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UpContent is a B2B SaaS technology that helps marketing, sales, and PR professionals build trust and deepen relationships by solving the unique challenge of discovering, discussing, and distributing the most valuable curated articles to customers, prospects, employees, and advocates without disrupting their workflow. The use of UpContent versus the current, common, manual process saves marketing teams over two days, per team member, per month.
Provider
UpContent
Located In
United States
Foundation
2017
Open API
Unverified
Deployment
Cloud, SaaS, Web-Based
Training
Live Online, Webinars, In Person, Documentation
Support
Chat
Sales and marketing teams in industries where trust is important, where their strategies dictate a need to be positioned as experts, and where curation forms a pillar of their strategy.
Content Source: UpContent
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UpContent Reviews
Pros
They are all into taking care of those who support them (customers) and you cannot ask for much more than that. I am actually thrilled I like their product and can support them.
Great customer service, great feature to help improve your filters, and very nice addition to have collections.
I really liked the concept and ease of use. The individual I worked with through the trial process was very hands-on and proactive in his communication with me.
Beyond easy to use, excellent content suggestions thanks me after time, the free version is far better than some paid solutions.
Cons
Some functionality of buttons is my only complaint, but it doesn't hinder my experience at all.
Sometimes it's difficult to weed out articles that include the keywords I need to search, but are not relevant to what I actually need, but that's understandable.
UpContent wasn't pulling in what it was supposed to which was a big miss.
They seem to have trouble updating new articles.
"A product That's Developing Nicely"
Overall: A very satisfied user. After checking out several content aggregation sites, I settled on UpContent because of the overall ease of use and their positive customer focus. I liked it so much I even opted to become a paying customer...:)
Pros: Ease of use...and prompt responses to queries. I like how the team make you feel like you're a part of them and important to them. Suggestions are acted on quickly too. I love the integration with Hootsuite as well. Makes sharing so easy to do.
Cons: Sometimes it's not as timely as it could be. The topics we post on (science specifically) has a lot of breaking stories that can take some time to populate through the feed. But having said that, it's improving all the time and it really isn;t much of a gripe.
Vendor Response
"Before I'm having hard time picking up new articles for our blogs, thanks to Upcontent every is good"
Overall: Automate our workflows so we can focus on the more important task.
Pros: We have been using upcontents to upload new blogs/articles for our main site as well as for our client websites. With little alterations from the original post, you can get your content up and ready in a couple of minutes. Using upcontent saves us a lot of time and resources by using their API we are able to fetch fresh data directly to our CMS and with a press of a button it will be saved as a new blog post. Isn't cool it?
Cons: At first the filtering and featuring articles is a bit of a challenge since their are plenty of categories based on your niche.
"not that easy to define parameters for finding sources"
Overall: the opportunity to be up-to-date on the last news from the web, collect pages and article and categorize them for a better sharing
Pros: one of the best shot is that you get visual and text together, you can categorize them and then share them
Cons: pricing not very affordable for diy musician, indeed it would be very useful, as others aggregators, Its flow is more fluid than others
Vendor Response
"Great way to automate content curation"
Overall: Great experience so far. I use it mostly to create RSS feeds that I plug into an automatic summariser which then I plug into my social media auto scheduler.
Pros: I can easily get some of the best information from around the web and share it across multiple media channels all done automatically.
Cons: The article search is sometimes a hit and miss so being able to select what is wanted and what is not wanted with upcontent remembering and learning from those selections who help.
Vendor Response
"Saves me hours a week - great interface"
Overall: Time and cost savings
Pros: I love the way it finds relevant articles without making me sort though thousands of irrelevant ones so I get just the best of the best. I also think the customer service is second to none.
Cons: I am waiting for integrations with other marketing automation tools - LOVE the hootsuite integration and I hope someday it works with Sharpspring seemlessly without the need for RSS.
