# Hatch Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Hatch Software - reviews, pricing plans, popular comparisons to other Customer Communications Management products and more.

Source: https://www.capterra.com/p/174914/Hatch/pricing

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# 

 Hatch Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Hatch

## What is Hatch?

Hatch is the AI growth engine for service businesses, with AI CSRs across voice, SMS, and email that enable you to convert more leads, increase revenue efficiency, and accelerate growth at every stage. Whether you're a one-crew shop or a national brand, Hatch scales the same conversion engine — AI-powered 1:1 communication — so you can grow without added headcount, complex software, or costly answering services.

## What is Hatch used for?

[Lead Nurturing](https://www.capterra.com/lead-nurturing-software/)[Customer Service](https://www.capterra.com/customer-service-software/)[Customer Communications Management](https://www.capterra.com/customer-communications-management-software/)

Top alternative

Featured

Overall rating

Based on 39 user reviews

Reviews sentiment

Positive

64%

Neutral

3%

Negative

33%

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Hatch?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://usehatchapp.com&name=Hatch)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Hatch

3.6 (39)

VS.

[4.4 (18,765)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting Price

Contact vendor

Starting Price

$25

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.6 (39)

Ease Of Use

4.0 (18,100)

Value For Money

3.3 (35)

Value For Money

4.0 (12,789)

Customer Service

3.5 (37)

Customer Service

4.1 (14,021)

## Hatch alternatives

[4.4 (4,070)](https://www.capterra.com/p/164283/Zendesk/reviews/)

Starting price

$39.00

Per User, Per Month

[4.6 (1,713)](https://www.capterra.com/p/62194/LiveChat/reviews/)

Starting price

$25.00

Per User, Per Month

Highest Rated

[4.7 (1,753)](https://www.capterra.com/p/102188/LiveAgent/reviews/)

Starting price

$15.00

Per User, Per Month

[4.5 (3,407)](https://www.capterra.com/p/124981/Freshdesk/reviews/)

Starting price

$19.00

Per User, Per Month

[View all alternatives](https://www.capterra.com/p/174914/Hatch/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Personalization

4.1 (19)

47.37% of 19 reviewers that rated this feature as important or highly important

Adjust communications based on previous interactions or personal preferences

Campaign Management

3.8 (17)

47.06% of 17 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Chat/Messaging

4.0 (14)

35.71% of 14 reviewers that rated this feature as important or highly important

Communicate using direct chat or messages within the system

Customer Database

3.5 (14)

28.57% of 14 reviewers that rated this feature as important or highly important

A collection of customer information such as contact details, demographics, previous interactions, etc.

Email Management

2.9 (14)

42.86% of 14 reviewers that rated this feature as important or highly important

Manage, store and organize emails within the system or via third-party apps

Performance Metrics

2.6 (11)

45.45% of 11 reviewers that rated this feature as important or highly important

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Hatch 33 features

Track and document all activities across devices, networks, and other systems

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Application programming interface that allows for integration with other systems/databases

Create and automatically send premade copy in response to customer messages

Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc.

Record the audio of phone conversations for quality assurance purposes

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Set campaign schedules by selecting start, pause, and end dates

Communicate using direct chat or messages within the system

AI-based platform which conducts a conversation via auditory or textual methods

Recording, transcription, and analysis of sales calls for the purpose of training and generating insights

A collection of customer information such as contact details, demographics, previous interactions, etc.

Customize data fields to support various needs and use cases

Pre-designed layouts that can be customized to match preferences and requirements

Create labels for products that contain required information such as colors, sizes, dates, etc.

Send automated marketing emails based on user actions over a predetermined period

Manage, store and organize emails within the system or via third-party apps

Track interaction history by documenting conversations for contacts

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Ability to chat online in real time

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Allows users to manage data from a number of sources

Generate personalized communications upon request to meet customer needs

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Notifications that are delivered to users as soon as an event occurs

Send messages via SMS

Set up connections to third-party platforms to improve business processes

Get Advice

We can help you find the software with the features you need.

Features

3.5 (39)

3.5

Based on 39 reviews

## Pricing

Value for money

3.3 (35)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

3.3 (35)

3.3

Based on 35 reviews

## Integrations

[

ServiceTitan](https://www.capterra.com/p/150053/ServiceTitan/)[

improveit 360](https://www.capterra.com/p/130645/improveit-360/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

3.5 (37)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.5 (37)

3.5

Based on 37 reviews

## User reviews

Overall rating

3.6

Based on 39 reviews

Filter by rating

5(23)

4(2)

3(1)

2(2)

1(11)

Mentioned topic

Sorted by most recent

AU

Anonymous User

Owner

Construction

### "Terrible Product and Leadership Team "

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

0.0

0.0

Likelihood to Recommend

0/10

December 18, 2025

I would never recommend anybody to use this software. We were told that we could expect an increase of 15% in our appointment sit rates, we didn’t see any increase, spent 15 grand on the software, and they wouldn’t give us any sort of rebate for wildly missing the mark.

Pros

Nothing. Massive waste of money. I can’t stress enough that nobody should be using this product if they’re trying to get any sort of value for their money.

Cons

Do not use this product. It does not increase sit rates, the AI isn’t great and they do not stand behind their product.

Alternatives considered

[HighLevel](https://www.capterra.com/p/177156/HighLevel/)

Reasons for choosing Hatch

Hatch promised the most functional AI and sit rates that were 15% higher than what we were currently experiencing… That never happened

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RL

Rachel L.

Inside Sales

Construction

### "Easy messaging to clients"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

2.0

2.0

Likelihood to Recommend

7/10

December 17, 2025

Hatch has been very helpful in sales, sales follow up and speed to lead inquiry's. Making sure that the client is responded to quickly

Pros

Easy of texting or calling clients. The automated campaigns are really easy to use/set up. Once you have a campaign set up, the system works on it's own to pick which clients get launched into the campaign, and when to call them based off of your set up for the campaign. Being able to send texts, emails, calls and VCM drops..

Cons

There is no file system for old campaigns, just delete or Archive but you aren't able to archive at the user level.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RO

Rami O.

CEO

Construction

### "Hatch Missed the Mark – Poor Integration and Weak Results"

2.0

Overall Rating

2.0

2.0

Ease of Use

1.0

1.0

Features

2.0

2.0

Customer Service

2.0

2.0

Likelihood to Recommend

1/10

July 17, 2025

We gave Hatch a shot hoping to streamline our lead follow-up process, but it ended up being more of a hassle than a help. The onboarding lacked structure, and we had to chase down support just to get basic answers. One of the biggest letdowns was that Hatch never successfully connected with \[sensitive content hidden\] (Angi Leads), which was a critical part of our workflow. Despite multiple follow-ups, the integration was never resolved, costing us valuable leads. The platform itself felt clunky, and the automation sequences didn’t perform as promised. We saw no significant lift in conversions, and the AI personalization features felt generic and ineffective. Bottom line – Hatch overpromised and underdelivered. We expected a turnkey solution and instead got a disjointed system with poor support. Would not recommend unless major improvements are made.

Pros

Hatch had a clean interface and a good concept—automating follow-ups across text, email, and voicemail could’ve been really useful if fully functional.

Cons

What we liked least about Hatch was the lack of reliable integrations and support. The system never synced properly with \[sensitive content hidden\] (Angi Leads), which was a key part of our lead pipeline. On top of that, support was slow to respond and often didn’t provide clear solutions. The whole experience felt like we were beta testing rather than using a polished product.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KS

Kurt S.

Owner

Construction

### "DON'T DO IT!"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

March 19, 2025

We feel misled and taken advantage of by a subpar product, marketed and sold as a premium service. Now that we signed up there is no way to cancel. The language used in the follow up to customers created a false identity "Sales Manager" which we do not have.

Pros

The belief that it was different and would work because of unique approach and persuasive language and multiple follow up mediums.

Cons

Implementation was slow, customer response was negative and in many cases customers were angry, there was poor training and instructions on how to tweak settings to make the experience better for customers, cost is very high and there is no way to get out of contract.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BB

Bill B.

CEO

Construction

### "Buyer beware!"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

January 14, 2025

High pressure sales, long contracts, not honest. When I signed up I told them I would be selling my company soon. After I sold, they charged me $1500, even though I informed them in writing ahead of time. They said in order to process the refund they would need to talk to the new owners. I connected them to the new owners, and hatch ghosted me. In addition, some of the integrations never worked at all, and the AI would just make things up a I found it lost a good amount of leads.

Pros

I liked that they had an integration with ServiceTitan.

Cons

Not all of their integrations worked and they couldn't fix them. Their chatbot took awhile to setup and gave my leads incorrect information.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KD

Krystina D.

Franchise Call Center Support Agent

Consumer Services

### "Hatch is a great marketing tool for business owners."

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

January 6, 2025

Overall, mine and my team's experience with Hatch has been pleasant.

Pros

I enjoy that you are able to send marketing messages to a vast amount of customers at the same time. The layout of everything is simple and easy to understand.

Cons

I do not like the updated switchboard - it is a bit of a learning curve. Sometimes there is a delay in sending messages.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

LE

Leah E.

Marketing Coordinator

Architecture & Planning

### "Bad Customer Service"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

February 8, 2024

Pros

I didn't like anything about it. It basically did the same things that we already do with Service Titan. It just felt like a waste of money for $900 a month.

Cons

Our sales pitch with them. \[sensitive content hidden\] was my sales rep and on the call he called me combative because I told him that our company doesn't really need Hatch. He said I was a waste of a meeting. He was incredibly rude and talked down to me the whole meeting. Steer clear of this company.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CT

Chris T.

Owner

Oil & Energy

### "Not worth the high price "

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

January 16, 2024

Signed up for the instant connect with Home Advisor leads. Hatch was supposed to communicate with my CRM to stop follow-ups. Once an appointment is booked which it did not do and only caused Angry customers who kept on receiving notifications, even after an appointment was booked with them. Tried multiple times to get it resolved. I was not impressed with their program at all so I wanted to cancel, but I’m locked into a year contract so I will be paying $700 a month for a year for a program I am not going to use.

Pros

I liked the idea of it. But that’s all it is an idea.

Cons

It didn’t work as expected, very little support from account manager, once you get locked into a year agreement, you are on your own with any issues you have with the program.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TH

Tom H.

Owner

Construction

### "Stay Away from this Company"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

October 18, 2023

One of the worst online companies I have worked with in 10 years.

Pros

The management avoids getting on the phone. They do not work with a clients needs in mind.

Cons

Customer Service Horrible - Avoid getting - they will charge your card first - they are not interested in long term relationships. Just keeping monthly charges.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BH

Brad H.

Owner

Real Estate

### "Great interface and management"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

July 6, 2023

Good, just frustrated with hopping back and forth from platforms

Pros

Very intuitive interface and do a good job keeping things organized

Cons

Wasn’t able to get the information or data out of the app very well to integrate with the other programs in my tech stack. With some more complete integrations could be great

Alternatives considered

[Podium](https://www.capterra.com/p/164285/Podium/)

Reasons for choosing Hatch

Customer reviews…. More features

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/174914/Hatch/reviews/)

Popular comparisons

[Salesforce Sales Cloud vs Hatch](https://www.capterra.com/compare/61368-174914/Salesforce-vs-Hatch) 

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