---
title: "Dovetail Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Dovetail the right User Experience (UX) solution for you? Explore 97 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/174077/Dovetail/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-10-21"
---

Dovetail

4.6 (97)

[View alternatives](https://www.capterra.com/p/174077/Dovetail/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated October 21st, 2026

# Reviews of Dovetail

Ease of use

4.6

Customer Service

4.7

## Pros and Cons in Reviews

EF

Emi F

User Experience ResearcherInformation Technology and Services, 201 - 500 employeesUsed the software for: 1-2 years.

“All of the raw data is flexible and can be arranged into interactive reports (insights) for quick building, and engaging content.“

October 30, 2024

EF

Emi F

User Experience ResearcherInformation Technology and Services, 201 - 500 employeesUsed the software for: 1-2 years.

“This means I'm not spending time editing video clips, downloading and uploading things, or tabbing through all the interviews separately to find themes.“

October 30, 2024

EF

Emi F

User Experience ResearcherInformation Technology and Services, 201 - 500 employeesUsed the software for: 1-2 years.

“Previous research is just a few clicks away instead of trying to remember what dusty archive it was stored in. Because I use a global taxonomy, I also can leverage that, filters, and magic search to get to some very nuanced questions.“

October 30, 2024

MP

Maegan P

ConsultantResearch, Self-employedUsed the software for: 1-2 years.

“I was recently on a contract with a company that has extremely outdated tooling… it was painful to go from doing work that previously took me a few hours with Dovetail to then it takes me many days.“

October 14, 2024

EF

Emi F

User Experience ResearcherInformation Technology and Services, 201 - 500 employeesUsed the software for: 1-2 years.

“I can look at the themes, tags, and interesting quotes from a birds eye view to catch patterns.“

October 30, 2024

Valeria G

Sr. Product DesignerComputer Software, 11 - 50 employeesUsed the software for: 1-2 years.

“I don't like the new AI features, it really doesn't make my job easier and I feel like the new search options are not as good.“

October 15, 2024

AS

Alex S

Senior manager, scientific liaisonsBiotechnology, 201 - 500 employeesUsed the software for: More than 2 years.

“Dovetail has served my team well as a central repository for recorded calls with clients.“

May 24, 2025

MC

Marlana C

Lead User ResearcherAutomotive, 51 - 200 employeesUsed the software for: More than 2 years.

“It can be a bit tricky navigating around the product sometimes and I wish we were able to timebox search results.“

October 14, 2024

## Showing most helpful reviews

Showing 1-25 of 97 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Laurie D.  
Design and Innovation Fellow  
Higher Education  
Used the software for: Less than 6 months

### "Wonderful Customer Service, easy to use & very effective!"

September 20, 2018

5.0

Our experience has been wonderful. The customer service is truly amazing. When we upgraded from our free trial we received and email from the CEO & co-founder. He has answered all questions we have had with an very fast response time. He has also asked for feedback, and responded to our suggestions. We have truly felt supported while using Dovetail. Judging from my experience Dovetail will only get better as they continue to grow!

Pros

We are team of researcher that are using Dovetail to tag interviews, and it has worked great for our needs. Dovetails greatest feature is how simply you can tag your content, how you can visualize the tags each project has, and how you can look at each individual tag to see the content you've assigned that tag to. To create a tag you simply highlight text, the tagging box appears, and you can add new tags or select from tags you have previously populated to the project. Tags can be easily imported using excel sheets, or added directly on the app. Tags can be grouped together, and easily organized into those groups, or moved to other groups. You can color code tags using Dovetail's standard colors, or you can add your own using hex codes. If you want to see all content that is tagged with the same thing, you just have to click on that tag and it all populates. This makes reviewing tagged content very easy! The system of tagging they have developed is so user friendly! Dovetail is easier to learn than many of its competitors which we have used in the past. Dovetails interface is uncluttered, allowing for users to easily navigate its features. You will not get bogged down with endless, irrelevant features like many of Dovetails competitors. It is also has a very clear, calming design which may sound trivial, but matters when you spend so much time on a platform.

Cons

We don't really have a con because we have been able to achieve what we set out to achieve when we signed up for Dovetail. However, there are some we wished Dovetail had. While we feel these features will make the Dovetail experience better, not having them has not limited our experience on Dovetail. The features we would like to see added are more like luxuries that we hope Dovetail will add in the future. For example, we would like to see project templates added so if you are tagging the same themes over a number of different projects you can create a template with those tags to use for each project. This will cut down on the time it takes for setting up a new project. That being said, it currently only took about 15 minutes for us to add about 150 tags to a project on Dovetail and get them organized, so the current time is not so bad. Also, we brought this up with their staff, and we know that this feature is on their radar already!

Review Source

Response from Dovetail Research

September 25, 2018

Wow, thank you Laurie! That's an amazing review. Absolutely made our day. We're so pleased we can support you with your research at Harvard, and we're super excited to make Dovetail even better for you. Thank you so much for taking a bet on a young product, and keep that feedback coming!

EF

Emi F.  
User Experience Researcher  
Information Technology and Services  
Used the software for: 1-2 years

### "The leading UXR qualitative analysis tool"

October 30, 2024

5.0

Dovetail streamlines working with qualitative data. It automates transcription. It now even has automatic meeting import. It suggests highlights. It has AI analysis tools. All of the raw data is flexible and can be arranged into interactive reports (insights) for quick building, and engaging content. This means I'm not spending time editing video clips, downloading and uploading things, or tabbing through all the interviews separately to find themes. I can look at the themes, tags, and interesting quotes from a birds eye view to catch patterns. I've built out a robust repository in Dovetail, and it's been a godsend for answering the question of "what do we know about X". Previous research is just a few clicks away instead of trying to remember what dusty archive it was stored in. Because I use a global taxonomy, I also can leverage that, filters, and magic search to get to some very nuanced questions.

Pros

The best part about Dovetail is how seamlessly I can curate and share user insights with stakeholders. No video editing, no downloading and uploading of video clips. I just pop the most interesting moments into my reports, into Slack (with integration support), into comments, and there they are. I'm using Dovetail for multiple hours every day. They provide a wide set of tools to look at your interview data (and now also surveys, NPS, tickets, etc), and synthesize it from a birds eye view. If you're trying to build a dynamic, ever growing repository, Magic Search is a gamechanger for finding what you need amidst the reams of data. It's largely stakeholder friendly and has definitely made some jaws drop when I've shown them how to use it. Finally, the Dovetail team itself is exceptionally responsive to feedback and has built a lovely community of research-minded folks. It's very clear that they're building based on what we're saying, and they take suggestions very seriously

Cons

Pricing. Some of the features (workspace tag boards namely) that we leaned on in previous years on a Team plan (legacy) got locked behind their Business plan. It was a near 4x leap in costs to maintain parity with what we had before to maintain our existing repository structure. They've been developing many new AI-powered features that are recouping some of that value, but those are available on ALL paid plans, so it feels a bit hard to justify the shift (or at least it stung dearly as an existing customer). As a tool, Dovetail definitely has some learning curves. Stakeholders usually need significant hand-holding to learn how to leverage the tool, both as a viewer or a contributor.

Alternatives considered

[Condens](https://www.capterra.com/p/217476/Condens/)[Marvin](https://www.capterra.com/p/254609/Marvin/)

Reason for choosing Dovetail

We didn't have enough time to consider a migration before this year's renewal

Review Source

AE

Andrew E.  
CD  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Worthless pile of junk"

May 9, 2023

1.0

I spent 8+ hours "tagging" nearly 20 research interviews, come to find out I can't generate any meaningful reports with the data I just transcribed and tagged.No easy way to show who answered what, let alone calculate percentages or totals (used Google Sheets for this instead).In all, an entire waste of time and money.Stick to Google Spreadsheets and save the time and headache!

Pros

Transcriptions. Oh, and they had a clean salesy website with no substance or value after that (an empty promise).

Cons

\- Charts are impossible to use- Terrible data visualizations- Worthless help articles- Clueless support

Review Source

VR

Verified Reviewer  
UX Researcher  
Information Technology and Services  
Used the software for: 2+ years

### "Dovetail's Customization & Variety of Tools Makes it an Excellent "Research Partner""

October 17, 2024

5.0

Pros

I have utilized Dovetail at two distinct organizations, assisting with the implementation of the tool in both instances. I am consistently impressed by Dovetail's dynamic personalization features, especially its customizable folder hierarchy and project permissions. When introducing teammates to Dovetail for the first time, I highlight the platform's capability as a "one-top-shop" solution for all research needs and workflows.

Cons

I appreciate Dovetail for its commitment to continuously improving its features while actively incorporating real user feedback to evolve the platform. Our customer service representative consistently addresses our concerns and feature requests with thoroughness and is prompt in providing us with the necessary answers. There is nothing in particular that I dislike about Dovetail - rather, I have a list of "Even Better Ifs" that would enhance my usage of the platform, which I've been able to easily submit to the Dovetail team.

Alternatives considered

[Condens](https://www.capterra.com/p/217476/Condens/)[Aurelius](https://www.capterra.com/p/180688/Aurelius/)[Marvin](https://www.capterra.com/p/254609/Marvin/)[Notion](https://www.capterra.com/p/186596/Notion/)

Reason for choosing Dovetail

Our team executed a competitor analysis across research repositories, evaluating price point, features, navigation, support, and deployability. Dovetail blew other tools out of the water with its user-friendliness and tool robustness.

Switched from

[Microsoft SharePoint](https://www.capterra.com/p/1167/SharePoint/)

Our organization struggled with insight findability when we used our previous system. Navigation was not highly customizable or intuitive and required a lot of hand-holding when it came to getting stakeholders the information they needed out of the repository. Dovetails customizability and intuitiveness has largely remedied this issue, thus making insights more impactful and reducing "duplicate" efforts.

Review Source

ZZ

Zoey Z.  
UX Researcher, Lead  
E-Learning  
Used the software for: 1-2 years

### "The Best for Product to Design "

October 17, 2024

5.0

From customer support to the use of the tool, I would be incredibly sad if I could not use this tool. I have used a few tools, but nothing is like Dovetail.

Pros

I have not seen another tool that can help with analysis and keep research organized, like Dovetail. As a UX Researcher and former Product Manager, this is one of my favorite tools. I can clearly see pain points, themes, and more, while clearly organizing my notes, transcripts, and calls with tags. It is easily accessible to design and product, and it saves tons of time in workflows. I would be incredibly at a loss without it.

Cons

I wish initial onboarding had 2-3 calls to set up properly as it does affect adoption if your tags are not set up correctly.

Reason for choosing Dovetail

can't remember now, but we did use drive and drive was pushed

Switched from

[EnjoyHQ](https://www.capterra.com/p/152953/NomNom/)

The UI and UX at first, then tagging when I discovered it as I was testing both

Review Source

OH

Olivia H.  
Principal User Researcher  
Commercial Real Estate  
Used the software for: 2+ years

### "Enables beautiful reports, video clips, and roll-ups of information"

October 15, 2024

4.0

Pros

Dovetail has well thought-out flexibility and functionality. I like that I can tag information and then see it together, and that they're always making intuitive updates to the functionality (for example, the Canvas format has come strides since it was first released).

Cons

Taxonomizing and tagging the information is a challenge that Dovetail does not provide a lot of support for. They suggest leading workshops across teams, but at a company of 100k+ employees and low UX maturity, this is not realistic. I also get nervous about the focus they're putting on AI. I'm all for adopting new technology, but the AI features are annoying, unreliable, inaccurate, and now I can't easily search for simple information like in what Notes the word "bulk" appeared. It doesn't always make sense to semantic search for insights across products when I'm looking for very specific information.

Alternatives considered

[EnjoyHQ](https://www.capterra.com/p/152953/NomNom/)

Reason for choosing Dovetail

Price, functionality, and didn't want to have everything in the UserZoom/ UserTesting ecosystem. (which was a great decision as we made it 2 years ago and those companies are circling the drain)

Review Source

JH

Jozefina H.  
UX Researcher  
Human Resources  
Used the software for: 2+ years

### "Good for qualitative analysis, not great for insights discoverability"

October 14, 2024

4.0

Pros

Dovetail is a great platform to analyze qualitative data from user interviews. We use it for all qualitative research projects, at least 2-3 times a month. The platform offers many solutions to improve the efficiency and accuracy of this process, such as automated transcripts, tags, and AI features to detect relevant quotes and help organize data. They also provide project templates so the platform is easy to use and implement. Their customer support is great and always provides helpful resources.

Cons

Qualitative data analysis: While Dovetail is pretty good on this front already, they could add a few features to make this process easier. - Speakers in the transcripts are not automatically assigned. - There is no way to timestamp the notes so it's challenging to use and understand them in the context of the interview. - There is no way to write down insights as you analyze the transcript. - We need to manually add transcripts from Google Drive which is time-inefficient. - Create AI summaries and look for relevant themes with AI based on provided hypotheses we try to test during research. - Based on provided hypotheses and interview transcripts, provide assessment of how well we were able to address the hypotheses in the interview, what we can improve in the script to do it better, and notes for improvement for the facilitator. Research repository: Insights in Dovetail are not easily discoverable. - No way to tag insights, - No way to save search filters for others to use, - No way to see all research in a simple, easy to navigate view.

Alternatives considered

[Condens](https://www.capterra.com/p/217476/Condens/)[Marvin](https://www.capterra.com/p/254609/Marvin/)

Reason for choosing Dovetail

Marvin was better but too expensive, we were not confident Condens has funds to keep developing to keep up with the emerging technologies

Review Source

MP

Maegan P.  
Consultant  
Research  
Used the software for: 1-2 years

### "The best on the market, hands down"

October 14, 2024

5.0

I’ve been using Dovetail for years; I first became a user when I acquired and implemented it at a Series C startup as their first and only UXR. I’m continually impressed with their dedication to iterating on its features and functionalities. I really appreciate their community channel where we can ask questions, give feedback, and make feature requests. Dovetail has done taxonomy right from the start, which is the most important aspect of a repository tool. The maturity of the analysis features has grown a ton in the last year alone, especially with their introduction of AI—even now expanding it to auto-tagging and tagging suggestions. For me, one of the most exciting things in the pipeline for Dovetail 3.0 is better support for survey data. It’s a good starting point, and I look forward to how they scale it to support large surveys. I was recently on a contract with a company that has extremely outdated tooling… it was painful to go from doing work that previously took me a few hours with Dovetail to then it takes me many days. Thankfully I still use Dovetail for my volunteer and side projects... but yea, I gained a new level of appreciation for Dovetail this year. It’s the best on the market and certainly worth the investment if you have the budget.

Pros

\- Best approach to building taxonomies - Listen to their customers - Address any problems quickly - Search and analysis capabilities are comprehensive

Cons

\- \* Previously \* their sentiment analysis was very bad, but they've since significantly improved and releasing much better AI supported tagging - \* Previously \* had basically no way to properly handle survey data, but I found good work arounds. They're releasing functionalities designed for surveys in Dovetail 3.0 which is super exciting! It's best for smaller surveys, but I'm confident they're going to expand it over time to be even better.

Alternatives considered

[EnjoyHQ](https://www.capterra.com/p/152953/NomNom/)[Condens](https://www.capterra.com/p/217476/Condens/)[Aurelius](https://www.capterra.com/p/180688/Aurelius/)[Confluence](https://www.capterra.com/p/136446/Confluence/)[Notion](https://www.capterra.com/p/186596/Notion/)

Reason for choosing Dovetail

Better approach to taxonomy and more comprehensive features.

Review Source

TM

Thiago M.  
Product and Design Director  
Financial Services  
Used the software for: 2+ years

### "From Feedback Chaos to Clarity with Dovetail"

October 13, 2024

5.0

Dovetail has proven to be an essential tool for Catarse as we navigate a complete redesign and evolution of our crowdfunding platform. With a vast amount of user feedback coming in, organizing and prioritizing it could have been a daunting task. Thanks to Dovetail, we’ve been able to stay focused on what matters, ensuring we prioritize the most impactful changes. It’s been an incredible asset to our process.

Pros

We’ve been using Dovetail to collect, organize, and analyze all our user interviews. Previously, managing interviews and feedback was time-consuming, but now we just upload the video, and Dovetail handles the transcription. Its AI-powered features help us quickly understand key feedback points. Recently, we connected Dovetail directly to our Zendesk, giving us real-time insights and streamlining the process even further.

Cons

Honestly, we don’t have anything we dislike about Dovetail. If we had to complain about something, it’s that we wish we had discovered it sooner! It’s made such a positive impact on our workflow that imagining how we managed without it feels like a distant memory.

Switched from

[Productboard](https://www.capterra.com/p/160651/productboard/)

Our team moved from ProductBoard to Dovetail due to its simplicity and the wealth of features it offers. Dovetail’s ability to automatically transcribe videos, organize insights intuitively, and leverage AI to analyze feedback makes it a much more robust solution. It has streamlined our process and given us better tools to prioritize and act on user insights effectively.

Review Source

JC

Juandiego C.  
UX Researcher  
Transportation/Trucking/Railroad  
Used the software for: Less than 6 months

### "Dovetail is what i was searching to create a robust research repository"

October 9, 2024

4.0

Its been a good experience overall, i have helped my team's research and data to connect with other teams, and the the 10 licenses limit is too short, because everyone wants to jump onboard

Pros

It is a very powerful tool although it present thing in a very friendly and easy to use way. It main strength is on the analysis of video, it generates a very accurate transcript, it have AI tools to speed the summary and tagging process

Cons

Processing PDF is not their strong suit. PDFs look very small once you upload them and the highlighting process is not great.

Alternatives considered

[EnjoyHQ](https://www.capterra.com/p/152953/NomNom/)[Great Question](https://www.capterra.com/p/247605/Great-Question/)[Condens](https://www.capterra.com/p/217476/Condens/)

Reason for choosing Dovetail

Because of the power it offers and their strong GDPR compliance

Review Source

Response from Dovetail Research

October 10, 2024

Thanks for the glowing review, Juandiego. Great comments on PDF processing that I'll relay to the team. Thank you!

TB

Thomas B.  
Director of Product Design  
Information Technology and Services  
Used the software for: Less than 6 months

### "Now to effectively use your qualitative research "

June 12, 2019

4.0

As our business space grows we are using Dovetail to capture data that is then used to validate ideas about new products or features as well as use our archive to identify insights and painpoints we were not aware of prior.

Pros

The ability to tag data and then synthesise that data with quick and easy functionality is really effective in comparing notes across multiple qualitative research documents.

Cons

The UX around building insights takes a little bit of discovery. Adding tags or highlights into an insight has resulted in me adding, deleting, trying again... a few times.

Alternatives considered

[Trello](https://www.capterra.com/p/211559/Trello/)[monday AI Work Platform](https://www.capterra.com/p/147657/monday-com/)[Smartsheet](https://www.capterra.com/p/79104/Smartsheet/)

Reason for choosing Dovetail

All of the other platforms we looked at did not meet our needs to compete with the functionality of Dovetail. Most other software functions as a kanban board rather than a qualitative research tool.

Switched from

[Google Docs](https://www.capterra.com/p/160756/Google-Docs/)

Prior a plethora of tools where being used to capture our qualitative data; however, it was difficult to tag and synthesize leave most of the knowledge gained isolated and difficult to share with a larger team.

Review Source

Response from Dovetail Research

June 14, 2019

Thanks for the review Thomas! We're always improving and have more plans to make insights better. If you have any thoughts, don't hesitate to email us.

KS

Kyril S.  
Design lead  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Well designed product that serves real needs"

October 13, 2024

5.0

Overall it's a very powerful tool but I wish the pricing were more refined and flexible and some core features more accessible to smaller companies.

Pros

\- Functionalities: Transcribe and highlight interviews to share with all stakeholders easily - Good customer support - Good-ish AI implementattion that addresses real problems

Cons

What do you dislike about Dovetail? Core features like workspace tags or fields are locked by expensive enterprise plan that a company like ours can't afford. Interface could be a bit clunky from time to time Some inputs could be better automated with integreations (eg Hubspot, Featurebase...)

Review Source

BJ

Barbara J.  
Senior UX Designer  
Computer Software  
Used the software for: 1-2 years

### "Best tool for UX research and analyse "

October 14, 2024

5.0

I am using dovetails for creating product reviews with is super useful as I can tag all important thoughts and make a whole case of how users feel about our product with is useful when you work in a bigger company. I like I can see all videos from my organization and be more familiar with all product experiences in one place.

Pros

I like how easily you can highlight important user thoughts on video by using tags and then navigate through that. The AI summary of the video is also a very useful and powerful tool. The way you show your research of dovetails is obvious and self-explanatory for all employees.

Cons

I think the main navigation can be a bit improved and I missing the dashboard page - where I can see what is happening in my organization, maybe what new, how many new cases were open, and some simple statistics.

Review Source

KG

Katie G.  
Product Designer  
Information Technology and Services  
Used the software for: 2+ years

### "Dovetail is a game changer"

October 23, 2024

5.0

A robust research repository which is very user-friendly and slick and great customer support

Pros

The new AI feature is a game changer, allowing you to analyse at volume at lightning speed with sharp accuracy. It's accelerated the speed at which we work and we couldn't be happier. The support you get is brilliant - issues are jumped on quickly in an efficient and friendly manner. They are leaders in the field.

Cons

Tag taxonomy is tricky to nail down and there could be more support for this in the tool

Review Source

Sophie E.  
Director | UX Research and Design  
Design  
Used the software for: 6-12 months

### "Dovetail makes it easy to collate, analyse and store qualitative research."

July 5, 2018

5.0

Pros

I really love working in Dovetail. It is such an easy tool to use and the interface design is intuitive, open and clean making it seem effortless. The real power of Dovetail is that is makes research transparent. All data, observation notes, images and files can be organised in any way that makes sense for the project or your organisation, and can be tagged easily, speeding up analysis, and allowing for insights to be shared quickly and easily. With Dovetail, research data remains accessible long after any research project has finished. This means valuable insights are no longer buried in reports that get forgotten, but can be continuously reviewed and built upon as new data is collected. Dovetail has quickly become an indispensable tool for us.

Cons

Being a relatively new tool, there are some functional limitations but I have no doubt that the Dovetail team will deliver. They continue to seek feedback from users and are transparent with their product roadmap.

Review Source

Response from Dovetail Research

July 9, 2018

Thanks for the amazing review Sophie! It's great to hear you're getting value out of Dovetail. See you in Slack!

AW

Avital W.  
Product Manager  
Internet  
Used the software for: 2+ years

### "great tool for user research"

October 13, 2024

4.0

Pros

Ive been using Dovetail for user research for 3 years now, it is definitely one of the top SaaS companies for User research. The new AI features are not perfect but incredibly useful. the ability to transcribe right in the product and have a summary created within minutes is amazing. I absolutely love the short clips that are created from all the tags, a perfect small video to present to product teams about a specific feature easily created for you.

Cons

I wish it was easier to manage tags in a big team. it is hard to scale the usage of the product and we have had more success in using it within a smaller sized team.

Review Source

Abhilash P.  
Senior UX Researcher  
  
Used the software for: 1-2 years

### "I use dovetail for recording all my research related our products at Freshworks. "

July 9, 2018

4.0

Pros

Dovetail is very flexible to record track and analyze research findings. And it has been our singular repository for all our primary research. Of late we have also started putting our secondary findings as well so that It is easy for us to quickly identify a problem shared by one or more users and the story around that problem that was shared by our users. Dovetails support is very very responsive which adds to the confidence for using the product.

Cons

1\. Subgrouping is still a problem. 2. Doesn't yet support copying and pasting screen shorts directly. Can be a major pain sometimes.

Review Source

Response from Dovetail Research

July 11, 2018

Hi Abhilash! Thanks for the great review. Regarding pasting images from the clipboard ¿ that's something we'll add before moving images and files out of beta.

Sherif M.  
Distinguished Product Manager  
Computer Software  
Used the software for: 6-12 months

### "Capturing insights without all the messy paperwork"

October 22, 2018

5.0

Pros

I've been involved in software research projects for nearly 10 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You're often living in sticky note hell and it's even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work. Works greatly for distributed teams and helps you scale your research efforts across your org. Key features that I can't live without: \* Notes ability - adding all your research and interviews \* Tagging - Ability to annotate your notes with keywords your team has aligned on. \* Insights - ability to summarize your learnings for stakeholders. What's great is that it's very easy for a stakeholder to know exactly how you concluded a set of insights with the ability to see customer and research quotes for each tag or insight.

Cons

Can be a bit hard to get started - getting your head around notes/tags and insights (they all look the same at first!)

Review Source

Response from Dovetail Research

October 25, 2018

Thanks for the review Sherif! Keep an eye out for a bunch of great new features releasing over the next few months.

MD

Milos D.  
Product Design Manager  
Information Technology and Services  
Used the software for: 2+ years

### "Best customer research analysis tool "

October 13, 2024

5.0

Overall, Dovetail has saved us so much time that we used to spend on UX research which means we can now invest that time into making our products better for our customers.

Pros

Dovetail has been a game changer for us when it comes to having a research repository, sharing, analysing and synthesising research notes and extracting insights from our user research interviews using Dovetail's new Ai features means we can do that in half the time it used to take us when we didn't use Dovetail.

Cons

I believe they've fixed this now but managing users and distinguishing users from research participants used to be confusing

Review Source

SB

Sonja B.  
CX Researcher  
  
Used the software for: 6-12 months

### "Making sense of research data has never been more enjoyable!"

July 6, 2018

5.0

Pros

The team behind Dovetail is a-m-a-z-i-n-g! They are always there to answer questions, ask for feedback and encourage discussions. I have never witnessed such caring attention to customers nor experienced such receptiveness to feedback it's just astounding! The tool is itself designed based on research so it's flexible enough to accommodate different methodologies and workflows but focused enough to support the one you prefer better than anything else. Notes and tags make intuitive sense, and adding files such as images and videos is a breeze. There are also cherries on top such as automatic sentiment analysis, tracking of notes and tags, integrations with many services including email, Evernote and Slack among others. It's also just a joy to look at and use because of the welcoming visual design. It is a huge plus for me and one of the main reasons I decided to work with Dovetail. If one is going to spend a lot of time with a tool, aesthetics shouldn't be ignored.

Cons

Many features: cross-project search, insights, admin rights etc. are still in development. However, when they arrive, I am 120% confident that they will be powerful! I'm really excited and looking forward to them.

Review Source

Response from Dovetail Research

July 11, 2018

Thanks Sonja! We really appreciate that amazing review! We're hoping to get our first version of search out in beta soon. Improvements to insights and user permissions are also both on the roadmap for this year.

Antonio Cesare I.  
Partner  
Design  
Used the software for: 6-12 months

### "Hierarchy of Information"

October 22, 2018

5.0

My experience has been great due to the simplicity of use and the ease of tagging and clustering. I enjoyed the specificity of it, it does that in a very efficient way.

Pros

That you can organize and structure research content and move from qualitative data to tags to insights smoothly

Cons

There are not enough sub-levels in the tab system: for instance If I have a research project that includes three main different research streams or experiments and within these three I have tabs with multiple notes, I don't have all these levels to organize my research. I also wish it was possible to create spreadsheets or diagrams within the notes easely (no through integration with other apps). I also wish the insights section was linkable to the notes and tags.

Review Source

Response from Dovetail Research

October 25, 2018

Hi Antonio! Thank you for the great review and your feedback on the levels of hierarchy. We really appreciate your thoughts. We're constantly trying to improve Dovetail based on feedback like yours.

AM

Alessandro M.  
Customer Success Manager  
Computer Software  
Used the software for: 1-2 years

### "Great for Organizing Research"

October 11, 2024

5.0

Overall, Dovetail has been a solid tool for organizing and analyzing research; it’s easy to use, great for team collaboration, and really streamlines my workflow.

Pros

Dovetail makes it super easy to organize and tag all my research data. I love how I can quickly search for themes and track insights across different projects—it saves so much time! Plus, it’s great for teamwork since everyone can jump in and add their own findings, making collaboration a breeze.

Cons

I wish it integrated better with tools like Slack or Trello. Also, the analytics are useful but could use more options for customization to really dig into the data.

Review Source

VR

Verified Reviewer  
Service Designer / UX Strategist  
Consumer Services  
Used the software for: 6-12 months

### "Great software for service designers "

October 22, 2018

5.0

Great place to gather and structure documents/findings/notes in a project

Pros

User friendly and great functionality for a service designers needs

Cons

Not possible to highlight text in the documents

Review Source

Response from Dovetail Research

October 25, 2018

Thanks for the great review! Really appreciate it. We're always trying to improve Dovetail based on user feedback like yours, so keep it coming!

DL

Damian L.  
UX Designer  
Computer Software  
Used the software for: Less than 6 months

### "Changed the way I analyze user interviews"

October 15, 2024

5.0

Pros

I love the way Dovetail offers auto-transcribing videos (to my surprise it worked really well with Polish language), and jumping through that video by selecting the right parts from transcription. With highlighter and tagging I can quickly find the most interesting parts of the video. Before, my team rarely watched the recordings from usability testing, but it changed with relevant clips made in Dovetail. And it really changed their attitude to feedback when they were able to see participants reactions, instead of just summary.

Cons

When I started to use Dovetail I felt that there should be more guidance on how to organise my work in that tool so it would be most helpful. I had to spent a lot of time to figure it out, and re-iterate on my initial ideas.

Review Source

RS

Richell S.  
Manager  
Retail  
Used the software for: Less than 6 months

### "Easy to interpret CX Insights"

October 12, 2024

5.0

It is a great platform to use. Easy to interpret CX data.

Pros

It is great to use the platform for any CX insights. You do not need to analyze each data to see what the customer is telling us, dovetail is already providing that information for you.

Cons

When it comes to customer insights, it will be great to get more specific insights instead of a vague or general insights. It is helpful to determine exactly what the customer needs.

Review Source

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