# Kit Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Kit the right Email Marketing solution for you? Explore 240 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/175000/ConvertKit/reviews --- Kit 4.6 (240) [View alternatives](https://www.capterra.com/p/175000/ConvertKit/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Kit Ease of use 4.4 Customer Service 4.5 ## Pros and Cons in Reviews Javier M Oracle DBA - Teacher - Content CreatorInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years. “I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to specific audiences.“ April 24, 2025 Tracie B Executive DirectorNon-Profit Organization Management, Self-employedUsed the software for: More than 2 years. “The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with subscriber amount but the features do not improve or change.“ February 19, 2026 JY Julianna Y CEO and CoachManagement Consulting, Self-employedUsed the software for: 1-2 years. “Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since their pricing is based on active subscribers (not emails sent) and they have a VERY generous free plan, you can start simply and try their more advanced features when you're ready.“ May 13, 2024 Mackenzie C Government Relations CoordinatorGovernment Relations, 51 - 200 employeesUsed the software for: 6-12 months. “Occasionally, the user interface was clunky and led to avoidable mistakes, but most of this was more user error than an actual problem with Kit itself.“ April 6, 2026 RO Ricki O FounderMarketing and Advertising, Self-employedUsed the software for: Less than 6 months. “The intuitive interface and powerful automation features have helped me streamline their email marketing and find a way to build a loyal subscriber base for them.“ October 14, 2024 CW Cassidy W Health CoachHealth, Wellness and Fitness, Self-employedUsed the software for: Less than 6 months. “Despite the wealth of instruction, I'm still finding myself hung up and confused at times about how to navigate setting up a landing page and newsletter.“ April 14, 2025 SB Sabre B Systems StrategistInternet, Self-employedUsed the software for: 1-2 years. “I loved using it to start my email marketing journey.“ March 28, 2026 Judith S Email Marketing SpecialistMarketing and Advertising, Self-employedUsed the software for: I used a free trial. “There is less flexibility when researching advanced customization options.- It also lacks advanced features like AB testing and advanced analytics, which I find essential for my business.“ October 22, 2023 ## Showing most helpful reviews Showing 1-25 of 240 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Tracie B. Executive Director Non-Profit Organization Management Used the software for: 2+ years ### "Great for starting out with email marketing" February 19, 2026 4.0 Good for a beginner and a small business owner! The large price increases as my email list grew was difficult on me as a small business owner. Pros Kit has a handful of premade templates that made getting started with email marketing and email list management easy to initiate. Kit made the process less overwhelming. Cons The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with subscriber amount but the features do not improve or change. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Kit It was recommended that I look further into the features of Kit for the price and Kit offered more features and an easier system. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Kit offered more features, more robust automation features, and better customer service. Review Source Javier M. Oracle DBA - Teacher - Content Creator Information Technology and Services Used the software for: 2+ years ### "The best email platform for my needs." April 24, 2025 5.0 Fully satisfied. Not planning to move to another platform and never were for more than five years being an active customer with a medium size subscriber list (between 1.000 and 2.5000 subs). Pros I moved from MailChimp. I increased the open conversions from 20% to 40% with the same list. I like the automations and sequences, and the segmentation and tagging features. I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to specific audiences. Cons It takes a while to really understand how to manage how sequences and visual integrations work. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Reason for choosing Kit I tested ConvertKit and I like it with the first steps I did seeing a much better conversion email opens. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I had very few openings and I was afraid my emails went to spam or promotions. The Mailchimp interface was difficult for me to use and, even I payed for campaings, I didn't got the proper support to make it work. Review Source JH Jenn H. Just helping a friend get set up Retail Used the software for: Less than 6 months ### "It’s Not Bad, But It Didn’t Blow Me Away" April 6, 2025 3.0 It was fine, there is no major frustration, it just didn’t really impress me. But I definitely think it would be good for people with less experience. Pros It’s pretty easy to use. It gets the job done and there seems to be good FAQ content. There is nothing specifically wrong with it, but I was underwhelmed with it, so I don’t have a lot of positive to say about it. I think it would be good for a beginner or someone that doesn’t have marketing and experience with other tools. Cons It’s clunky, the user interface seems like it could have a better layout and flow between the different elements. I think it’s kind of basic. Nothing is specifically bad, it just didn’t seem great in comparison to other tools. Review Source VR Verified Reviewer Government Relations Coordinator Government Relations Used the software for: 6-12 months ### "Kit is a must have!!! " April 6, 2026 5.0 We are very happy with Kit and believe it compares well if not better to its competitors. You can seamlessly design in the platform and deploy dynamic elements in email campaigns. Pros Kit is very easy to personalize to our organization's style. It allowed us to have seamless communications with our audience and preserve a fluid style from our website to our communications. Kit also allowed us to gather impactful data on the successes or pitfalls of our different email campaigns--thus allowing us to improve our communications. Cons Occasionally, the user interface was clunky and led to avoidable mistakes, but most of this was more user error than an actual problem with Kit itself. Review Source CD Caleb D. Lifecycle Marketing Manager Computer Software Used the software for: 1-2 years ### "My Go-To ESP Recommendation For Creators " November 10, 2025 5.0 Pros Kit is an easy to use Email Service Provider that makes automation easy and understandable for any skill level. I also love that their customer support team is active and will reply with solutions quickly. Cons Kit has room for improvement in advanced features, but it's prioritization of ease of use easily outweighs that shortcoming. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) We switched for pricing, ease of use, and general reliability and support Review Source VI Vanessa I. Registered Dietitian Health, Wellness and Fitness Used the software for: 6-12 months ### "Easy to Use option for Email lists, newsletters, and funnels" May 22, 2025 5.0 Overall it's easy to use and I would recommend it for a fairly inexpensive option for email management, funnels and more. Pros It's very easy to use, most things I can do intuitively, and if not, then there are easy-to-follow videos to walk me through. Cons I wish I could edit the templates a bit more. I wish it incorporated more drag and drop and add like canva into it's templates for lead magnets and more. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Kit I was in a course where she was using kit and recommended it Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Systeme.io](https://www.capterra.com/p/198994/Systeme/) looking for a more intuitive and cheaper option Review Source AC Allison C. Founder Marketing and Advertising Used the software for: 6-12 months ### "Better than Mailchimp, more simple than ActiveCampaign" February 20, 2025 3.0 Pros It was better than MailChimp at the time! Had some more features and better deliverability. Set up was pretty easy from what I remember. Cons Felt pretty limited in workflows, low customer support, not the best UI. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp had the worst deliverability and lacked more advanced functionality at the time. Review Source RO Ricki O. Founder Marketing and Advertising Used the software for: Less than 6 months ### "ConvertKit – Powerful (pricey) but worth it" October 14, 2024 5.0 ConvertKit has been a game-changer for my client's businesses. The intuitive interface and powerful automation features have helped me streamline their email marketing and find a way to build a loyal subscriber base for them. Pros The pros are the user-friendly, powerful workflows and funnels, and robust set of features. Cons Expense if you have more than 1,000 subscribers. It can get pricey. Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) The client needed features that are easier to work with in ConvertKit, and have a reputation of excellent customer service. Review Source AM Andreea M. Founder Marketing and Advertising Used the software for: 2+ years ### "Love all the features!" October 29, 2024 4.0 I have been using ConvertKit for about three years now and have really loved it. I run two newsletters with it and have loved all the features available and how easy and intuitive the platform really is. I was also able to easily transfer from my previous newsletter provider. Pros I really love all the features available and how easy it is to create forms, send out newsletter, resend to unopens, collect email addresses and even add a buy now button. It has many of the features I need in a newsletter provider. Cons The price - I think it's higher than competitor platforms. Switched from [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Infusionsoft/Keap didn't have all the features I was looking for at the time Review Source SB Sabre B. Systems Strategist Internet Used the software for: 1-2 years ### "Email marketing tool for creators " March 28, 2026 5.0 I loved using it to start my email marketing journey. It was easy to use and there was a lot of a resources and support l Pros It was easy to use. I love the UI of it and the free plan was up to 10,000 subscribers. It also integrated well with a lot of other tools. I also liked the creator profile and the link in bio. Great for those who don’t have a website yet. And is just getting started. You could run your entire business with kit Cons I didn’t like the automation limits in the free plan and I that there isn’t an app. But overall, it’s so easy to use Review Source MG Michelle G. Founder, Course Creator Marketing and Advertising Used the software for: 2+ years ### "Best email marketing platform I've found for marketing my online courses" February 11, 2021 5.0 Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.). I love that I can market specifically instead of blasting every sales email to every subscriber blindly. And I know my subscribers appreciate this, too. Pros I love that ConvertKit has so many capabilities. There are a million different ways you can tag or segment your audience, and it integrates with the other platform I use for selling my online courses, Thinkific. I really love that together with Thinkific, it knows which email subscribers have purchased what, and their interest (all based on tags I set up). I also love the step-by-step instructions that ConvertKit provides for setting up these processes. Cons There's a tiny learning curve when you first get into it. There are a LOT of features and capabilities, but once you get the hang of the basics you'll realize how much you can do with ConvertKit. Plus, there are great step-by-step tutorials offered by ConvertKit. And their Help Desk is actually helpful! Alternatives considered [GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Reason for choosing Kit ConvertKit is not cheap, but it's well worth the investment, and for everything it is able to do, it's a way better price than the other email marketing platforms I looked at. Switched from [Mad Mimi](https://www.capterra.com/p/140718/Mad-Mimi/) ConvertKit has many more features / more capabilities than Mad Mimi. Mad Mimi is a great platform for what it does - but it's pretty basic. I wanted something where I could get specific and nitty-gritty with my sales funnels. Review Source VR Verified Reviewer Business Coach Professional Training & Coaching Used the software for: 2+ years ### "Great email marketing platform if you are NOT a beginner." October 5, 2020 5.0 I'm not an email marketing beginner, but I tried ConvertKit and I didn't stay with them. I found their platform to be overwhelming, clunky, and I did not like the way the emails to my subscribers looked. The emails are quite plain. As an online business coach for women with service-based businesses, I dont' want to be tinkering around for a long time trying to figure out how to use an email marketing platform i'm paying for and I also want my emails to stand out. ConvertKit doesn't do either of those things for me. Pros This is by far the best platform for organizing how you want your email series to be sent out as well as for tagging subscribers according to how they respond to your emails (like if they click on a button in your email to learn more, sign up for something, buy something, etc.). If you know what you're doing, this is an intuitive platform that allows you to keep track of what your subscribers are doing and then target them with the appropriate marketing. Cons I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming. The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you too much options so then, like I said, it just looks overwhelming as a platform to work with. They do have tutorials though as well as a trial so you can get to know the platform before you jump into the monthly fee that starts at $29. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was trying out different email marketing platforms to decide which one would be best for my business coaching. Review Source SP Simon P. Director Information Technology and Services Used the software for: 2+ years ### "Solid and improving email marketing software" May 8, 2021 4.0 Overall ConvertKit is a good solid option, but only really if you're using the paid version. The free version lacks a lot of the good features. It is priced competitively and once you learn how to use it, it's pretty user friendly. Reliability wise, I've never had a problem as far as I can recall. Customer service is pretty quick and I've even reached out to the \[SENSITIVE CONTENT HIDDEN\] via Twitter and he was responsive. Pros When I started using ConvertKit it was a relative new entrant to the market and a competitor to the likes of MailChimp and AWeber. It was started by someone who had used other email marketing solutions and and had tried to overcome issues with these solutions. This meant for someone who was reasonably software literate it was straightforward to use and had some great features, and these have been added to as time has gone on. Cons There has been an update on the landing page section which meant I could no longer use one of sign-up forms, which was used multiple times over my website. Although necessary for them, it caused me as a user quite a headache to resolve. Also, if you go over a threshold of subscribers, the price goes up automatically...if you go back below the threshold you have to tell them to move you back down. The free option is not particularly great for brand new websites and on websites I have built for others, they've tended towards something like MailerLite initially. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Kit Pricing and functionality on ConvertKit seemed more in line with what I needed and had recommendation for ConvertKit. Switched from [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Heard good things about ConvertKit from different sources and AWeber didn't seem as good value any more. Review Source Zachary W. Enterprise Account Manager Marketing and Advertising Used the software for: 1-2 years ### "Amazing ESP for Creators!" February 10, 2025 4.0 I do admire KIT as it is for a very segmented group of users, creators, and has built their whole product around servicing them which is awesome. If you are not a creator with an audience I would not consider KIT. If you are a creator, it is the best. Go no where else. Pros Easy to build! The platform is setup well for creators specifically to share across multiple channels. Cons Did not like their segmentation and popup capabilities, both seem pretty limiting for an ESP. Review Source RM Rachel M. Digital Campaign Executive Marketing and Advertising Used the software for: 1-2 years ### "Extra Expensive Options " November 12, 2024 4.0 ConvertKit is a good tool for email marketing, but it's expensive. Pros ConvertKit is easy to use and has a lot of features. I like the segmentation and automation features. Cons ConvertKit is more expensive than some other email marketing tools. Some features are only available on the more expensive plans. Review Source MN Morgan N. Operations Manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Top Tier Email Marketing Tool" September 13, 2024 5.0 Pros How easy it is to stay organized, schedule content, and collaborate with team members. Our \[sensitive content hidden\] has utilized ConvertKit for email campaign management for years and the features just continue to get better and better. It makes it easy to stay updated on metrics with click and open rates, subscriptions, etc. It has played a vital role in lead generation and the continued success of our company. Cons We have had a couple scheduling issues with drip feeds, but I believe they have been resolved. Review Source VR Verified Reviewer Marketing Manager Accounting Used the software for: Less than 6 months ### "Excellent Landing Pages" September 12, 2024 5.0 Pros Excellent Landing Pages that increase conversions Cons Pretty pricey if you aren't using all of the features Review Source CL Casey L. Owner/ Head Coach Health, Wellness and Fitness Used the software for: 1-2 years ### "Email Marketing Made Easy " May 9, 2023 5.0 Nothing but the best. I came for email campaigns and email marketing, but have stayed for the constant innovation and simple ease of use from the platform. Pros There are ample resources and education available to use this platform. My background is not in marketing or email marketing, but the education that ConvertKit has available has allowed me to optimize the service and makes me feel like I am getting real value from this product. Cons Nothing. Seriously, nothing. Since I have had ConvertKit as a part of my business (over 2 years), they have only innovated the product and added more features (most recently creator profiles and product integration) that I actually am exploring downsizing OTHER services that I use to see if I can just use ConvertKit for everything digital. Review Source MT Mo T. Sales and Partnerships Manager E-Learning Used the software for: 6-12 months ### "Great for newsletters!" March 25, 2022 5.0 Overall, ConvertKit is our current mailing provider for our newsletter. We've grown accustomed to it to and use it weekly for our newsletter sends and daily on my end for metrics reporting and analysis. It's easy to use, not overly complicated - yet full of useful features - and really helps us communicate with our beloved, amazing audience. The custom code feature is a particular favourite as well as the metrics breakdown and reporting. I personally and genuinely enjoy the ease of use the most in a metrics-reporting context and certainly think it's a good contender for newsletters and mailing lists. Pros The ease of use of Convertkit is the most useful aspect of this tool. Your metrics are in good view for when you need to determine campaign success, it has tonnes of features ranging from things like templates to custom code which makes content creation a breeze and it's usability makes it easy even for a novice like me to use! Cons I think pricing could be improved a tad particularly as there are more competitive providers in the market with more affordable ranges. I think this may put off a lot of first time creators in particular, especially those who are initially starting out, however it's still fairly reasonable. Furthermore, and this could be completely my technical illiteracy speaking, I think features like integrations for things like real time metrics updates for client/customer facing landing pages could be a cool addition. For instance, I was looking into a function where I could display our subscriber count that would update in real time on the website in accordance with the number of subscribers we're getting on the daily, however couldn't find a way to do this. Review Source AS Aimee S. Director Alternative Medicine Used the software for: Less than 6 months ### "This software helps me write more emails." August 31, 2022 5.0 Overall my experience with convert Kit has been excellent. I also had an issue with my bill and their customer service is just fast and superb I can’t say enough about the experience I had with customer service is really cemented my decision and confirmed that I made a good choice by changing to the software. Pros It was really easy to use, it was really easy to set up, it was really easy to transition all my emails from my old email management system. Also every experience I’ve had with customer service so far has been excellent. They respond fast and I just feel like they really worked a lot to help me when I had problems. Cons Right now I haven’t found anything that’s been difficult to use or any features that I wish were included. This is a pretty cut and dry service I write email campaigns every week and they deliver them so it does exactly what I needed to do. Review Source VR Verified Reviewer Owner E-Learning Used the software for: 2+ years ### "A great email service provider! The best!" June 7, 2023 5.0 I am relatively new to the email marketing business. I have found the support of the Convertkit team to be great. It has helped me a lot. Pros Convertkit is easy to learn, and many videos and training resources are provided for newcomers to email automation. Cons There's nothing I don't like about Convertkit. I only wish I had more time to explore and try all the features. Review Source sÇ suzan Ç. Founder Health, Wellness and Fitness Used the software for: 6-12 months ### "Really easy to use but a bit pricey" August 24, 2021 5.0 While using ConvertKit I found it really easy to use however I canceled my subscription due to the high price. Overall I think it's a good product but if you're on a tight budget it might not be the best product out there. Pros I like how everything is drag and drop, it makes it really easy to learn and use. The interface is very sleek and it's easy to find what you're looking for. The customer service is excellent too. Cons First of all, compared to alternatives it's expensive. Second, if you want to send more than text based emails you won't have many options. There aren't that many templates. It's better for sending plain text emails, You have the HTML option but adding customizations is hard for people who don't want to code. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Kit I read that it had the best deliverability Review Source Stephanie D. Holistic Health and Wellness Coach Health, Wellness and Fitness Used the software for: Less than 6 months ### "Life Saver" September 7, 2018 5.0 Due to the ease of ConvertKit I email way more. I am not getting fancy yet with sequences, but in a matter of using it only for 2 weeks, the way the software is set up, I am begging to formulate big picture sequences, strategize campaigns and IN TRUTH, I was never able to look at my health coaching service and online webinars like this because my background is education. As a educator we don't think like this because our students just come to us, the stress of "getting clients" was so large and overwhelming until I found something like convert kit to make me BE more present and visible online. I AM SO GRATEFUL! Pros As a person with little to no tech background, truth, I was quite intimidated by this software. HOWEVER, what I love about it, is its dedication to quick videos that give you instant feedback and education to navigate and understand what you are doing. There are tutorials everywhere, in truth you never feel lost or alone or not supported. It is more about (as a new entrepreneur) it is more abut catching up with the scope of what you want to do with it. I initially used it to organize and gather emails and do live broadcast, but together with Leadpages these two have been my go to towards launching my first webinar only using emails in my direct network and slotting 8 out of 10 seats for my webinar. I really was lost in terms of how to manage all these emails and in truth they manage themselves. I What I love the most is how it auto tags/sorts the emails so I can see who responds to what funnel and make me a better and more strategic entrepreneur. Cons Nothing yet, I am more impatient with myself because I wish I could understand its full scope fast. Review Source Ismaël Huberson C. Founder Apparel & Fashion Used the software for: 2+ years ### "Convertkit" December 22, 2022 5.0 Pros Convertkit is a powerful email manager and landing page creator. It helps me a lot to automate my tasks. Cons I love working with Convertkit, it is a real asset for my business. Review Source LS Leigh S. Company Director E-Learning Used the software for: Less than 6 months ### "I don't know why people recommend this software - their generous affiliates program perhaps?" July 18, 2020 2.0 I have more problems with convertkit than anything else on my website, the source of all my issues have been convertkit! It's cheap compared to what's out there, but there is a reason for this. I'm now going to infusionsoft, which im sure, my commitment of their monthly priceplan will speak volumes for how poor conertkit has been. Pros It's easy to write emails and develop an email funnel. Cons the implimentation is dire, it's like a beta release all the time. the forms aren't as responsive as they so claim, things look good on their page and then on preview, but when published, you really have to tinker with them to make them work. Their worpdress plugin was prompting 'malware' warnings on my site with Avast, the first time I had to contact their help desk, and they were more concerned about removing me from their daily tasks lists than dealing with the problem. this eventually cleared up, I assume it may have been in Avast's hands, but this problem lasted two weeks in convertkits hands. I then had a list of 5 questions, I recieved a response for one of them by \[SENSITIVE CONTENT HIDDEN\] who I then didn;t reply in a timely manner for (although he contacted me 3 days after my problems were raised!) He then got pushy in the emails for me to deal with the problem immediate - which I couldn't do!! I was available to add things to my website 3 days before his response and had other work commitments to deal with, having just now got back to the website, 5 days after my initial problems, he decided to close the ticket to and I quote 'remove them off his daily tasks lists' I've now raised these exact same questions again to convertkit to seek help, hopefully I won't get an automated response and have to wait another 3 days for a reply to when im busy and told they'll close the ticket again to make themselves look good. Their customer service is diabolical and their software is sub par. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.