Good alternative to access industry know DSP without the large entry point
Mar 24, 2018
Used the software for: 1-2 years
Ease of Use
Features & Functionality
Value for Money
Likelihood to Recommend:Not LikelyExtremely Likely
Pros: The plus side of Choozle is you have access to the inventory from The Trade Desk (which has an extremely high monthly min making it basically impossible for smaller companies to gain access). The sales person I worked with was really friendly and had great follow-up. The have much of the same functionality and reporting as other DSPs.
Cons: Beyond the monthly fee to access (which most DSPs do not charge), there was a major discrepancy between what they reported for impressions and clicks and what the pixel reported. You expect to have some variation with reporting but this was over 60-70% discrepancy. The tech support wasn't very helpful to resolve issues.