--- title: "MediaRadar Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about MediaRadar Software - reviews, pricing plans, popular comparisons to other Competitive Intelligence products and more." source_url: "https://www.capterra.com/p/173818/MediaRadar/" page_type: "product" language: "en" publication_date: "2026-10-09" --- # MediaRadar Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) MediaRadar ## What is MediaRadar? MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Media selling teams rely on MediaRadar to prospect for new business, create compelling pitches and connect with the right buyers. Agencies and marketers use MediaRadar to create the best media mix, monitor their competitors, and uncover new advertising opportunities. ## What is MediaRadar used for? [Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/) Top alternative Featured Overall rating Based on 240 user reviews Reviews sentiment Positive 93% Neutral 7% Negative 0% Pros & cons Reliable and up-to-date data Comprehensive prospecting and lead insights Inconsistent and outdated contact data Starting price $20000 Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MediaRadar?[Manage this product listing](https://www.g2.com/products/mediaradar/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MediaRadar 4.5 (240) VS. [4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/) Starting Price $20000 Per Year Starting Price $12 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (240) Ease Of Use 4.5 (2,327) Value For Money 4.4 (202) Value For Money 4.1 (1,902) Customer Service 4.7 (223) Customer Service 4.3 (1,708) ## MediaRadar alternatives [4.5 (595)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars Highest Rated [4.6 (6,123)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (178)](https://www.capterra.com/p/225762/Accelo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.4 (18,813)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/173818/MediaRadar/alternatives/) ## FAQs about MediaRadar Overview ### What problems does MediaRadar solve? MediaRadar solves slow, unfocused prospecting by giving sales, agency, and media teams accurate contact data, ad spend visibility, creative examples, and competitor activity in one place. It reduces time spent hunting across sources, improves call prep and pitch relevance, and helps teams prioritize prospects actively investing in advertising. Answer based on 103 reviews Overview ### Which roles and teams benefit most from MediaRadar? MediaRadar is most used by sales teams, account executives, account managers, and directors overseeing advertising and brand partnerships. These roles rely on it to prospect new business, research advertisers, track media spending, and prepare outreach. Executives and sales leaders use it to guide strategy, monitor pipelines, and identify revenue opportunities. Answer based on 240 reviews Overview ### What company size and industries is MediaRadar built for? MediaRadar is built primarily for small businesses in marketing and advertising, which make up 62% and 39% of reviewers. It also serves publishing at 24%, media production at 7%, plus midsize and enterprise teams, especially for media sales, buyer targeting, competitor monitoring, and market research. Answer based on 240 reviews Features and Usability ### What are the key features of MediaRadar? MediaRadar includes core sales intelligence features like contact management, lead generation, and client profiles, plus differentiators such as advertising insights, competitive information, and campaign analytics. Reviewers often highlight prospecting reports, spend tracking, searchable contact databases, creative history, and customizable reports for sales and market analysis. Answer based on 109 reviews Overview ### How good is MediaRadar for advertising insights? MediaRadar gives sales and marketing teams broad visibility into advertiser spend, creative, placements, and prospecting activity. Many users value its reporting, contact data, and competitive tracking for print and digital campaigns, though some question spend accuracy, ad categorization, regional coverage, and filtering when they need highly specific market analysis. Answer based on 54 reviews Integrations ### Which third-party tools and platforms does MediaRadar integrate with? MediaRadar connects natively to Microsoft Excel and Salesforce Sales Cloud. These integrations cover spreadsheet reporting and CRM data workflows, giving teams two core third-party platforms for moving advertising and sales information between systems. Answer based on 4 reviews Getting Started and Support ### How easy is it to onboard and train a team on MediaRadar? MediaRadar is easy for most sales and research users to pick up quickly, with an intuitive interface for finding contacts, agencies, and ad activity. Training is available through live online sessions and documentation. Reviewers say basic use comes fast, while deeper reporting, navigation, and advanced features often require extra training. Answer based on 21 reviews Getting Started and Support ### What customer support options does MediaRadar offer, and how do users rate the experience? MediaRadar offers email/help desk support and chat. Users often describe support as responsive, attentive, and willing to walk them through harder features, especially during onboarding or outages. Some users report mixed experiences, including navigation help needs, occasional slow report retrieval, outdated contact data, and a few frustrations with contract-related interactions. Answer based on 63 reviews Features and Usability ### Is MediaRadar easy to use? MediaRadar feels easy to use for common searches, reports, and contact lookups, especially for sales and media teams. Many users find navigation clear for daily tasks and like exports and filtering, but some describe the layout as clunky, changing too often, and harder to learn for advanced workflows without training or support. Answer based on 49 reviews ## Pros and Cons Reliable and up-to-date data 77% positive reviews out of 35 Most reviewers find information accuracy dependable, providing current, comprehensive, and useful details for daily business needs. Inconsistent and outdated contact data 36% negative reviews out of 59 Some reviewers describe contact information as incomplete or outdated, leading to challenges reaching accurate or current contacts. Comprehensive prospecting and lead insights 97% positive reviews out of 31 Most reviewers describe prospecting as efficient, enabling targeted searches, detailed profiles, and valuable market intelligence. Responsive and helpful support team 90% positive reviews out of 29 Most reviewers indicate customer support is attentive, quick to respond, and consistently assists with product usage. ## Features AI summary Based on 1,411 Competitive Intelligence reviews Capterra reviewers highlight these as the features buyers focus on most when comparing market research software: - **Reporting & Statistics** (**38%** of reviewers rated this feature as critical) - **Surveys & Feedback** (**51%**) - **Survey Builder** (**50%**) MediaRadar includes **Survey Builder**, which gives teams a way to create and structure research workflows inside the platform. However, it does not include **Reporting & Statistics** or **Surveys & Feedback**. Instead, it offers other features that reviewers also consider important, including **Reporting/Analytics** (**41%**), **Data Import/Export** (**40%**), and **Statistical Analysis** (**40%**). These capabilities help businesses review findings, move data between systems, and examine results more closely, providing teams with useful insights for planning campaigns and making research-based decisions. Reporting/Analytics 4.1 (28) 39.29% of 28 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Campaign Analytics 4.4 (30) 43.33% of 30 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Benchmarking 3.7 (10) 20.00% of 10 reviewers that rated this feature as important or highly important Compare key metrics for the business against prominent players in the industry Alerts/Notifications 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Campaign Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Customizable Reports 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Alter the layout and content of reports MediaRadar 9 features ### All Features - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Benchmarking: Compare key metrics for the business against prominent players in the industry - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Customizable Reports: Alter the layout and content of reports - Data Import/Export: Import and export data to and from software applications - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. --- Features 4.4 (240) 4.4 Based on 240 reviews ## Pricing Value for money 4.4 (202) Free Trial Basic $20,000 Per Year Value for money 4.4 (202) 4.4 Based on 202 reviews ## Integrations [ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) ## Support, customer service and training options Customer Service 4.7 (223) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (223) 4.7 Based on 223 reviews ## User reviews Overall rating 4.5 Based on 240 reviews Filter by rating 5(142) 4(81) 3(16) 2(0) 1(1) Mentioned topic Sorted by most recent Roneil B. Customer Service Representativie Outsourcing/Offshoring ### "The most awesome Media Insight tool I've used so far" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 10, 2022 Pros It gives me accurate and comprehensive informations for the agencies and the brands that I needed to reach out. The Information is very detailed especially the Contact's name, email address etc. Would definitely use it on the long run. Cons There were times when the categories are little messy. Wish that they'll improve it further because it took some time to comfigure it one by one. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Customer Service Representative Outsourcing/Offshoring ### "Good Marketing Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 9, 2022 Overall Mediaradar helped us solve Marketing problems like advertising and contact list creation. Pros Provides us with a contact information database that help us with our Marketing needs. It is easy to use. Cons I think Mediaradar could improve more by giving more accurate contact information. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Prabhakar U. CMO Marketing and Advertising ### "Great for market research" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 25, 2022 Pros Its reporting and analytics are shown in an organized way. There are multiple filters to view desired reports and analytics. Cons Some information are outdated and they should be updated. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Girwar B. Automation Developer Computer Software ### "Increase your Rich to Moon by Targeting right Audience with MediaRadar." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 7, 2022 Pros Creative ideas , Impressive Logical Approach for Advertising, Increasing Reach. Cons Need to work bit more on GUI Part. Integration with third Party softwares can increase the scope. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 29, 2022 We don't work with Developers. there is no reason for them to review this product. We also don't work with computer software companies. I don't know what Rich to Moon means? AN Anonymous User Devops Manager Information Services ### "awesome AI powered ad solution" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 March 18, 2022 Pros Its artificial intelligence system is the powerful option ever i have seen Cons a bit costly product but AI seems to be costly now a days Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Technical Support Engineer Information Technology and Services ### "Amazing Solution for Ad Analytics and Business Development" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 14, 2022 Pros You'll be able to narrow down your prospects in a matter of clicks. You can easily find contacts of different people with new ad campaigns to further reach them for inquiries. Cons Better to have omitting features that are not relevant to me. I hope they'll be able to remove it since I only want to see topics that are relevant to me. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CH Corey H. Multimedia Consultant Government Administration ### "MediaRadar contacts are really up to date" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 3, 2022 Creating a lead list is easy, creating mockups is a new feature that we are testing now. Pros The contacts for each company listed are excellent. The MediaRadar team verifies the contacts and notes which contacts are decision makers for advertising. The extensive list of publications and ability to see their ads placed are very strong. Cons The categories are not always self-explanatory and take a while to learn which function is available on which dashboard. Reasons for choosing MediaRadar MediaRadar offered what we needed at an affordable rate Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MH Mirza H. DBA Insurance ### "Media " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 March 3, 2022 6 months Pros Media Radar options like sales and marketing Cons Marketing and sales come advertising etc. Reasons for choosing MediaRadar Nothing Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User HR Specialist Information Services ### "My honest review For MediaRadar" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 18, 2022 As a Digital Marketing guy i think they should be more focusing on some other social media platform rather than YouTube Pros Our team has switched to this Software for its multi functionality and it is way more efficient than any platform we have ever used Cons it has some categories of title and companies that are not in my list the process is too time consuming Reasons for choosing MediaRadar We choose this product because it gives us reliability than any other product out there Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Riya V. Developer Information Technology and Services ### "Advertise " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 1, 2021 Pros It's best to reach people by advertise. And also easy to use and understand. Helps to grow Cons There can be more features to it. Waiting for new features. Rest all is good Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/173818/MediaRadar/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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