--- title: "OptinMonster Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about OptinMonster Software - reviews, pricing plans, popular comparisons to other Lead Generation products and more." source_url: "https://www.capterra.com/p/174381/OptinMonster/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # OptinMonster Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) OptinMonster ## What is OptinMonster? OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, improve your website conversions, and reduce cart abandonment, then you need OptinMonster. OptinMonster's lead generation software works out of the box with all major website & eCommerce platforms. Plus, we integrate with more email marketing services than any of our competitors. ## What is OptinMonster used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Personalization](https://www.capterra.com/personalization-software/) Top alternative Featured Overall rating Based on 78 user reviews Reviews sentiment Positive 81% Neutral 15% Negative 4% Starting price $19 Per Feature, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for OptinMonster?[Manage this product listing](https://www.g2.com/products/optinmonster/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### OptinMonster 4.2 (78) VS. [4.5 (603)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting Price $19 Per Feature, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (76) Ease Of Use 4.6 (603) Value For Money 4.1 (63) Value For Money 4.3 (576) Customer Service 4.2 (61) Customer Service 4.4 (571) ## OptinMonster alternatives [4.5 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.1 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars Highest Rated [Dripify](https://www.capterra.com/p/215082/Dripify/) [4.7 (477)](https://www.capterra.com/p/215082/Dripify/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/215082/Dripify/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [4.6 (2,574)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/79367/ActiveCampaign/) [View all alternatives](https://www.capterra.com/p/174381/OptinMonster/alternatives/) ## FAQs about OptinMonster Overview ### What problems does OptinMonster solve? OptinMonster solves missed lead-capture opportunities and poorly targeted website promotions by creating timed, exit-intent, slide-in, inline, and floating opt-in forms. Marketing teams, content publishers, and WordPress site managers use it to segment visitors, prevent repeat pop-ups, send contacts to email platforms, and test campaign variations. Answer based on 39 reviews Overview ### Which roles and teams benefit most from OptinMonster? OptinMonster is most used by business owners, founders, and executives seeking to grow email lists and convert website visitors into leads. Marketing managers, directors, and email specialists create targeted campaigns, pop-ups, and signup forms, while operations and administrative teams support lead capture, audience segmentation, and campaign coordination. Answer based on 76 reviews Overview ### What company size and industries is OptinMonster built for? OptinMonster is built for small businesses and marketing and advertising teams, which account for 89% and 23% of reviewers. It targets marketing agencies, bloggers, eCommerce websites, and other small businesses, with additional adoption in computer software (13%) and retail (6%). Its most common use case is lead generation, reported by 66% of reviewers. Answer based on 78 reviews Features and Usability ### What are the key features of OptinMonster? OptinMonster includes core lead generation and email marketing features, centered on customizable pop-ups and opt-in forms. Its drag-and-drop builder and templates support campaign creation, while exit-intent triggers, display rules, audience segmentation, A/B testing, campaign analytics, and marketing-platform integrations help target visitors and measure results. Answer based on 28 reviews Integrations ### Which third-party tools and platforms does OptinMonster integrate with? OptinMonster integrates with over 20 integrations, including reviewer-confirmed WordPress, Mailchimp, and Zapier. Its catalog also includes email marketing and CRM platforms such as ActiveCampaign, HubSpot Marketing Hub, Klaviyo, Salesforce Marketing Cloud Account Engagement, and Google Analytics 360. Zapier supports additional connections for more complex workflows. Answer based on 34 reviews Getting Started and Support ### What training and onboarding options does OptinMonster offer? OptinMonster provides webinars, documentation, and videos to help teams get started. Webinars support live or scheduled instruction, documentation gives written reference material for setup and feature guidance, and videos offer visual walkthroughs for learning the product at a self-paced pace. Answer based on 4 reviews Getting Started and Support ### What customer support options does OptinMonster offer, and how do users rate the experience? OptinMonster offers Email/Help Desk support and a Knowledge Base. Users often describe replies as quick, detailed, and helpful, with documentation and tutorials supporting setup and troubleshooting. However, some report multi-day response delays, unresolved technical issues, and a need for faster assistance with urgent problems. Answer based on 19 reviews Features and Usability ### How well does OptinMonster create website pop-ups? OptinMonster creates customizable website pop-ups with flexible triggers, targeting, and testing options. Marketing teams value exit-intent forms, timed displays, templates, page-level rules, and email-platform connections, while nontechnical users may need setup help for analytics or unusual website builders. Complex designs and advanced tests can occasionally require extra troubleshooting. Answer based on 22 reviews Features and Usability ### What features does OptinMonster offer for lead generation? OptinMonster offers a broad set of lead-generation features, including campaign builders, targeting, integrations, reporting, and split testing. Marketing teams appreciate the range of display formats and controls, but some users find documentation, interface navigation, advanced form fields, and subscriber management less intuitive than expected. Answer based on 21 reviews ## Features AI summary Based on 6,570 Lead Generation reviews Not all Lead Generation products cover every must-have feature. Here is what Capterra reviewers flag as essential when choosing a solution: - **Search/Filter** (**44%** of reviewers rated this feature as critical) - **Lead Capture** (**50%**) - **Lead Management** (**42%**) OptinMonster supports **Lead Capture**, making it a fit for businesses focused on turning website visitors into prospects. However, it does not include **Search/Filter** or **Lead Management**. Instead, it offers other important capabilities that reviewers also value, including **Contact Database** (**45%**) and **Prospecting Tools** (**40%**). These features help teams organize prospect information and identify new opportunities, allowing teams to collect leads efficiently and keep outreach efforts moving forward. Lead Capture 4.7 (25) 56.00% of 25 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Contact Database 4.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Prospecting Tools 4.7 (9) 44.44% of 9 reviewers that rated this feature as important or highly important Tools designed to streamline the process of lead generation and management for sales teams A/B Testing 4.3 (11) 63.64% of 11 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Lead Segmentation 4.5 (11) 18.18% of 11 reviewers that rated this feature as important or highly important Divide leads into buckets based on predefined criteria and routing rules Campaign Analytics 4.3 (10) 40.00% of 10 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics OptinMonster 18 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Forms: Customize contracts and forms to collect specific information - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Marketing: Create and send email blasts/campaigns - Forms Management: Store, manage and track all forms in a centralized location - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons --- Get Advice We can help you find the software with the features you need. Features 4.2 (76) 4.2 Based on 76 reviews ## Pricing Value for money 4.1 (63) [View pricing plan details](https://www.capterra.com/p/174381/OptinMonster/pricing/) Basic $19.00 Per Feature,Per Month Value for money 4.1 (63) 4.1 Based on 63 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Brevo](https://www.capterra.com/p/132996/brevo/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[ MailerLite](https://www.capterra.com/p/136603/MailerLite/)[ Keap](https://www.capterra.com/p/76390/Infusionsoft/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (61) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (61) 4.2 Based on 61 reviews ## User reviews Overall rating 4.2 Based on 78 reviews Filter by rating Counts reflect reviews available in this feed. 5(40) 4(23) 3(12) 2(0) 1(3) Mentioned topic Recent reviews first, then most helpful RE Reviewer Society Curator Used the software for: I used a free trial ### "A bit limited for non-paying users, but better than most " 4.0 January 6, 2021 We've been using OptinMonster for a very short period of time - perhaps a week - but so far it's worked well. I'm not rating them on their ability to convert visitors, because that's more our responsibility as the business, but the software itself works really well. As I mentioned above, there is a bit of a learning curve, and be prepared to hit the "undo" button several times during your first template build, but once you get the hang of it, it's easy to put together a call to action for whatever you need! Pros I like the variety of options available with the software, from the various templates to the customizable options, and so far it's worked seamlessly with my WordPress site. Once you get the hang of how their software works, it's fairly easy to knock out a great-looking "call to action" for your website, with easy to understand analytics and seamless integration. Cons Because we're using the free trial, we are a bit limited in what we can do. And, for a small business like ours, the monthly cost for the "Pro" option is just too high. The software itself takes some getting used to, especially if you're building something from scratch, and their system can be a bit slow at times when customizing your call to action. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jacob S. Marketing Director Used the software for: 1-3 years ### "What it's designed to do, it does extremely well." 5.0 August 3, 2022 Thoroughly enjoyed using this while we did. Truly only moved on to consolidate features and found a more expensive one that combined about 3 softwares we'd been previously using separately. Pros Insanely easy-to-use tool for exit pop-ups primarily. the detailed logic of when certain pop-ups appear is very effective and easy for anyone to build. Design builder was also simple, templates worked great. We had some very high conversion rates on several of ours for a long time. A/B testing is also great. Cons We ended up moving on from it for one reason: multi-step forms. What optin monster does well, it is great for. But in our case, we needed forms with multi-step logic and more flexibility as far as embedding static forms/pages. So after years of using optinmonster plus other tools we found one that combined it all and chose that. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Owner Used the software for: I used a free trial ### "Needs a subscriber management and/or mailing list component" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 3.0 3.0 Likelihood to Recommend 4/10 April 2, 2025 It was limited in that while yes, I built a pop up form, which was easy and user friendly, in which to capture leads, I didn't have a subscriber service already, nor was I interested in introducing an additional cost, so I back off of Optin. Pros It was pretty straightforward and I was already familiar with more complicated platforms like MailChimp, so this was a decent system to navigate. Cons Unfortunately for me I didn't realize at sign up that it did not include or offer any subscriber management or mailing list. You need an additional service to integrate, like ConstantContact or MailChimp, etc. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Internet Marketing Specialist Used the software for: 3-5 years ### "Powerful lead generation" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 27, 2022 I like the functionality of OptinMonster, and the results have definitely been good. It's not my favorite tool to use because it can be a little difficult, but that goes along with all of the options that it gives you. Pros Optinmonster provides plenty of different types of forms and ways to capture email addresses. There are more options than just about any competitor. Cons Because of all the Options, I find OptinMonster to be a bit confusing at times. I often have trouble customizing a display or getting it to display exactly when and where I want it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Kenny K. Owner Used the software for: Less than 1 year ### "OptinMonster takes lead generation and automation to the next level" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 2, 2021 OptinMonster is one of the best lead generation tools on the market and pretty much works immediately out of the box. You can quickly get a campaign up and running, integrated with the tools you're already using. I like the large number of templates and the many customization options. This makes OptinMonster easy for beginners and a great tool for advanced marketers as well. The simple Wordpress integration is also a time-saver. Pros What I like the most is that OptinMonster is easy to use on every website you own. It works both on Wordpress websites and any other website you own. Either you use the WordPress-plugin or you just add a piece of code to your site to display your campaigns. You also get a lot of ready-made templates that are already optimized for high conversions. After being around for so many years and learning from customer campaign data, OptinMonster knows what works and is constantly improving their templates. This way you don't need to start from scratch and know something will work. All you need to do is browse the templates, pick one, customize it a little bit and then publish your campaign. Cons There's not much I dislike about OptinMonster. There are different plans that you can take depending on your specific needs, but one thing I'd like to see changed is the page view limitation that comes with each plan. Once your campaign is displayed a certain number of times per month, you will need to upgrade to a higher plan if you reached your maximum. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ngala E. internet marketer Used the software for: 3-5 years ### "OptinMonster Review-2022" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 10/10 April 18, 2022 A nice & beginner-friendly tool for lead generation. Pros With the perplexing optin forms, Optin monster provides, it's easy to persuade subscribers to join the list which in the future can be monetized. For users like myself, the split-testing feature is very important as I get to figure out what is best for my forms. It's a great portal for my future endeavors. It's easy to use and supports most 3rd party integrations. Although they do not offer free plans, however, they have affordable pricing options starting from as low as $9 per month with intrusive features included( card abandonment forms, exit-intent popups, list segmentation just to name a few). This will provide quality proceeds depending on your marketing skills and the size of your business. As a newbie, they even offer expert courses and other forms of assistance to avail yourself of your success experience. There is no crash to this if you ask. OptinMonster is worth trying, however, they offer a 14-days refund policy, unlike their competitors. You can try it at no risk. Cons the customer support service is not fast. They respond to open time within days and that's not evident to me. Should improve on it and that's why I rated a 2 stars. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Diego J. COO Used the software for: 3-5 years ### "Great for lead generation & automation" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 May 18, 2022 You can quickly get a campaign up and running, integrated with the tools you're already using for your marketing automation & CRM strategy. If you don't have experience, the pre-made templates will make it easy for you to customize it a bit and publish your campaign. Pros Great for building email lists and nurture your leads. Is a good low-cost and easy to implement solution, specially if you are a startup. There is a bit of a learning curve but once you get it, you will master most of its features. Cons As you are using a plugin, your site performance will decrease. If you care for SEO, make sure to use a good hosting company. I don't really have any complaints with Optinmonster. Bear in mind that they only offers email support. If you need help, you will have to wait for assistance but I must say their customer support is great. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Becky D. Consultant Owner Used the software for: 3-5 years ### "Optinmonster helps you get your website forms right" 5.0 January 29, 2019 Optinmonster makes it very easy to put beautiful forms on your website and pop them when, where, and how you need them on your websites. They integrate with email marketing software platforms easily, and there is always Zapier if they don't happen to be integrated with the platform you use. I have been a customer for 3+ years, and despite the fact that I can better design forms, I still prefer to use them for my customer optin information collection. The many different ways you can have a form display on your website keep me as a customer. Pros I started using Optinmonster because I couldn't design a good looking form and I couldn't get it to open / pop when I wanted it to. I needed something that looked better than what I could get from my email marketing software and I needed to make it appear when and how I wanted it to. This is easily accomplished with Optinmonster! Cons They don't update their form designs very often and if you want to have the same form used on different pages or in different ways (on click vs exit intent) then you have to design a new form and set it up for each individual interaction scenario you need. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Course Building Technologist and Business Coach on the Education Team Used the software for: 3-5 years ### "Quick and easy lead generation software that anybody who knows Wordpress can use" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 25, 2018 So many useful features. It's one of the few pieces of software where I use about 80-90% of it's features. Pros Optin Monster is a great, low-cost alternative to capturing leads on your website. The free version has a lot of what the average startup will need. And the pro version does some incredible things like A/B testing automatically. What I like is how simple it is to set up the landing pages, opt-ins, and thank you pages. I gave it to my clients to play with, and they were up and running with the software! Cons I don't really have any complaints with Optin monster. It works, there's frequent updates that makes the software better, and the free version is a excellent taste for many startups. Maybe one thing I don't like is the free version has the optin monster logo... but it's a free version for a reason. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Irfanudeen S. Business Development Executive Used the software for: Less than 1 year ### "Monsterous Lead generation and optimization tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 May 6, 2022 I learn a lot about lead automation and lead optimization with the help of OptinMonster. It integrates with all my LMS and CRM tools to deliver the best output. Pros The best about OptinMonster is they offer freemium services to know about the platform. OptinMonster is the best tool for the beginners who aspire to became a blogger, data miner, lead generator. It run the campaigns very effectively and the performance is at par with the high paid applications in the market. It offers various integration support and plugin supports. Cons The customization of the fields is little in the OptinMonster. The chat support takes time to respond in my time zone, apart from this everything is at best in OptinMonster. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/174381/OptinMonster/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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