PathFactory

PathFactory


5 / 5 1 review

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Who Uses This Software?

High-performing marketing organizations that pride themselves on driving revenue for their companies.

Average Ratings

1 Review

  • 5 / 5
    Overall

  • 5 / 5
    Ease of Use

  • 5 / 5
    Customer Service
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Product Details

  • Starting Price
    Not provided by vendor
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • PathFactory
  • www.PathFactory.com/
  • Founded 2012
  • Canada

About PathFactory

The PathFactory Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyers journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click. We believe Content Insight and Activation is the best way to make marketing better for both marketers and buyers.

PathFactory Features

Account Based Marketing Features  
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Content Marketing Features  
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  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization / Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management

Customer Data Platform Features  
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Lead Generation Features  
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PathFactory Reviews Recently Reviewed!

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Great product, great team

Mar 14, 2018
Loren R.
Linked-in-square
Marketing Technology and Operations Manager
Internet, 501-1000 employees
Used the software for: 6-12 months
Reviewer Source 
Source: GetApp
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely Extremely
Likely

Pros: LookBookHQ has allowed us to stop pointing users to gated Marketo landing pages OR, in the email channel, straight to "Thank you" pages for pdf download. This was a terrible experience that didn't let us measure anything about REAL engagement or interest. It's also helping us break away from the mindset that we should great programs (content, webinars, etc) that are about a single, static thing, versus an longer story. As soon as our multi touch attribution is fully functional, we will be able to measure the lift LookBookHQ provides in MQL-SQL conversion. I can't wait to see those numbers! Love their full-funnel marketing - they truly create a great experience and tell a good story. Best vendor I've ever worked with in that way. Really appreciate the new features they roll out all the time!

Cons: There are a few aspects about the UI of the platform that I wish were better - both for the admin (Target experience view) as well as front end for users. They're working on these things, and support/product are both very responsive.