Onclusive

Onclusive


3 / 5
1 review

Who Uses This Software?

Designed for all business sizes, it caters to professionals in IT, healthcare, internet, retail, financial services, insurance and civil and social organizations.


Average Ratings

1 Review

  • 3 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Pricing Details
    Contact vendor for pricing details.
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Live Online
    In Person
  • Support
    24/7 (Live Rep)

Vendor Details

  • Onclusive
  • onclusive.com/
  • Founded 2012
  • United States

About Onclusive

Onclusive is the data science company for marketing and communications. We reveal which strategies drive actual business outcomes and deliver a brands most valuable content to its target audience, at scale.


Onclusive Features

  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization / Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management
  • Article Author Database
  • Auto-Update Media Lists
  • Campaign Management
  • Clippings Management
  • Communications Calendar
  • Contact Management
  • Digital Asset Management
  • Direct Mail Management
  • Email Distribution
  • Press Monitoring
  • Press Release Builder

Onclusive Reviews


Powerful idea but ultra-premium pricing

Apr 09, 2018
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
Likely
Extremely
Likely

Pros: It purports to solve for a long-standing pain-point for marketing and comms teams. Specifically, a way to more accurately attribute how PR contributes to the types of metrics most marketing teams of business spend money to achieve. For instance, if I secure a write-up in the NYT for my product, how could I show my boss that 20 additional people visited our e-commerce site for purchase as a result? For certain types of communication or PR professionals, that's an irresistible idea. Many others aren't being asked to contribute in this way but those who are could consider this software.

Cons: Two main points. 1) They ask for really high fees (many thousands / month) 2) Even so, their bread as butter is narrow in scope so you have to be operating at significant scale in order to be able to generate ROI after considering the cost of the optimization / measurement software itself. I've also heard murmurs suggesting that while a reasonable estimate how many "x" you drove from a PR campaign is better than nothing, never forget that it is still an estimate. AirPR is not magic, it's math. Always make sure you understand the methods behind the wizardry.

Overall: The ability to attempt highly sophisticated PR measurement analysis