# Page 2 | Dovetail Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Dovetail the right Qualitative Data Analysis solution for you? Explore 97 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/174077/Dovetail/reviews

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Dovetail

4.6 (97)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 2 - Reviews of Dovetail

## Showing most helpful reviews

Showing 26-50 of 97 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

AS

Alex S.  
Senior manager, scientific liaisons  
Biotechnology  
Used the software for: 2+ years

### "Great tool for storing and sharing recorded calls"

May 24, 2025

4.0

Dovetail has served my team well as a central repository for recorded calls with clients. It's transcription, tagging, and sharing features really facilities collaboration.

Pros

The software's transcription and tagging features make it really easy to share with colleagues detailed information from recorded calls.

Cons

The inability to limit access to a single recording from within a folder makes it challenging to collaborate when proprietary information is involved.

Review Source

ET

Emily T.  
UX Researcher  
Information Technology and Services  
Used the software for: 2+ years

### "An innovative, powerful user-centric tool created by an incredible team!"

October 8, 2024

5.0

After an extensive comparative audit of repository tools at the time, Dovetail exceeded expectations with its customer service, integrations, and innovative product design during my usage for 3 years. I worked on a small team that lacked in-house research operations support, so UX Researchers were tasked with both the execution of research and management of our work, including the development and maintenance of a research repository. Dovetail helped lighten the load of this additional role and significantly contributed to strengthened partnerships across functions.

Pros

Dovetail gracefully balances intuitive UX and powerful functionality. It is easy not only for UXRs to use, but also for non-researcher stakeholders at all levels to navigate and contribute. Insights that contributed to broader insight reports and could be highlighted in reels or feeds fit our organization's mental model and gave us the framework to continue educating our stakeholders on the power of UXR. The customizable templates are particularly beneficial for structuring research output and synthesizing insights effectively for various methods and altitudes of projects. For our UXR team, it allows for customization through templates and to easily control for privacy and security.

Cons

Generally I can think of few cons about Dovetail! At the time, the list of product integrations was still growing, but see that the team has already made significant strides in expanding that list. Dovetail also is extremely receptive to user feedback and truly feels like a user-first business. That said, changes and improvements to the platform were frequent and common. Sometimes this inhibited our ability to stick with an established process with the tool, and it required us to restructure our repository slightly and re-socialize education to our stakeholders on how to utilize Dovetail. Ultimately, however, it was great to see Dovetail lead innovation in this product space for UXR teams.

Review Source

Response from Dovetail Research

October 9, 2024

It's great to learn about your success with Dovetail over the years, Emily. Thanks for sharing your experience and expertise.

VM

Vesna M.  
Conversion Copywriter and Messaging Strategist  
Marketing and Advertising  
Used the software for: 6-12 months

### "Spreadsheets are 2D; Dovetail is 3D"

October 12, 2024

5.0

Dovetail is a game-changer for me because I don't need to have my system fully figured out at the start of a project. As patterns emerge, Dovetail lets me adapt my workspace (unlike rigid spreadsheets!). I love that I can tweak my framework as I go — tags, color coding, categories — it's all flexible. Plus, it's not just for video content. I can pool in different mediums and tag everything the same way. The real highlight, though, is the variety of views: board, canvas, table — I can view my data depending on how I'm planning to use it that day. Dovetail makes research fun and intuitive, letting me interact with it from different angles without the headache of reorganizing everything. It’s a breath of fresh air compared to spreadsheets. It allows research to feel organic yet organized.

Pros

\- Very intuitive to use — the way you can just drag and drop, click and edit, manipulate, view, etc. - Very easy to train a subcontractor or VA because of how intuitive the tool is - Beautiful tagging system that lets you adapt your process on the fly - Granular customization and filtering so you can easily include/exclude content when you want to view it on a canvas, in table format, or as a board - You can easily find the source of any highlighted item so you can revisit the full context - Adding a second user and giving them the right permission level is easy - Brings your research to life and makes it fun and exciting to interact with it

Cons

\- The AI features can see some improvement. The outputs aren't that helpful and not that good - I wish the price point to add users wasn't as high

Review Source

JK

Jess K.  
Senior Product Designer  
Information Technology and Services  
Used the software for: 2+ years

### "Magic features help me analyse my research with ease and enables me to spend more time using my research than managing it"

October 12, 2024

5.0

I've used Dovetail for 2 years in two different organisations. It's been an absolute gamechanger as a super stretched Product Designer who's responsible for research through to visual design and a hand full of other roles too! Dovetail is the best tool I have as it's empowered me to empower customer research and insights into my teams, founders and engineers. You need everyone making decisions based on customer insight, not their opinions and this is the tool that helps!

Pros

Dovetail feels like my research superpower. I easily raved about Dovetail pre-magic AI features because it was still so easy and powerful for helping me take my interviews through documentation and analysing for key insights + sharing and empowering my team with that information. And now, with new magic (AI) capabilities and where I think they are going next with the product, I am not only raving, but I am full fan-girl!!! It's hard to summarise in a few sentences! Now I can import an interview recording, click a few buttons and have summaries, highlights (using my custom tags) and shareable insights. What took me days now takes me minutes and I have more time to focus on using my research than analysing it. Getting started is also a piece of cake because they have templates you can use straight out the box and I use the google integration to quickly pull in my interviews after a google meet recording. I use Dovetail daily and it's become a staple resource from our Founders to our software engineers.

Cons

Sometimes the transcribing works really well and other times it's a bit off and combines phrases from multiple speakers together in a single block. It's never been a deal breaker though because the rest of the product is so good.

Review Source

ZG

Zohreh G.  
Senior Product Researcher  
Hospitality  
Used the software for: 2+ years

### "best tool any researcher can have in their toolbox"

October 14, 2024

5.0

Overall it's the best tool any researcher can have in their toolbox since it solves for documenting, analysing and reporting findings in a smooth way in one place.

Pros

I like the fact that with dovetail we have consolidated all of our research projects including the recorsings, analysis and reports into a single platform. Also for international companies, the transcriptions in multiple languages and using AI for analysis in a valuable time saving feature. I also love the AI's help with directly extracting the answers to the initial research questions from the transcripts which streamlines the analysis process.

Cons

Navigating through Dovetail (notes, insights, highlights, etc) is a bit challenging for non researchers. As a researcher, I appreciate the flexiblity but it might not work for other roles. and also it can lead to inconsistent documentation styles across different research projects conducted by different researchers, making it yet more dificult for others to navigate. on the other hand, I also find dovetail not an ideal tool for managing analysing survey data.

Review Source

DH

Dani H.  
UX Designer  
Computer Software  
Used the software for: 1-2 years

### "Great way to collect, monitor, and categorize insights from user research"

October 10, 2024

4.0

Dovetail is a super powerful tool for helping our team categorize, store, and get insights from interviews we have with users. The auto transcribe feature, AI insights, and ease of tagging content allows us to prioritize building better features while never losing a use case or pain point in the sea of content.

Pros

\- Easy to upload, transcribe, and tag content - Auto transcribes calls you upload which is a huge plus - The AI feature pulls insights from your recordings - Your able to jump to points in the call from the transcript or tags - The insights board feature is super useful - Great collaboration features - Able to collect recordings from various projects and synthesize findings for other stakeholders - Our PMs and UX designers are able to track customer feedback on new features and current features and build a robust collection of pain points, use cases, feature requests, and other feedback.

Cons

\- some workflows feel a bit clunky at times and I wish there could be less clicks do to certain things - I wish there were more visualization types to build reports - I would like more filter options

Review Source

JB

James B.  
Senior UX Designer  
Computer Software  
Used the software for: 1-2 years

### "Dovetail is the ultimate user research co-pilot!"

October 11, 2024

5.0

Dovetail is enabling me to conduct research - online via Zoom and Google Meet, or using a GoPro in the field – hands free. It's the ultimate note-taking co-pilot, allowing me to focus on engaging with my subjects rather that trying to constantly handwrite-or-type notes. It saves me a TON of time & energy daily, by offering AI/NLP powered transcriptions of all my research interviews. It allows our enterprise organization to maintain a "central brain" for research data - democratizing information and making insights accessible across a global organization.

Pros

Dovetail makes it incredibly easy to get started - lowering the barrier to entry for centralizing research data, at the enterprise level. It's free for securely publishing + collaborating on feedback, internally. Their customer support is prompt and effective, and it seamlessly integrates with services we use like Google for effective collaboration.

Cons

One challenge we've experienced is that the AI/NLP can be "too good" - and the automation of ML generated summarization can lead to laziness on the part of interviewers, when it comes to tagging content. You've got to stay on top of your users to prevent "garbage in, garbage out"!

Review Source

MC

Marlana C.  
Lead User Researcher  
Automotive  
Used the software for: 2+ years

### "Dovetail has been a game changer for our product team"

October 14, 2024

5.0

Dovetail brings all of our user research feedback into one place and allows any user to easily find information about what customers are looking for. It is also makes doing qualitative research analysis a breeze. I can easily organize my notes and analyze the findings super fast, moving projects along faster. A total game changer for analysis.

Pros

Dovetail has opened up customer feedback to our entire product team. I use this product daily, and we have hundreds of hours in our repository that allow our product team to get a temperature gauge on our customers on any subject we've collected feedback on. The AI summaries are amazing and allow users to quickly understand the customer problem by summarizing across all mentions. Overall the product is incredibly easy to get up and running and sharing out feedback outside of Dovetail. We are so happy to have a repository to organize product feedback.

Cons

It can be a bit tricky navigating around the product sometimes and I wish we were able to timebox search results. For example, it would be helpful to know feedback about a particular feature since its redesign 6 months ago. Any feedback before them would not be as relevant and we would want to exclude those from the summary.

Review Source

HMF

Hannah May F.  
User researcher  
Philanthropy  
Used the software for: 2+ years

### "An easy to use and incredibly valuable tool for qualitative researchers!"

October 21, 2024

5.0

Dovetail is a fantastic tool for helping me to collate all my qualitative user research insights in one place. It is an invaluable tool for facilitating analysis, also allowing for collaboration on this task. It helps me to analyse, organise and present my data in a really user-friendly visual manner.

Pros

It is safe to say that I am a major fan of Dovetail! Since being introduced to it a couple of years back it has been my go-to software whenever I'm undertaking qualitative analysis. One of the first things which converted me to the platform was the fact that it's incredibly easy to learn how to use - a quick overview by a colleague tends to be enough to get set up and started! I have introduced a number of my own colleagues to the platform (as well as different departments) and all have agreed that it's really easy to get to grips with. As a researcher, I find Dovetail invaluable at helping me collect, analyse, synthesise and ultimately make sense of my data - I would be lost without it! The recent AI integrations which have been added to the platform are fantastic tools to help save a lot of time. I've only really scratched the surface with these so far and I'm excited to see how they can further add value to my work!

Cons

The only negative I'd raise is the cost of Dovetail - however this is similar to most other software like this!

Review Source

SW

Stephanie W.  
Senior Market Research Analyst  
Computer Software  
Used the software for: 1-2 years

### "Great research repository"

October 14, 2024

5.0

Overall, it's been great. It's definitely more suited for a user research style of research (I do market research), but I can certainly make it work. It helps our team keep everything together and helps our organization be able to visit just one place to find past research (previously they had to search through two places, and not knowing where to start, it took twice as long).

Pros

Ability to tag insights and quantify the qualitative insights we collect. I also love how easy it is to import a Zoom recording so that it transcribes an online interview. Finally, I like that it helps us keep all our user and market research in one place - easier for our team and for our coworkers looking for insights.

Cons

I wish that Dovetail would prioritize new projects (even if they weren't insights) at the top of the home screen. Right now, I only see insights form my team members, but since I do mostly 'projects' with 'read me' sections, they don't show up.

Switched from

[Microsoft SharePoint](https://www.capterra.com/p/1167/SharePoint/)

To move all of our research into one location - Dovetail was better for this (and SharePoint is awful and hard to use), so it made sense to move all the market research over to Dovetail rather than move all the user research over to SharePoint.

Review Source

JC

Juandiego C.  
UX Researcher  
Transportation/Trucking/Railroad  
Used the software for: Less than 6 months

### "Dovetail is what i was searching to create a robust research repository"

October 9, 2024

4.0

Its been a good experience overall, i have helped my team's research and data to connect with other teams, and the the 10 licenses limit is too short, because everyone wants to jump onboard

Pros

It is a very powerful tool although it present thing in a very friendly and easy to use way. It main strength is on the analysis of video, it generates a very accurate transcript, it have AI tools to speed the summary and tagging process

Cons

Processing PDF is not their strong suit. PDFs look very small once you upload them and the highlighting process is not great.

Alternatives considered

[EnjoyHQ](https://www.capterra.com/p/152953/NomNom/)[Great Question](https://www.capterra.com/p/247605/Great-Question/)[Condens](https://www.capterra.com/p/217476/Condens/)

Reason for choosing Dovetail

Because of the power it offers and their strong GDPR compliance

Review Source

Response from Dovetail Research

October 10, 2024

Thanks for the glowing review, Juandiego. Great comments on PDF processing that I'll relay to the team. Thank you!

DM

Dave M.  
Research Manager  
Information Technology and Services  
Used the software for: 2+ years

### "Great tool to centralize research"

October 14, 2024

5.0

Overall it has been very good. Many issues I've had in the past have been resolved with updates and they are very consistent at continually delivering useful product updates.

Pros

It puts all of our research in one place and makes data available to everyone in the company when they need it. The Zoom integration is great because all of our interviews are really easy to upload and transcribe, so we can just focus on tagging and insight generation.

Cons

The tagging is very powerful, but can still feel a bit clunky at times. I would love more AI that helps me tag (not do it for me, but helps me be faster).

Review Source

KS

Kyril S.  
Design lead  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Well designed product that serves real needs"

October 13, 2024

5.0

Overall it's a very powerful tool but I wish the pricing were more refined and flexible and some core features more accessible to smaller companies.

Pros

\- Functionalities: Transcribe and highlight interviews to share with all stakeholders easily - Good customer support - Good-ish AI implementattion that addresses real problems

Cons

What do you dislike about Dovetail? Core features like workspace tags or fields are locked by expensive enterprise plan that a company like ours can't afford. Interface could be a bit clunky from time to time Some inputs could be better automated with integreations (eg Hubspot, Featurebase...)

Review Source

SP

Sarah P.  
Lead Design Researcher  
Information Technology and Services  
Used the software for: 2+ years

### "Accelerating our learnings across the organisation"

October 13, 2024

5.0

Dovetail has been a huge help in speeding up our team’s learning. Being able to share video highlights from interviews makes it super easy for everyone to see the key insights quickly, and it’s been great for keeping stakeholders engaged

Pros

The platform is constantly improving, which has made it easier for us to make data-driven decisions and get useful insights faster. Overall, it’s made a big difference in how we work.

Cons

It is changing and improving fast so I need to upskill, not a bad problem to have but finding the time to prioritise can be difficult.

Alternatives considered

[Airtable](https://www.capterra.com/p/146652/Airtable/)

Reason for choosing Dovetail

Specifically for qualitative user research

Review Source

BJ

Barbara J.  
Senior UX Designer  
Computer Software  
Used the software for: 1-2 years

### "Best tool for UX research and analyse "

October 14, 2024

5.0

I am using dovetails for creating product reviews with is super useful as I can tag all important thoughts and make a whole case of how users feel about our product with is useful when you work in a bigger company. I like I can see all videos from my organization and be more familiar with all product experiences in one place.

Pros

I like how easily you can highlight important user thoughts on video by using tags and then navigate through that. The AI summary of the video is also a very useful and powerful tool. The way you show your research of dovetails is obvious and self-explanatory for all employees.

Cons

I think the main navigation can be a bit improved and I missing the dashboard page - where I can see what is happening in my organization, maybe what new, how many new cases were open, and some simple statistics.

Review Source

JP

Johnny P.  
UX Designer II  
Computer Software  
Used the software for: 1-2 years

### "Your all-in-one research project repository"

April 16, 2025

5.0

Overall it has been an excellent experience. I'm able to plan my research projects and keep everything in one place.

Pros

Great at capturing interviews and being a repository for research documents and plans.

Cons

It's a lot up front. It could benefit from an optional in-depth tutorial to make sure the user benefits from all of the features.

Review Source

SL

Sam L.  
User Experience Architect  
Higher Education  
Used the software for: 2+ years

### "Dove Rocks!"

October 8, 2024

5.0

Overall, Dovetail is a great tool with excellent customer support.

Pros

How quickly we can process our qualitative and quantitative data.

Cons

The user interface is a bit hard to learn.

Review Source

Response from Dovetail Research

October 10, 2024

So glad you're seeing success with Dovetail, Sam. Thanks for the review!

KG

Katie G.  
Product Designer  
Information Technology and Services  
Used the software for: 2+ years

### "Dovetail is a game changer"

October 23, 2024

5.0

A robust research repository which is very user-friendly and slick and great customer support

Pros

The new AI feature is a game changer, allowing you to analyse at volume at lightning speed with sharp accuracy. It's accelerated the speed at which we work and we couldn't be happier. The support you get is brilliant - issues are jumped on quickly in an efficient and friendly manner. They are leaders in the field.

Cons

Tag taxonomy is tricky to nail down and there could be more support for this in the tool

Review Source

DL

Danielle L.  
Product Designer  
Financial Services  
Used the software for: 1-2 years

### "A powerful tool for streamlining user research"

October 14, 2024

5.0

Dovetail helps us speed up our research and distribute findings across the business, saving time for both researchers and stakeholders.

Pros

Dovetail simplifies the process of organising and analysing user research. Whether you're running usability tests, interviews, or surveys, you can configure projects to suit your specific research needs. The transcription, tagging, and automatic summarisation, saves researchers an immense amount of time by speeding up data processing. While the automated highlight grouping feature makes it fast to pull out key insights and identify patterns across projects. The platform is great for sharing research with the wider business, in particular the highlight reels are easy to put together and share, bringing user feedback to everyone, not just the research team.

Cons

Having more customisable ways to present insights could be useful to enhance the overall experience and allow researchers to better tailor findings for different audiences and business needs.

Review Source

CG

Carlos G.  
Sr. UX research manager  
Medical Devices  
Used the software for: 6-12 months

### "Dovetail has been an incredible tool for our team!"

October 15, 2024

5.0

I've really enjoyed how intuitive the platform is and it has become an essential part of my workflow. I highly recommend it!

Pros

Dovetail has been an incredible tool for our team! It's user-friendly and easy to navigate, making the research process much easier. The AI support has been a game changer! especially with the auto-tagging feature! It really has helped me to save more time when tagging for consistency in our insights. We've really enjoyed how intuitive the platform is and it has become an essential part of my workflow. I highly recommend it!

Cons

The AI support for tagging is a game changer, but it could be improved to recognize more items that need tagging. I'd love to spend even less time on manual tagging.

Review Source

PB

Paula B.  
Manager HCD  
Medical Devices  
Used the software for: 1-2 years

### "Phenomenal company"

October 10, 2024

5.0

Dovetail has been phenomenal. Thought leadership from the support team - constant communications, and exceptional assistance in getting set up. The tool has reduced my team’s time from synthesis to actionable insights from days to hours.

Pros

Ease of use. Accuracy. Time savings. Exceptional customer support.

Cons

I have zero complaints about dovetail. From the implementation to the efficacy of the tool, everything has been fantastic.

Review Source

CC

Camila C.  
UX Researcher  
Telecommunications  
Used the software for: 6-12 months

### "Good platform for qualitative research"

October 14, 2024

5.0

Overall it is a very good experience, with a tool that has made our processes much more efficient.

Pros

Dovetail is an easy-to-use platform for qualitative research. What we like most about the tool is that it has reduced our hours spent analyzing interviews, through its transcription tools, content tags, AI to summarize ideas. It has also facilitated the process of managing content, making it easier to organize and find.

Cons

There have been a lot of changes to the platform recently, which has made it difficult for us to adapt to them. Also, the "Insights" tool is still a bit complex to use.

Alternatives considered

[Dedoose](https://www.capterra.com/p/210414/Dedoose/)

Reason for choosing Dovetail

We chose Dovetail for its price, ease of use, and CX/UX-focused tools.

Review Source

NB

Namon B.  
Director of User Experience and Design  
Information Technology and Services  
Used the software for: 2+ years

### "Great for aggregating UX research"

October 14, 2024

5.0

Overall I have loved using Dovetail. It's been straightforward to use, and it provides the tools I need to aggregate UX research. I rely on Dovetail to do this job for me.

Pros

It's great for aggregating customer feedback. I use it to analyze and tag transcripts from customer interviews, and to aggregate the feedback to see which insights rise to the top.

Cons

I was confused by their project organization system.

Review Source

SJ

Sarah J.  
UXR Operations  
Media Production  
Used the software for: 2+ years

### "Dovetail UX Research Tool "

October 16, 2024

4.0

Their service team is very quick to answer if you have any questions, it's an easy platform to use.

Pros

Streamlined our UX research process by centralizing data, making analysis more easy and fast with tagging and improved our team collaboration.

Cons

Their search function is okay, but it's not efficient.

Review Source

PR

Pablo R.  
Product Designer  
Automotive  
Used the software for: Less than 6 months

### "Dovetail: A Strong Research Tool with Room to Grow"

October 14, 2024

4.0

I'm excited for the first time about documentation. It still requires effort but the time saved for future references is outstanding.

Pros

Ease of use, transcription and strong collaborative tools, tagging and highlighting is effortless. I like that i can visualise the future worth of the documentation done today.

Cons

Compatibility with other research tools is lacking, the integration with Maze is poor. Some features are still lacking, like moving components or files around.

Review Source

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