4 / 5
1 review

Who Uses This Software?

Marketers & product managers looking to unify data from across their infrastructure/channels to understand the customer journey and create data-driven product roadmaps & marketing campaigns

Average Ratings

1 Review

  • 4 / 5

  • 4 / 5
    Ease of Use

  • 3 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    In Person
  • Support
    Business Hours

Vendor Details

  • mParticle
  • United States

About mParticle

mParticle is the customer data platform for the connected age.

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mParticle Features

  • Action Management
  • Analytics
  • Customer Segmentation
  • Dashboard
  • Feedback Management
  • Knowledge Management
  • Multi-Channel Collection
  • Sentiment Analysis
  • Survey Management
  • Text Analysis
  • Trend Analysis
  • Behavioral Analytics
  • Campaign Management
  • Customer Profiles
  • Customer Segmentation
  • Data Integration
  • Data Matching
  • GDPR Compliance
  • Personalization
  • Predictive Modeling

mParticle Reviews Recently Reviewed!

Functionality is loaded but takes a bit to understand exactly what you are doing

Jan 25, 2019

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not

Pros: Great UI Design... really gets me excited to go in and use this platform, which is not always the case with a CDP. Ability to connect to all of the sources I need to in one hub.

Cons: It's so vast that it's hard to understand everything that's goin on. The UI is slick, but sometimes there are functions that are hard to understand because of the way it's set up. Not a whole lot of feedback from the software telling me exactly what is going on. For instance, I can make connections, but the connections aren't actually set up on the back end until they are able to finish the connection process which can take up to 48 hrs. None of which is told to you by the software itself and is only explained by a client service rep. Because of this, you're always having to set mental alarms for anything you create in the app so you know when things are actually being run or available.

Overall: I REALLY like the look and feel of this product. They did a great job and it makes me excited to use the product. There is not a whole lot of user guidance and help within the tool, which has me playing guessing games and wondering whether or not what I set up is valid, being run, etc. Overall, a pretty solid tool for a CDP, but does not hold the ability to be the one big answer for a CDP if that's what you're looking for in your company.