Customer.io

Customer.io

5 / 5 5 reviews


Average Ratings

5 Reviews
  • 5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

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About Customer.io

Embrace the flexibility of a data-driven email platform.


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Customer.io Features


Customer.io Reviews Recently Reviewed!


Capterra-loader

An awesome way to connect with customers

Apr 11, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: When we build new apps or startup prototypes for clients, Customer.io is one of the most reliable tools in our stack. It makes customer communication SO easy and intuitive, allowing you to easily group customers into segments, trigger communications based on specific events, etc. The API is easy to use too, and makes it really easy to integrate with your app at a deep level. I couldn't imagine life without it!

Cons: The only real complaint is pricing. If you are bootstrapping and don't have a ton of money to spend, it can be pretty prohibitive.

Providing Unique Customer Interactions for Business

Mar 26, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This software has been easy to use for setting up customer emails that are specifically targeted to their individual needs. Conversion tracking and other metrics for analyzing customer behavior are helpful for our team and its insights into what our customers want throughout their lifecycle journey. This software streamlines the process that would take hours upon hours of tedious work. This is a highly efficient tool to solve complex problems.

Cons: I think that one of the cons would be pricing. If pricing wasn't as steep for larger customer lists, this platform would be preferable.

Overall: A highly efficient setup for automating emails to our customers. This individualized attention has vastly improved our relationship with our customers. They feel front and center and we save hours of time!

Very versatile segmenting, triggers and campaign flows.

Sep 20, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I've been using CIO for an year and a half, and from the start I liked their clean UI and how visible everything is. Customer.io lets me be very creative when it comes to engaging people with emails. Their approach based on users behavior is fantastic and can create a lot of scenarios which would be hard to do with other tools. I can create really long flows that stretch for months, have each email in there be triggered or filter out users on the fly. Did I mention the awesome A/B tests? Very helpful support team as well.

Cons: I'd like an easier way to delete user profiles instead of mailing support to delete in bulk. Also, would love to have a way to download an automated report for all the campaigns instead of doing it manually.

Best customer service

Nov 05, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Honestly -- they care so much about their customers. They listen to feedback and get back to you on issues or questions so quickly. Highly recommend their product.

Pros: - Easy to navigate - Newsletters and campaigns

Cons: - None yet -- maybe that I can't attach a file?

Great Customer Email Tool - Content Creation Needs Improvement

Mar 22, 2016
4/5
Overall
3 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We have been using Customer.io for nearly three months, and it has revolutionized the way our SaaS business communicates with its customers. From multi-part onboarding of new customers to re-stimulation of lapsed users to announcements of new features, Customer.io has been a dream come true for our subscription business. Building a sequence ("workflow") of emails, triggered by a particular event (like SIGN-UP or UPGRADE or CANCELLATION) is a snap. And applying it to individual customer segments is easy, though you'd better brush up on your logic (AND/OR/NOT etc.) before you construct a more exotic segment. So, too, is the ease of constructing one-time mailings ("newsletters") to an entire group of customers meeting a certain set of criteria. Once the segments are defined, sending newsletters is quite straightforward. In this regard, Customer.io runs circles around MailChimp, which we used to use for this purpose. Integration with a software product like ours is quite straightforward, and Customer.io offers a nice API for updating customer profiles and posting events for those customers. Customer.io currently falls short in the content creation department. Its text editor doesn't measure up to the rest of the application, and requires quite a bit of hand-manipulation of HTML to get newsletters and emails looking just the way you'd like them. Getting email text to wrap around a right-justified image, for example, requires knowledge of and hand-coding in HTML. And even then, the HTML produced by the text editor is not clean. Missing, too, are functions like being able to duplicate a workflow in order to launch a slightly different communication flow to a different customer segment. Onboarding customers to two different product tiers, for example, requires that the entire workflow be created from scratch for each segment, rather than allowing the user to duplicate the workflow and make changes to suit the second segment. Those shortcomings aside, Customer.io is a tool that shows a great deal of promise for any company that wants to communicate on a regular basis with its customers, especially when those communications need to be sequenced over a customer lifecycle. For a recurring-revenue business, where ongoing communication is key to retention and referral, a tool like Customer.io is essential to success.

Pros: - Customer data base is very flexible, and easy to keep up to date via API - Very powerful segmentation tool that can use customer profile fields, events, and even interaction with email to segment customers for subsequent communication - Easy, intuitive construction and management of triggered, multi-part communications workflows - Attractive visual reporting of emails sent, opened, clicked - Reasonably priced, automatic scaling of pricing based on actual volume used (emails, customer profiles) - Built-in A/B testing of email copy

Cons: - Text editor lacks power features; requires HTML in order to optimize emails - Minimal pre-packaged layouts; layout design requires knowledge of CSS - Lack of workflow cloning or replication creates unnecessary work