# OptinMonster Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is OptinMonster the right Lead Generation solution for you? Explore 78 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/174381/OptinMonster/reviews --- OptinMonster 4.2 (78) [View alternatives](https://www.capterra.com/p/174381/OptinMonster/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of OptinMonster Ease of use 4.1 Customer Service 4.2 ## Pros and Cons in Reviews YH Yana H Product Marketing ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: Less than 6 months. “Constant support of the team on every question, quick and detailed replies.“ July 18, 2025 BR Beckie R OwnerApparel & Fashion, Self-employedUsed the software for: I used a free trial. “Unfortunately for me I didn't realize at sign up that it did not include or offer any subscriber management or mailing list.“ April 1, 2025 Diego J COOMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “You can quickly get a campaign up and running, integrated with the tools you're already using for your marketing automation & CRM strategy. If you don't have experience, the pre-made templates will make it easy for you to customize it a bit and publish your campaign.“ May 14, 2022 MG Mariana G Marketing CoordinatorInsurance, 51 - 200 employeesUsed the software for: Less than 6 months. “Integration with gravity forms, not seem to be working for us“ July 26, 2024 Brianna D DirectorNon-Profit Organization Management, 51 - 200 employeesUsed the software for: More than 2 years. “The platform has allowed us to reach new audiences through our website integration.“ March 21, 2024 Shivansh B Founder & CEoMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months. “One drawback is that you find it extremely difficult to design a form that allows users to upload files with Optinmonster.“ December 14, 2022 Tchameni C Creative Motion Graphic Designer And WordPress Web DesignerGraphic Design, Self-employedUsed the software for: Less than 6 months. “Opt-in forms are easy to customize and the user interface is very simple as well.“ October 24, 2023 JC Julieanna C OwnerMarket Research, Self-employedUsed the software for: More than 2 years. “It was somewhat difficult during the transition from plugin to SaaS,--and, of course, what I disliked the most was that OptinMonster turned out to be a "bait and switch" scam,--offering a lifetime subscription when they were "new," and then revoking access to their platform when I did not purchase another subscription to something I already had purchased a lifetime subscription to.“ June 11, 2021 ## Showing most helpful reviews Showing 1-25 of 78 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Kristen C. Society Curator Writing and Editing Used the software for: I used a free trial ### "A bit limited for non-paying users, but better than most " January 5, 2021 4.0 We've been using OptinMonster for a very short period of time - perhaps a week - but so far it's worked well. I'm not rating them on their ability to convert visitors, because that's more our responsibility as the business, but the software itself works really well. As I mentioned above, there is a bit of a learning curve, and be prepared to hit the "undo" button several times during your first template build, but once you get the hang of it, it's easy to put together a call to action for whatever you need! Pros I like the variety of options available with the software, from the various templates to the customizable options, and so far it's worked seamlessly with my WordPress site. Once you get the hang of how their software works, it's fairly easy to knock out a great-looking "call to action" for your website, with easy to understand analytics and seamless integration. Cons Because we're using the free trial, we are a bit limited in what we can do. And, for a small business like ours, the monthly cost for the "Pro" option is just too high. The software itself takes some getting used to, especially if you're building something from scratch, and their system can be a bit slow at times when customizing your call to action. Reason for choosing OptinMonster I didn't consider an alternative, because OptinMonster was already installed through my WordPress account and had fairly high ratings/reviews. Switched from [SendPulse](https://www.capterra.com/p/146369/SendPulse/) I still use SendPulse to send my welcome message and newsletters, but their sign-up forms were pretty basic compared to OptinMonster. Review Source MG Mariana G. Marketing Coordinator Insurance Used the software for: Less than 6 months ### "Great Product and Great Service" July 26, 2024 5.0 great experience overall appreciate the support we recieve Pros Ease of use and the support they provide Cons Integration with gravity forms, not seem to be working for us Switched from [Sleeknote](https://www.capterra.com/p/145068/Sleeknote/) not as much customizable options, not as many features Review Source BR Beckie R. Owner Apparel & Fashion Used the software for: I used a free trial ### "Needs a subscriber management and/or mailing list component" April 1, 2025 3.0 It was limited in that while yes, I built a pop up form, which was easy and user friendly, in which to capture leads, I didn't have a subscriber service already, nor was I interested in introducing an additional cost, so I back off of Optin. Pros It was pretty straightforward and I was already familiar with more complicated platforms like MailChimp, so this was a decent system to navigate. Cons Unfortunately for me I didn't realize at sign up that it did not include or offer any subscriber management or mailing list. You need an additional service to integrate, like ConstantContact or MailChimp, etc. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Sender](https://www.capterra.com/p/139770/SENDER/) Reason for choosing OptinMonster Just an overall instinct, which again, led me astray as I needed the mailing list management built in to the service. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I found them expensive and complicated, and they didn't like me or my list, so the dislike was mutual. Review Source JS Jacob S. Marketing Director Marketing and Advertising Used the software for: 1-2 years ### "What it's designed to do, it does extremely well." August 1, 2022 5.0 Thoroughly enjoyed using this while we did. Truly only moved on to consolidate features and found a more expensive one that combined about 3 softwares we'd been previously using separately. Pros Insanely easy-to-use tool for exit pop-ups primarily. the detailed logic of when certain pop-ups appear is very effective and easy for anyone to build. Design builder was also simple, templates worked great. We had some very high conversion rates on several of ours for a long time. A/B testing is also great. Cons We ended up moving on from it for one reason: multi-step forms. What optin monster does well, it is great for. But in our case, we needed forms with multi-step logic and more flexibility as far as embedding static forms/pages. So after years of using optinmonster plus other tools we found one that combined it all and chose that. Switched from [Leadpages](https://www.capterra.com/p/203635/Leadpages/) More ability to launch campaigns based on visitor behavior not just by page. Review Source VR Verified Reviewer Internet Marketing Specialist Internet Used the software for: 2+ years ### "Powerful lead generation" May 25, 2022 5.0 I like the functionality of OptinMonster, and the results have definitely been good. It's not my favorite tool to use because it can be a little difficult, but that goes along with all of the options that it gives you. Pros Optinmonster provides plenty of different types of forms and ways to capture email addresses. There are more options than just about any competitor. Cons Because of all the Options, I find OptinMonster to be a bit confusing at times. I often have trouble customizing a display or getting it to display exactly when and where I want it. Alternatives considered [Leadpages](https://www.capterra.com/p/203635/Leadpages/) Reason for choosing OptinMonster OptinMonster had the features I was looking for. Review Source YH Yana H. Product Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Great support" July 18, 2025 5.0 Pros Constant support of the team on every question, quick and detailed replies. I love all the video tutorials they create for you, making it easy to repeat the process yourself. Cons Some aspects of the platform/process are difficult to figure out independently or by just reading the documentation Review Source Response from Awesome Motive July 21, 2025 Thanks for the awesome review! We're thrilled our support team has been there for you with quick, detailed responses, and our video tutorials have been super helpful. That's what we're all about—making your OptinMonster journey as seamless and stress-free as possible! We're grateful for your feedback on areas that could be clearer. We're always looking to improve, so feel free to let us know if anything could be simpler to understand. Thanks again for choosing OptinMonster—we're here whenever you need us! Kenny K. Owner Marketing and Advertising Used the software for: 6-12 months ### "OptinMonster takes lead generation and automation to the next level" August 1, 2021 5.0 OptinMonster is one of the best lead generation tools on the market and pretty much works immediately out of the box. You can quickly get a campaign up and running, integrated with the tools you're already using. I like the large number of templates and the many customization options. This makes OptinMonster easy for beginners and a great tool for advanced marketers as well. The simple Wordpress integration is also a time-saver. Pros What I like the most is that OptinMonster is easy to use on every website you own. It works both on Wordpress websites and any other website you own. Either you use the WordPress-plugin or you just add a piece of code to your site to display your campaigns. You also get a lot of ready-made templates that are already optimized for high conversions. After being around for so many years and learning from customer campaign data, OptinMonster knows what works and is constantly improving their templates. This way you don't need to start from scratch and know something will work. All you need to do is browse the templates, pick one, customize it a little bit and then publish your campaign. Cons There's not much I dislike about OptinMonster. There are different plans that you can take depending on your specific needs, but one thing I'd like to see changed is the page view limitation that comes with each plan. Once your campaign is displayed a certain number of times per month, you will need to upgrade to a higher plan if you reached your maximum. Review Source jason E. internet marketer Computer Software Used the software for: 2+ years ### "OptinMonster Review-2022" April 13, 2022 5.0 A nice & beginner-friendly tool for lead generation. Pros With the perplexing optin forms, Optin monster provides, it's easy to persuade subscribers to join the list which in the future can be monetized. For users like myself, the split-testing feature is very important as I get to figure out what is best for my forms. It's a great portal for my future endeavors. It's easy to use and supports most 3rd party integrations. Although they do not offer free plans, however, they have affordable pricing options starting from as low as $9 per month with intrusive features included( card abandonment forms, exit-intent popups, list segmentation just to name a few). This will provide quality proceeds depending on your marketing skills and the size of your business. As a newbie, they even offer expert courses and other forms of assistance to avail yourself of your success experience. There is no crash to this if you ask. OptinMonster is worth trying, however, they offer a 14-days refund policy, unlike their competitors. You can try it at no risk. Cons the customer support service is not fast. They respond to open time within days and that's not evident to me. Should improve on it and that's why I rated a 2 stars. Review Source Diego J. COO Marketing and Advertising Used the software for: 2+ years ### "Great for lead generation & automation" May 14, 2022 4.0 You can quickly get a campaign up and running, integrated with the tools you're already using for your marketing automation & CRM strategy. If you don't have experience, the pre-made templates will make it easy for you to customize it a bit and publish your campaign. Pros Great for building email lists and nurture your leads. Is a good low-cost and easy to implement solution, specially if you are a startup. There is a bit of a learning curve but once you get it, you will master most of its features. Cons As you are using a plugin, your site performance will decrease. If you care for SEO, make sure to use a good hosting company. I don't really have any complaints with Optinmonster. Bear in mind that they only offers email support. If you need help, you will have to wait for assistance but I must say their customer support is great. Review Source Becky D. Consultant Owner Marketing and Advertising Used the software for: 2+ years ### "Optinmonster helps you get your website forms right" January 26, 2019 5.0 Optinmonster makes it very easy to put beautiful forms on your website and pop them when, where, and how you need them on your websites. They integrate with email marketing software platforms easily, and there is always Zapier if they don't happen to be integrated with the platform you use. I have been a customer for 3+ years, and despite the fact that I can better design forms, I still prefer to use them for my customer optin information collection. The many different ways you can have a form display on your website keep me as a customer. Pros I started using Optinmonster because I couldn't design a good looking form and I couldn't get it to open / pop when I wanted it to. I needed something that looked better than what I could get from my email marketing software and I needed to make it appear when and how I wanted it to. This is easily accomplished with Optinmonster! Cons They don't update their form designs very often and if you want to have the same form used on different pages or in different ways (on click vs exit intent) then you have to design a new form and set it up for each individual interaction scenario you need. Review Source VR Verified Reviewer Director Non-Profit Organization Management Used the software for: 2+ years ### "Great tool for nonprofits!" March 21, 2024 5.0 Very good experience overall - would highly recommend. Pros We had a great experience working with OptinMonster for our fundraising campaigns. The platform has allowed us to reach new audiences through our website integration. Cons Could be more userfriendly, we needed to know some limited coding in order to edit templates. Review Source VR Verified Reviewer President Computer Software Used the software for: 2+ years ### "Great software" April 10, 2018 5.0 Pros OptinMonster is super easy to use and works extremely well. I've used it for 3+ years and the functionality has gotten even better since I started. Cons It's hard to write cons for OptinMonster. The price is right. It's simple to use. It runs really quickly. And when I have a support question, they answer it expertly and really quickly. Review Source Response from Awesome Motive April 12, 2018 Thank you so much for your kind words! We're thrilled to have you as a customer! Don't hesitate to reach out to us via Support if you ever have any issues that we can assist you with. :) DJ Dawn J. CEO Marketing and Advertising Used the software for: 2+ years ### "OptinMonster for the Win " February 13, 2023 5.0 OptinMonster is easy to use and a go to plug-in for all my website builds. Pros Ease of deployment and ease of reading analytics Cons I don’t have any cons for OptinMonster. Reason for choosing OptinMonster Provides more analytics to view and available to see within the dashboard. All in one place. Review Source VR Verified Reviewer Manager Design Used the software for: Less than 6 months ### "OptinMonster is a giant in the industry " October 5, 2022 5.0 Pros Easy and step by step guide in creating a new campaign regardless of your tech level Cons Nothing for now. As far as I have used OptinMonster, it's perfect for the task Review Source SJ Shane J. Content Marketer & Paid Media Strategist Marketing and Advertising Used the software for: 2+ years ### "So happy I came back to OptinMonster" October 24, 2022 5.0 The software is excellent, and the service is exceptional! Pros Re-capturing Blog browser attention and getting them to optin for content upgrades is the best feature. Cons OptinMonster is fairly simple to use so no complaints. Alternatives considered [Sumo](https://www.capterra.com/p/175695/Sumo/)[OptiMonk](https://www.capterra.com/p/139643/OptiMonk/)[Kartra](https://www.capterra.com/p/184946/Kartra/) Reason for choosing OptinMonster Ease of use and price discount coupon Review Source ST Steven T. Marketing Manager Real Estate Used the software for: 1-2 years ### "Good Pop-Up Tool" December 6, 2018 4.0 It helped us easily capture new contacts visiting our website and promote a few events. Pros It was easy to use, for a non-IT person. I can customize it in so many ways and do different pop-up methods. If you want to plug into your site with proper analytics, you'll definitely need help though. But once setup, it's nice. Cons I experienced some cross-domain tracking issues between OptinMonster and our CRM system, Pardot. Their support team wasn't able to resolve them, so we leveraged a WordPress plugin instead. Review Source VR Verified Reviewer Head of Marketing Computer Software Used the software for: 1-2 years ### "Simple and powerful" June 9, 2017 5.0 Pros OptinMonster is a fantastic tool to create and publish interaction pop-ins on any website. We use it daily to attract leads on our landing pages. It's easy to use, and has a lot of features that others don't have, like exit intents, monster effects. Also, the targeting is super precise, with a lot various criterias. Review Source VR Verified Reviewer Content & Community Manager Information Technology and Services Used the software for: Less than 6 months ### "A Real Iceberg!" June 10, 2019 5.0 Pros I decided to try OptinMonster with a very specific goal in mind - their Exit Intent popups. However, thanks to the great content and tips that they creat, I soon realized this was the tip of the iceberg. There are several very advanced on-site retargeting features that can really do wonders to maximize conversions. Cons They lack official integration with SendGrid Marketing Campaigns. Review Source YS Yocheved S. Customer Acquisition Strategist Retail Used the software for: 1-2 years ### "Works well once up and running but terrible UI" November 28, 2018 3.0 The ability to capture email addresses via the tools OptinMonster provides is great but the UI could use a functionality upgrade. Pros Once you finally get it up and running, the ability to create pop ups and exit intents and top bars is great. It works as expected and it's nice to be able to a/b test. Cons The UI is terrible - editing a template requires clicking around aimlessly hoping you'll hit on whatever it is you need to be able to edit what you're trying to edit. There is no internal analytics - it relies on a connection with GA, so if you don't turn that on, you get no data on how it's performing. Review Source VR Verified Reviewer Director of Marketing Logistics and Supply Chain Used the software for: 6-12 months ### "Great service and tools" September 22, 2022 5.0 Pros We currently like the pop up tools to help us generate leads Cons We dont currently dislike anything about opt in monster Review Source VR Verified Reviewer Founder Used the software for: Less than 6 months ### "Looking for a lead gen tool? You'll definitely need OptinMonster" April 14, 2018 4.0 Pros Here are some pointers which I feel are the best considering what the tool is offering. - Various lead forms to generate leads - Amazing customer support - A/B Testing - Integrates with all the major software - Drag & Drop builder (Best part) Cons The base mo plan is very basic and you won't find anything great in it. I think they can add more lead gens forms in it so that a newbie blogger or marketers can use it to take their lead generation to the next level. Review Source Response from Awesome Motive April 18, 2018 Thank you for the review! We sincerely appreciate you taking the time to leave us an honest review. Don't hesitate to reach out to OptinMonster support if we can assist you with anything. VR Verified Reviewer Promoter Used the software for: 6-12 months ### "I used a free version of Optin Monster and it made designing my website optin form easy. " March 15, 2018 5.0 Pros What i love most about optin monster is that i created my optin form in a few minutes and for a rookie, that is big. Review Source VR Verified Reviewer Strategist Internet Used the software for: 6-12 months ### "OptinMonster - The flagship app to create effective pop ups" August 25, 2020 3.0 It is a highly useful tool to be able to retain customers who have exit intent, or for lead generation. Pros I think OptinMonster has a very feature-rich user experience and helps with many kinds of pop ups, including gaming ones. Cons There are some limitations on the number of form fields that I can add while creating a pop up optin form using OptinMonster Review Source VR Verified Reviewer Email Marketing Specialist Computer Software Used the software for: Less than 6 months ### "Basic popups and slide in forms, but not a lot of form functionality" January 3, 2019 3.0 Pros It was easy to implement and design the popups, and the audience segmentation functionality was slick. Cons The form fields are limited to name, email, and phone number. Review Source RL Renee L. Blogger Used the software for: Less than 6 months ### "Amazing!!" April 30, 2018 5.0 Pros I actually really liked the software. Also must add that customer service is completely AMAZING!!! I am so happy they helped me. Cons Nothing! It was really efficient. I didn't end up using it long, just because I haven't made the time for my blog. However, once I am able to put more time aside, I will more than likely use this again! Review Source Response from Awesome Motive May 3, 2018 Hey Renee! We're so glad you were a customer of OptinMonster and we look forward to working with you again. :) Best of luck with your blog and we're ready to help you gain leads whenever you're ready. -Kevin Similar Products Featured ## Related categories [Lead Generation](https://www.capterra.com/lead-generation-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)