--- title: "OptinMonster Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about OptinMonster Software - reviews, pricing plans, popular comparisons to other Lead Generation products and more." source_url: "https://www.capterra.com/p/174381/OptinMonster/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # OptinMonster Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) OptinMonster ## What is OptinMonster? OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, improve your website conversions, and reduce cart abandonment, then you need OptinMonster. OptinMonster's lead generation software works out of the box with all major website & eCommerce platforms. Plus, we integrate with more email marketing services than any of our competitors. ## What is OptinMonster used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Personalization](https://www.capterra.com/personalization-software/) Overall rating Based on 78 user reviews Reviews sentiment Positive 81% Neutral 15% Negative 4% Starting price $19 Per Feature, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for OptinMonster?[Manage this product listing](https://www.g2.com/products/optinmonster/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### OptinMonster 4.2 (78) VS. [### Seamless](https://www.capterra.com/p/207295/Seamless-AI/) [4.5 (599)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting Price $19 Per Feature, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (76) Ease Of Use 4.6 (599) Value For Money 4.1 (63) Value For Money 4.3 (572) Customer Service 4.2 (61) Customer Service 4.4 (567) ## OptinMonster alternatives [Dripify](https://www.capterra.com/p/215082/Dripify/) [4.7 (477)](https://www.capterra.com/p/215082/Dripify/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/215082/Dripify/) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [4.5 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/171840/HubSpot-Marketing/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [4.6 (2,574)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/79367/ActiveCampaign/) Highest Rated [Prospeo](https://www.capterra.com/p/10012528/Prospeo-Email-Verifier/) [4.8 (316)](https://www.capterra.com/p/10012528/Prospeo-Email-Verifier/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10012528/Prospeo-Email-Verifier/) [View all alternatives](https://www.capterra.com/p/174381/OptinMonster/alternatives/) ## FAQs about OptinMonster Overview ### What problems does OptinMonster solve? OptinMonster solves missed lead-capture opportunities and poorly targeted website promotions by creating timed, exit-intent, slide-in, inline, and floating opt-in forms. Marketing teams, content publishers, and WordPress site managers use it to segment visitors, prevent repeat pop-ups, send contacts to email platforms, and test campaign variations. Answer based on 39 reviews Overview ### Which roles and teams benefit most from OptinMonster? OptinMonster is most used by business owners, founders, and executives seeking to grow email lists and convert website visitors into leads. Marketing managers, directors, and email specialists create targeted campaigns, pop-ups, and signup forms, while operations and administrative teams support lead capture, audience segmentation, and campaign coordination. Answer based on 76 reviews Overview ### What company size and industries is OptinMonster built for? OptinMonster is built for small businesses and marketing and advertising teams, which account for 89% and 23% of reviewers. It targets marketing agencies, bloggers, eCommerce websites, and other small businesses, with additional adoption in computer software (13%) and retail (6%). Its most common use case is lead generation, reported by 66% of reviewers. Answer based on 78 reviews Features and Usability ### What are the key features of OptinMonster? OptinMonster includes core lead generation and email marketing features, centered on customizable pop-ups and opt-in forms. Its drag-and-drop builder and templates support campaign creation, while exit-intent triggers, display rules, audience segmentation, A/B testing, campaign analytics, and marketing-platform integrations help target visitors and measure results. Answer based on 28 reviews Integrations ### Which third-party tools and platforms does OptinMonster integrate with? OptinMonster integrates with over 20 integrations, including reviewer-confirmed WordPress, Mailchimp, and Zapier. Its catalog also includes email marketing and CRM platforms such as ActiveCampaign, HubSpot Marketing Hub, Klaviyo, Salesforce Marketing Cloud Account Engagement, and Google Analytics 360. Zapier supports additional connections for more complex workflows. Answer based on 34 reviews Getting Started and Support ### What training and onboarding options does OptinMonster offer? OptinMonster provides webinars, documentation, and videos to help teams get started. Webinars support live or scheduled instruction, documentation gives written reference material for setup and feature guidance, and videos offer visual walkthroughs for learning the product at a self-paced pace. Answer based on 4 reviews Getting Started and Support ### What customer support options does OptinMonster offer, and how do users rate the experience? OptinMonster offers Email/Help Desk support and a Knowledge Base. Users often describe replies as quick, detailed, and helpful, with documentation and tutorials supporting setup and troubleshooting. However, some report multi-day response delays, unresolved technical issues, and a need for faster assistance with urgent problems. Answer based on 19 reviews Features and Usability ### How well does OptinMonster create website pop-ups? OptinMonster creates customizable website pop-ups with flexible triggers, targeting, and testing options. Marketing teams value exit-intent forms, timed displays, templates, page-level rules, and email-platform connections, while nontechnical users may need setup help for analytics or unusual website builders. Complex designs and advanced tests can occasionally require extra troubleshooting. Answer based on 22 reviews Features and Usability ### What features does OptinMonster offer for lead generation? OptinMonster offers a broad set of lead-generation features, including campaign builders, targeting, integrations, reporting, and split testing. Marketing teams appreciate the range of display formats and controls, but some users find documentation, interface navigation, advanced form fields, and subscriber management less intuitive than expected. Answer based on 21 reviews ## Features AI summary Based on 6,570 Lead Generation reviews Not all Lead Generation products cover every must-have feature. Here is what Capterra reviewers flag as essential when choosing a solution: - **Search/Filter** (**44%** of reviewers rated this feature as critical) - **Lead Capture** (**50%**) - **Lead Management** (**42%**) OptinMonster supports **Lead Capture**, making it a fit for businesses focused on turning website visitors into prospects. However, it does not include **Search/Filter** or **Lead Management**. Instead, it offers other important capabilities that reviewers also value, including **Contact Database** (**45%**) and **Prospecting Tools** (**40%**). These features help teams organize prospect information and identify new opportunities, allowing teams to collect leads efficiently and keep outreach efforts moving forward. Lead Capture 4.7 (25) 56.00% of 25 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Contact Database 4.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Prospecting Tools 4.7 (9) 44.44% of 9 reviewers that rated this feature as important or highly important Tools designed to streamline the process of lead generation and management for sales teams A/B Testing 4.3 (11) 63.64% of 11 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Lead Segmentation 4.5 (11) 18.18% of 11 reviewers that rated this feature as important or highly important Divide leads into buckets based on predefined criteria and routing rules Campaign Analytics 4.3 (10) 40.00% of 10 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics OptinMonster 18 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Forms: Customize contracts and forms to collect specific information - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Marketing: Create and send email blasts/campaigns - Forms Management: Store, manage and track all forms in a centralized location - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons --- Get Advice We can help you find the software with the features you need. Features 4.2 (76) 4.2 Based on 76 reviews ## Pricing Value for money 4.1 (63) [View pricing plan details](https://www.capterra.com/p/174381/OptinMonster/pricing/) Basic $19.00 Per Feature,Per Month Value for money 4.1 (63) 4.1 Based on 63 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Brevo](https://www.capterra.com/p/132996/brevo/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[ MailerLite](https://www.capterra.com/p/136603/MailerLite/)[ Keap](https://www.capterra.com/p/76390/Infusionsoft/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (61) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (61) 4.2 Based on 61 reviews ## User reviews Overall rating 4.2 Based on 78 reviews Filter by rating 5(40) 4(23) 3(12) 2(0) 1(3) Mentioned topic Sorted by most recent YH Yana H. Product Marketing Manager Marketing and Advertising ### "Great support" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 18, 2025 Pros Constant support of the team on every question, quick and detailed replies. I love all the video tutorials they create for you, making it easy to repeat the process yourself. Cons Some aspects of the platform/process are difficult to figure out independently or by just reading the documentation Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 21, 2025 Thanks for the awesome review! We're thrilled our support team has been there for you with quick, detailed responses, and our video tutorials have been super helpful. That's what we're all about—making your OptinMonster journey as seamless and stress-free as possible! We're grateful for your feedback on areas that could be clearer. We're always looking to improve, so feel free to let us know if anything could be simpler to understand. Thanks again for choosing OptinMonster—we're here whenever you need us! BR Beckie R. Owner Apparel & Fashion ### "Needs a subscriber management and/or mailing list component" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 3.0 3.0 Likelihood to Recommend 4/10 April 1, 2025 It was limited in that while yes, I built a pop up form, which was easy and user friendly, in which to capture leads, I didn't have a subscriber service already, nor was I interested in introducing an additional cost, so I back off of Optin. Pros It was pretty straightforward and I was already familiar with more complicated platforms like MailChimp, so this was a decent system to navigate. Cons Unfortunately for me I didn't realize at sign up that it did not include or offer any subscriber management or mailing list. You need an additional service to integrate, like ConstantContact or MailChimp, etc. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [Sender](https://www.capterra.com/p/139770/SENDER/) Reasons for choosing OptinMonster Just an overall instinct, which again, led me astray as I needed the mailing list management built in to the service. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MG Mariana G. Marketing Coordinator Insurance ### "Great Product and Great Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 26, 2024 great experience overall appreciate the support we recieve Pros Ease of use and the support they provide Cons Integration with gravity forms, not seem to be working for us Switched from [Sleeknote](https://www.capterra.com/p/145068/Sleeknote/) not as much customizable options, not as many features Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Director Non-Profit Organization Management ### "Great tool for nonprofits!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 21, 2024 Very good experience overall - would highly recommend. Pros We had a great experience working with OptinMonster for our fundraising campaigns. The platform has allowed us to reach new audiences through our website integration. Cons Could be more userfriendly, we needed to know some limited coding in order to edit templates. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Niraj Y. Admin Marketing and Advertising ### "Easy to Use Popup" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 10, 2023 Pros Its Easy to capture a Lead with this functionality of popup Form Builder Cons Pricing can be on little lower side, also little support must improve Alternatives considered [Real Estate Platform (REP)](https://www.capterra.com/p/180289/The-Real-Estate-Platform-REP/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User lawyer Judiciary ### "Perfect tool for great results" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 11, 2023 Pros easy installation, good prices, great support Cons that i didn't find it earlier so everything would've been easy Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) changed everything, deleted so many features Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Tchameni C. Creative Motion Graphic Designer And WordPress Web Designer Graphic Design ### "Some improvements will make it a better tool." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 October 24, 2023 It needs further improvements, especially in handling and managing subscribers. The company should consider adding more features and functionalities as well. Pros I used optinMonster for opt-in forms. It's quite a great tool for lead generation.Opt-in forms are easy to customize and the user interface is very simple as well. You can drag and drop items into the builder and they readily adapt to small screen devices and it easily integrates with other tools like MailChimp. Cons What I dislike about optinMonster is the price for using it. It can be expensive compared to what you'll have to gain in return for your investments and secondly, for proper contact management, It's better to use MailChimp to handle contacts because optinMonster lacks a few functionalities that are essentially for handling managing subscribers. - The forms are also very limited, especially in terms of customization and feature-richness. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MS Matthew S. Director Machinery ### "Avoid!" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 August 2, 2023 I cancelled my subscription months ago and even had to get in touch with their team to cancel the direct debit which for some reason was set up twice, taking out a payment of £47+ every 2 weeks, turns out they are still taking the money and still haven't cancelled the direct debit on their end and are stil using and storing my bank details without permission Pros I liked how it "appeared to be professional" Cons Nothing you can't get for a 3rd of the price from other pop up generators Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor August 9, 2023 Hi Matthew, ​ Thank you for reaching out about this issue and giving us the opportunity to make things right. This is certainly not the experience we want our customers to have, and we sincerely apologize for the issues you've faced with ongoing charges even after canceling your subscription. To make amends, on August 3rd, our billing team refunded all payments going back to the charge on February 20th of this year. Additionally, all card details have been removed in full, as requested. Once again, we apologize for the inconvenience you've faced and thank you for bringing this matter to our attention. If you have any further concerns or questions, please do not hesitate to contact our customer support team - we're here to help! Thank you for your understanding and for allowing us to make things right. MA Mitch A. Owner E-Learning ### "Regrettably moved here and not that impressed so far" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 3/10 July 14, 2023 Incredibly frustrating so far. Instead of more features they need to focus on making the bare basics easier to use. If we weren't using a referral software that required us to use optinmonster I never would have changed, or when i did change i would have refunded immediately. Pros I liked that there were many more features that were available to use Cons Many things. The biggest one is that it blows my mind the forms are not very mobile responsive. Most of everyones traffic is mobile, yet they recommend you create a form for your website plus a different one for mobile. So it takes double the work to set anything up. Secondly, the forms they use are blocked by browsers like Brave and Tor, which means constant support enquiries to deal with. I tried asking optinmonster support team for help on this. That was 4 days ago. Still no reply. Now it is the weekend and that means we are going to continue to have this issue another 2-3 days. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BT Bao T. Web Designer Marketing and Advertising ### "Good for A/B test and performance tracking " 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 15, 2023 Design popups and iterate based on AB testing performances. It gets the job done, but very time consuming. at times. Pros The AB testing capabilities of this product are top-notch. It provides a user-friendly interface that makes it incredibly easy to set up and run experiments without any technical hassle. One standout feature that I particularly enjoyed is the drag and drop functionality. It allows you to create and customize designs without any coding knowledge. This feature is incredibly convenient and significantly speeds up the design process.Great library of designs. It offers a wide range of professionally crafted templates and elements that cater to various industries and design styles. Cons The product is geared towards users with a solid technical background. I found myself spending more time than anticipated trying to locate specific features or elements, which slowed down my workflow. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/174381/OptinMonster/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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