# Apptimize Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Apptimize the right AB Testing solution for you? Explore 8 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/173728/Apptimize/reviews --- Apptimize 4.4 (8) [View alternatives](https://www.capterra.com/p/173728/Apptimize/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Apptimize Ease of use 4.3 Customer Service 4.6 ## Showing most helpful reviews Showing 1-8 of 8 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mansi M. Software Engineer Computer Software Used the software for: I used a free trial ### "Great software for managing A/B Testing" December 22, 2022 4.0 Good experience in A/B testing Pros I liked that their product and its features were seamless, and as a user, I was able to use it across multiple channels and also on different platforms like the web, mobile, and tablets. I can track all my features easily, and even after a change is made, the results are reflected quickly, i.e., the performance of their product is excellent. One of their best features is their personalized user experience, where they target any feature of the product testing for a particular segment of users. Cons I did not identify any major cons. Though, they can work on making their landing website more intuitive and provide more details about the features they offer in their solutions. Review Source Bharat S. Software Engineer Computer Software Used the software for: 6-12 months ### "Good tool to perform test " February 7, 2020 5.0 My experience is good with apptimize. Use many in AB testing. Pros Apptimize is easy to use and good software for AB testing and performances testing. Interface is easy to handle. It helps in iOS and android mobile application testing. Cons It should gathers all the previous result so others can check quickly. Otherwise I’m happy with apptimize features. Review Source Allen M. Analyst Marketing and Advertising Used the software for: Less than 6 months ### "very detailed & robust product/feature AB testing product offering" February 22, 2020 4.0 Flexible tool with greatly helps with experimentation. Highly recommend this tool to anyone Pros The what you see is what you get (WYSIWYG) editor is an easy tool that is super intuitive. Many features to take advantage of and take your ab testing to the next level Cons Dashboard user interface is a lot to look at, but once you figure out a workflow it makes more sense. A bit of a daunting task to utilize all the features of the program Review Source VR Verified Reviewer Director of Product Experience Used the software for: 2+ years ### "Good & robust product, but high learning curve" March 20, 2018 4.0 Pros Really well thought through in terms of A/B testing; easy to use WYSIWYG editor. Feature flags are important feature for development. Cons There is a high learning curve to use this product, also specifically for developers. However, once they understand how the tool works, it becomes much easier to launch code block tests, or anything non-visual. Review Source Suhayl Del Carmen B. Promotor de ventas Internet Used the software for: 6-12 months ### "I loved your A / B test design" September 12, 2018 5.0 Pros It allows testing very efficiently, Apptimize is an easy to use software, with a good interface and that has gradually become very helpful with its different tools. Cons I just have not had problems with the use of Apptimize, I am satisfied with the features it has. Review Source Laureine Claire N. Manager Farming Used the software for: 6-12 months ### "Apptimize est un bon outil marketing " September 29, 2023 3.0 Pros Ce logiciel possède d'excellentes fonctionnalités Cons Les prix de Apptimize sont élevés pour notre budget Review Source DJ Dannys J. Coordinator of recruitment and selection of human talent Human Resources Used the software for: 1-2 years ### "Apptimize is a spectacular tool and integrates very well with other" January 1, 2019 5.0 Our surprise was treated with transactions, we knew its price but what we did not know is that sometimes it would be something that would disadvantage us a little. Apptimize is very good, it would be a shame to have to discard it just for this. Pros We use this platform for our online businesses, integrating with simplicity with other tools that together with apptimize, achieve a spectacular implementation. Cons Transaction fees are not very cheap. We can afford to pay for the price but we will not know if it will be for a long time, we do not want a bad economic investment. Review Source MT Marlene T. Coach Newspapers Used the software for: Less than 6 months ### "Good tools to perform tests" October 18, 2018 5.0 Pros Apptimize has potential tools to perform A / B tests and graphically measure the details of the statistics displayed, an easy-to-use interface. Manage and analyze each test with a detailed analysis to provide you with the information you want about the test you did. It integrates very well. Cons I can not find a feature that I do not like, it is really a well thought out and developed software, with a good technical support that responds to all my worries. I'm waiting for more. Review Source Similar Products Featured ## Related categories [AB Testing](https://www.capterra.com/ab-testing-software/)