# Page 4 | Grin Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 4 - Is Grin the right Influencer Marketing solution for you? Explore 147 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/173654/GRIN/reviews

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Grin

4.7 (147)

[View alternatives](https://www.capterra.com/p/173654/GRIN/alternatives/)

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Last updated March 13th, 2026

# Page 4 - Reviews of Grin

## Showing most helpful reviews

Showing 76-100 of 147 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

JJ

Joanna J.  
CEO  
Retail  
Used the software for: 6-12 months

### "I had a terrible experience with Grin"

February 3, 2022

2.0

Pros

I love that you can search for influencers and find people that mesh well with your brand. I also love it houses all documents, conversations and allows you to have one space for your influencers.

Cons

The return is no where near what you pay for this software. We do a couple million in sales a year but this program cost us way beyond what we were getting on a return. You would have to make at least $5M a year if not $10M+ a year for this to make sense even a little bit. The customer support is very lacking as well.

Review Source

Response from Grin

February 14, 2022

Thank you for the honest feedback Joanna! Love that you are leveraging the creator search engine to find the right influencers for your brand. I'll take your feedback to the product team.

BC

Brian C.  
CEO  
Retail  
Used the software for: Less than 6 months

### "It's great if you use Instagram influencers, not great for anything else"

July 15, 2021

3.0

Overall, the influence has been okay. I wish there were more features built out. And you have to pay more for better features.

Pros

Grin does a great job at being an all in one for your influencer marketing needs. I like how you can discover new influencers, outreach to them, manage all the relationships, select products to ship out, analyze data, and pay them all on one platform.

Cons

This platform is only good for Grin. It becomes very limiting if working with youtube or tiktok influencers.

Switched from

[Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)

There were too many influencers to just manage on Google Sheets

Review Source

RC

Rihana C.  
Strategic partnerships manager  
Consumer Goods  
Used the software for: 6-12 months

### "Ambassador Management "

October 16, 2019

4.0

The people at GRIN are super helpful, and have been great to work with. The platform has changed the way I manage ambassadors for the best.

Pros

This platform is super great to use for my personal KPI's, and the impact that my ambassador team has on revenue for our business

Cons

The only thing that I don't like is at this time (although I think they are working on it) I would like to be able to organize my ambassador campaigns, hide old ones, and have them in an order that I choose

Alternatives considered

[Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/)[Klear](https://www.capterra.com/p/175484/Klear/)

Reason for choosing Grin

for the Shopify integration and ability to send products through the platform to ambassadors

Review Source

Response from Grin

October 17, 2019

Rihana, Thank you so much for sharing your GRIN experience.

LC

Leah C.  
Influencer Marketing Manager  
Apparel & Fashion  
Used the software for: 6-12 months

### "Great for influencer marketing"

November 11, 2021

5.0

Pros

This platform allows you to organize every aspect of influencer partnerships (contracts, content, deals, campaigns, etc.). It's easy to find the information you need and manage partnerships.

Cons

Sometimes the platform doesn't pull content accurately.

Review Source

Response from Grin

November 24, 2021

Thank you for the honest feedback Leah! Glad to learn that GRIN has helped with the organization of running your influencer program.

YK

Yuri K.  
Social Media Director  
Apparel & Fashion  
Used the software for: 1-2 years

### "Grin Review"

November 8, 2021

4.0

Pros

The fact that we can use one platform to contract, build, seed and pay is amazing. It is a great time management tool.

Cons

If we can consolidate campaigns instead of segmenting them based on platforms.

Review Source

MT

McKayla T.  
Marketing Coordinator  
Luxury Goods & Jewelry  
Used the software for: Less than 6 months

### "GRIN has made my life easier!"

November 25, 2021

5.0

Overall my experience has been great! Onboarding has been super helpful.

Pros

I love how GRIN is an all-in-one software! I am able to do everything I need to do all in one space! It saves my time and helps with organization.

Cons

N/A - Not sure yet. I am a newer user of the platform.

Review Source

Response from Grin

January 27, 2022

Thank you for your honest feedback McKayla! So glad that you're finding GRIN to save time and help with organization.

Phil R.  
Brand Manager  
Information Technology and Services  
Used the software for: Less than 6 months

### "No Middle-Person Needed!"

September 8, 2022

4.0

Pros

I love how this platform makes it easy to work directly with influencers. Everything from communication to payment is super seamless, which helps eliminate the need for overpriced agency "specialists."

Cons

It's pretty complicated to figure out, but once you get it, you're good!

Review Source

Response from Grin

September 26, 2022

Thank you for sharing your honest feedback, Phil! Glad to hear that you're optimizing your communication and payment workflow with GRIN.

SH

Samantha H.  
Influencer Marketing Manager  
Consumer Goods  
Used the software for: 1-2 years

### "Super helpful!"

May 21, 2021

5.0

Overall, I love using Grin and love our CS representative. She's always very friendly and helpful. Plus she responds to emails super quick. We will continue using Grin for our Influencer Marketing. :)

Pros

Grin makes influencer marketing SO easy. The features are easy to use and understand (or can be easily understood with their CS team! SHOUT OUT \[SENSITIVE CONTENT HIDDEN\] FOR ALWAYS HELPING ME WHEN NEEDED!) :)

Cons

The only con I have is that you need to pay additional for reporting features. I love the advanced reporting function but wish it was included in our monthly cost seeing it's necessary for this role.

Review Source

JS

Julia S.  
Marketing Director  
Retail  
Used the software for: 1-2 years

### "Excellent Influencer Marketing Platform"

June 24, 2019

5.0

Problem Solutions: Problem Solutions - Influencer Marketing - User-generated content - Affiliate Marketing - Social Listening Benefits: - The efficiency of influencer management - Multiple marketing solutions in one platform - Increased Brand Awareness - Increased in Direct Traffic and Conversions - Increased Brand Engagement - Improved Brand Image

Pros

\- Great customer service - Responsiveness to customer feedback and feature requests (+quick implementation of new features) - Constantly adding valuable new features - Seamless integration with Shopify - User-friendliness

Cons

\-Sometimes a few bugs but they are great at fixing the issues ASAP

Review Source

AD

Aneesha D.  
PR Consultant  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Fashion Review of Grin "

February 9, 2022

5.0

Pros

Easy to navigate after the tutorials from staff. The ability to scale the Influencer Marketing program at a rapid, yet precise pace.

Cons

The Creator caps + the lack of Pinterest as a platform.

Review Source

Response from Grin

February 14, 2022

Thank you for your honest feedback, Aneesha! We're always excited to hear how GRIN has helped scale your program at a rapid pace.

WB

Whitney B.  
Senior Brand Manager  
Consumer Goods  
Used the software for: 6-12 months

### "Grin helped us save time and triple our scale"

March 26, 2020

4.0

I'm very happy and recommend Grin to all of my industry contacts.

Pros

The product is very easy to use and makes the end-to-end process of managing an influencer program seamless -- from discovery to briefing, sending samples and collecting content. It's allowed us to save time and triple our partnerships within a matter of two months.

Cons

I'd like the tool to have better analytics for influencer posts: reach, engagement rate based on reach -- so that we can show the added value the program has on awareness efforts. Also, if I could run YouTube out of Grin like I run Instagram, I'd be set for years.

Review Source

Response from Grin

March 27, 2020

Whitney, Thank you for sharing your GRIN experience. We are always looking to improve our product and appreciate your feedback on how you manage YouTube.

CT

Carl T.  
Marketing Director  
Civic & Social Organization  
Used the software for: 6-12 months

### "Market more. Sell more. Hire less."

December 5, 2018

5.0

Grin is how we get the right people to our events. Beyond that, we have found it incredibly powerful community engagement tool. The platform is so powerful, we end up using it for so much more than influencer marketing. We use the information Grin places at our fingertips to research, refine our messaging, test new approaches, and effectively manage our campaigns internally.

Pros

Cutting edge approach to connecting with influencers. The influencers don't know they're on Grin. To them, you stumbled upon them organically. This nurtures genuine conversation/interactions with the people you might soon be paying to promote your product. Don't be surprised if you even make friends with some of your "influencers". We've met several in person! Like all the best business software, Grin is as invisible as you want it to be.

Cons

We were able to cut a position with the amount of time saved using Grin. Nobody likes losing a team member. Everybody likes saving money and time.

Review Source

KS

Kathy S.  
Social Media/Influencer Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Grin Influencer Program Software Review"

August 6, 2019

4.0

We have really liked the ease of use. There are a number of glitches that are being worked out but we look forward to how the software will grow and change over time.

Pros

It is so amazing to see all of our influencers categorized and put into one space. It is also an awesome way to search and recruit new influencers. Very user friendly.

Cons

We have had a LOT of problems with affiliate codes not working. This in turn was terrible to our clients as the reporting and ROI's didn't show up for them.

Review Source

Response from Grin

August 8, 2019

Kathy, Thank you for taking the time to share your experience!

MH

Megan H.  
Manager, Partner Marketing  
Marketing and Advertising  
Used the software for: 6-12 months

### "Next best thing to HOLLYFY"

August 4, 2022

4.0

It was great up until we discovered HOLLYFY. Might end up using both. Will see what our clients needs are.

Pros

Grin has lots of great features: search, analytics, engagement metrics, different social media integrations...wish they would pair up with HOLLYFY

Cons

It didn't have other forms of entertainment, only had influencers.

Review Source

Response from Grin

August 24, 2022

Thank you for your honest feedback, Megan! It's great to see that GRIN has features including creator search and analytics to help manage your client's needs. We'd like to make sure that you're able to leverage all of GRIN's features and integrations. Feel free to reach out to your Customer Success Manager or email me directly at taylor.adnrews@grin.co.

BW

Becca W.  
Women's Ambassador Coordinator  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Grin is my go-to for Influencer Marketing!"

December 15, 2022

5.0

I have no complaints! Grin use has been seamless and incredibly helpful.

Pros

The ease of use and copious amounts of features.

Cons

I have no complaints about Grin so far. I will definitely keep you updated as I continue my use on aspects I think could be improved!

Review Source

Response from Grin

January 5, 2023

Thank you for your feedback, Becca! Happy to hear that GRIN is seamless and helpful for your program.

RJB

Romualdo James B.  
Influencer Marketing Associate  
Apparel & Fashion  
Used the software for: 1-2 years

### "Grin Review"

March 25, 2020

5.0

Overall it is still an impressive tool to use. For me as long as the tool makes the work of the user easy as can be, there is nothing more to say, but keep up the good work!

Pros

It's great for multitasking and how it provides us a step by step process works wonders. Even though we are encountering more influencers on a daily basis, Grin helps us in managing it with ease.

Cons

System updates sometime cause a delay. The system tends to slow down when multiple users are using it. But, not big of a deal and it is still manageable.

Review Source

EL

Emily L.  
Social Media Manager  
Alternative Medicine  
Used the software for: 1-2 years

### "CBD + Influencers"

May 20, 2021

5.0

Excellent. Great customer support from my rep, always giving me great ideas, and is always available if I have a question.

Pros

I love the look-a-like influencer search function. This was one of the first things that attracted me that not many other software solutions had, and I use it every day. I also love how user-friendly it is.

Cons

The email within the software feature is something that I have personally never used- but that is personal preference, I prefer to communicate with influencers through my main inbox.

Review Source

SM

Sasha M.  
Influencer Manager  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Unmatched service"

February 28, 2022

5.0

Pros

CRM. Influencer scouting. Our account rep is amazing

Cons

Sometimes Grin glitches but it's pretty rare.

Review Source

Response from Grin

March 1, 2022

Thank you for your honest feedback, Sasha! Love that you are leveraging the creator search engine to find the right influencers for your brand.

CR

Chance R.  
Digital Marketing + Influencer Manager  
Apparel & Fashion  
Used the software for: 1-2 years

### "Best way to scale influencer marketing"

September 10, 2019

5.0

Pros

Grin is the best tool on the market for scaling micro-influencer marketing. It takes a process that previously would have taken a large team and many hours of work and cuts it down to just a few hours per week. No better way to scale micro-influencer marketing than Grin.

Cons

The influencer facing UI/UX could use some work, but Grin constantly adds new features and updates so I wouldn't be surprised to see this improved upon soon.

Review Source

Response from Grin

September 11, 2019

Chance, Thank you for sharing your experience with GRIN!

BH

Brad H.  
Content Marketing Manager  
Consumer Goods  
Used the software for: 6-12 months

### "Grin opened the door to influencer marketing at scale for us!"

November 14, 2019

5.0

Grin has allowed us to take influencer marketing in-house and really scale what we're doing.

Pros

The search function on Grin lets me input a wide range of variables to dial in on the exact influencers that I need for my campaign. This is has been really helpful for us to connect with a diverse group of guys. Once the campaign is up and running, the overall workflow and reporting tools have saved me hours upon hours of work.

Cons

The software took a little time to get fully up to speed on. Lucky for me, the team at Grin was more than happy to get on multiple phone calls and hold my hand through the first couple campaigns.

Review Source

Response from Grin

December 3, 2019

Thank you for sharing your experience!

TP

Taylor P.  
Events & Partnerships Manager  
Food & Beverages  
Used the software for: 6-12 months

### "GRIN has streamlined our influencer marketing efforts"

April 5, 2020

5.0

GRIN has helped us organize and streamline our influencer marketing efforts. It has been great to have multiple team members using the platform and growing our program seamlessly.

Pros

The features that are most impactful are the influencer search tools, content and commission tracking, and the ability to have multiple, ongoing campaigns. It is great having all information in one spot including influencer data, payment, conversion tracking, emails, and more.

Cons

As we've grown our program, we have come across some issues with backend integration, however, the GRIN team is quick to help and always has multiple solutions to help.

Review Source

Response from Grin

April 6, 2020

Taylor, Thank you for sharing your GRIN experience.

SH

Sierra H.  
Director of Strategic Partnerships  
Consumer Goods  
Used the software for: 2+ years

### "Grin service and software is unmatched elsewhere"

May 20, 2021

5.0

Pros

Software features are great, reporting, order fulfillment, communication and tracking are extremely easy and streamlined.

Cons

There isnt anything that i dont like, they do everything right and continue to evolve the be better for their clients

Review Source

LB

Lauren B.  
Brand and Social Media Coordinator  
Consumer Electronics  
Used the software for: Less than 6 months

### "Great Software to Scale"

November 24, 2021

5.0

Overall, GRIN has simplified and helped scale our influencer marketing.

Pros

I love how easy to use the GRIN platform is along with integrating all of our info from Shopify, Gmail, and social media platforms.

Cons

So far I do not have many complaints as we have been using it for less than 6 months, but it is better than any other software for influencer marketing.

Review Source

Response from Grin

January 27, 2022

Thank you for sharing your honest feedback, Lauren! Happy to hear that you're taking advantage of our robust integration with Shopify, Gmail, and social media platforms. It's truly a game-changer with fulfillment AND finding the right influencer for your brand.

TF

Taryn F.  
Marketing Manager  
Food & Beverages  
Used the software for: 1-2 years

### "GRIN Administrator Review"

November 15, 2021

5.0

Pros

Influencer management and outreach is the highest value of the platform.

Cons

Being able to filter out existing creators easily that are not active

Review Source

Response from Grin

November 24, 2021

Thank you for the honest feedback Taryn! I'm glad to hear that you're leveraging GRIN to help you manage your workflow and outreach. We also understand that there is always room for improvement and welcome your thoughts. Feel free to contact the product team directly at product@grin.co to share your ideas.

JA

Jaybee A.  
Marketing Influencer Associate  
Apparel & Fashion  
Used the software for: 1-2 years

### "GRIN REVIEW"

March 19, 2020

5.0

Amazing experience. I'm excited to experience new updates and learn new great methods to make the work easier and faster.

Pros

It's user-friendly software. I am able to optimize tasks by using filters and it sorts automatically making sure nothing slips through.

Cons

Sometimes I experienced having errors syncing influencers and fulfilling orders. It takes time to load.

Review Source

Response from Grin

March 23, 2020

Jaybee, Thank you for sharing your recent experience with GRIN. We are always looking for ways to improve and your insights are both helpful and valuable.

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