# Kit Software 2026: Features, Integrations, Pros & Cons | Capterra > Capterra's in-depth exploration of Kit Software's capabilities reveals its suitability for various software needs and provides a comprehensive overview of Kit Software pricing, features, integrations, and potential alternatives. Source: https://www.capterra.com/p/175000/ConvertKit --- # Kit Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 8, 2025 Written byBruno Peláez Bruno Peláez Senior Content Analyst Bruno Peláez is a senior content analyst at Capterra, covering the B2B software industry, with a current focus on the human resources and finance and accounting industries. His Capterra research has been featured in various Spanish-speaking pu... [See bio & all articles](https://www.capterra.com/resources/author/bruno-pelaez/) Senior Content Analyst Edited byLindsay Page Lindsay Page Editor Lindsay Page has been an editor at Capterra for three years. She specializes in editing data-driven research and tech trends reports for small and midsize businesses. She has more than a decade of experience writing and editing for a variety o... [See bio & all articles](https://www.capterra.com/resources/author/lindsay-page/) Editor Written by [Bruno Peláez](https://www.capterra.com/resources/author/bruno-pelaez/) Senior Content Analyst Bruno Peláez is a senior content analyst at Capterra, covering the B2B software industry, with a current focus on the human resources and finance and accounting industries. His Capterra research has been featured in various Spanish-speaking publications, including El Economista (Mexico), Forbes México (Mexico), El Universal (Mexico), El Financiero (Mexico), and El Periódico (Spain), among others. Edited by [Lindsay Page](https://www.capterra.com/resources/author/lindsay-page/) Editor Lindsay Page has been an editor at Capterra for three years. She specializes in editing data-driven research and tech trends reports for small and midsize businesses. She has more than a decade of experience writing and editing for a variety of industries, with expertise in cybersecurity, corporate and securities regulation, and finance. She has been a writer, editor, senior editor, and associate director. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Key takeaways](#key-takeaways)[Our verdict](#our-verdict)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Interface](#interface)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Kit Kit Overview: ### Key takeaways Insights from verified Capterra reviews Kit helps businesses manage email campaigns and subscriber lists with tagging, segmentation, and automation tools. Our data indicates it’s most used by small businesses, entrepreneurs, and marketing teams. Reviewers highlight its clarity and ease of setup, though customization and reporting are limited. Advanced A/B testing and deliverability reporting add value for teams optimizing performance. ### Our verdict Kit is a practical choice for small teams managing email campaigns and subscriber lists with limited resources. Its tagging, automation, and segmentation tools are easy to adopt, though users may need extra time to configure advanced workflows or customize visual elements. While design flexibility is limited, the platform’s structure supports consistent execution and reliable delivery. Overall rating Based on 239 user reviews Reviews sentiment Positive 94% Neutral 5% Negative 1% Pros & cons Flexible automated email campaigns Time-saving workflow automation High cost for smaller users Starting price $29 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Kit?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://convertkit.com&name=Kit) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Kit 4.6 (239) VS. [4.6 (3,407)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $29 Flat Rate, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (237) Ease Of Use 4.6 (3,395) Value For Money 4.3 (198) Value For Money 4.5 (2,976) Customer Service 4.4 (181) Customer Service 4.5 (2,977) ## Kit alternatives While Kit supports email automation and tagging, teams needing deeper customization, broader analytics, or a different interface style may want to explore other solutions that better align with their campaign goals and workflow preferences. [4.3 (2,912)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month [4.5 (6,219)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month [View all alternatives](https://www.capterra.com/p/175000/ConvertKit/alternatives/) ## Who uses Kit? Based on Capterra reviews from the past 5 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Flexible automated email campaigns 98% positive reviews out of 41 Most reviewers find email automation enables effortless campaign setup, subscriber nurturing, and targeted marketing funnels. Ricki O Founder, 1 employee. "The intuitive interface and powerful automation features have helped me streamline their email marketing and find a way to build a loyal subscriber base for them." High cost for smaller users 37% negative reviews out of 70 Some reviewers report pricing is steep, especially for beginners or those with limited subscriber lists. Time-saving workflow automation 94% positive reviews out of 32 Most reviewers appreciate automation for simplifying complex marketing tasks and providing a user-friendly visual setup. Arthur C Director, 2 - 10 employees. "Convert Kit prioritizes user experience, especially evident in its automation features." Advanced subscriber categorization tools 96% positive reviews out of 23 Most reviewers describe tagging and segmentation as essential for sending personalized content and managing subscriber groups. Javier M Oracle DBA - Teacher - Content Creator, 2 - 10 employees. "I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to specific audiences." ## Kit's interface Kit’s interface is described as clean and easy to navigate, with a layout that supports quick access to core tools such as tagging, segmentation, and campaign setup. Reviewers highlight its clarity and organization, especially for managing subscriber lists and building email sequences. 1+ Bruno Peláez Senior Content Analyst Kit’s interface helps users stay focused on campaign tasks without unnecessary complexity. While some advanced settings may require extra time to configure, the overall structure supports efficient list management and email setup for most business needs. Ease of Use 4.4 (237) 4.4 Based on 237 reviews ## Key features View by: These features have been rated as most important by users based on their reviews. View by: Get Advice We can help you find the software with the features you need. Bruno Peláez Senior Content Analyst Kit’s highest-rated features work together to reduce manual effort and improve targeting precision. From campaign setup to automation and mobile delivery, the platform supports consistent execution across channels without requiring deep technical skills. Features 4.5 (237) 4.5 Based on 237 reviews Our reviewers rated the kit features below the highest. Our commentary is based on reviewer sentiment and collective feedback from all the reviews published. Email campaign management 4.7 (66) 66 reviewers rated this feature Enables structured campaign creation with tagging, scheduling, and automation. Reviewers highlight its reliability in email delivery and ease of segmenting audiences. Some mention limited design flexibility, but most value its organizational tools. List management 4.7 (35) 35 reviewers rated this feature Helps organize subscribers through tagging and segmentation, while avoiding duplicate contacts. Reviewers note its ease of importing addresses, tracking engagement, and integrating with other tools. Both beginners and advanced users find it accessible. Marketing automation 4.6 (31) 31 reviewers rated this feature Simplifies lead nurturing with a visual builder for email sequences and funnels. Reviewers value the time saved through automation and the ability to customize workflows based on user behavior. Templates and resources support both new and experienced users. Mobile optimization 4.4 (39) 39 reviewers rated this feature Ensures emails and forms display well across devices without manual formatting. Reviewers appreciate the automatic mobile previews and note that this contributes to higher engagement and a better subscriber experience. Event-triggered actions 4.4 (31) 31 reviewers rated this feature Automates personalized responses based on user behavior such as clicks or downloads. Reviewers say this improves segmentation and follow-up, making campaigns more efficient. Triggers are easy to set up and consistently reliable. Customizable fields 4.3 (24) 24 reviewers rated this feature Enables creators to collect subscriber-specific data through custom form inputs. Fields can be added to opt-ins and landing pages, then used to personalize emails or trigger automations. Reviewers value the flexibility to tailor content and segment audiences. Advanced A/B testing 0 reviewers rated this feature Enables testing up to five subject lines per campaign to identify the most effective messaging. This feature helps refine email performance by comparing open rates and engagement across variations, allowing marketers to optimize delivery strategies. Deliverability reporting 0 reviewers rated this feature Tracks open and click rates by email provider, segment, and campaign. This feature helps pinpoint performance issues and improve inbox placement by surfacing trends in engagement and deliverability across different subscriber groups. Insights dashboard 0 reviewers rated this feature Consolidates marketing and sales performance data into a single view. Users can monitor subscriber growth, campaign results, and referral metrics to make informed decisions and adjust strategies based on real-time analytics. Edit links in sent broadcasts 0 reviewers rated this feature Allows users to fix broken or incorrect links in emails after they’ve been sent. This feature reduces the impact of errors and ensures recipients always access the correct content, even if updates are needed post-send. All key features (44) Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness 60.00% of 5 reviewers that rated this feature as important or highly important Enables testing up to five subject lines per campaign to identify the most effective messaging. This feature helps refine email performance by comparing open rates and engagement across variations, allowing marketers to optimize delivery strategies. 0 reviewers rated this feature Application programming interface that allows for integration with other systems/databases 85.71% of 7 reviewers that rated this feature as important or highly important Create and automatically send premade copy in response to customer messages 78.57% of 14 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results 66.67% of 18 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act 61.90% of 21 reviewers that rated this feature as important or highly important Track the amount of clicks on individual products to measure campaign results 75.00% of 4 reviewers that rated this feature as important or highly important Manage, organize, and store contact information 47.83% of 23 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system 0% of 0 reviewers... Add customized logos and colors to align with company branding 55.56% of 9 reviewers that rated this feature as important or highly important Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) 81.25% of 16 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases 73.08% of 26 reviewers that rated this feature as important or highly important Enables creators to collect subscriber-specific data through custom form inputs. Fields can be added to opt-ins and landing pages, then used to personalize emails or trigger automations. Reviewers value the flexibility to tailor content and segment audiences. 24 reviewers rated this feature Customize contracts and forms to collect specific information 80.00% of 10 reviewers that rated this feature as important or highly important Tracks open and click rates by email provider, segment, and campaign. This feature helps pinpoint performance issues and improve inbox placement by surfacing trends in engagement and deliverability across different subscriber groups. 0 reviewers rated this feature Assemble applications and processes by dragging over and arranging pre-built components 150.00% of 2 reviewers that rated this feature as important or highly important Send automated marketing emails based on user actions over a predetermined period 66.67% of 3 reviewers that rated this feature as important or highly important Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience 100.00% of 6 reviewers that rated this feature as important or highly important Allows users to fix broken or incorrect links in emails after they’ve been sent. This feature reduces the impact of errors and ensures recipients always access the correct content, even if updates are needed post-send. 0 reviewers rated this feature Plan, execute, and analyze email marketing campaigns 68.66% of 67 reviewers that rated this feature as important or highly important Enables structured campaign creation with tagging, scheduling, and automation. Reviewers highlight its reliability in email delivery and ease of segmenting audiences. Some mention limited design flexibility, but most value its organizational tools. 66 reviewers rated this feature Create and send email blasts/campaigns 0% of 0 reviewers... Set up automated email sequences to streamline outreach and engage leads/contacts 100.00% of 2 reviewers that rated this feature as important or highly important Pre-made examples and templates for emails 0% of 0 reviewers... Track delivered, received, and opened emails 95.00% of 20 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events 90.63% of 32 reviewers that rated this feature as important or highly important Automates personalized responses based on user behavior such as clicks or downloads. Reviewers say this improves segmentation and follow-up, making campaigns more efficient. Triggers are easy to set up and consistently reliable. 31 reviewers rated this feature Consolidates marketing and sales performance data into a single view. Users can monitor subscriber growth, campaign results, and referral metrics to make informed decisions and adjust strategies based on real-time analytics. 0 reviewers rated this feature Create landing pages or online forms designed to capture new leads and prospects 70.37% of 27 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process 66.67% of 3 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists 72.22% of 36 reviewers that rated this feature as important or highly important Helps organize subscribers through tagging and segmentation, while avoiding duplicate contacts. Reviewers note its ease of importing addresses, tracking engagement, and integrating with other tools. Both beginners and advanced users find it accessible. 35 reviewers rated this feature Automate workflows and trigger campaigns based on customer actions 75.00% of 32 reviewers that rated this feature as important or highly important Simplifies lead nurturing with a visual builder for email sequences and funnels. Reviewers value the time saved through automation and the ability to customize workflows based on user behavior. Templates and resources support both new and experienced users. 31 reviewers rated this feature Optimize content to ensure it is easily accessible for mobile users 67.50% of 40 reviewers that rated this feature as important or highly important Ensures emails and forms display well across devices without manual formatting. Reviewers appreciate the automatic mobile previews and note that this contributes to higher engagement and a better subscriber experience. 39 reviewers rated this feature Arrange tasks based on the level of priority or urgency 0% of 0 reviewers... View and track pertinent metrics to find patterns and gain insights from data 55.56% of 9 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts 66.67% of 6 reviewers that rated this feature as important or highly important Group leads or contacts based on their specific characteristics 77.78% of 18 reviewers that rated this feature as important or highly important Add or remove subscribers from mailing lists 50.00% of 2 reviewers that rated this feature as important or highly important Attach digital tags to documents and assets for identification, search, or monitoring purposes 100.00% of 2 reviewers that rated this feature as important or highly important Create, save, and re-purpose templates for emails, forms, etc. 50.00% of 10 reviewers that rated this feature as important or highly important What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface 0% of 0 reviewers... Get Advice We can help you find the software with the features you need. Bruno Peláez Senior Content Analyst Kit’s highest-rated features work together to reduce manual effort and improve targeting precision. From campaign setup to automation and mobile delivery, the platform supports consistent execution across channels without requiring deep technical skills. Features 4.5 (237) 4.5 Based on 237 reviews ## Pricing Value for money 4.3 (198) Kit’s Creator plan starts at $33 per month or $390 billed annually, which is lower than the average SMB budget for marketing software. The plan supports up to 1,000 subscribers and two users. Pricing scales with subscriber volume and feature access, with unlimited users available on the Creator Pro tier, which is $66 per month. Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/175000/ConvertKit/pricing/) Creator $29.00 Flat Rate,Per Month It includes: - Live Chat & Email Support - Automated Funnels & Sequences - Free Migration From Another Tool - Unlimited Visual Automations - Free Recommendations - Paid Recommendations - Remove Kit Branding - Third-Party Integrations Creator Pro $59.00 Flat Rate,Per Month It includes: - Advanced Reporting - Facebook Custom Audiences - Newsletter Referral System - Subscriber Scoring - Edit Links in Sent Broadcasts Value for money 4.3 (198) 4.3 Based on 198 reviews ## Integrations Kit connects with a range of marketing, content, analytics, and community tools. These integrations support email workflows, subscriber management, and campaign execution across platforms. Popular integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Leadpages](https://www.capterra.com/p/203635/Leadpages/)[ Unbounce](https://www.capterra.com/p/145639/Unbounce/)[ Thinkific](https://www.capterra.com/p/132888/Thinkific/) Bruno Peláez Senior Content Analyst Connecting Kit with tools for content creation, scheduling, and subscriber syncing helps your marketing lead reduce manual updates, maintain list accuracy, and coordinate campaigns across channels more efficiently. Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (181) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (181) 4.4 Based on 181 reviews ## User reviews Overall rating 4.6 Based on 239 reviews Filter by rating 5(172) 4(52) 3(12) 2(2) 1(1) Mentioned topic Sorted by most recent SB Sabre B. Systems Strategist Internet ### "Email marketing tool for creators " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 28, 2026 I loved using it to start my email marketing journey. It was easy to use and there was a lot of a resources and support l Pros It was easy to use. I love the UI of it and the free plan was up to 10,000 subscribers. It also integrated well with a lot of other tools. I also liked the creator profile and the link in bio. Great for those who don’t have a website yet. And is just getting started. You could run your entire business with kit Cons I didn’t like the automation limits in the free plan and I that there isn’t an app. But overall, it’s so easy to use Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Tracie B. Executive Director Non-Profit Organization Management ### "Great for starting out with email marketing" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 19, 2026 Good for a beginner and a small business owner! The large price increases as my email list grew was difficult on me as a small business owner. Pros Kit has a handful of premade templates that made getting started with email marketing and email list management easy to initiate. Kit made the process less overwhelming. Cons The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with subscriber amount but the features do not improve or change. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Kit offered more features, more robust automation features, and better customer service. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reasons for choosing Kit It was recommended that I look further into the features of Kit for the price and Kit offered more features and an easier system. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AL Andrea L. Marketing Manager Financial Services ### "Kit - Perhaps the Best Email Software Available " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 December 4, 2025 Kit has allowed me to successfully upload my contacts and create beautiful templates for email marketing, all free and easy to do. Pros Kit is still just as fantastic as ever. Their free plan offers far more than competitive software and it's very simple to use. Cons There isn't anything that I dislike about Kit. I do believe they are still my favorite email marketing platform. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [GetResponse](https://www.capterra.com/p/153948/GetResponse/) Kit allows for more subscribers and has unlimited emails per month. Their free plan was much better than the others. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CD Caleb D. Lifecycle Marketing Manager Computer Software ### "My Go-To ESP Recommendation For Creators " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 10, 2025 Pros Kit is an easy to use Email Service Provider that makes automation easy and understandable for any skill level. I also love that their customer support team is active and will reply with solutions quickly. Cons Kit has room for improvement in advanced features, but it's prioritization of ease of use easily outweighs that shortcoming. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) We switched for pricing, ease of use, and general reliability and support Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CD Chris D. Head of Content Information Technology and Services ### "happy I picked it" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 July 14, 2025 Pros It's easy to use, pretty quick to get used to, the automations are nice, the free version too. Overall, I liked pretty much everything about it. Cons The only thing is we had trouble importing our contacts from older sources. Other than that, nothing major to complain about with Converkit. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Life and Career Coach, HR Consultant Professional Training & Coaching ### "Software Simple, Layouts Limited" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 4/10 June 16, 2025 Pros Integrations with HubSpot; system was very user-friendly--helpful for people just beginning their business and email marketing system! Cons Design and layout options were limited for emails, and it's hard to test conditional formatting / rules for each email. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Kit Recommended by my business coach who used it for her practice Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AD Alex D. Nutritionist Health, Wellness and Fitness ### "Way to share gear" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 June 1, 2025 Pros It’s kinda lowkey but I like it. Helps me put together product recommendations fast without overthinking it. Feels casual, which I like. Cons Would be cool if there were more layout choices or ways to show stuff, but for simple lists it does the trick. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VI Vanessa I. Registered Dietitian Health, Wellness and Fitness ### "Easy to Use option for Email lists, newsletters, and funnels" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 22, 2025 Overall it's easy to use and I would recommend it for a fairly inexpensive option for email management, funnels and more. Pros It's very easy to use, most things I can do intuitively, and if not, then there are easy-to-follow videos to walk me through. Cons I wish I could edit the templates a bit more. I wish it incorporated more drag and drop and add like canva into it's templates for lead magnets and more. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [Systeme.io](https://www.capterra.com/p/198994/Systeme/) looking for a more intuitive and cheaper option Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Kit I was in a course where she was using kit and recommended it Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AK Annuciatha K. Writing Writing and Editing ### "Simple and Effective for Basic Task Management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 21, 2025 My overall experience with Kit was positive. It’s simple, easy to use, and helpful for managing basic tasks, though it could benefit from more advanced features for complex needs. Pros I liked most about Kit is how straightforward and user-friendly it is, making task management quick and efficient. Cons I liked least about Kit is that it lacks some advanced features that could support more complex tasks or workflows. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OC Olajumoke C. Personal blog Writing and Editing ### "Kit tool is a valuable tool " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 13, 2025 Very easy tool I had a great experience wit kit tool kudos to their customer service for putting me through Pros Kit tool is very easy with clear interface their customer service are very responsive that’s why I like them Cons It slow down sometimes whenever I’m working on their platform Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/175000/ConvertKit/reviews/) ## FAQs Kit offers a free newsletter plan for up to 10,000 subscribers. It includes one user, email sequence, one visual automation, unlimited landing pages and forms, and basic tagging and segmentation features. Yes. Kit includes visual automation tools that let users build workflows for email sequences, tagging, and audience segmentation. These features are available on paid plans. Yes. Kit supports integrations through its App Store, including tools for scheduling, podcasting, analytics, and eCommerce. Kit’s Creator plan starts at $33 per month or $390 billed annually. The Creator Pro plan starts at $66 per month and includes advanced features such as A/B testing and deliverability reporting. It also has a free Newsletter plan that includes 1 user and 1 email sequence. Yes. Kit includes customizable landing page templates that can be used to collect emails, promote offers, or grow subscriber lists. These are available across all plans. Kit provides 24/7 email and chat support and offers the option to hire an expert to help with the setup. Kit has a knowledge base available, too. ### Have more questions? Connect with one of our advisors for a free consultation and save time in your software search. ## Sources - **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. [Learn more about how we source our data](https://www.capterra.com/resources/proprietary-data-research/). - **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology here](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology). - This product information came from Kit’s own online content in September 2025, including the product's website and its social media channels. ## Related reading ### [Capterra Value Report: A Price Comparison Guide for Email Marketing Software](https://www.capterra.com/resources/email-marketing-software-pricing-report/) Published July 18, 2024 by [Akriti Sharma](https://www.capterra.com/resources/author/akriti-sharma/) and [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) ### [Email Marketing for Small Businesses: Benefits and Tips](https://www.capterra.com/resources/email-marketing-for-small-business/) Published October 3, 2023 by [Krista Hillis](https://www.capterra.com/resources/author/krista-hillis-guest-contributor/) ### [Category Compare: Email Marketing vs. Marketing Automation Software](https://www.capterra.com/resources/email-marketing-vs-marketing-automation/) Published November 4, 2021 by [Ashish Upadhyay](https://www.capterra.com/resources/author/aupadhyay/) Popular comparisons [Brevo vs Kit](https://www.capterra.com/compare/132996-175000/brevo-vs-ConvertKit)[Gmail vs Kit](https://www.capterra.com/compare/175000-202338/ConvertKit-vs-Gmail)[Mailchimp vs Kit](https://www.capterra.com/compare/110228-175000/MailChimp-vs-ConvertKit)[MailerLite vs Kit](https://www.capterra.com/compare/136603-175000/MailerLite-vs-ConvertKit)[ActiveCampaign vs Kit](https://www.capterra.com/compare/79367-175000/ActiveCampaign-vs-ConvertKit)[Constant Contact vs Kit](https://www.capterra.com/compare/31898-175000/Constant-Contact-vs-ConvertKit)[HubSpot Marketing Hub vs Kit](https://www.capterra.com/compare/171840-175000/HubSpot-Marketing-vs-ConvertKit)[Systeme.io vs Kit](https://www.capterra.com/compare/175000-198994/ConvertKit-vs-Systeme)[Omnisend vs Kit](https://www.capterra.com/compare/153508-175000/Omnisend-vs-ConvertKit) [EngageBay CRM vs Kit](https://www.capterra.com/compare/175000-178819/ConvertKit-vs-EngageBay-Marketing)[Klaviyo vs Kit](https://www.capterra.com/compare/156699-175000/Klaviyo-vs-ConvertKit)[EmailOctopus vs Kit](https://www.capterra.com/compare/147415-175000/EmailOctopus-vs-ConvertKit)[Salesforce Marketing Cloud vs Kit](https://www.capterra.com/compare/175000-248536/ConvertKit-vs-Salesforce-Marketing-Cloud)[Benchmark Email vs Kit](https://www.capterra.com/compare/71152-175000/Benchmark-Email-vs-ConvertKit)[Success.ai vs Kit](https://www.capterra.com/compare/175000-10013316/ConvertKit-vs-Success-ai)[AWeber vs Kit](https://www.capterra.com/compare/95949-175000/AWeber-Email-Marketing-vs-ConvertKit)[GetResponse vs Kit](https://www.capterra.com/compare/153948-175000/GetResponse-vs-ConvertKit)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)