Customer.io

Customer.io


5 / 5
11 reviews


Average Ratings

11 Reviews

  • 5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web

Vendor Details

  • Customer.io
  • customer.io
  • United States

About Customer.io

Embrace the flexibility of a data-driven email platform.


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Customer.io Features


Customer.io Reviews Recently Reviewed!


Great Customer Email Tool - Content Creation Needs Improvement

Mar 22, 2016
4/5
Overall

3 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: We have been using Customer.io for nearly three months, and it has revolutionized the way our SaaS business communicates with its customers. From multi-part onboarding of new customers to re-stimulation of lapsed users to announcements of new features, Customer.io has been a dream come true for our subscription business. Building a sequence ("workflow") of emails, triggered by a particular event (like SIGN-UP or UPGRADE or CANCELLATION) is a snap. And applying it to individual customer segments is easy, though you'd better brush up on your logic (AND/OR/NOT etc.) before you construct a more exotic segment. So, too, is the ease of constructing one-time mailings ("newsletters") to an entire group of customers meeting a certain set of criteria. Once the segments are defined, sending newsletters is quite straightforward. In this regard, Customer.io runs circles around MailChimp, which we used to use for this purpose. Integration with a software product like ours is quite straightforward, and Customer.io offers a nice API for updating customer profiles and posting events for those customers. Customer.io currently falls short in the content creation department. Its text editor doesn't measure up to the rest of the application, and requires quite a bit of hand-manipulation of HTML to get newsletters and emails looking just the way you'd like them. Getting email text to wrap around a right-justified image, for example, requires knowledge of and hand-coding in HTML. And even then, the HTML produced by the text editor is not clean. Missing, too, are functions like being able to duplicate a workflow in order to launch a slightly different communication flow to a different customer segment. Onboarding customers to two different product tiers, for example, requires that the entire workflow be created from scratch for each segment, rather than allowing the user to duplicate the workflow and make changes to suit the second segment. Those shortcomings aside, Customer.io is a tool that shows a great deal of promise for any company that wants to communicate on a regular basis with its customers, especially when those communications need to be sequenced over a customer lifecycle. For a recurring-revenue business, where ongoing communication is key to retention and referral, a tool like Customer.io is essential to success.

Pros: - Customer data base is very flexible, and easy to keep up to date via API - Very powerful segmentation tool that can use customer profile fields, events, and even interaction with email to segment customers for subsequent communication - Easy, intuitive construction and management of triggered, multi-part communications workflows - Attractive visual reporting of emails sent, opened, clicked - Reasonably priced, automatic scaling of pricing based on actual volume used (emails, customer profiles) - Built-in A/B testing of email copy

Cons: - Text editor lacks power features; requires HTML in order to optimize emails - Minimal pre-packaged layouts; layout design requires knowledge of CSS - Lack of workflow cloning or replication creates unnecessary work

Using Customer.io has made my business so much more efficient!

May 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Customer.io has the ability to queue message for your review prior to sending them to the recipient. this allows for quality checks all through the process. It also allows you to set up different environments to test different mechanisms to how you want to send your emails. Once your set up is complete, it keeps a running tally of all emails sent. it also allows you to track the status of the emails, were they sent successfully, were they opened by the end user, was a link within the email clicked. these features allow you to determine if a email was sent and the user deleted it or misplaced it. i used the application a number of occasions to show a end user that they did receive and open the email, and it usually helps diffuse the situation.

another nice feature i the fact that it lets you know if a email has been surpressed or bounced by the end user. which allows the ability to trouble shoot the issue and correct it. Giving you the chance to ensure all recipients received the intended message and none were missed. This product has made my life much easier and my customer service so much more efficient.

Cons: I honestly have nothing bad to say about Customer.io my experience using their product has been nothing but great!

Capterra-loader

A flexible and customizable tool that is easy to use and set up

Apr 30, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The flexibility that Customer.io offers, I yet have not been able to see in any other tool. It is very easy to set up and its lightweight user interface is robust yet simple to understand. On top of it, customer support rocks! I was answered right away for every little question that came up, so I didn't feel alone while working to set everything to my requirements. As for the features, I love the customer profiles: They are based on the email behavior of the users, and can also be adapted to match in-app behavior, if that's what you require. On top of it all, I love the price! Great value for the money.

Cons: I did need to triangulate some functions through Zapier because the tool did not offer them, such as gmail integration and Facebook triggers. Not sure if this is a con though, as Zapier does open up a whole new landscape of possibilities, but I guess those functions were not initially included in the tool so that's why I'm talking about them in this section. Other than that, no cons.

Overall: This is an amazing tool that everyone looking to take their marketing efforts to the next level should get familiar with.

Customer.IO makes life so much easier with email tracking, Saved my butt multiple times!

Jun 25, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Customer.IO has allowed me and my company to feel confident that the correct information is being sent to the people who need it the most, our customers. The ability to view all emails that have been sent and to ensure they were received by the customer is a huge benefit to us. being able to see if a email was suppressed or bounce give the ability to ensure you can deal with the issue in a timely manner and get the info into the right peoples hands. it has also assisted us in dealing with difficult customers that claim they never received a email, however the application allowed us to show the customer that no only did they receive it they opened it!

Cons: the only negative i could see is that the application only allows you to send 50 emails at a time and for a large customer base this makes it more time consuming.

Very versatile segmenting, triggers and campaign flows.

Sep 20, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I've been using CIO for an year and a half, and from the start I liked their clean UI and how visible everything is. Customer.io lets me be very creative when it comes to engaging people with emails. Their approach based on users behavior is fantastic and can create a lot of scenarios which would be hard to do with other tools. I can create really long flows that stretch for months, have each email in there be triggered or filter out users on the fly. Did I mention the awesome A/B tests? Very helpful support team as well.

Cons: I'd like an easier way to delete user profiles instead of mailing support to delete in bulk. Also, would love to have a way to download an automated report for all the campaigns instead of doing it manually.

Providing Unique Customer Interactions for Business

Mar 26, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This software has been easy to use for setting up customer emails that are specifically targeted to their individual needs. Conversion tracking and other metrics for analyzing customer behavior are helpful for our team and its insights into what our customers want throughout their lifecycle journey. This software streamlines the process that would take hours upon hours of tedious work. This is a highly efficient tool to solve complex problems.

Cons: I think that one of the cons would be pricing. If pricing wasn't as steep for larger customer lists, this platform would be preferable.

Overall: A highly efficient setup for automating emails to our customers. This individualized attention has vastly improved our relationship with our customers. They feel front and center and we save hours of time!

Flexible but lacking some functionality

May 16, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Good user interface that's intuitive. Easy to get up and running without prior knowledge. Creating segments is quick and simple.

Cons: Reporting tools are not very robust. For example, within Customer.io you can't sort or aggregate email campaigns to see roll-up metrics. Rather you'll need to export and sort in a spreadsheet or connect with 3rd party tools like MixPanel or Periscope.

A solid email system with robust support for custom attributes

May 20, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: As a developer, working with the API is easy, predictable, and maintainable. The product supports complicated email workflows with customer-level attributes. This isn't your father's mail-merge. This is email for the 22nd century.

Cons: The lack of a WYSIWYG editor for my marketing counterparts (tho I hear rumors this is coming) and event-based filters in my workflows.

Overall: I am able to provide my marketing team with the ability to send complicated emails, segmented across our customer base, with customized attributes.

Best customer service

Nov 05, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Honestly -- they care so much about their customers. They listen to feedback and get back to you on issues or questions so quickly. Highly recommend their product.

Pros: - Easy to navigate - Newsletters and campaigns

Cons: - None yet -- maybe that I can't attach a file?

Capterra-loader

An awesome way to connect with customers

Apr 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: When we build new apps or startup prototypes for clients, Customer.io is one of the most reliable tools in our stack. It makes customer communication SO easy and intuitive, allowing you to easily group customers into segments, trigger communications based on specific events, etc. The API is easy to use too, and makes it really easy to integrate with your app at a deep level. I couldn't imagine life without it!

Cons: The only real complaint is pricing. If you are bootstrapping and don't have a ton of money to spend, it can be pretty prohibitive.

Great help!

Jul 11, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: Customer.io has been a life saver. It has been a huge relief knowing our customers are getting the correct information.

Cons: There are not many customization options. It is also limited to users that has large customer bases.