Best For

Data management platform that enables marketers & data analysts to collect and unify data from multiple channels, record customer journeys, and create product roadmaps or marketing campaigns.

Product Details

Cloud-based solution that helps businesses collect, manage, validate, and share customer data across various social media platforms.

Contact Details

mParticle

https://www.mparticle.com/

Located in United States

Starting Price

  • Not provided by vendor

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • Business Hours
  • Online

mParticle Features

Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Data Collection
Predictive Analytics
Sentiment Analysis
Survey/Poll Management
Text Analysis
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

mParticle Reviews

Showing 1 review
Overall
4/5
Ease of Use
4/5
Customer Service
3/5
Verified Reviewer
Internet, 1001-5000 employees
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
4/5
Customer Service
3/5
Features
4/5
Value for Money
3/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
January 25, 2019

“Functionality is loaded but takes a bit to understand exactly what you are doing”

OverallI REALLY like the look and feel of this product. They did a great job and it makes me excited to use the product. There is not a whole lot of user guidance and help within the tool, which has me playing guessing games and wondering whether or not what I set up is valid, being run, etc. Overall, a pretty solid tool for a CDP, but does not hold the ability to be the one big answer for a CDP if that's what you're looking for in your company.
ProsGreat UI Design... really gets me excited to go in and use this platform, which is not always the case with a CDP. Ability to connect to all of the sources I need to in one hub.
ConsIt's so vast that it's hard to understand everything that's goin on. The UI is slick, but sometimes there are functions that are hard to understand because of the way it's set up. Not a whole lot of feedback from the software telling me exactly what is going on. For instance, I can make connections, but the connections aren't actually set up on the back end until they are able to finish the connection process which can take up to 48 hrs. None of which is told to you by the software itself and is only explained by a client service rep. Because of this, you're always having to set mental alarms for anything you create in the app so you know when things are actually being run or available.
Reviewer Source 
Source: Capterra
January 25, 2019