--- title: "Kit Pricing 2026 | Capterra" description: "Learn more about Kit pricing plans including starting price, free versions and trials." source_url: "https://www.capterra.com/p/175000/ConvertKit/pricing/" page_type: "pricing" language: "en" --- # Kit Pricing - Overall rating: 4.6 out of 5 from [244 reviews](https://www.capterra.com/p/175000/ConvertKit/reviews/) - Starting at $33.00 per month - Free trial: Available - Free version: Available - Credit card required: No --- ## How much does Kit cost? Kit has **2 different plans**. The pricing **starts at $33 flat rate per month** with a free plan available. ### Creator - Price: $33.00 - Billing: Flat Rate, Per Month #### Creator plan includes: - Live Chat & Email Support - Automated Funnels & Sequences - Free Migration From Another Tool - Unlimited Visual Automations - Free Recommendations - Paid Recommendations - Remove Kit Branding - Third-Party Integrations ### Creator Pro - Price: $66.00 - Billing: Flat Rate, Per Month #### Creator Pro plan includes: - Advanced Reporting - Facebook Custom Audiences - Newsletter Referral System - Subscriber Scoring - Edit Links in Sent Broadcasts --- ## Is Kit worth the price? ### Value for Money - Overall rating: 4.3 out of 5 - Good or excellent value for money: 83% AI summary based on 70 value-for-money rating reviews: Some users report that Kit offers good value for money, especially considering its features and functionality. They appreciate that the pricing is based on active subscribers rather than emails sent, which can be more cost-effective for growing businesses. However, some users say that Kit can be expensive, particularly for small businesses or those with limited budgets. #### Rating breakdown - Ease of use: 4.4 - Customer service: 4.4 - Features: 4.4 - Ease of deployment: 4.4 - Likelihood to recommend: 78% Based on 244 total Kit reviews. --- ## How does Kit compare to other alternatives? Kit starts at $33 flat rate per month. Explore how its pricing and plan options compare with top alternatives below. Kit pricing comparison | Product | Plans | Starting price | Free version | Free trial | Value for Money | | --- | --- | --- | --- | --- | --- | | Kit — 4.6 out of 5 ([244 reviews](https://www.capterra.com/p/175000/ConvertKit/reviews/)) | 2 plans | $33.00 /mo | Available | Available | 4.3 | | [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 ([6,256 reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)) | 3 plans | $15.00 /user/mo | Available | Available | 4.2 | | [Omnisend](https://www.capterra.com/p/153508/Omnisend/) — 4.7 out of 5 ([836 reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)) | 3 plans | $16.00 /usage/mo | Available | Not available | 4.5 | | [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) — 4.6 out of 5 ([539 reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)) | 3 plans | $20.00 /usage/mo | Available | Available | 4.3 | | [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) — 4.2 out of 5 ([531 reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)) | 3 plans | $25.00 /user/mo | Not available | Not available | 3.8 | --- ## What reviewers say about Kit's pricing ### What they like - **Kit offers good value for money** Especially considering its features and functionality. They appreciate that the pricing is based on active subscribers rather than emails sent, which can be more cost-effective for growing businesses. - **The free plan is generous** Offering features like unlimited landing pages and up to 1000 contacts, making it a great option for beginners. Some reviewers find that there are no hidden costs, and the features included in each plan are numerous and valuable. - **The software is straightforward and offers a lot for its price compared to other tools like Ontraport and Infusionsoft** ### What holds them back - **Kit can be expensive** Particularly for small businesses or those with limited budgets. They feel that the cost increases quickly as the subscriber list grows, which can be a drawback for those with large lists. - **The pricing is higher compared to other email marketing tools** And this can be a significant factor for users who are just starting out or not yet monetizing their audience. They also mention that the free version lacks some of the more advanced features, which may require users to upgrade to a paid plan sooner than they might like. ## Price & value in reviewers' words * * * 5 out of 5 stars > "Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since their pricing is based on active subscribers (not emails sent) and they have a VERY generous free plan, you can start simply and try their more advanced features when you're ready." Reviewer: Julianna Y. Role: CEO and Coach * * * 5 out of 5 stars > "Kit has the most robust free plan I've seen in the email marketing space, and their platform was extremely easy to use." Reviewer: Andrea L. Role: Marketing Manager * * * 4 out of 5 stars > "The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with subscriber amount but the features do not improve or change." Reviewer: Tracie B. Role: Executive Director * * * 2 out of 5 stars > "The poor value and way plan changes get billed, automatic on the way up and manual on the way down, is why I would not recommend them and I'm moving to another platform." Reviewer: Dru R. Role: CEO [Check all reviews](https://www.capterra.com/p/175000/ConvertKit/reviews/)