Who Uses This Software?

Sales and marketing teams in industries where trust is important, where their strategies dictate a need to be positioned as experts, and where curation forms a pillar of their strategy.


Average Ratings

41 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $15.00/month/user
  • Pricing Details
    Pricing can be customized based upon customer need.
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • UpContent
  • upcontent.com
  • Founded 2017
  • United States

About UpContent

UpContent is a B2B SaaS technology that helps marketing, sales, and PR professionals build trust and deepen relationships by solving the unique challenge of discovering, discussing, and distributing the most valuable curated articles to customers, prospects, employees, and advocates without disrupting their workflow. The use of UpContent versus the current, common, manual process saves marketing teams over two days, per team member, per month.


UpContent Features

  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization / Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management

UpContent Reviews Recently Reviewed!


Capterra-loader

Before I'm having hard time picking up new articles for our blogs, thanks to Upcontent every is good

Jul 10, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We have been using upcontents to upload new blogs/articles for our main site as well as for our client websites. With little alterations from the original post, you can get your content up and ready in a couple of minutes.

Using upcontent saves us a lot of time and resources by using their API we are able to fetch fresh data directly to our CMS and with a press of a button it will be saved as a new blog post. Isn't cool it?

Cons: At first the filtering and featuring articles is a bit of a challenge since their are plenty of categories based on your niche.

Overall: Automate our workflows so we can focus on the more important task.

UpContent saves time and money and I would highly recommend this service.

Jul 15, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: UpContent makes it easy to find articles that are related to my the keywords I selected and subsequently post those articles to the social media channel I select.

Cons: There are occasional glitches where I am unable to adjust the date or time for a post. In addition, sometimes the content does not seem to refresh and if I go back in to post there are is no new content available.

Overall: I am able to find and post content that is related to my selected keywords in a more efficient manner. Since time is money this is a huge benefit!

My experience overall has been good. It has made searching for articles/content easier.

Jul 16, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It makes content curation much easier and I can use it for multiple topics and clients. I like that I can customize the searches to narrow down and specify the topic.

Cons: Sometimes it's difficult to weed out articles that include the keywords I need to search, but are not relevant to what I actually need, but that's understandable. There are times, when I feel that it's not pulling as much relevant content as is actually out there.

Capterra-loader

Awesome Service and Decent Customer Support

Jul 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The customer support is outstanding. The Ease of Access is Decent as well. The Articles are informative and easy to publish on social media sites. All and All a Great Service.

Cons: The Price for the service is on the high-end. They also didn't offer the buffer service access which makes it easier to post to multiple social accounts. At least they didn't when I had used the services.

Amazing experience with UpContent: Top Editorial/Marketing tool for Curated Content

Jul 15, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: Extremely easy to use, with always new updates and new features: UpContent offers everything you need for your strategic content marketing efforts.

Cons: There's nothing special that I like least about UpContent. I've been using it for over 3 years, and I'm always satisfied with its results, in order to plan our daily schedule of editorial news, monitoring competitions, and distributing content news to the social media team.

Personalized content is the new black.

Jul 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Personalized content is innovative and modernized with all of the news to filter through these days. Having it customized to yourself is ideal!

Cons: Sometimes want a mix of things I'm not completely accustomed to/content that doesn't pertain to me at all, as a personal user to expand my interests. (I know this is counterintuitive. But sometimes it is a thought!)

Overall: Streamline news to fit to our company to interact with our users with relevant content

Capterra-loader

I'm an UpContent customer for life.

Jul 10, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Flexibility of search terms, accuracy of the results, ease of setting up multiple different searches.

Cons: Unable to filter out certain publications from RSS feeds, some complications when trying to set up teams for content review.

Overall: Greatly accelerated my content marketing plans.

We use upcontent to help source some of our curated content and to keep on eye open for trends

Jul 13, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: it goes out to fetch content and delivers it in a platform that makes sharing fast and easy. It works well with other social publishing tools such as buffer and hootsuite

Cons: for very niche industries it doesn't always find quality content in large quantity, the search can be very limited for a horizontal niche that serves several industries with a specific solution it is difficult to dig into search enough to find content

Overall: the content updates in my inbox help remind me to stay on top of social media

Game-changer!

Jul 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We really value how much this has changed both our process for finding content to posts, but also how it has made finding better content easier - which makes our followers experience so much more informative as well.

Cons: It takes a bit of time to hone in your search queries - though the team has been SO helpful in helping us develop this. We finally feel like we've hit our stride!

Overall: We finally feel like we can be information leaders of our industry for our followers. We feel like we are better able to inform our internal team and others about the current news and happenings in our industry, which has positively impacted our sales and marketing language

The platform expedited my content searches.

Jul 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The broad resources to search for a topic and the ability to link Buffer's Pro scheduler to UpContent makes finding and scheduling content a breeze!

Cons: It takes a bit of time to master how to make a good search topic, but with the help of the customer support staff, it has become easy.

Overall: It has made researching and scheduling content an efficient, cost-effective endeavor now. The savings on time alone makes this a very worthwhile tool for us.

Capterra-loader

Great, a Very Useful Social Media Application!

Jul 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of Use and Relevant Content for weekly social media updates. Scheduling my updates to Twitter, Facebook, Google+, and so on is very easy.

Cons: Nothing comes to mind. I have only encountered a problem once and UpContent customer support was able to resolve the issue almost immediately.

Overall: A great time saver for scheduling social media posts as well as finding new content to post. I would recommend this application to anyone.

I use the free version of UpContent for a local non-profit, and the content curation is great!

Jul 10, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the ease of use with the Hootsuite plugin. It's really helpful to be able to quickly find good content and get it scheduled in a matter of seconds (aside from reading the article).

Cons: Since my work is very localized, I wish UpContent had the option to filter articles to a certain geographic area. I sometimes get stories from India, etc., which isn't very helpful.

Overall: Easy content curation for social media management.

I use upcontent on a weekly basis and it saves me a ton of time.

Jul 16, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the ability to link it to Hootsuite and schedule posts directly from within Hootsuite. UpContent saves me the time of looking for content to promote and integrates so I can use the Hootsuite scheduler.

Cons: When setting up a search for content, it is not easy to edit it. It could be a little more intuitive to go in and edit current searches.

Capterra-loader

Perfect fit with personal profile and interest to create enticing stream of posts

Jul 11, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: perfect match of presented posts with personal profile. i am interested in M&A and software ecosystems and the tool proposed just posts that fit these interests

Cons: speed could be faster: sometimes the loading time for new proposed posts could be faster. could be because i am accessing upcontent from europe

UpContent has made it much easier to track and share articles about our companies.

Jul 13, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The customer support is hard to beat. I often get an answer to my questions within minutes, and if there's isn't an immediate answer, UpContent works to develop a solution and updates me when it's ready.

Cons: Most of my initial concerns have already been addressed through updates to the software! It can be difficult to choose the correct search terms to get the articles you want, but the more you use it, the "smarter" it gets.

Love how easy it is to find relevant content

Jul 10, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The support is great, ease of use, and tutorials... we created a lot of various topics and lists to use and constantly find content to post

Cons: When we first started using UpContent, it was difficult to find relevant content but found help from the administrators quickly.

UpContent Review

Jul 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money

Pros: Beyond easy to use, excellent content suggestions thanks me after time, the free version is far better than some paid solutions.

Cons: I really can't think of any cons. It is hootsuite integration sometimes requires sign in more often than it should...but no big deal.

Very useful tool that is far cheaper than the alternatives.

Jul 10, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: UpContent provides similar functionality to the competition at a fraction of the cost. Makes finding content very easy. Lots of similar services I tried give you full access for hundreds of dollars a month without having cheaper options like this app.

Cons: Some of the content found is simply ads of your competition. Need to be a bit careful with curating the content but its not a big deal

Great

Jul 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Ease of Use. It is very easy to use this software. Even if the content is great I would never use the service if it was a chore to access.

Cons: another login in the vast sea of account logins. there is nothing that can be done about this but it is a growing issue. I'm starting to refuse to create any more accounts for any service regardless of the value because I simply have too many accounts.

Easy to use, all the information at the touch of a button !

Jul 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I can pick and choose what kind of material I want and change it just as easily. Love the fact it is also associated with Hootsuite as it allows me to share interesting information easily on all platforms.

Cons: I spend too much time on it and sometimes i feel as though I don't search properly and the information I'm after is a little too narrow.

Capterra-loader

customer service is great and the updates keep features coming.

Jul 10, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Customer service and the ease of use makes this product a great addition to my companies content curation.

Cons: I wish there was an ability to filter through major publications versus local community papers so that it didn't take as much time to filter through unusable (for me) articles.

Overall: The ability to come up with quick appropriate content to share with my clientele.

Capterra-loader

Great platform once you learn how to use it.

Jul 10, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: UPContent was great in helping us get up and running. Now all the great content we are looking for is in one location simple to access.

Cons: On boarding was a bit of a challenge once you figure it out you will find it was worth a bit of learning.

Overall: We save hours on a weekly basis. We no longer spend time searching for relevant articles.

Capterra-loader

TONS of great content

Jul 11, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is a great too to aggregate content from all over the web. It definitely cut down our time to find good content for social media.

Cons: The search setup can be a bit confusing, but it really just takes practice. No other issues on our end!

Overall: It helped to save our social media team time and also helped them to find good content to post.

Well designed and easy to use

Jul 10, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It is very user friendly and helps us accomplish our overall social media strategy. It is a good piece of software among many in this arena.

Cons: At times it can be a bit tricky getting started and getting your queries established but once you figure it out it is pretty straight forward

Amazing platform to pull in relevant news stories from all platforms

Jul 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use and navigate. Quality of relevant content is by far my favorite part. It also working with my digital signage provider.

Cons: I don't have any cons. They are continuously updating their platform and offering more ways to provide news stories that make sense for my company.

Capterra-loader

Decent free content finder with a few drawbacks

Jul 10, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: UpContent provides a wide array of content from various sources. It is very useful in helping to find interesting and relevant content to share

Cons: I often have trouble logging in, and the site has a tendency to lag or freeze. When using the UpContent app for Hootsuite, there is often a lag, and sometimes I am unable to log in at all.

Overall: New sources of interesting and relevant content based on my interests

Easy to use/ Customer service blows any company I've worked with previously out of the water

Jul 13, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: My favorite thing about the software is how organized you can be with it. Being able to have different folders and collections makes navigating through the platform easy and handing off assets to clients even easier.

Cons: Some of the searches have to be extremely defined for us to get any results which makes sense but can get tedious

Overall: Being able to quickly create content for a client with a lower monthly retainer to save time and money

Awesome!

Jul 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: UpContent helps me find relevant and engaging content to share with our followers on various social media sites as well as our blog.

Cons: As someone who uses the free version, the thing I like least is that I can only follow one topic at a time.

It is a software that solves a problem content creators frequently run into

Jul 10, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It cuts out me spending hours just on google trying to find blog posts that match my needs. The navigation has improved a lot since using UpContent.

Cons: It doesn't generate as many results as I would like so even though I'm not spending hours on google, I still spend hours on UpContent trying to tailor the streams correctly. But maybe that is the point? That I'm spending time on their site!

I trialed UpContent and wasn't entirely impressed

Jul 13, 2018
4/5
Overall
3 / 5
Ease of Use
1 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: I really liked the concept and ease of use. The individual I worked with through the trial process was very hands-on and proactive in his communication with me.

Cons: The functionality was really lacking where we needed it to perform. We decided to just build out our EveryoneSocial repositories to take care of what UpContent should have done. UpContent wasn't pulling in what it was supposed to which was a big miss.

Vendor Response

by UpContent on July 17, 2018

Thanks for your feedback, Monica. I know we had some swings and misses during your trial. Unfortunately, our initial conversation coincided with the release of a few major elements of our solution. While we don't deserve it, I'd enjoy the opportunity to get 15 minutes of your time to discuss the fruit of the toils you faced and see if another "at bat" is worth your time. The changes include updates to collaboration and access control, article organization and distribution management, and our query engine (helping us find more of what you're looking for). Please let me know if of any interest. Cheers, Scott

Upcontent is great at generating related content.

Jul 10, 2018
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Upcontent is great at generating related content and providing sources from outside the normal search purview (beyond what you'd get just using a Google search).

Cons: The UI leaves something to be desired - for example, when I click on a story link it navigates away from the page I am on, and there's no way to open it in a new tab directly.

Overall: Easy access to relevant content.

We're still getting on our feet with UpContent, but I am hopeful we'll be up and running soon.

Jul 10, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: It helps my team find articles we may not have come across otherwise and saves us time when it comes to searching for information to share with our clients.

Cons: We've run into a decent amount of bugs, but that is to be expected with any new software. It can also be tricky to craft the exact right boolean search you need to pull in the kinds of articles you want.

Capterra-loader

Love this for finding content

Jul 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Love this for finding content. It's so good and easy to use, I love that you can search for specific industry news items that you can use in your social media postings. It's really handy and has made creative content a lot easier.

Cons: It would be nice if it updated stories faster and had a better range. I sometimes run into the same stories over and over.

not that easy to define parameters for finding sources

Jul 16, 2018
3/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 5.0/10 Not
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Pros: one of the best shot is that you get visual and text together, you can categorize them and then share them

Cons: pricing not very affordable for diy musician, indeed it would be very useful, as others aggregators, Its flow is more fluid than others

Overall: the opportunity to be up-to-date on the last news from the web, collect pages and article and categorize them for a better sharing

Vendor Response

by UpContent on July 17, 2018

Sorry to hear that your experience with UpContent has been less than stellar. Finding the topic criteria that are "just right" is certainly the most difficult aspect, but once the criteria are set, the payoff is great. To help combat this, I'd enjoy the opportunity to have our team take a pass at your desired topic area and see if we can be of help. I'd be happy to work with you on pricing as well to find something that meets your needs. Please feel free to email me at scott@upcontent.com, if of any interest. Thanks for taking the time to provide your thoughts. This information is critical as we work to continue improving the product for customers like you! Cheers, Scott Founder and CEO upcontent.com

I now regularly use UpContent to post on social media. This year's updates have been great.

Jul 16, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great customer service, great feature to help improve your filters, and very nice addition to have collections.

Cons: Would be nice to have more suggestions when creating filters. Missing a mobile app. Still learning how to use all features (not a con).

Overall: Great way to more efficiently drive content to social media postings. Pairs well with my scheduling tool.

Great idea with some issues

Jul 10, 2018
3/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
3 / 5
Customer Support
Likelihood to Recommend: 4.0/10 Not
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Pros: It brings news articles that are relevant to my company and makes it easy to share on social media/Hootsuite.

Cons: They seem to have trouble updating new articles. Most of the articles that are given to me are at least a week old, which is honestly already outdated news by that point. They make it hard to add new news sources.

Overall: Not many.

Excellent news curator/reader

Jul 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I love the UI, the easy of use, and the quality content that is curated. It was easy to get up and running with the free trial version.

Cons: I dislike that you can only have a single topic unless you pay, there are a number of quality free news readers that offer you much more.

UpContent is a great company with some great potential.

Jul 10, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: UpContent is easy to use, and the article curation is spot on. It's also very useful how other users on our account can mark articles as worth noting.

Cons: I feel like there needs to be more customization options for displaying carousels. We would like different options.

It is just awesome!

Jul 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It collects and centralizes all my reads and leads in one place. I no longer use any RSS readers. Thank God!

Cons: There is a learning curve over here, not with the software but with the mindset. We have to shift the mindset to connections when reading articles.

They make curating and posting content incredibly easy!

Jul 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: This product saves me time. Instead of googling and searching for content that may or may not be relevant to what I'm looking for, I just go on UpContent and they have articles that are exactly what I need.

Cons: They're still in the early stages of their software so they make constant UI changes. It's not that big of a deal, but every month I have no idea what I'm going to come back to.

Capterra-loader

I have not used it much but so far so good

Jul 10, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It does exactly what it is supposed to do. It makes keeping track of the stock very easy. I am looking forward to using it as our company grows.

Cons: It might be a little difficult to navigate. I would like the section that lets you predict the future be a little easier to use.

Overall: It does exactly what it is supposed to do which I like.