--- title: "MediaRadar Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about MediaRadar Software - reviews, pricing plans, popular comparisons to other Market Research products and more." source_url: "https://www.capterra.com/p/173818/MediaRadar/" page_type: "product" language: "en" --- # MediaRadar Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) MediaRadar ## What is MediaRadar? MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Media selling teams rely on MediaRadar to prospect for new business, create compelling pitches and connect with the right buyers. Agencies and marketers use MediaRadar to create the best media mix, monitor their competitors, and uncover new advertising opportunities. ## What is MediaRadar used for? [Market Research](https://www.capterra.com/market-research-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/)[Sales Enablement](https://www.capterra.com/sales-enablement-software/) Top alternative Featured Overall rating Based on 240 user reviews Reviews sentiment Positive 93% Neutral 7% Negative 0% Pros & cons Reliable and current business data Comprehensive prospecting and lead insights Incomplete and outdated contact details Starting price $5000 Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MediaRadar?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://mediaradar.com/&name=MediaRadar) ## MediaRadar Overview Updated August 2026 AI summary MediaRadar provides market research, display advertising, and sales enablement tools for businesses of all sizes seeking actionable prospecting data and advertiser insights. Its features include benchmarking, reporting and analytics, survey building, multi-channel distribution, and statistical analysis, with options for face-to-face engagement. MediaRadar is available via cloud, web, desktop, and mobile platforms, supporting efficient outreach and competitive monitoring. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MediaRadar 4.5 (240) VS. [4.8 (529)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting Price $5000 Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (240) Ease Of Use 4.9 (2,322) Value For Money 4.4 (202) Value For Money 4.8 (1,897) Customer Service 4.7 (223) Customer Service 4.7 (1,703) ## MediaRadar alternatives [4.6 (453)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2,325)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/151962/SEMrush/) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Starting price $125.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [Typeform](https://www.capterra.com/p/137289/Typeform/) [4.7 (975)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/137289/Typeform/) [View all alternatives](https://www.capterra.com/p/173818/MediaRadar/alternatives/) ## FAQs about MediaRadar Overview ### What problems does MediaRadar solve? MediaRadar solves slow, unfocused prospecting and weak sales call preparation by giving advertising, media sales, agency, and publishing teams accurate brand contacts, ad spend visibility, creative tear sheets, and competitor activity in one place. It reduces time spent hunting across sources and helps reps target active advertisers with stronger, more relevant pitches. Answer based on 103 reviews Overview ### Which roles and teams benefit most from MediaRadar? MediaRadar is most used by sales teams, account executives, and account managers who need prospecting data, advertiser insights, and outreach support to win and grow accounts. Sales directors, brand partnership leaders, and executives use it to identify revenue opportunities, track market activity, and guide media sales strategy. Answer based on 240 reviews Overview ### What company size and industries is MediaRadar built for? MediaRadar is built mainly for small businesses in marketing and advertising, with 62% of reviewers from small companies and 39% from that industry. It also serves publishing at 24%, media production at 7%, plus midsize and enterprise teams, especially for market research and competitive monitoring. Answer based on 240 reviews Features and Usability ### What are the key features of MediaRadar? MediaRadar includes core sales intelligence features such as contact management, lead generation, and prospecting reports, plus differentiators like advertising insights, competitive information, and spending data across print and digital campaigns. Reviewers also highlight customizable reports, search and filtering, campaign creative tracking, and team collaboration for client research and outreach. Answer based on 109 reviews Overview ### How good is MediaRadar for advertising insights? MediaRadar gives sales and marketing teams useful visibility into advertiser spend, creative, placements, and competitive activity. Many users value the reporting depth, contact data, and prospecting support, though some question spend accuracy, ad classification, regional coverage, and filtering when they need precise market intelligence. Answer based on 54 reviews Integrations ### Which third-party tools and platforms does MediaRadar integrate with? MediaRadar integrates with 2 third-party tools: Microsoft Excel and Salesforce Sales Cloud. These connections cover spreadsheet-based reporting and CRM workflows, giving teams direct links between MediaRadar data and common sales operations systems. Answer based on 4 reviews Getting Started and Support ### How easy is it to onboard and train a team on MediaRadar? MediaRadar is generally quick to onboard for sales teams and everyday users, who often find it intuitive and easy to learn. Training is available through live online sessions and documentation. Reviewers say deeper features, reporting, and navigation can take longer, so admins and advanced users may need added guidance. Answer based on 21 reviews Getting Started and Support ### What customer support options does MediaRadar offer, and how do users rate the experience? MediaRadar offers email/help desk support and chat. Users often describe the support team as responsive, attentive, and willing to walk them through more complex tasks, especially during onboarding and issue follow-up. Some users report uneven experiences, including occasional frustration with navigation, outdated contact data, and a few negative contract-related interactions. Answer based on 63 reviews Features and Usability ### Is MediaRadar easy to use? MediaRadar feels easy to use for many teams, especially for quick searches, exports, and brand or contact lookups. Sales and marketing users often find the interface intuitive for daily tasks, but some describe navigation as clunky, with scattered menus, changing layouts, and more advanced features that require training or support. Answer based on 49 reviews ## Pros and Cons Reliable and current business data 77% positive reviews out of 35 Most reviewers find information accuracy high, with up-to-date, thorough, and easy-to-access business intelligence. Incomplete and outdated contact details 36% negative reviews out of 59 Some reviewers report contact information is sometimes missing, outdated, or inaccurate, especially for certain companies. Comprehensive prospecting and lead insights 97% positive reviews out of 31 Most reviewers describe prospecting as efficient, with detailed profiles, market context, and easy contact searches. Responsive and helpful support team 90% positive reviews out of 29 Most reviewers indicate customer support is attentive, quick to respond, and consistently assists with product use. ## Features AI summary Based on 1,387 Market Research reviews Capterra reviewers highlight these as the features buyers care about most when choosing market research software: - **Reporting & Statistics** (**39%** of reviewers rated this feature as critical) - **Surveys & Feedback** (**51%**) - **Survey Builder** (**50%**) MediaRadar includes **Survey Builder**, which gives teams a way to create and structure surveys for research projects. However, it does not include **Reporting & Statistics** or **Surveys & Feedback**. Instead, it offers other highly rated capabilities such as **Reporting/Analytics** (**41%**), **Data Import/Export** (**40%**), and **Statistical Analysis** (**41%**). These features help businesses review findings, move data between systems, and examine results in more detail, providing teams with useful insights for better research decisions. Reporting/Analytics 4.1 (28) 39.29% of 28 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Statistical Analysis 3.9 (9) 22.22% of 9 reviewers that rated this feature as important or highly important Apply statistical/mathematical models to sets of data For Sales Teams/Organizations 4.5 (31) 45.16% of 31 reviewers that rated this feature as important or highly important Caters to sales teams Campaign Analytics 4.4 (30) 43.33% of 30 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Client Management 4.0 (29) 44.83% of 29 reviewers that rated this feature as important or highly important Manage contact details and communication with clients Multi-Channel Distribution 3.8 (23) 26.09% of 23 reviewers that rated this feature as important or highly important Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers MediaRadar 27 features ### All Features - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Benchmarking: Compare key metrics for the business against prominent players in the industry - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Client Management: Manage contact details and communication with clients - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Delivery: Distributing content through various platforms or channels - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - CRM Integration: Integration with third-party CRM systems - Customizable Reports: Alter the layout and content of reports - Data Import/Export: Import and export data to and from software applications - Display Ad Management: Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. - Face-to-Face: Market research conducted via in-person interviews - For Sales Teams/Organizations: Caters to sales teams - Lead Capture: Automatically identify and save contact information of potential customers - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Statistical Analysis: Apply statistical/mathematical models to sets of data - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.4 (240) 4.4 Based on 240 reviews ## Pricing Value for money 4.4 (202) Free Trial Basic $5,000 Per Year Value for money 4.4 (202) 4.4 Based on 202 reviews ## Integrations [ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (223) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (223) 4.7 Based on 223 reviews ## User reviews Overall rating 4.5 Based on 240 reviews Filter by rating 5(142) 4(81) 3(16) 2(0) 1(1) Mentioned topic Sorted by most recent Roneil B. Customer Service Representativie Outsourcing/Offshoring ### "The most awesome Media Insight tool I've used so far" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 10, 2022 Pros It gives me accurate and comprehensive informations for the agencies and the brands that I needed to reach out. The Information is very detailed especially the Contact's name, email address etc. Would definitely use it on the long run. Cons There were times when the categories are little messy. Wish that they'll improve it further because it took some time to comfigure it one by one. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Customer Service Representative Outsourcing/Offshoring ### "Good Marketing Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 9, 2022 Overall Mediaradar helped us solve Marketing problems like advertising and contact list creation. Pros Provides us with a contact information database that help us with our Marketing needs. It is easy to use. Cons I think Mediaradar could improve more by giving more accurate contact information. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Prabhakar U. CMO Marketing and Advertising ### "Great for market research" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 25, 2022 Pros Its reporting and analytics are shown in an organized way. There are multiple filters to view desired reports and analytics. Cons Some information are outdated and they should be updated. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Girwar B. Automation Developer Computer Software ### "Increase your Rich to Moon by Targeting right Audience with MediaRadar." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 7, 2022 Pros Creative ideas , Impressive Logical Approach for Advertising, Increasing Reach. Cons Need to work bit more on GUI Part. Integration with third Party softwares can increase the scope. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 29, 2022 We don't work with Developers. there is no reason for them to review this product. We also don't work with computer software companies. I don't know what Rich to Moon means? AN Anonymous User Devops Manager Information Services ### "awesome AI powered ad solution" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 March 18, 2022 Pros Its artificial intelligence system is the powerful option ever i have seen Cons a bit costly product but AI seems to be costly now a days Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Technical Support Engineer Information Technology and Services ### "Amazing Solution for Ad Analytics and Business Development" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 14, 2022 Pros You'll be able to narrow down your prospects in a matter of clicks. You can easily find contacts of different people with new ad campaigns to further reach them for inquiries. Cons Better to have omitting features that are not relevant to me. I hope they'll be able to remove it since I only want to see topics that are relevant to me. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CH Corey H. Multimedia Consultant Government Administration ### "MediaRadar contacts are really up to date" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 3, 2022 Creating a lead list is easy, creating mockups is a new feature that we are testing now. Pros The contacts for each company listed are excellent. The MediaRadar team verifies the contacts and notes which contacts are decision makers for advertising. The extensive list of publications and ability to see their ads placed are very strong. Cons The categories are not always self-explanatory and take a while to learn which function is available on which dashboard. Reasons for choosing MediaRadar MediaRadar offered what we needed at an affordable rate Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MH Mirza H. DBA Insurance ### "Media " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 March 3, 2022 6 months Pros Media Radar options like sales and marketing Cons Marketing and sales come advertising etc. Reasons for choosing MediaRadar Nothing Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User HR Specialist Information Services ### "My honest review For MediaRadar" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 18, 2022 As a Digital Marketing guy i think they should be more focusing on some other social media platform rather than YouTube Pros Our team has switched to this Software for its multi functionality and it is way more efficient than any platform we have ever used Cons it has some categories of title and companies that are not in my list the process is too time consuming Reasons for choosing MediaRadar We choose this product because it gives us reliability than any other product out there Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Riya V. Developer Information Technology and Services ### "Advertise " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 1, 2021 Pros It's best to reach people by advertise. And also easy to use and understand. Helps to grow Cons There can be more features to it. Waiting for new features. Rest all is good Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/173818/MediaRadar/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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