Awesome Motive

OptinMonster


4 / 5
32 reviews

Who Uses This Software?

OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses.


Average Ratings

32 Reviews

  • 4 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
  • Support
    Business Hours

Vendor Details

  • Awesome Motive
  • awesomemotive.com
  • United States

About OptinMonster

OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, improve your website conversions, and reduce cart abandonment, then you need OptinMonster. OptinMonster's lead generation software works out of the box with all major website & eCommerce platforms. Plus, we integrate with more email marketing services than any of our competitors.


OptinMonster Features

  • Contact Discovery
  • Contact Import/Export
  • Lead Capture
  • Lead Database Integration
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Visitor Identification

OptinMonster Reviews Recently Reviewed!


Capterra loader

Optinmonster helps you get your website forms right

Jan 26, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I started using Optinmonster because I couldn't design a good looking form and I couldn't get it to open / pop when I wanted it to. I needed something that looked better than what I could get from my email marketing software and I needed to make it appear when and how I wanted it to. This is easily accomplished with Optinmonster!

Cons: They don't update their form designs very often and if you want to have the same form used on different pages or in different ways (on click vs exit intent) then you have to design a new form and set it up for each individual interaction scenario you need.

Overall: Optinmonster makes it very easy to put beautiful forms on your website and pop them when, where, and how you need them on your websites. They integrate with email marketing software platforms easily, and there is always Zapier if they don't happen to be integrated with the platform you use.

I have been a customer for 3+ years, and despite the fact that I can better design forms, I still prefer to use them for my customer optin information collection. The many different ways you can have a form display on your website keep me as a customer.

Lots of templates but not very customizable

Apr 04, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: OptinMonster is a great lead gen tool for exit intent, slide-in CTA, lightbox popups, etc. The user interface and building a popup took me a little while but once I got the hang of it, not so bad. Also, whenever I've had questions or needed help their support team responded very quickly.

Cons: The biggest drawback is their templates are not very customizable. You can change colors of buttons and background colors and insert your own image but the templates I tried, the platform doesn't allow you move things around to get the pixel-perfect design I want. For example, inserting an image was locked into place basically without being able to crop it if necessary or move it closer or further away from other elements. Other competing software does offer that capability.

Love OptinMonster!

Mar 12, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Integration was super easy. It's also very easy to edit currently running pop ups (no need to have a developer push anything new to code- simply log in to optinmonster's website, swap out an image or change some text and watch it update on your website in real time). They have exit intent pop ups which we utilize (and you can choose what pages on your site you want certain ones to show up on). There's analytics built in so you can see how your pop ups are doing. You can A/B test. They do it all!

Cons: Can't have unique promo codes generate. For instance, I can't have a unique promo code pop up for every customer. We have an exit intent cart saver pop up that gives customers a 5% off coupon code. I have to monitor the coupon websites around the web such as "retail me not" to make sure the promo code doesn't show up on there (it always does). Then I have to go and change the promo code. If OptinMonster had the option for unique promo codes this wouldn't happen.

Overall: What I like most about this software is that you can easily integrate and make edits to your site's pop ups. We have a pop up that I've set to appear 30 seconds after you land on our homepage. It's opts customers to sign up for our email newsletter (the incentive is that they will be entered into our monthly giveaway). The list of emails goes straight to our email marketing tool so I can easily pick a winner every month. I also have an exit intent pop up that appears whenever you are on certain pages of our site and move your mouse to close out. It's very easy to edit this pop up as I often make changes to it. My experience with OptinMonster has been great. I'm really glad they have an option to A/B test pop ups. Very happy I chose OptinMonster!

Great software

Apr 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: OptinMonster is super easy to use and works extremely well. I've used it for 3+ years and the functionality has gotten even better since I started.

Cons: It's hard to write cons for OptinMonster. The price is right. It's simple to use. It runs really quickly. And when I have a support question, they answer it expertly and really quickly.

Vendor Response

by Awesome Motive on April 12, 2018

Thank you so much for your kind words! We're thrilled to have you as a customer! Don't hesitate to reach out to us via Support if you ever have any issues that we can assist you with. :)

Great upside, depending on your web platform and aims

Aug 07, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Slick, advanced technology for pop-up opt-in forms. Easy to create good-looking, smart forms with really impressive functionality. Exit intent is the most technologically impressive, but I thought the sidebar and embedded forms were the most practical. Great that it plugs into email marketing software like MailChimp and the like, avoids the need for using Zapier or a more manual workaround. The form creation menus were mostly self explanatory and straightforward.

Cons: I'm likely an anomaly, but I had trouble getting it to work consistently with the website builder I use (Strikingly). The pop-ups usually worked, but the embedded forms often didn't load. I'm still impressed with the technology, but it's worth thoroughly testing that the opt-ins work correctly on your website before committing, especially if you intend to buy one of the more expensive plans.

Overall: Impressed with the product, I can see the value it would add to higher traffic websites.

As an earlier stage venture, it was probably overspec for my needs.

Capterra loader

Quick and easy lead generation software that anybody who knows Wordpress can use

Jun 23, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Optin Monster is a great, low-cost alternative to capturing leads on your website. The free version has a lot of what the average startup will need. And the pro version does some incredible things like A/B testing automatically. What I like is how simple it is to set up the landing pages, opt-ins, and thank you pages. I gave it to my clients to play with, and they were up and running with the software!

Cons: I don't really have any complaints with Optin monster. It works, there's frequent updates that makes the software better, and the free version is a excellent taste for many startups. Maybe one thing I don't like is the free version has the optin monster logo... but it's a free version for a reason.

Overall: So many useful features. It's one of the few pieces of software where I use about 80-90% of it's features.

Capterra loader

OptinMonster: Giving a better return on money invested

Dec 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This is the team also behind two other popular WordPress plugins: WPForms and MonsterInsights. The combination of three, OptinMonster along with WPForms and MonsterInsights, should give a competitive advantage when it comes to web development and internet marketing endeavors. When it comes to OptinMonster, cool features including Content Locking wherein a user is asked to enter his or her credential (say email) after consuming a part of content is great. It is a human tendency to finish a particular activity once started, and OptinMonster leverages many such human psychologies, giving a better return on money invested.

Cons: There is no free version of OptinMonster available unlike WPForms which has a free lite version.

Good Pop-Up Tool

Dec 06, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It was easy to use, for a non-IT person. I can customize it in so many ways and do different pop-up methods. If you want to plug into your site with proper analytics, you'll definitely need help though. But once setup, it's nice.

Cons: I experienced some cross-domain tracking issues between OptinMonster and our CRM system, Pardot. Their support team wasn't able to resolve them, so we leveraged a WordPress plugin instead.

Overall: It helped us easily capture new contacts visiting our website and promote a few events.

Capterra loader

Must-have tool for boosting conversion rates and growing an e-mail list!

Apr 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Templates! I loved the fact that I did not have to KNOW about design or even think about the kind of offer I would present every time. Just used my designer's branding scheme and applied it to the templates, changing the fonts or colors as necessary and bam! I had created an amazing offer upgrade with virtually no effort. This helped increase my conversions a lot (not sure how much because I don't have the numbers with me) and my e-mail list kept getting new subscribers every day. Absolutely worth the investment! The visual editor makes it easy, and the targeting options are key for conversion, as I'm able to reach the audience I want, when I want.

Cons: I was not a fan of the way google analytics grab data from these, but it's not that important at least for the use I was giving the tool. I would have loved to see more detailed reporting options and split testing features that other lead generation tools do offer. Other than that, it's a great, intuitive tool.

Vendor Response

by Awesome Motive on May 02, 2018

Hey Paola,

I'm happy to hear how much you enjoy OptinMonster! Also, thank you for the comments about Google Analytics. I'll be sure to bring this up with the team.

If you run into any issue, please don't hesitate to reach out to us.

-Kevin

Capterra loader

Keep it simple when using this tool

Apr 25, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Optinmonster is easy to use. They have great templates, you can copy and paste HTML/CSS in. Native Google Analytics integration makes tracking a breeze, and the setting triggers is super easy.

Cons: This tool breaks more often than it should. Every A/B test I've tried to run has technical issues. I've had pop-ups trigger when they shouldn't. CSS doesn't always play nicely. If you keep it super simple, you're good to go. If you try to get fancy with development and design, you might run into some trouble.

Overall: Great tool for driving conversions. You can launch tactics FAST.

Vendor Response

by Awesome Motive on April 27, 2018

Hey Camille,

Thanks for the review. I think most if not all of your concerns will be addressed in some of our future updates to the Builder. :)

Thanks again for working with us. Don't hesitate to reach out if we can help you with anything.

I have been greatly pleased with this software and would highly recommend it overall.

Apr 26, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: For a first time user, I thought the documentation was outstanding. It was easy to implement on my blog. Whenever I had questions, there was always outstanding customer support. The software also offered easy integration with other products and my blog.

Cons: I find my self sometimes wishing there was a greater selection of templates. Although, I have been pleased with what is present available in the software.

Vendor Response

by Awesome Motive on April 27, 2018

Hey Patrick,

Thank you for your kind review. I think our updates to the Builder in the near future will help you customize your campaigns even quicker and more intuitively. We're very happy to be working with you!

Please don't hesitate to reach out if we can help you with anything!

A good lead generation product

Jun 18, 2019
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like its templates, functionality and support.

Cons: I don't like the API style plugin. That means every time a visitor clicks an object on my website, there's a lot of unnecessary traffic between the OptinMonster API plugin (in WordPress) and the OptinMonster website.

>>This slows down page load.

I wish all OptinMonster functions would be cached on my website.

Overall: I needed a floating bar pop-up to display special offers and I got it with OptinMonster.

OptinMonster is easy to configure. However, you have to keep in mind that it's a two-part process. The first step must be done on their SAAS website, and you must complete the rest of the setup on your WordPress site via their API plugin. It may be confusing sometimes.

I rely on this everyday on my website

Jul 09, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's intuitive, easy to use and very effective.

Cons: It's a bit pricey, but there are good deals they offer and it's certainly very valuable and worth it.

Capterra loader

Stacks of templates, simple to use

Oct 22, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Right from the start you're given solid templates that are easily tweaked to suit your brand. Within minutes we had our first campaign live which gave us instant traction.

Cons: There is a custom code version of this tool which is great, but we wanted to try an advanced feature that didn't come standard (in the particular way we'd like it) and would have taken some of our developer time. So could be done, but we just wanted to move a little quicker.

Overall: Customer service is solid and you're given handle tips on how to improve conversion in their regular email blasts. The price is pretty much unbeatable for what you get so would definately recommend.

Capterra loader

Amazing software!

Dec 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This software is a MUST-HAVE for your website if you're serious about putting forth a functional inbound strategy. It's very easy to use and setup. The notification builder is great and intuitive, as well as the reporting feature.

Cons: Can't say that I have any cons I'd like to write about, it is flawless!

Overall: The company I used it for, really reaped its benefits! The experience was great, not just with the application itself but their service is wonderful!

Opt-in Monster is great at providing quick conversion data and comparing programs to each other

May 07, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like how easy it is to get campaigns up and running within Opt-in Monster over to our website. It never takes me more than 15 minutes to get a basic opt-in for webinar registration up and running. The reporting is also useful and is a quick way to get data on what's getting the most conversions and what isn't.

Cons: We've had a couple of issues with Marketo form integration, but overall our experience with Opt-in Monster is very positive and I would recommend it.

Capterra loader

Simple to use, Easy to install

Oct 16, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I use this software to set up pop ups for client's websites. They are so their customers can opt in to their email lists. This was simple for me to install using the Wordpress plugins, and worked seamlessly once we sorted out the API codes.

Cons: The program can generate more than one API code which made it confusing at one point, but we sorted it out.

Overall: Overall, one of the best options for getting email opt-ins set up. We use this with mail chimp and so far, have had no issues.

Simple and powerful

Jun 09, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: OptinMonster is a fantastic tool to create and publish interaction pop-ins on any website. We use it daily to attract leads on our landing pages. It's easy to use, and has a lot of features that others don't have, like exit intents, monster effects. Also, the targeting is super precise, with a lot various criterias.

Fantastic for Exit Intent Forms

Feb 01, 2019
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: If you want a beautiful exit intent/timed lead form on your website, OptInMonster is the software for you. The part I like the most about OptInMonster is the cookie based tracking that allows you to make sure people who have already interacted with your form, will not get the pop-up again (if within a specified date range.)

Cons: The "Canvas" feature where you can use custom HTML to code and design your own form can definitely be confusing. There are some weird CSS features that they include (like a randomly named css class for each individual form) that can make duplication difficult.

Overall: We have majorly increased the number of leads by utilizing this software.

A Real Iceberg!

Jun 10, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I decided to try OptinMonster with a very specific goal in mind - their Exit Intent popups. However, thanks to the great content and tips that they creat, I soon realized this was the tip of the iceberg. There are several very advanced on-site retargeting features that can really do wonders to maximize conversions.

Cons: They lack official integration with SendGrid Marketing Campaigns.

Capterra loader

Fake Reviews

May 27, 2019
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It does the job for the most part, easy to use, pretty straight forward. Works like most apps (Mailchimp Etc.)

Cons: When you look at the reviews on this product you can tell it's deceptive. If you're in the industry you know all the ways to manipulate everything, and right off the back, the first review is bashing this product. The next two give it a 5 star review except it sounds way to good to be true. To top it off the company gives thanks to the person who supposedly gave the review and twice it says thank you Thomas? I mean come on. The odds of two people giving a 5 star review and they were both named Thomas? Good try Optinmonster, if they new better, they would know that if we are in the business, we no how deceptive it can be. They need a new editor because the one you have now just got you caught up as a fraud.

Great for Pop Ups

Apr 01, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I liked how I was able to customize the pop ups on my website with ease.

Cons: I did not like that I had to pay extra to remove the optinmonster logo from the popup.

Overall: I had a good experience and was able to customize a lot of different website pop ups.

Works well once up and running but terrible UI

Nov 28, 2018
3/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Once you finally get it up and running, the ability to create pop ups and exit intents and top bars is great. It works as expected and it's nice to be able to a/b test.

Cons: The UI is terrible - editing a template requires clicking around aimlessly hoping you'll hit on whatever it is you need to be able to edit what you're trying to edit. There is no internal analytics - it relies on a connection with GA, so if you don't turn that on, you get no data on how it's performing.

Overall: The ability to capture email addresses via the tools OptinMonster provides is great but the UI could use a functionality upgrade.

Looking for a lead gen tool? You'll definitely need OptinMonster

Apr 13, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: Here are some pointers which I feel are the best considering what the tool is offering.

- Various lead forms to generate leads

- Amazing customer support

- A/B Testing

- Integrates with all the major software

- Drag & Drop builder (Best part)

Cons: The base mo plan is very basic and you won't find anything great in it. I think they can add more lead gens forms in it so that a newbie blogger or marketers can use it to take their lead generation to the next level.

Vendor Response

by Awesome Motive on April 18, 2018

Thank you for the review! We sincerely appreciate you taking the time to leave us an honest review. Don't hesitate to reach out to OptinMonster support if we can assist you with anything.

Great for small retailers, not growing SaaS

May 09, 2019
3/5
Overall

2 / 5
Ease of Use

1 / 5
Features & Functionality

5 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: The support. Hands down the best I've seen of any similar product.

Cons: Biggest drawback? You can ONLY add the following fields in ANY form built with OptinMonster:

- Fullname

- Email

- Phone

- Privacy Text

- Submit

If you are a savvy marketer who works with big data. Or, a marketer in a growing SaaS company, you know this is nowhere near 'a good form'.

Yes, you can add custom fields but then you need to code. That also means that you can't use the 'success view'. So, all you are paying for is a glorified third-party ad server with close-intent tech.

Overall: The support helped me a lot but to be honest, this is not a robust tool for a growing SaaS business.

Amazing!!

Apr 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I actually really liked the software. Also must add that customer service is completely AMAZING!!! I am so happy they helped me.

Cons: Nothing! It was really efficient. I didn't end up using it long, just because I haven't made the time for my blog. However, once I am able to put more time aside, I will

more than likely use this again!

Vendor Response

by Awesome Motive on May 03, 2018

Hey Renee!

We're so glad you were a customer of OptinMonster and we look forward to working with you again. :)

Best of luck with your blog and we're ready to help you gain leads whenever you're ready.

-Kevin

I used a free version of Optin Monster and it made designing my website optin form easy.

Mar 15, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: What i love most about optin monster is that i created my optin form in a few minutes and for a rookie, that is big.

Let's be honest, it sucks.

Oct 10, 2018
1/5
Overall

1 / 5
Ease of Use

2 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Pros: They have a few CTA options so I guess that is a positive.

Cons: It's hard to use, support is slow, lots of bugs with their analytics, the builder is incredibly clunky. You're better off with many other tools. Don't waste your time.

Not a bad start for capturing leads

Dec 05, 2016
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Comments: Optin Monster is a pretty good, middle of the road value if you need to start capturing leads. It's a great solution for marketers lacking highly technical skills but needs to customize forms on landing pages. I think some of the pre-designed forms could be improved in looks, but other wise is a solid tool.

Basic popups and slide in forms, but not a lot of form functionality

Jan 02, 2019
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: It was easy to implement and design the popups, and the audience segmentation functionality was slick.

Cons: The form fields are limited to name, email, and phone number.

May 08, 2019
4/5
Overall

Feb 21, 2017
4/5
Overall