# Page 2 | Kit Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Kit the right Email Marketing solution for you? Explore 241 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/175000/ConvertKit/reviews --- Kit 4.6 (241) [View alternatives](https://www.capterra.com/p/175000/ConvertKit/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 6th, 2026 # Page 2 - Reviews of Kit ## Showing most helpful reviews Showing 26-50 of 241 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AK Annuciatha K. Writing Writing and Editing Used the software for: 2+ years ### "Simple and Effective for Basic Task Management" May 21, 2025 5.0 My overall experience with Kit was positive. It’s simple, easy to use, and helpful for managing basic tasks, though it could benefit from more advanced features for complex needs. Pros I liked most about Kit is how straightforward and user-friendly it is, making task management quick and efficient. Cons I liked least about Kit is that it lacks some advanced features that could support more complex tasks or workflows. Review Source VR Verified Reviewer Social media manager Apparel & Fashion Used the software for: 1-2 years ### "Build your own kit" February 11, 2025 4.0 Overall it helped me start my newsletter career and grow an audience Pros It was one of the best newsletter software I used and helped me gain an audience Cons It was quite hard to manage everything in the one dashboard, and at times the funnels had too many steps Review Source JC Jacqueline C. Brand Designer Design Used the software for: I used a free trial ### "Email Marketing Software Review" January 14, 2025 5.0 For the the price I think it lacks in design and it doesn't offer a huge template library, For creatorsit does offer an autorecommendation feature to help everyone grow their list. Pros This platform is great for growing your audience regardless of where you're starting in the process. It's fairly easy to use and the analytics are decent. There are a various opt-in forms, landing pages to design from, and you run paid subscriptions. Cons The email editor is really basic and it may be challenging to the uneducated designer. The editor lacks the options to design a stunning email newsletter. There isn't a mobile app so you can't do anything on the go. Review Source JH Jenn H. Just helping a friend get set up Retail Used the software for: Less than 6 months ### "It’s Not Bad, But It Didn’t Blow Me Away" April 6, 2025 3.0 It was fine, there is no major frustration, it just didn’t really impress me. But I definitely think it would be good for people with less experience. Pros It’s pretty easy to use. It gets the job done and there seems to be good FAQ content. There is nothing specifically wrong with it, but I was underwhelmed with it, so I don’t have a lot of positive to say about it. I think it would be good for a beginner or someone that doesn’t have marketing and experience with other tools. Cons It’s clunky, the user interface seems like it could have a better layout and flow between the different elements. I think it’s kind of basic. Nothing is specifically bad, it just didn’t seem great in comparison to other tools. Review Source AD Alex D. Nutritionist Health, Wellness and Fitness Used the software for: 1-2 years ### "Way to share gear" June 1, 2025 5.0 Pros It’s kinda lowkey but I like it. Helps me put together product recommendations fast without overthinking it. Feels casual, which I like. Cons Would be cool if there were more layout choices or ways to show stuff, but for simple lists it does the trick. Review Source OC Olajumoke C. Personal blog Writing and Editing Used the software for: Less than 6 months ### "Kit tool is a valuable tool " May 13, 2025 5.0 Very easy tool I had a great experience wit kit tool kudos to their customer service for putting me through Pros Kit tool is very easy with clear interface their customer service are very responsive that’s why I like them Cons It slow down sometimes whenever I’m working on their platform Review Source CW Cassidy W. Health Coach Health, Wellness and Fitness Used the software for: Less than 6 months ### "Worth taking the time for simple buisiness web presence" April 14, 2025 4.0 I've been using Kit to set up a newletter and a landing page for a new buisiness I am working on. I was looking for something simple and easy to navigate, while still presenting a polished look with functionality. Pros I am drawn to the aethetics of the platform, and found all of the instructional video content to be very useful. Cons Despite the wealth of instruction, I'm still finding myself hung up and confused at times about how to navigate setting up a landing page and newsletter. Slowly and with persistence I've been able to troubleshoot the roadblocks. Switched from [Weebly](https://www.capterra.com/p/246168/Weebly/) I was looking for something more simple. Review Source RO Ricki O. Founder Marketing and Advertising Used the software for: Less than 6 months ### "ConvertKit – Powerful (pricey) but worth it" October 14, 2024 5.0 ConvertKit has been a game-changer for my client's businesses. The intuitive interface and powerful automation features have helped me streamline their email marketing and find a way to build a loyal subscriber base for them. Pros The pros are the user-friendly, powerful workflows and funnels, and robust set of features. Cons Expense if you have more than 1,000 subscribers. It can get pricey. Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) The client needed features that are easier to work with in ConvertKit, and have a reputation of excellent customer service. Review Source Zachary W. Enterprise Account Manager Marketing and Advertising Used the software for: 1-2 years ### "Amazing ESP for Creators!" February 10, 2025 4.0 I do admire KIT as it is for a very segmented group of users, creators, and has built their whole product around servicing them which is awesome. If you are not a creator with an audience I would not consider KIT. If you are a creator, it is the best. Go no where else. Pros Easy to build! The platform is setup well for creators specifically to share across multiple channels. Cons Did not like their segmentation and popup capabilities, both seem pretty limiting for an ESP. Review Source AL Andrea L. Marketing Manager Financial Services Used the software for: 6-12 months ### "Kit - Perhaps the Best Email Software Available " December 4, 2025 5.0 Kit has allowed me to successfully upload my contacts and create beautiful templates for email marketing, all free and easy to do. Pros Kit is still just as fantastic as ever. Their free plan offers far more than competitive software and it's very simple to use. Cons There isn't anything that I dislike about Kit. I do believe they are still my favorite email marketing platform. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/)[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/) Kit allows for more subscribers and has unlimited emails per month. Their free plan was much better than the others. Review Source RR Rebecca R. Graphic Designer Design Used the software for: Less than 6 months ### "It's a little pricey!!" February 23, 2025 4.0 It is user-friendly so I can take care of everything that I need to handle the email list and therefore I get much more productive Pros It is very convenient to build the emails with the drag and drop feature. Furthermore, it is cool to activate the automation feature and my time of the task is saved Cons Nevertheless, looking at all the benefits of the system, I still think that it is worth it Review Source KG Kimberly G. Owner Alternative Medicine Used the software for: 2+ years ### "Great product, easy to use!" January 8, 2025 5.0 Pros Kit is so intuitive and easy to use especially for this technologically impaired Gen X user! Cons There's nothing that I don't like about Kit! Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Kit I found Kit more intuitive and simple to use Review Source MS Mikaela S. Assistant Manager Consumer Goods Used the software for: Less than 6 months ### "I love Kit! " April 27, 2025 5.0 Kit has been great so far! Very helpful and easy to use. Pretty straightforward platform! Pros I love using Kit to help with Kit. It’s very helpful and offers many good and helpful tools! Cons I’ve had no issues when it comes to using Kit. It’s a very smooth running platform! Review Source SG Shannon G. Master Coach Staffing and Recruiting Used the software for: Less than 6 months ### "Great platform for established businesses" February 8, 2025 5.0 I found it easy to use and loved the friendly, relaxed (like hearing from a friend) way they communicate with their customers. Pros I truly enjoyed the friendly, informative emails with helpful blog posts and tips on email marketing, course creating, etc. Cons It pretty expensive for new startups trying to get a foot in the door. Review Source VR Verified Reviewer board member Information Technology and Services Used the software for: Less than 6 months ### "My Kit Review" November 8, 2024 3.0 it was a mixed experience, i did not use it for that long, but changed to a different service after a few months Pros easy to use, simple, and effective UI. A newbie could use it Cons images were not organized properly, and the email messaging got a little confusing Review Source VR Verified Reviewer Owner Retail Used the software for: 6-12 months ### "ConvertKit, Great Tools For Reaching Your Customers" August 28, 2024 4.0 I enjoyed using the free version of the platform. Pros ConvertKit has many tools that were helpful in developing marketing instruments for my brand. Cons The cost of the platform is higher than other comparable tools. Alternatives considered [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reason for choosing Kit I received a free trial offer to test ConvertKit Review Source DS Dain S. Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "A Real Slam Dunk" September 23, 2024 4.0 Pros Convertik simplifies registration and payment management, freeing up valuable time for me to focus on the court Cons A few additional customization options would be welcome to meet my specific needs Review Source VR Verified Reviewer Marketing Manager Accounting Used the software for: Less than 6 months ### "Excellent Landing Pages" September 12, 2024 5.0 Pros Excellent Landing Pages that increase conversions Cons Pretty pricey if you aren't using all of the features Review Source CL Casey L. Owner/ Head Coach Health, Wellness and Fitness Used the software for: 1-2 years ### "Email Marketing Made Easy " May 9, 2023 5.0 Nothing but the best. I came for email campaigns and email marketing, but have stayed for the constant innovation and simple ease of use from the platform. Pros There are ample resources and education available to use this platform. My background is not in marketing or email marketing, but the education that ConvertKit has available has allowed me to optimize the service and makes me feel like I am getting real value from this product. Cons Nothing. Seriously, nothing. Since I have had ConvertKit as a part of my business (over 2 years), they have only innovated the product and added more features (most recently creator profiles and product integration) that I actually am exploring downsizing OTHER services that I use to see if I can just use ConvertKit for everything digital. Review Source MH Monica H. Executive Director Professional Training & Coaching Used the software for: 1-2 years ### "ConvertKit saves time, effort and money. Check it out." July 5, 2023 5.0 I've had a great experience. There is a bit of a learning curve when you first start, but CK is a powerful email marketing tool with loads of customizations and automations that make it worth the time to learn it. Pros CK allows me to tag my subscribers so easily which then allows me to send customized content to each set of subscribers. I also love the email templates that make my weekly emails easy to complete. The extensive library of training resources are SO helpful when I have a question. Cons CK is pretty technical so you have to have more of a systems/logistical brain to use it. If you're used to drag/drop, point/click, you may be a little intimidated by parts of CK. It all works well but requires a bit more technical skill that I needed for Constant Contact. It's totally worth it for me though! Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Kit CK is a more robust tool and it integrates easily with all the parts of my WP website - Wishlist Member and WooCommerce. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) CK is a more robust tool and it integrates easily with all the parts of my WP website - Wishlist Member and WooCommerce. Review Source JY Julianna Y. CEO and Coach Management Consulting Used the software for: 1-2 years ### "Advanced, but it can be used simply" May 13, 2024 5.0 Pros I love that there is so much I can do with ConvertKit. Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since their pricing is based on active subscribers (not emails sent) and they have a VERY generous free plan, you can start simply and try their more advanced features when you're ready. Cons It can be a lot to keep track of all of your automations--tagging, email sequences, incentive emails etc. Alternatives considered [Flodesk](https://www.capterra.com/p/207268/Flodesk/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Kit I was able to start on their free plan and the upgrades were very reasonable. Since my mailing list was small, it would either be some time before I needed to upgrade or the growth would mean that my business was healthy enough to pay for the next tier. Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/) The automation triggers were a little limited with MailerLite, and ConvertKit had much better (simplier, more direct) landing pages. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: Less than 6 months ### "Helping creators grow their email audience? Convertkit is a solid platform." August 29, 2021 5.0 Overall this is an easy to use, modern email marketing tool that covers all the basics. Great for beginners who want to get going fast. Also suitable for more advanced marketers. I enjoy using this. The interface is modern and easy to use. Unnecessary settings or steps are removed, making this a tool that doesn't require much time to get something created. Good documentation as well, so the beginner can get started knowing the support and education is just a few clicks away. Pros I like how Convertkit makes it easy and fast to get your lead generating page up and running and start collecting leads. The landing page builder is good with plenty of templates. You don't need technical skills to get a page up and start building your list. That's what Convertkit focuses on. It's a modern tool that offers all the basics and a few advanced features. No unnecessary bells and whistles needed if you want to focus on creating. Cons Pricing starts higher compared to other tools, but the advantage of Convertkit is that one email address only counts once, unlike other tools where a subscriber counts multiple times towards your total subscriber amount if that person is added to multiple email lists or campaigns. Review Source Laura D. Owner Professional Training & Coaching Used the software for: 1-2 years ### "Convert to ConvertKIt" April 3, 2022 5.0 I'm a convert! And, I recommend it to everyone who wants to grow a list. Pros I think the tech support is the most helpful feature. The tutorials are great. And if I can't make something work, I send an email to support describing my problem/question and they send back step-by-step instructions for fixing the problem!!! The response time is very quick, often in a few hours - I think this is super responsive. Also, when you change to ConvertKit from another platform they migrate all your contacts with tags! So you don't have to be super tech proficient and concentrate on the content of your message, not the tech behind your message! I changed platforms because I wanted to create a 30-day email series that was evergreen, meaning any time someone signs up, they start at the beginning of the series. My old platform could not do this without a substantial cost upgrade. I had this up and running the day after my contacts were transferred! Cons I had a little trouble figuring out how to customize the text at bottom of my emails, the update subscriber info and unsubscribe. I got it figured out but it took me an hour or so. Reason for choosing Kit I had a friend who uses ConvertKit and she gave me a tour via zoom of her account and how she uses it and I was sold. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp kept changing the product, making it more and more complicated so that what I wanted it for (simply stay in touch with my list) became more and more difficult. Review Source OZ Olga Z. Founding CEO & Principal Business Growth and Marketing Coachsultant Marketing and Advertising Used the software for: 2+ years ### "The email marketing software that will make your content shine" August 5, 2022 5.0 We have been using ConvertKit for 3.5 years now and we don’t plan on going anywhere else! If you’re looking for an email marketing platform that grows with your business and subscriber list, and that’s straightforward to use as well as efficient, then you don’t need to look any further than ConvertKit. My team and I find that it allows us to meet our goals quickly, deliver quality content, and all without overcomplicating things. Sometimes simple is best! Pros It’s hard to find things not to like about ConvertKit. I think one of the best things is that there is no major learning curve. You don’t have to be an expert in email marketing to understand how to use the software. Everything is pretty intuitive. And when you do have a problem figuring something out, they have amazing tutorials available as well as a very responsive and helpful customer service team. Each time I ran into an issue, it would be solved by their team in a blink of an eye. I also love that it integrates with the software we use at our company and with our clients, such as Acuity Scheduling and LeadPages. Finally, ConvertKit has all the features we need for our email marketing efforts to be a success: great segmentation, automations, and confirmation email option. Cons I think their reporting and their A/B testing could be more advanced. However, given they’re constantly improving things, I believe that these features will soon be improved. I will say that for the needs of small businesses and teams, what ConvertKit offers is absolutely sufficient. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[Brevo](https://www.capterra.com/p/132996/brevo/)[Drip](https://www.capterra.com/p/164933/Drip/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Kit Honestly, after having tested out other software, we found that ConvertKit delivers on their promises, and that we can worry less about emails being delivered and focus on the content and conversion aspect. Review Source MT Mo T. Sales and Partnerships Manager E-Learning Used the software for: 6-12 months ### "Great for newsletters!" March 25, 2022 5.0 Overall, ConvertKit is our current mailing provider for our newsletter. We've grown accustomed to it to and use it weekly for our newsletter sends and daily on my end for metrics reporting and analysis. It's easy to use, not overly complicated - yet full of useful features - and really helps us communicate with our beloved, amazing audience. The custom code feature is a particular favourite as well as the metrics breakdown and reporting. I personally and genuinely enjoy the ease of use the most in a metrics-reporting context and certainly think it's a good contender for newsletters and mailing lists. Pros The ease of use of Convertkit is the most useful aspect of this tool. Your metrics are in good view for when you need to determine campaign success, it has tonnes of features ranging from things like templates to custom code which makes content creation a breeze and it's usability makes it easy even for a novice like me to use! Cons I think pricing could be improved a tad particularly as there are more competitive providers in the market with more affordable ranges. I think this may put off a lot of first time creators in particular, especially those who are initially starting out, however it's still fairly reasonable. Furthermore, and this could be completely my technical illiteracy speaking, I think features like integrations for things like real time metrics updates for client/customer facing landing pages could be a cool addition. For instance, I was looking into a function where I could display our subscriber count that would update in real time on the website in accordance with the number of subscribers we're getting on the daily, however couldn't find a way to do this. 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