# Curate Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Curate the right Florist solution for you? Explore 218 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/174139/Curate/reviews --- Curate 4.7 (218) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Curate Ease of use 4.5 Customer Service 4.8 ## Pros and Cons in Reviews NK Nancy K OwnerRetail, 2 - 10 employeesUsed the software for: 1-2 years. “Using this format ensures we have consistent pricing, it helps with making sure all the little details are covered, gives you a complete shopping list for orders and many more items as we have gone along.“ March 18, 2026 Abby S Event CoordinatorEvents Services, 2 - 10 employeesUsed the software for: 1-2 years. “It can be frustrating to sort & label photos in the gallery, which leads to me uploading duplicates (and triplicates) of the same photos sometimes. While I found the software fairly easy to navigate, it's been a bit of a learning curve for my boss.“ February 10, 2026 AP Arianna P OwnerRetail, 2 - 10 employeesUsed the software for: More than 2 years. “The templates are useful and we are able to upload our own photos so our turnaround time for getting out an event proposal is fast fast fast.“ March 10, 2026 AM Assef M Business ownerRetail, 2 - 10 employeesUsed the software for: 1-2 years. “The challenges of incorporating recipes and verifying product availability from wholesalers can be cumbersome tasks that delay the proposal creation process, potentially resulting in clients choosing other florists who offer quicker responses.“ July 22, 2024 NK Nancy K OwnerRetail, 2 - 10 employeesUsed the software for: 1-2 years. “In the beginning we actually wanted a refund, but working with \[sensitive content hidden\] only one time, she got us up and running. Once we got used to using the system, it works really well and our proposals look very professional.“ March 18, 2026 AS Amanda S Owner and Lead DesignerEvents Services, Self-employedUsed the software for: More than 2 years. “As a wedding professional who doesn't do a lot of events (usually 20 or less per year) the software can be a little pricey.“ March 20, 2026 SS Shaya S Lead DesignerEvents Services, 2 - 10 employeesUsed the software for: More than 2 years. “The value Curate gives me in style alone is priceless; my clients love the look of my proposal and the ease with which they flow. “ February 9, 2026 AS Amanda S Owner and Lead DesignerEvents Services, Self-employedUsed the software for: More than 2 years. “I use the florist version of Curate and also have a tough time with the flower component part.“ March 20, 2026 ## Showing most helpful reviews Showing 1-25 of 218 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Abby S. Event Coordinator Events Services Used the software for: 1-2 years ### "So grateful we found Curate!" February 10, 2026 5.0 continues to grow & evolve with their clients. They are so responsive to feedback, and I've watched so many of my suggestions get rolled out as updates. I am so grateful we found this software! Pros has drastically increased my productivity. The ability to create proposals from anywhere has made me a more responsive vendor & has led to a significant increase in bookings. I love adding the "Possibilities" to our proposals now! It allows our proposals to feel more customizable. Cons Sometimes, the UI is a bit clunky. It can be frustrating to sort & label photos in the gallery, which leads to me uploading duplicates (and triplicates) of the same photos sometimes. While I found the software fairly easy to navigate, it's been a bit of a learning curve for my boss. Alternatives considered [HoneyBook](https://www.capterra.com/p/162588/HoneyBook/) Reason for choosing Curate was far more catered to florists! Switched from [Dove POS](https://www.capterra.com/p/127889/Dove-POS/) Dove was clunky & allowed almost no room for customization. I also had to be physically in the shop to use it. Review Source CR Casey R. Owner and Lead Designer Hospitality Used the software for: 1-2 years ### "Super User Friendly For New Clients" April 19, 2026 5.0 I have had a great experience with them and it was an easy decision to continue using them after my first year. Pros I love how easy to use and organized is. I was able to learn the platform quickly and if there are questions or issues I have their team is quick to respond and give clear direction. Cons I wish they were a bit more customizable on the design side with proposals. There is also some minor glitches with the tab selections but overall nothing too inconvenient. Alternatives considered [Details Flowers](https://www.capterra.com/p/175475/Details-Flowers-Software/) Reason for choosing Curate was super overwhelming to try and learn as a new young florist Switched from [Details Flowers](https://www.capterra.com/p/175475/Details-Flowers-Software/) was super overwhelming to try and learn as a new young florist Review Source MR Michelle R. owner designer Design Used the software for: 2+ years ### "New software migration is a complete disaster!" September 12, 2025 1.0 I used to like the original software which was simple and easy to use, but now they have alienated their floral clientele. They are using AI and a chatbot system which is leaving the client in a position where. they are stuck and unable to remedy issues with their flawed launch of the new program. You are basically stuck with all of your events in a system which is not working properly. They are not providing the service we paid for and you can't get any help online. They are leaning on AI to manage their issues. We keep hitting walls and the system is lagging and not producing what they programmed. Nightmare Pros Terrible! This used to be a good tool and product with ease of use. They have changed the entire program and forced their entire clientele into a grated system which is not working. The program is full of bugs and the system is not working. You have to jump from screen to screen to complete a simple task that was easier to change in the older system. the program is all over the place, does not allow you to change percentages and pricing easily. This program is a complete and utter nightmare. they launched this migration right in the middle of wedding season putting all of their clients in a bind. They have AI chatbots that do not help and the videos that have for training don't align with validation of the product because the tools are flawed and not working. We can't print anything from the program. No recipes or timelines will print we just get coded messages of symbols at the top of the pages. They told us to update our browsers and then attempted to tell us that it is our printer that is the problem. We tried to print on 3 different laptops different browsers and 2 different printers one of which is less than 8 months old. They have no solutions only excuses and you can't get a human on the phone. This migration and product is a complete disaster! they used to have a good product now we will be going to another company. I will be reaching out to have them pay for not only my lost time, but my salaried employees time. We now have to hand write onto paper all of the information because their system is flawed.This could not have happened at a less opportune time during their main floral clients wedding season. Cons This new migration is flawed, not working and full of bugs. Causes more stress and time and takes away man hours just to attempt to fix the problems they never addressed before launching. terrible and non existent customer service Alternatives considered [Details Flowers](https://www.capterra.com/p/175475/Details-Flowers-Software/) Reason for choosing Curate I have used them for years and have had no major issues with the old products Review Source AP Amanda P. Owner and Creative Director Consumer Services Used the software for: 2+ years ### "The Gathering Event Co, Curate Software Review" March 10, 2026 5.0 Great support, the team is super helpful. There is a learning curve, as it is a very comprehensive software, but there are some great tutorials and support from the team. Pros It simplifies our process by combining multiple software components into one space. From onboarding to signing clients, to proposals and contracts the software does it all. We especially appreciate that we can keep track of inventory and floral pricing when building recipes and design proposals. Cons Pricing his high as a Canadian, with the conversion. We do appreciate all of the features and have been able to simply our process into this one system. Switched from [Aisle Planner](https://www.capterra.com/p/210290/Aisle-Planner/) combines both into one software. Easier to keep everything seamless in one spot. Review Source KA Katrina A. Florist Events Services Used the software for: 2+ years ### "Long time customer - florist " February 3, 2026 4.0 I have been with for years. There is nothing else out there like it. Creating proposals, sending them, and editing them is a breeze. My clients can for the most part figure out how to move through the proposal and easily sign and pay. Pros It allows me to list all my rentals and alerts me if I overbook them. Its easy to add to the proposal and make changes. Cons When you print the PDF it doesn't place the clients name on the top of each page so its hard to keep things straight when you are managing several contracts in the week. Adding photos from Pinterest (which is huge for my business) is not as easy as it used to be. Alternatives considered [Details Flowers](https://www.capterra.com/p/175475/Details-Flowers-Software/) Reason for choosing Curate details does not have the ability to keep track of all my rentals Switched from [Google Docs](https://www.capterra.com/p/160756/Google-Docs/) Needed an inventory tracker so I didn't over book my rentals Review Source AS Amanda S. Owner and Lead Designer Events Services Used the software for: 2+ years ### "Great Software for Wedding Professionals" March 20, 2026 5.0 Overall I love ! The software is easy to use, the people behind the software care about their product, and the proposals/contracts I put out look great. It is a good investment for my business. Pros is a great software for wedding professionals to streamline their businesses. I love being able to have a proposal with individual line items and an inspiration board, coupled with a second tab for the contract, all in one place. Every time I update anything and publish it, the new version is available to my clients through the same link, so I don't need to send them extra emails and clog up their inbox. I also love how responsive the team at Curate is anytime there is an issue or a question. Building out recipes and having the system calculate how much product I need to order is also extremely helpful! Cons The main thing I can think that I don't love about is the cost. As a wedding professional who doesn't do a lot of events (usually 20 or less per year) the software can be a little pricey. It is still worth it though. I use the florist version of Curate and also have a tough time with the flower component part. It is not up to date and a lot of the items in the pre-loaded catalog do not have pictures associated, so it can be difficult to know sometimes if I'm adding the right colour flower to a recipe. Review Source LR Lauren R. Owner and Creative Director Design Used the software for: 2+ years ### "Curate- Overall Worth the Investment" March 25, 2026 4.0 Pros Before using , I mainly used Excel spreadsheets to plan flower orders, write recipes, and track costs. It was a long process, but now Curate has provided a much easier solution with these abilities already built out. I've also really appreciated having my inventory like vessels and supplies catalogued to see in one place, with the ability to assign it to recipes as I prep for events. I also receive frequent feedback from planners and couples that my proposals are both professional and aesthetically pleasing and image-heavy. I'm known for being detail oriented in these client documents- this is largely due to using Curate! It has replaced my old manual systems with a streamlined, centralized approach. While I think there are many improvements that could be made to their new version, and many features of the original Curate I was used to after several years of using it day in and day out, they have a good support team and have a robust avenue for feedback for frequent improvements and updates. Overall, I think Curate has been a worthwhile investment for my business. Cons I liked the old version of the software rather than the new version they rolled out last year. Many things are less intuitive or clear now, and some functions I really relied on went away. I wish they would've asked their users more about which features we valued before these changes, and I also wish they were quicker to re-implement some of these that have gone away or make less sense now. When I've given feedback or chatted with customer service, they simply say that feature isn't available or that I can submit a suggestion. Review Source SB Sophie B. Owner Design Used the software for: 2+ years ### "Terrible Migration Experience " August 30, 2025 1.0 After being a loyal customer for years, has recently forced all clients (including us) into a new platform that was not ready for mass-migration as it does not function properly. They chose to do this during the height of the wedding season. Customer service has been terrible — very slow to respond if they respond at all. Our team has invested countless hours trying to repair issues in our client proposals which did not migrate correctly from the old system. This is a massive amount of extra work that we have absolutely no time for. Our entire team is now working double-overtime just to keep our heads above water and ensure that we can produce our clients’ events. A total nightmare. Pros We’ve been a customer of for years. We loved their Classic software system. We’ve essentially built our business around it and now realize just how vulnerable that decision has made our company. Cons Forced migration into a new system that was not ready. The new system lacks many of the features of the original platform and no longer functions for our needs. Review Source Response from Curate September 5, 2025 Hey Sophie, we really appreciate your candid feedback. Some of the tools we used to build our classic system (over a decade ago) were shutting down in September, which would have caused major issues right in the middle of busy season. To prevent anyone from losing access, we started migrations early, though we probably should have pushed harder sooner. Group migrations did strain our team—though we doubled customer support earlier this year, chats still tripled—so thank you for your patience if live chat or the AI bot felt slow. We’ve also sent out surveys to gather priorities from migrated customers so we can focus on the right things. We've been able to release over 200 updates over the last 6 months from feedback from customers who moved over. We’d love your feedback there too so we can continue to partner with you. JM Jimmy M. President Food Production Used the software for: 2+ years ### "Fantastic platform for my small business" February 7, 2026 5.0 I am a caterer and has really helped streamline my business over the last 4 years. It is a fantastic all-in-one platform that handles everything from creating proposals and managing recipes to processing payments. Having all these features in one place has made a significant difference in my daily operations. I’ve been using it for a long time now and it continues to be a reliable, essential tool for my catering business. I definitely recommend Curate for any event vendor business looking to organize their workflow and professionalize their client experience. It has been a fantastic investment for my business growth and efficiency. Pros Very complete with lots of features. From proposals, client profiles, recipes and database to payments it saves me hours a day Cons A few glitches here and there but nothing major, pretty good overall, customer service has worked well overall fixing any issues Review Source SS Shaya S. Lead Designer Events Services Used the software for: 2+ years ### "Lead Designer" February 9, 2026 5.0 I've been using since it was called Stemcounter, so close to 12 years, and I can not imagine doing my job without them. Pros I can customize all my labor and markup costs for different situations. I have all my flower prices in one place, and I can change them at any time if needed. The value gives me in style alone is priceless; my clients love the look of my proposal and the ease with which they flow. The look of a floral proposal is so important - if the proposal doesn't look good, what is the bouquet going to look like?? Cons They had a rough go of it when they switched over to their newest version. It was a rough 10 months, but I'm glad I stuck it out with them. They are back on track now. Review Source JB Jennifer B. Owner Events Services Used the software for: 1-2 years ### "Best Florist Software on the Market" February 7, 2026 5.0 has been a wonderful addition to our floral design business. We could not do event florals without it. Curate is always asking customers how to improve and what they would like to see and doing updates. Pros The ease of floral ordering after setting up the floral design plan for a client. Not only does it provide a beautiful visual product for the client, but a swift, precise way of ordering for each event. Cons I do wish there were some things that were more customizable. You are confined to templates that do have room to bring in a few other way to customize, but are limited. Review Source HS Helen S. Floral Designer Events Services Used the software for: 6-12 months ### "Great company and Software!" January 22, 2025 5.0 Great people easy usability and fast customer services which means we get our work flow moving quicker and we book more wedding! Pros That is has stream lined our work flow keeping all the important things in one place Cons Not really any cons we use all the features available and new ones are constantly coming out. Review Source LU Laura U. Floral Designer Events Services Used the software for: 2+ years ### "The Biggest Time-Saver You Could Hope For" January 18, 2024 5.0 I have loved using and would recommend it to business of all sizes. Another great thing about the software is the wonderful support team that comes with it. They are always up for a quick chat and questions are answered so quickly. That seems so rare these days. Pros not only streamlined the many processes we used to book clients, but it did so with a beautiful, sophistical, and professional presentation. Before Curate, writing and customizing proposals, chasing down clients to sign pdf contracts, and collecting and processing payment were three completely separate systems - and they ate up so much time. Having one clickable button for each entire event was so organized and streamlined. Using this software really elevated the look and feel of my business. I can't pick a single favorite thing about it... but maybe it's the time saving bit. Cons I always wished I could add an additional fill-in section to the contract so I could collect clients's credit card info to keep on file. The software does let you create a form to do this but it is sent separately, so clients would easily "forget" to fill that out. If it was part of the contract and had to be completed to be submitted, we could keep that info as a backup plan for those more "easy-going" clients. Review Source LS Laura S. Owner Events Services Used the software for: Less than 6 months ### "Booking Clients with Ease" March 8, 2022 5.0 It has only been about a month, but we have already book 5 of the 6 proposals we have sent out using this software. Not sure if it's a glitch, but if it's a trend I will be thrilled. Customer service is wonderful; everyone is prompt and friendly and never makes you feel silly. I was maxed out with office work previously and I feel like this has given me back some sense of balance and sanity. Thank you. Pros Honestly, right now, the all-in-one proposal presentation makes it very easy for clients to 'pull the trigger' so to speak and book us. Looking forward to seeing how the back-end recipe part streamlines my office time. Cons The only annoyance at the moment is the payment section. I take a flat deposit to hold the date, and then the remaining 50% is due 90 days prior and the final balance is due 10 days prior and there is no way to set up this formula right now. So, every time there is an adjustment to the proposal I have to do quick math on my end to get the numbers correct. Nothing major, but it would be great if there was a way to remedy that. Review Source MW Malia W. Wedding Designer Retail Used the software for: 2+ years ### "An amazing system, super helpful for Wedding Proposals. " March 7, 2022 4.0 Pros I love this software a lot, and so do my customers! I have been doing this for years and I don't know how I ever did it without ! It's so easy for me to use and put together proposals. I also love how I can update and send it again with changes, but still go back and see past versions so if I make a mistake it is easy to fix. Its seriously an amazing system I love how customizable it is and I would definitely recommend it. Cons The only thing I could complain about is that the site sometimes take a bit of time to load pictures and pages. Its not horrible but it can be a bit annoying sometimes. Review Source SH Sophie H. Senior Florist Design Used the software for: 1-2 years ### "Life Saving Software" May 9, 2022 5.0 Pros As a busy florist, I love that my quotes are at my fingertips on any device, I can easily access payment records, phone numbers, mood boards & my calendar. I love that it formulates all of my pricing and eliminates any guess work, and the shopping lists and Game plans are amazing! Cons The only thing is that I cannot have my forms returned to an additional email address. I do have a couple of wedding venues that gather all of the clients information and then deliver it to each vendor as a package, so it would have been great to give them a form that could be returned to both their email address as well as mine. Reason for choosing Curate I was introduced to by another florist who was closing up, she showed me through everything nd said that it had changed her life. I was a bit skeptical as my system back then was a very old one but hadn't failed me, but required a lot of calculating and stem counting. Review Source NM Nicole M. Owner Events Services Used the software for: Less than 6 months ### "I love Curate! " April 8, 2022 5.0 LOVE IT! Great customer service whenever I have questions or worries or anything!!!! Pros I love that enables us to really streamline the process from proposal to ordering flowers for weddings! It has made our quality of work improve and our profit margins too!!!!! Cons I don't like that the software does not notify us of past due payments. We previously used honeybook which would send us email notifications and we've had a few weddings recently where we have had to follow up after the wedding for payments because it was overlooked. As a very busy business it is a bit annoying to have to add reminders for myself to check on payments because for years I was relying on a software to do this for me but now I am having to set reminders to ensure this is not happening so that is a bit of a bummer that such a great software does not have this capability and has added more work for me. Luckily it has reduced my workload in all the other areas though so it is still definitely worth it!!! Review Source KM Kim M. Owner Hospitality Used the software for: 2+ years ### "Kudos to a fantastic team!" December 19, 2023 5.0 Fantastic! Thank you for your fabulous support over the years and the change over from Bloomtrac/Ularus years ago. .....notes for this form.... 1. it's way too long. 2. we switched form another software that isn't listed but it's a required field to select it... 3. there are too many fields to give star scores on. narrow to a MAX of 4 if you want more people to fill it out. Pros Thank you team for being so fabulous as you support all of our small businesses and help with ALLLL the questions! Cons Pricing is a little high for the very sporadic use we do. I would LOVE it if we could pay for a "1-6" per year just to crank out that handful, because by the time we pay the full use for the full year, it really isn't cost-effective to do so few, and we run other businesses, that don't allow us much extra time to work on more than a couple a year at this phase of life. That is why \[sensitive content hidden\] was so kind as to migrate us over to the new version just to "pause" so our data won't be lost when we can resume doing a couple a year in normal operational years. Review Source DR Diane R. Consultant Events Services Used the software for: Less than 6 months ### "Curate Software " March 27, 2022 5.0 Overall experience is amazing. I love working together with \[SENSITIVE CONTENT\] and other experts from . The experts of Curate are always looking for ways to better the programs to better everyone’s business for day to day events. Pros Love about software is that it makes my business save time and the management of inventory is controlled. My clients have a more professional looking document with all their information for their upcoming event. Cons I don’t think there is anything that I don’t like. is a amazing software and there is always more they can add to the program in the future. Reason for choosing Curate was the perfect fit for my businesss and for my clients. It makes my day to day life so much easier. Review Source DM Domonie M. Owner Retail Used the software for: 2+ years ### "Poor Ethics" December 7, 2022 3.0 At first it was excellent and I supported them fully until they screwed me by taking a feature I signed up for and making it a an upgrade I had to pay $1000 more for a year. Pros I liked the concept and features and how we setup items Cons They choose to take away a feature that was part of why I signedup and make it it a upgraded feature I had to pay more for - bait and switch so I left. Reason for choosing Curate It seemed their formulas worked better. Review Source RS Rebekah S. Owner Floral Designer Events Services Used the software for: 2+ years ### "Valuable tool in my floral kit" December 15, 2023 5.0 The time is helpful and available to help. The software is user friendly. I feel professional and I always get good feedback with clients that they find the proposals/contracts pretty, easy to understand and it’s helpful they can sign and pay all at once. Pros It helps me be more organized and efficient. This saves me time … and time is money! Cons It takes time to get all your inventory loaded and personalize the look. Review Source JW Joanna W. Proprietor Design Used the software for: 1-2 years ### "Happy Curate customer" June 7, 2022 5.0 So time saving an amending proposals and automatically changes totals. Pros It looks smart - the proposal also look great read on a mobile device, no glitches. Cons Integration takes time to enter all the items that are not in the system. Also we are in Europe and I really wish that the € symbol could be displayed after the numbers, not in front as in US dollars or UK pounds... Review Source CH Chris H. Owner, Operator Retail Used the software for: 6-12 months ### "Satisfied customer" February 28, 2024 5.0 Pros The staff has been the main reason I love this software. They have been so willing to help with onboard. Cons There are a few things I think could improve the product and the staff has been kind enough to listen to my feedback and have already implemented some of the changes. Alternatives considered [Details Flowers](https://www.capterra.com/p/175475/Details-Flowers-Software/) Review Source BK Becky K. Owner/ Lead Designer Design Used the software for: Less than 6 months ### "Professionally Polished!" December 12, 2018 5.0 I can feel how badly the folks at want their clients to succeed! Any time I have spoken with someone, they have been knowledgeable, kind and not once have I felt like I've asked a stupid question. Their response time is impeccable, they're open to suggestions and actually listen to my needs. I have put off trying a software for many reasons, especially the cost, but I could see after writing my first two proposals that I will never regret the money I am spending. I completely feel like this is elevating my business and going to save me time, while helping me stay organized and conscious of what I need to buy to execute my events, write recipes, etc. I am really pleased with Curate. Pros has created a platform that is helping me to be so much more efficient! It does everything I was already doing in six different places, in one location. I can write the proposal, add recipe's, even notes all in the same area. It's greatly reduced the margin for error and I am only getting started! I love the consistency the proposals have established, so that a wedding planner asking for a proposal from me, will know what to expect. I have already had feedback from clients and planners that they are impressed with the presentation of the proposal. I can't wait to see what this has done for me in a year. Cons My only Con thus far, and this is merely because I am a creative individual, is that I wish there were some more font options and a few other design tweaks to the proposal aspect of it. Review Source Response from Curate December 26, 2018 Awe!! That means so much to us Becky! We love having you on the software and are THRILLED that we're going to be a part of a huge 2019! AE April E. Owner Fine Art Used the software for: 2+ years ### "Helped streamline my business " June 7, 2019 5.0 This software has helped streamline my business in several areas including writing proposals and recipes, to ordering. I used to spend hours completing these tasks and has significantly reduced the amount of time I spend on those alone. Time is money, as they say and the time saved through this software is where the biggest value comes into play. Curate is easy to use, has terrific customer support and has simplified my POS process as customers are able to electronically sign the contract and make a payment using their cell phone, iPad or computer. Curate continually seeks to add features that make my job easier. Pros I like that everything is integrated to streamline my business processes. Being able to integrate the library of flowers into my proposals through recipe building while simultaneously creating an order list, event breakdown and cost analysis. Cons This software is not 100% compatible with my iPad . I work from my iPad often, but there are many glitches that I have encountered that make it impossible to complete my proposals using my iPad. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.