PathFactory
by PathFactory
Who Uses This Software?
High-performing marketing organizations that pride themselves on driving revenue for their companies.
Average Ratings
2 Reviews-
Overall
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Ease of Use
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Customer Service
Product Details
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Starting PriceNot provided by vendor
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Free DemoYes
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DeploymentCloud, SaaS, Web
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TrainingDocumentation
Webinars
Live Online
In Person
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SupportOnline
Business Hours
Vendor Details
- PathFactory
- www.PathFactory.com/
- Founded 2012
- Canada
About PathFactory
The PathFactory Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyers journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click. We believe Content Insight and Activation is the best way to make marketing better for both marketers and buyers.
PathFactory Features
- Contact Discovery
- Contact Import/Export
- Lead Capture
- Lead Database Integration
- Lead Nurturing
- Lead Scoring
- Lead Segmentation
- Pipeline Management
- Prospecting Tools
- Visitor Identification
Great product, great team
NotLikely Extremely
Likely
Overall great product.
NotLikely Extremely
Likely
Pros: I like how easy it is to use and all of the data you get with the tool.
Cons: Organization in the platform is messy. They are working to fix it but up until recently there wasn't much organization.
Overall: I like the tool. We have increased our views of 3rd party analyst tremendously. We lead our competitors by thousands of views.
Pros: LookBookHQ has allowed us to stop pointing users to gated Marketo landing pages OR, in the email channel, straight to "Thank you" pages for pdf download. This was a terrible experience that didn't let us measure anything about REAL engagement or interest. It's also helping us break away from the mindset that we should great programs (content, webinars, etc) that are about a single, static thing, versus an longer story. As soon as our multi touch attribution is fully functional, we will be able to measure the lift LookBookHQ provides in MQL-SQL conversion. I can't wait to see those numbers! Love their full-funnel marketing - they truly create a great experience and tell a good story. Best vendor I've ever worked with in that way. Really appreciate the new features they roll out all the time!
Cons: There are a few aspects about the UI of the platform that I wish were better - both for the admin (Target experience view) as well as front end for users. They're working on these things, and support/product are both very responsive.