--- title: "SOCi Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about SOCi Software - reviews, pricing plans, popular comparisons to other Virtual Assistant products and more." source_url: "https://www.capterra.com/p/173850/SOCi/" page_type: "product" language: "en" publication_date: "2026-09-28" --- # SOCi Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 28, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) SOCi ## What is SOCi? A cloud-based marketing platform built for multi-location businesses. It centralizes local search, social media, reputation management, and advertising so teams can manage all locations from one dashboard. Businesses use it to publish content, respond to reviews, run local ads, and track performance across hundreds or thousands of locations. Managers can assign tasks, monitor activity, and maintain brand consistency at scale. Core features include listings management, social media scheduling, review monitoring and response, local pages, and reporting. The platform also surfaces insights to help teams understand how each location is performing. Best suited for franchise brands, retail chains, restaurants, and enterprises with distributed locations. Marketing teams and local operators across industries use it to coordinate efforts and maintain a consistent local presence. ## What is SOCi used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Social Media Management](https://www.capterra.com/social-media-management-software/)[Brand Management](https://www.capterra.com/brand-management-software/) Top alternative Featured Overall rating Based on 251 user reviews Reviews sentiment Positive 89% Neutral 8% Negative 3% Starting price $30000 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for SOCi?[Manage this product listing](https://www.g2.com/products/soci/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### SOCi 4.5 (251) VS. [4.5 (6,258)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $30000 Other Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (251) Ease Of Use 4.3 (979) Value For Money 4.3 (183) Value For Money 4.2 (908) Customer Service 4.4 (195) Customer Service 4.4 (841) ## SOCi alternatives [4.6 (6,123)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [Publer](https://www.capterra.com/p/177145/Publer/) [4.8 (978)](https://www.capterra.com/p/177145/Publer/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177145/Publer/) [Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5,224)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210721/Instagram/) [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3,480)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/159351/Zoho-Social/) [View all alternatives](https://www.capterra.com/p/173850/SOCi/alternatives/) ## FAQs about SOCi Overview ### What problems does SOCi solve? SOCi solves scattered social and reputation management for multi-location businesses by centralizing profiles, reviews, assets, and publishing in one dashboard. It eliminates manual posting across platforms, inconsistent local branding, and missed responses. Franchise marketers, property managers, store teams, and corporate social managers benefit most from faster scheduling, approvals, and visibility. Answer based on 157 reviews Overview ### Which roles and teams benefit most from SOCi? SOCi is most used by property management teams, leasing staff, marketing leaders, and business owners overseeing multi-location brands. Property and community managers use it to manage local listings, reviews, and reputation, while social and marketing teams coordinate content publishing. Owners and executives rely on it for brand consistency, visibility, and operational oversight. Answer based on 251 reviews Overview ### What company size and industries is SOCi built for? SOCi is used by multi-location enterprises, but most reviewers come from small businesses at 64%, with real estate the top industry at 29%. It also serves midsize businesses at 22% and enterprises at 15%, with frequent use in retail at 18% and hospitality at 9%. Answer based on 251 reviews Features and Usability ### What are the key features of SOCi? SOCi includes core social media management features like post management, post scheduling, calendar-based publishing, and media posting across multiple networks. Differentiating capabilities include multi-location management, review management with response workflows, and reporting dashboards that combine social engagement, reputation metrics, and location-level performance in one place. Answer based on 91 reviews Integrations ### Which third-party tools and platforms does SOCi integrate with? SOCi integrates with over 60 third-party tools and platforms, including Canva, Google Ads, Google Analytics, Google My Business, Facebook, Facebook Pages Manager, Facebook Business Suite, and Constant Contact. The catalog also includes Bing Maps API, Booking.com for Business, Bazaarvoice, and Apartments.com for local marketing and listings. Answer based on 8 reviews Getting Started and Support ### How easy is it to onboard and train a team on SOCi? SOCi offers live online sessions, webinars, videos, and documentation for team training. Reviewers say social-media-savvy users and everyday managers often get comfortable quickly, while admins and teams using more advanced features need more time. Several reviewers mention an initial learning curve, making guided training and support helpful for full adoption. Answer based on 14 reviews Getting Started and Support ### What customer support options does SOCi offer, and how do users rate the experience? SOCi offers email/help desk support, an FAQ/forum, and a knowledge base. Users often describe support as responsive, helpful, and quick to follow up, with some citing fast answers during onboarding and bug fixes. A few reviewers report setup issues, inconsistent contacts, and weaker support experiences in some cases. Answer based on 30 reviews Features and Usability ### How well does SOCi handle social media post management? SOCi makes multi-location social posting easier by centralizing scheduling, drafts, libraries, and cross-platform publishing. Marketing teams and franchise operators like the local control, approval workflows, and timing tools, but some users find scheduling clunky, editing after publishing limited, and certain platform-specific posts easier to handle directly in Facebook or Instagram. Answer based on 91 reviews Features and Usability ### How good is SOCi for managing online reviews? SOCi brings reviews from multiple sites into one workspace, making response tracking and reputation oversight easier. Multi-location businesses, property teams, and marketing staff value the shared inbox, filters, and reply support, though some users want better alerts, broader review site coverage, and fewer delays with pending or syndicated responses. Answer based on 47 reviews ## Features AI summary Based on 2,231 Virtual Assistant reviews Capterra data shows that buyers of Social Media Analytics Tools rank the following features as their top priorities: - **Calendar Management** (**52%** of reviewers rated this feature as critical) - **Social Media Integration** (**55%**) - **Content Management** (**43%**) SOCi supports all three features that reviewers rate most important: **Calendar Management**, **Social Media Integration**, and **Content Management**. Together, these capabilities help businesses plan publishing schedules, connect activity across social channels, and organize content more effectively, allowing teams to manage campaigns with better consistency and visibility. Social Media Integration 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Content Management 3.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Post Scheduling 4.2 (5) 0.00% of 5 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. Reporting/Analytics 4.4 (7) 28.57% of 7 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Engagement Tracking 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Campaign Management 3.5 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results SOCi 107 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Generates and edits text using machine learning Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage the process of evaluating documents or requests submitted for approval Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Establish rules for automatic propagation of social media posts across one or more channels Automatically create schedules based on business needs or employee availability and qualifications Compare key metrics for the business against prominent players in the industry Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines Monitor social media posts or web that mention a particular brand Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Set campaign schedules by selecting start, pause, and end dates Communicate using direct chat or messages within the system AI-based platform which conducts a conversation via auditory or textual methods Track the amount of clicks on individual products to measure campaign results Provides a channel for team members to share AI models, media files, communicate, and work together Leave comments and notes on documents for others to view Evaluating strengths and weaknesses of companies with the same target audience Manage, organize, and store contact information Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Initiate interactions with customers by proactively starting conversations or providing informational content Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Graphical representation of data Manage digital assets Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Receive and/or send email notifications for urgent updates, requests, or other information Tracks metrics that provide insight into how a user interacts with any interface or product Find & retrieve relevant data or documents Used by marketers and advertisers Use AI to generate content in the form of text, images, videos, etc. Discover the ranking of business based on location-specific keywords at the zip level Store and manage images Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Monitor and collect information from social media based on specific keywords Track positioning in search engines over time Create landing pages or online forms designed to capture new leads and prospects Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites) Ability to chat online in real time Automate workflows and trigger campaigns based on customer actions Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding Notifications via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system Allows for businesses to run a variety of different campaigns across different channels Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple locations Process and analyze human language in text or audio form Identify, track, and respond to negative feedback A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Schedules specific times for content to appear on social media platforms, blogs, websites etc. Ratings/Reviews Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor and manage customers' perceptions about a business, product, or service Planning and managing of resources and procedures to mitigate the impact of events and incidents Allows businesses to manage badges from review websites. Automatically monitor and receive alerts for any new online reviews Notifies a business when a review is left Allows businesses to request reviews from their customers Share internal and external reviews on social media platforms Track and monitor reviews of products or services Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed and identify if they are positive, negative or neutral Identifying problems across various website data points that can prevent the site from ranking on Google and other search engines Optimize and manage the search engine optimization efforts for a website or digital content Allow users to access multiple services after entering their login credentials once Create and manage advertising campaigns on social media networks Monitor social media sites for specific keywords Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Allows businesses to share their videos on social media. Create and administer polls and surveys Gauge satisfaction and receive information for improvement and success Attach digital tags to documents and assets for identification, search, or monitoring purposes Addition of necessary external data, applications, tools, or features Set up connections to third-party platforms to improve business processes Choose the desired tone for content to be generated Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Seamlessly integrates with 3rd party websites Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.3 (251) 4.3 Based on 251 reviews ## Pricing Value for money 4.3 (183) Enterprise Plan $30,000 Other, Value for money 4.3 (183) 4.3 Based on 183 reviews ## Integrations [ Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[ Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ TikTok](https://www.capterra.com/p/237591/TikTok/)[ ResMan](https://www.capterra.com/p/135182/ResMan/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (195) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (195) 4.4 Based on 195 reviews ## User reviews Overall rating 4.5 Based on 251 reviews Filter by rating 5(152) 4(72) 3(20) 2(5) 1(2) Mentioned topic Sorted by most recent Ashlee B. Operations Manager Financial Services ### "Worth it! give it a try." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 10/10 December 3, 2025 It is clean, easy, and straight forward to use. We don't have complaints and have loved how much its increased our social media presence. Pros How easy it is to connect all of our social media platforms and post to each of the platforms. Allows us to customize the timing and add the first comment. Cons It doesn't happen often but sometimes the timing is off from when I schedule it vs when it actually posts. It is very rare but has happened more then once. Never by a day, but a few hours. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HA Heatherly A. Social Media Manager Sports ### "Social Media done Quickly and Efficiently for Small Business " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 28, 2025 I am able to schedule out multiple social media posts in one day. I am able to devote about one hours worth of work to do social media postings throughout the entire month or schedule out as much as you would like. All accounts are connected so it takes away the hassle of having to do several. Pros SoCi has made it incredible easy to manage multiple social media accounts at one time and has made promoting the small business I work for an incredibly easy task. I am able to devote my time and energy to other tasks throughout the day because it is all done for me in one location. Cons It did take a little longer to learn than I would have liked. Once I learned the program I was able to remember what buttons did what tasks fairly easily. I did watch videos on how to utilize it, perhaps having a help sheet that was printable would have been preferable. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ER Elyse R. Analyst Marketing and Advertising ### "SOCi Integration" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 December 26, 2024 I’ve used SOCi for several years and overall it has been an easy to use tool with solid data. While they could update this to incorporate more social media, especially YouTube, the overall experience has been good. Pros The data within SOCi. The social media data is very detailed and easy to understand. Cons They need to integrate with YouTube in order to provide value and more data for customers. Switched from [MavSocial](https://www.capterra.com/p/157411/MavSocial/) This was a corporate decision, and they did not say why. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PW Paige W. Reputation Manager Management Consulting ### "Difficult set up experience" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 January 26, 2024 Pros There is a lot you can do on the platform with different add-ons. Listings management seems to be going well. Cons We had a lot of problems with set up and poor customer support from the SoCi team. Switched from [Yext](https://www.capterra.com/p/140176/Yext/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CJ Chad J. Manager Building Materials ### "Awesome" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 November 25, 2023 Pros We use this platform through our corporation and is amazing. Cons When the system is down it down. No use at all. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Marina C. President Internet ### "My experience of success with this innovative marketing platform." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 30, 2023 I like the ability to manage all my search pages and social profiles has been incredibly convenient and has saved me a lot of time and effort. Pros What I like most about this platform is the ability to centrally manage and strengthen my online presence across multiple search and social media platforms. Cons While they do offer training and support, I think there could be better guidance for new users, especially those with no previous digital marketing experience. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Felix Daniel G. CEO Internet ### "The ultimate tool to boost my marketing strategy." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 July 30, 2023 Since I started using this platform, you can experience a noticeable increase in the efficiency and effectiveness of my marketing strategies. Pros I really like this platform, I can manage and optimize my search pages, social networks in one place, which is incredibly convenient and saves me a huge amount of time. Cons Being a very complete platform with numerous features, it takes me some time to familiarize myself with all its tools and to understand how to get the most out of each of them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DD David D. Agent simple Computer Games ### "Encore plus mieux" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 April 3, 2023 Pros j'aime bien les nouvelles organisations et les differentes plateformes c'est beaucoup plus simple Cons Il y a encore beaucoup de problèmes et il n'y a pas assez de fonctionnalités. J'ai encore besoin d'utiliser les plates-formes elles-mêmes pour trop de choses. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Freelance Internet ### "Un software muy completo a la hora de organizar y analizar tus redes sociales" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 1, 2022 Pros Su interfaz, es sumamente organizada y limpia, ademas de que tiene la capacidada de consultar geograficamente donde se mueve el publico de tus redes sociales. Cons Suele ser bastante complejo ciertas funciones, mas cuando no tienes consciencia de como funcionan con exactitud este tipo de softwares. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GM Gianni M. Marketing and Recruiting Coordinator Logistics and Supply Chain ### "The all in one digital marketing tool! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 9, 2021 Out of all the digital marketing software I've used so far, SoCi is the closest to what I would call "perfect." There are a few flaws, such as the Canva integration being spotty and the Peak Time scheduling feature always posting at 6:00 pm. However, these are potentially user error and as I continue to invest time into the software, these could be resolved. Pros SoCi is basically everything I've wanted from other software programs like Hootsuite, Chatmeter, and Mindstream all into one convenient package. Also, it is the first social media scheduling software that I've used that has allowed me to post to Facebook, Instagram, and Google My Business simultaneously. Cons There is so much offered, that there is a bit of a learning curve to feel like you're maximizing the potential of the software. Luckily the support staff is extremely helpful and there are many videos offered through "SoCi University" Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Company offered incentive. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor December 10, 2021 Gianni, thank you for taking the time to write this thorough review! We're so glad to hear that you've seen so much value from using our platform. Also, I'm sorry to hear that Canva and peak time aren't working properly for you. Please reach out to your CSM or our support@meetsoci.com if you haven't already so we can get that resolved for you. Thank you for being a fantastic customer! [View all Reviews](https://www.capterra.com/p/173850/SOCi/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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