for: 1-2 years

### "Grin is the linchpin that scaled our influencer program to new heights. "

July 24, 2019

5.0

When it comes to influencer marketing...the team over at Grin just gets it. The fundamental workflow of the platform was thoughtfully designed and built from both the brand and influencer side. They have been extremely attentive to our program's needs and requests, but all in all, they're just all-around good people.

Pros

I'm often asked by fellow marketers at DTC ecomm brands "what features or capabilities I like 'most' about Grin." The short answer: there is no "one" thing. I give the same answer every time. Influencer marketing (as a whole) demands the successful balance and execution of a wide set of responsibilities - more so than any other marketing channel I've managed. You're dealing with real people. Actual human-to-human relationships and conversations that a computer can not do. You're fulfilling a considerable amount orders to individuals PRIOR to any promotion taking place. You're campaign and influencer deliverables can vary significantly so exceptional attention to detail and process implementation is a necessity. You're working in an ecosystem with multiple environments (Instagram, YouTube, Twitch, etc.) - all of which have their own respective nuances that dictate how you manage influencers, structure campaigns, ensure media compliance and ultimately drive conversions. Not to mention, all of those sparkly engagement KPIs every one desires, well those are guarded behind the very core of what influencer marketing is built on: social media networks. Getting access to these metrics can be a hassle if you're not equipped with the proper tool set or knowledge of what to look for. So, my favorite part about Grin? The other short answer: It takes everything above and packages it into one refreshingly comprehensive toolset that streamlines influencer marketing.

Cons

Of course, nothing is ever perfect, and neither is Grin. There have been minor usability issues I have run into throughout my time using the platform - none of which have been anywhere close to 'mission critical.' The only aspect that could use an update is the reporting visualization component. All of your high-level data is there to see, but it could use a little bit more freedom with manipulation. However, a simple 'Export' of the raw data from Grin gives you everything you'd need to see - just fire up Excel and whip up some pivot tables and graphs.

Alternatives considered

[CreatorIQ](https://www.capterra.com/p/169151/CreatorIQ/)[Refersion](https://www.capterra.com/p/145991/Refersion/)[Upfluence](https://www.capterra.com/p/162056/Upfluence/)[Aspire](https://www.capterra.com/p/187445/AspireIQ/)

Review Source

Megan G.  
Creator Partnerships Manager  
Cosmetics  
Used the software for: 2+ years

### "Using Grin at Scale"

June 2, 2022

5.0

GRIN has been a great partner with attentive reps and program support.

Pros

GRIN allows us to scale our evergreen influencer programs quickly and efficiently, from onboarding to regular communications.

Cons

The UX can be overwhelming and we do not use all of the features.

Review Source

Response from Grin

June 7, 2022

Thank you for your honest feedback, Megan! We'll be sure to share the special mention of the support team. It's great to see that GRIN has helped with scaling your evergreen influencer programs quickly and efficiently.

Danielle M.  
Influencer Marketing Specialist  
Marketing and Advertising  
Used the software for: 6-12 months

### "GRIN is the most advance platform available for influencer marketing "

March 26, 2020

5.0

Pros

I have been working in this field for almost two years now and have used a few other influencer platforms and I can honestly say that no other platforms compares to the capabilities of GRIN. From influencer recruitment, managing campaigns, shipping product, to analyzing data and performance - GRIN has it all! Before GRIN, I usually preferred to manage outreach with influencers via email so that my messages didn't come across as robotic and I was able to personalize each message to each influencer. This made it very difficult to manage where I was at with influencers and took a lot of time away from other tasks. With GRIN, I love that you can customize emails so that it still feels personal to each influencer, but you can reach out at much larger scale. This has not only sped up the process of our partnerships, but has boosted productivity across our team and has allowed us to manage hundreds of partnerships/ campaigns at once. Another thing that I love about GRIN is how willing the team is to help. Influencer marketing is an ever changing industry and often times it is hard for platforms to keep up. Anytime our team comes up with a suggestion on ways for which the platform could be modified, the team at GRIN is always willing to hear feedback and actually takes action on making improvements. In addition, anytime there is a glitch on the platform, they are so quick to jump in and try and fix the problem! They truly want the best for their clients!

Cons

Like any other platform that you use, there are going to be some glitches from time to time. GRIN has their fair share of small glitches that come up, but as I mentioned their team is extremely quick on fixing any that arise.

Review Source

Response from Grin

March 27, 2020

Danielle, Thank you for sharing your GRIN experience. We strive to help teams be productive and run a smooth influencer marketing program. It's great to hear that using the tool has helped your team boost productivity and scale your program while allowing you to personalize your outreach to influencers.

BL

Brenten L.  
Co-Founder  
Industrial Automation  
Used the software for: 2+ years

### "Great Concept, Needs Further Development"

February 17, 2022

3.0

My overall experience with Grin is that it’s a great concept, but the software itself has not been developed enough. With some more development, I think it really has potential to help a lot of companies manager their influencer relations. But right now, there are too many errors and glitches.

Pros

I love the look of this software. It’s very clean and minimalist. It also tracks how an influencer performs, which is essential for my business. It helps us see very quickly who is bringing in the most traffic and sales for us.

Cons

I did not like the fact that there are so many glitches in the software. There are a ton of underdeveloped aspects that result in errors that only customer support can resolve. On top of that, customer support is very unresponsive and unhelpful. They have not resolved one of the main issues we have had with influencers connecting social platforms for over a year now.

Reason for choosing Grin

I liked the look and feel as well as the features of Grin better. It looked like the best option.

Review Source

Response from Grin

February 21, 2022

Thank you for the honest feedback, Brenten! I'm glad to hear that you're leveraging our resources to help you track creator performance. I'll take your feedback to the product team.

RE

Rachel E.  
Influencer Marketing Manager  
Consumer Goods  
Used the software for: 6-12 months

### "BEST way to scale revenue through influencer marketing"

November 11, 2021

5.0

Grin has been amazing in starting our Influencer program. I've worked in influencer marketing for 8 years, and it would also be amazing for people who have established programs, but want easier way to run it. (reach out, tracking, payment) It makes everything easier and more streamlined. I forgot about payments in my previous section, but it makes being able to pay a large number of influencers so much easier and collects all the right documentation. Doing large campaigns with BIG revenue goals was awesome! We've worked with people all year, were able to reach out to them, and get them signed up to promote again for Black Friday. Grin has also been great for one off marketing needs. Example, we need 10 video for ads. We can reach out to a bunch of people and set up the partnership really easily.

Pros

This allows us to find people to work that can help us increase the revenue of the program each month

Cons

We are starting to work with people on TikTok and finding creators on Tik Tok isn't as easy

Reason for choosing Grin

We were referred to by a friend and it has been amazing for us!

Review Source

Response from Grin

November 24, 2021

Thank you for the honest feedback. It's always great to hear from someone who has been at influencer marketing for so long find the true value out of a creator management platform like GRIN.

GF

Gabriel F.  
Ambassador & Community Coordinator  
Apparel & Fashion  
Used the software for: 1-2 years

### "GRIN - Overall Experience - Highly Recommend"

August 21, 2020

5.0

Overall experience - Highly recommend, cannot emphasize that enough! Problems - I am solving with this product include: keeping a record of all influencers, knowing what steps they are at in the campaign, keeping track of who is posting/who isn’t, which posts/stories are getting the most engagements, communication between influencers with us via email/alerts, staying organized using \[tags, statuses, etc\]. Benefits - I have realized: how essential it is to keep everything organized as the campaigns/programs grow even with multiple brands within GRIN. Being able to keep the brands separated, influencer groups separated, etc. is was very essential to helping me and the team find specific influencers for each campaign, which posts are performing the best, and reporting the data to managers and leadership.

Pros

One of the top qualities I really like about GRIN is how quick it is to learn. Starting off with little to no experience with influencer marketing platforms - I can definitely say within a couple weeks to a month I was able to feel very comfortable and confident when showing others/new team members on a walk through of how the system is used. Another quality which I really like how it allows both me and the team to keep over hundreds of influencers \[even thousands\] organized and in one platform for all posts, forms of communication \[via email\], and saves data from current to past partnerships/collaborations. In addition, being able to communicate with all influencers at once via email/alerts and respond to these influencers within GRIN is very helpful in keeping everything in one place.

Cons

There really isn’t anything to dislike about GRIN. I think the only issue was sometimes there were some Instagram connection issues (but that is typically an issue with Instagram itself) or even maybe post here or there wouldn’t get picked up by the system, but GRIN has a really great customer service/team to help with any issues, using this system with different companies, I had great help from both teams that assist with their respective companies. They are always checking in, making time to jump on call, and answer any questions I have as well as looking to keep improving the already great system.

Review Source

MS

Madison S.  
Senior Partnerships Specialist  
Textiles  
Used the software for: 6-12 months

### "Game-changing platform with a team that cares!"

November 9, 2021

5.0

Recruitment, Outreach, Organization, and Data Analysis were our biggest problem areas solved by GRIN. Whether we're grouping creators by tags, sending out automated email sequences, tracking performance by campaign, or reporting on the program, GRIN has been a massive time saver and efficiency booster in all regards. We've realized GRIN solves the need for manual and time-consuming work which frees up our day and allows us to focus on the big-picture decisions. With GRIN, we're able to work with more creators, report on the performance of all creators we work in an organized manner with and pull out insights that would take hours on hours to if we weren't using the platform.

Pros

GRIN's Report Builder allows us to view the performance of our program in one unified dashboard while also cherry-picking the information we need to make data-driven decisions as we scale. Diving deep into specific metrics is necessary for us to remain on track for our goals and objectives and this tool gives us the ability to review accurate and crucial details about each influencer to give us an idea of where our program is and what we need to do to get it to the next level. We also love the Creator Search tool which has cut our recruiting time down drastically. It's allowed us to find creators we wouldn't have otherwise considered but are ultimately an amazing fit. The ability to run a lookalike search has given us the capability to find creators similar to top-performers so we can duplicate successful campaigns with multiple creators. The audience reports complement the search tool perfectly, as it confirms or denies preconceived perceptions on creators by backing up real demographic data.

Cons

We'd love to see the search results for Youtube and TikTok expanded to a more robust list of creators. We'd also like to see more options for link and code grouping and tracking.

Review Source

Ian P.  
Director of Marketing  
Consumer Goods  
Used the software for: 6-12 months

### "A CRM for influencers that's organized and automatic"

October 7, 2020

5.0

GRIN is really a combination of two really important things -- cross-platform influencer search and CRM. The search is helpful because a lot of other platforms have their own internal network of influencers to search through, which means that you're going through a smaller pool of candidates. GRIN searches all social networks no matter if the users have signed up for GRIN. And the CRM piece is critical. I've been able to set up a prospect pipeline, multiple campaigns, and the tracking is simple. Everything is organized and automatic.

Pros

GRIN's greatest quality is its organization. It's not just a platform to find influencers or keep track of them -- it's a full-on relationship manager that can track every detail of your process. I like that I can see every email to a prospect, I can customize the prospect pipeline, and I can easily track exactly where the relationship is at even after they become an influencer. It's also great that I can manage all of my influencer content in one spot as well as my payments. It's so helpful that GRIN can take care of the 1099s for my influencers at the end of the year and I just have a bill from GRIN. I also love how smoothly it integrates with my Shopify store.

Cons

A downside is that I have issues with influencers connecting on the platform about 20% of the time -- either they have an IG account but not a FB account, or they used their desktop to connect their IG and the connection is more easily made on mobile. It's the only part of the process that can rocky, and I wish it were smoother. With that said, once everything is set up, it works really well.

Alternatives considered

[Upfluence](https://www.capterra.com/p/162056/Upfluence/)

Review Source

Jennifer F.  
Senior Influencer Campaign Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great over-all Influencer Campaign Management Tool!"

February 3, 2022

4.0

Overall amazing experience with Grin. It makes our jobs a whole lot easier to have a platform where we can handle all influencer partnerships and track campaign metrics. I enjoy having someone on the Grin team available to us in case any issues arise throughout the day.

Pros

The creator search is a great tool, specifically the look-alike feature. I love the ability to customize campaigns and landing pages. I also love the different ways you can set up the items an influencer will receive - either importing items but my favorite is allowing to select straight from the site and just setting product limit or a specific amount. Content tracking and reporting is a huge benefit. Keeps all influencer communication, search, outreach, and reporting all in one place. This really helps the team on the day to day!

Cons

We sometimes encounter small hiccups or glitches, but nothing our Grin contact can't dive into and fix for us! However, as a platform that is always growing, improving, and adding new features, I understand this is something we may face.

Review Source

Response from Grin

February 5, 2022

Thank you for your honest feedback Jennifer! Happy to hear that GRIN helps you handle all creator partnerships and track campaign metrics.

Olivia S.  
Director of Social Media + Influencer Marketing  
Consumer Goods  
Used the software for: 1-2 years

### "When you onboard with GRIN you'll wish you started sooner!"

April 26, 2022

5.0

It's a 10 for me! GRIN employees are the most wonderful people and their love for their jobs carries over into the software and truly continues to wow me. I have yet to have anything less than a top tier experience with GRIN from the sales team to, our CSM (shoutout to Katie), and literally anyone and everyone that works with them.

Pros

GRIN is the gold standard of influencer marketing software. They are the front runners in innovation as well as amazing support both from an engineering side and customer success side. GRIN takes so much of the mess of influencer marketing and cleans it up into one beautiful and effortless software.

Cons

The ONLY drawback to GRIN is that there are specific plug ins that you have to upgrade to add on (this is so normal with any software though).

Review Source

Response from Grin

April 29, 2022

Thank you for your honest feedback, Olivia! We'll be sure to share the special mention of Katie. Happy to hear you receive amazing support from the engineering and customer success teams at GRIN.

KO

Kamila O.  
Influencer Marketing Coordinator  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Grin is a stellar tool for scaling influencer marketing!"

May 1, 2022

5.0

Grin has helped scale our influencer intiatives remarkably, helping build a strong brand awareness on social, increasing UGC by 600%, and developing an organic funnel for our ambassador program.

Pros

So many great features and everything you need to plan, organize, and execute successful influencer campaigns. Many different ways to communicate and engage with influencers.

Cons

Small bugs and updates occasionally. But after each maintenance fix, Grin comes out working flawlessly.

Review Source

Response from Grin

May 2, 2022

Thank you for your honest feedback, Kamila! We're always excited to hear how GRIN has helped tackle so many of the challenges of running an impactful program like yours.

AG

Anya G.  
Marketing Associate  
Consumer Goods  
Used the software for: 6-12 months

### "GRIN helped us launch and scale our influencer program to 150+ creators"

November 10, 2021

5.0

Pros

When we got started with GRIN, our influencer program was non-existent and, frankly, we didn't have a strong idea in place for developing it. The educational resources GRIN provided (video content and seminars) immediately helped us to kickstart our program and were critical in both the launch and growth of our program. Even more helpful was GRIN's software, which allowed us to easily discover influencers, conduct outreach, define clear expectations when onboarding creators to our program, track performance and attribute revenue, and build a strong relationship with every partner. 10 months later, and we are working with 150 active influencers, who assist with our product launches and continuously promote their favorite products. There is certainly a learning curve using GRIN's platform, but our account manager is exceptional and has always responded to every question within an hour. Overall, we couldn't recommend GRIN enough!

Cons

Our only dislike of GRIN's software is the payments system. Being that we are running 30+ campaigns at a given time, it's extremely cumbersome to go into each campaign and pay our influencers. We could really benefit from a central payments system.

Review Source

JV

Jessi V.  
Partnerships Manager  
Consumer Goods  
Used the software for: 1-2 years

### "GRIN will save you time and energy! "

August 24, 2022

5.0

Yes, love! Saves me so much time and energy.

Pros

Everything is under one roof! Organization, tracking and reporting.

Cons

There are some glitches, but GRIN's CS team is super responsive and quick to help with any issues.

Alternatives considered

[Dash Social](https://www.capterra.com/p/227710/Dash-Hudson/)

Reason for choosing Grin

More capabilities!

Switched from

[Refersion](https://www.capterra.com/p/145991/Refersion/)[Airtable](https://www.capterra.com/p/146652/Airtable/)[ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)

Needed more reporting capabilities

Review Source

Response from Grin

September 9, 2022

Thank you for sharing your honest feedback, Jessi! Glad to hear that you're saving time and energy with GRIN.

CG

Carolina G.  
Marketing Consultant  
Food & Beverages  
Used the software for: 6-12 months

### "Easiest CRM platform to use - great integration with Shopify"

May 7, 2019

5.0

Automating the creation of discount codes, affiliate links, shipping product, tracking posts and tracking sales is what makes Grin such a dream to work with. And, as I mentioned previously, the Grin Chrome extension was a total game changer -- it increased the speed at which our team could find, evaluate and add influencers into the database. The platform makes is really easy to manage and track thousands of prospective and active influencers, track email communication, and track all aspects by each in-house person that manages influencers (we have several people using the system). I am not a technical, database-savvy person, and I find Grin really easy to use. Very easy for any non-technical person to use.

Pros

Since Grin integrates so well with Shopify, Grin makes it exceptionally easy to create discount codes and affiliate links for influencers as well as shipping free product. Each of these is done with a simple click of a button and can be done en masse for multiple influencers. Grin is super intuitive and such an easy to use CRM platform. Also, the team at Grin is fantastic! They are really knowledgeable and helpful, and if there are features or tweaks that would make your life easier, they have been willing to put it on the product roadmap and deliver it in a fairly timely manner. And then there's the Grin Chrome extension! Makes it so easy to import potential influencers from Instagram directly into the platform. This extension provides stats (like engagement rate, avg likes and comments per post) so that you don't have to eyeball it or calculate.

Cons

The only area that could use a bit of improvement is in the reporting and report exports. The dashboards in the platform itself are good, but could be more flexible/robust. The exports contain a fair amount of information but still not flexible/robust enough to be able to slice and dice the data as much as we would like. However, they are really receptive to feedback and making improvements. They have already made a few tweaks that we requested.

Review Source

VR

Verified Reviewer  
Management  
Arts and Crafts  
Used the software for: 1-2 years

### "Customer satisfaction"

April 25, 2023

5.0

I love grin and never experienced any issues using it ,it's lovely and recommended

Pros

It's consumer friendly no annoying content

Cons

One need to pay careful attention to detail,or else you might not understand it

Review Source

JD

Jess D.  
Influencer Marketing Manager  
Consumer Goods  
Used the software for: 2+ years

### "The ONLY Creator Management Platform You Need"

January 30, 2023

5.0

GRIN has taken me from spreadsheets and hours of data pulling to being able to really interact with the community and focus my time and energy where it really matters. I love how quick they are to respond to support messages when I need an extra hand, my CSM's bi-weekly or monthly meetings with me, and my ability to be worry free when it comes to everything pulling into GRIN so I don't have to manually track it.

Pros

I love the do it all ability to have everything I could possibly want in one platform. My goal for my program is to always ensure a seamless process for my creators and GRIN does just that. Allowing me to dedicate optimal time to building relationships with my creators.

Cons

The only thing I wish GRIN had was a more mobile friendly option. I'm sure they'll be working on it soon! Being on a flexible schedule it would be great to have the option to view my campaigns from anywhere on my phone.

Review Source

Response from Grin

February 1, 2023

Thank you for your honest feedback, Jess! Happy to hear GRIN has everything you need in one spot and saves you time. We love that you're able to use the saved time to build relationships with your creators!

JS

Jordan S.  
Athlete Relations & Marketing  
Apparel & Fashion  
Used the software for: Less than 6 months

### "All-Around Excellent Software"

August 24, 2020

5.0

My overall experience is great and only getting better. GRIN is always keeping record of our team’s recommendations which allows the system to be even more custom to help us in multiples ways! Long story short, GRIN is essential and I highly recommend it if you and/or a team are working with influencers, ambassadors, etc!

Pros

What I like most about GRIN is how well organized it keeps all influencers, brand ambassadors, etc on multiple social media platforms. As someone who works with multiple influencers on a daily basis it is essential to have GRIN as it keeps everything up to date with influencer postings on IG, Youtube, FB, etc. In addition, an amazing quality GRIN includes is custom tagging, properties, etc! These are great for when having multiple team members in working in the same GRIN company account. For instance, I work with all athletes, while my team member works with all lifestyle, being able to organize the two using tags and/or custom properties such as “Athlete, Content Creator, etc.” without jumping into/mixing up each others projects. So definitely my favorite quality is the organized set up GRIN creates. Next, GRIN also helps with keeping track on which social media platform each influencers focuses on. For example, one of my influencers is IG focused while another is focused on creating Youtube videos.. GRIN allows me to keep track of each influencers top social media platform!

Cons

There really isn’t anything to dislike about GRIN, but if I had to think.. the only issue was sometimes there were some Instagram connection issues (but that is typically an issue with IG itself) or even maybe post here or there wouldn’t get picked up by the system, but GRIN is so simple that I can easily create their profile for them and send them a link to finish creating the profile (really quick and very simple)! Then for rare occasional post that doesn’t get picked up, it’s just a quick copy and paste of the IG post link to their account. Nothing major at all and even with the minor, occasional issues the GRIN customer service is always available and ready to help in anyway they can!

Review Source

SD

Stefanie D.  
Influencer Relations Manager  
Consumer Goods  
Used the software for: 1-2 years

### "Overall Great Tool for Influencer Mangagement"

August 6, 2021

4.0

Overall more efficient campaign management has been crucial - ability to manage multiple campaigns at one time.

Pros

Customer support team is amazing - they are quick and responsive to help with any challenges that arise. Having millions of potential partners to vet are great. The template approach for outreach to partners is great and makes outreach more efficient.

Cons

Needs a better integration with TikTok. Also, the contact emails should be updated more regularly to ensure outreach is consistent and easy.

Review Source

VR

Verified Reviewer  
Influencer Manager  
Food & Beverages  
Used the software for: 1-2 years

### "Love GRIN for ease of use // One stop shop"

April 3, 2020

5.0

My overall experience is extremely positive. They have the best customer support team who helps me every step of the way

Pros

Love the shopify integration. i also love all the data and reporting. It is very easy to find and contact new influencers using grin! I think that the program is super turn key. It allows for growth and the CRM management is amazing! I love the ability to do a "lookalike" feature and mimic an influencer to find hundreds more. GRIN has made my influencer management truly amazing. I am able to scale quickly as well as make sure that we are collecting data along the way.

Cons

Everything is super user friendly. I sometimes wish there were more data points in other platforms outside of Instagram! Appreciate that they work with their customers to ensure success.

Review Source

Response from Grin

April 6, 2020

Thank you so much for sharing your experience with GRIN!

AP

Adriana P.  
Influencer Marketing Manager  
Consumer Goods  
Used the software for: 1-2 years

### "Grin makes my process a lot easier!"

November 5, 2021

5.0

I love working with GRIN. It helps streamline the overall campaign process and organize my influencers all in one place. I also love working closely with our account rep, who never fails to support us when needed, and continues to ensure we are using the platform to the fullest and successfully.

Pros

GRIN is the perfect platform for campaign management and to track the overall success of all influencers (ie. how their audience interacts with their tracking link and discount link).

Cons

I do not enjoy the influencer search engine. It pulls in influencers based on metrics, but not so great with quality in terms of look and feel.

Review Source

Dwayne W.  
Marketing Manager  
Computer Games  
Used the software for: 1-2 years

### "Grin is a great solution for the Do-it-Yourself- Campaign Manager"

April 15, 2021

5.0

The biggest solution that Grin offers is that it is a one-stop-shop: -content creator discovery -influencer relationship management -campaign management and fulfillment -Payment -Campaign Tracking and Influencer Media Value (media equivalency)

Pros

I enjoy the flexibility of the campaign management, the seamless email sequences you're able to run, the ability to pay content creators through the system, and its discovery function.

Cons

I can always ask for more! I wish there was a mobile app to manage the content creator program on the phone; and I wish there was a game key repository I could upload keys to and then use a script to call each key by using a particular variable I create within my dashboard.

Alternatives considered

[Later Influence](https://www.capterra.com/p/186912/Mavrck/)[Influential](https://www.capterra.com/p/184677/Influential/)[Izea](https://www.capterra.com/p/187721/Izea/)[Dash Social](https://www.capterra.com/p/227710/Dash-Hudson/)[Upfluence](https://www.capterra.com/p/162056/Upfluence/)

Reason for choosing Grin

Offerings, Cost, and Customer Service

Review Source

SK

Sydnee K.  
Influencer Program Lead  
Consumer Goods  
Used the software for: 1-2 years

### "Innovative platform with an incredible team "

November 8, 2021

5.0

GRIN has helped us scale and elevate our influencer program over the years in ways we didn't know was possible. With it's campaign and email capabilities, in addition to influencer search tools, we're able to manage multiple influencer programs in a more streamlined way and less hands on approach in order to do more without taking up more time.

Pros

GRIN continues to be very innovative with constant new features and webinars to stay ahead of the always-changing social/influencer landscape. The platform and the fantastic GRIN team has helped streamline our influencer program all into one place and scale it in amazing ways.

Cons

If I could add anything to GRIN, it would just be to expand into more social channels in a more in depth way like it currently does for Instagram. But excited for new upcoming features that I'm sure they have in the works!

Review Source

BO

Brianna O.  
Influencer Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "The Best Influencer Management Platform "

February 23, 2023

5.0

Pros

Influencer Outreach, Campaign Management, Product Shipment, Data & Analytics + Influencer Payment.

Cons

More email trigger options to consistently follow up with influencers throughout the campaign process! i.e. send emails once the package has been delivered as a reminder of content being due within 7-10 days.

Review Source

Response from Grin

February 28, 2023

Thank you for your honest feedback, Brianna! Happy to see that GRIN helps with influencer outreach, campaign management, and influencer payments. I'll take your feedback to the product team.

LM

Lauren M.  
Influencer Marketing Manager  
Apparel & Fashion  
Used the software for: 2+ years

### "GRIN is the BEST! "

January 27, 2023

5.0

I love GRIN, it has helped me manager my influencer and ambassador program and really scale it!

Pros

I love the ease of campaign and activation management. Payments through GRIN! The customer service is impeccable. Email sequences and templates. Data, analytics and reporting features are amazing!

Cons

The search feature for influencers is no longer available. Inputting creators into the platform takes longer than it used to.

Review Source

Response from Grin

February 1, 2023

Thank you for your honest feedback, Lauren! We're always excited to hear how GRIN has helped tackle so many of the challenges of running an impactful program like yours.

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## Related categories

[Influencer Marketing](https://www.capterra.com/influencer-marketing-software/)

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