# Page 3 | Kit Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Kit the right Email Marketing solution for you? Explore 241 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/175000/ConvertKit/reviews --- Kit 4.6 (241) [View alternatives](https://www.capterra.com/p/175000/ConvertKit/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 6th, 2026 # Page 3 - Reviews of Kit ## Showing most helpful reviews Showing 51-75 of 241 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AS Aimee S. Director Alternative Medicine Used the software for: Less than 6 months ### "This software helps me write more emails." August 31, 2022 5.0 Overall my experience with convert Kit has been excellent. I also had an issue with my bill and their customer service is just fast and superb I can’t say enough about the experience I had with customer service is really cemented my decision and confirmed that I made a good choice by changing to the software. Pros It was really easy to use, it was really easy to set up, it was really easy to transition all my emails from my old email management system. Also every experience I’ve had with customer service so far has been excellent. They respond fast and I just feel like they really worked a lot to help me when I had problems. Cons Right now I haven’t found anything that’s been difficult to use or any features that I wish were included. This is a pretty cut and dry service I write email campaigns every week and they deliver them so it does exactly what I needed to do. Review Source Shivansh B. Founder & CEO Marketing and Advertising Used the software for: 2+ years ### "A fast and trustworthy email marketing tool..." September 16, 2022 5.0 Pros I first saw Pat Flynn using ConvertKit and the process really seemed very smooth to me. I started using ConvertKit and never regretted it. You feel like you're using an extraordinary tool that seems to be running on its own. Very easy to configure and send email campaigns, amazing support team, a very straightforward interface, great speed, and decent pricing. Cons The pricing is not the most affordable if we jump into the marketing and email marketing tool world but is actually considerable. Other than this, my only concern is with putting together the signup forms and landing pages. It's not as great as tools like ClickFunnels, Leadpages, etc., but is still better than AWeber and GetResponse (is what I feel). Review Source YD Yasmin D. Mindfulness Life Coach Health, Wellness and Fitness Used the software for: 2+ years ### "ConvertKit is Great for Email Marketing." January 13, 2024 5.0 Brilliant! I would highly recommend ConvertKit. Customer service is great, they are quick to reply and really helpful. Lots of choice of landing pages and the ability to customise/ brand your emails. Pros I like the feature that I can easily create a lead magnet, collect emails and names and connect it to a follow-up email campaign. Their customer service and training videos are always on point. Cons I seem to lose a few subscribers from my sequences somewhere along the line 🤷🏻‍♀️ other than those few who unsubscribe. Review Source VR Verified Reviewer Owner/CEO Marketing and Advertising Used the software for: Less than 6 months ### "A great choice for email marketing" September 1, 2023 4.0 I switched to ConvertKit because we needed a more powerful email marketing tool. ConvertKit is the industry standard, and I feel like our email marketing system is much more professional after switching. Pros I like that the audience can click a link within an email and be automatically segmented. It is also easy to create new broadcasts (emails), and ConvertKit recently added the ability to have saved brand colors, so changing the font and button colors is simple. Cons ConvertKit isn't as "pretty" (or image-based) as some platforms; however, I'll take deliverability over pretty emails any day. It's also a little overwhelming to learn what everything means in ConvertKit, but once you become familiar with the wording and where things are, it's easy to accomplish what needs to be done. Switched from [Flodesk](https://www.capterra.com/p/207268/Flodesk/) We needed to be able to segment our list in ways that weren't possible in Flodesk at the time. Review Source MG Michelle G. Founder, Course Creator Marketing and Advertising Used the software for: 2+ years ### "Best email marketing platform I've found for marketing my online courses" February 11, 2021 5.0 Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.). I love that I can market specifically instead of blasting every sales email to every subscriber blindly. And I know my subscribers appreciate this, too. Pros I love that ConvertKit has so many capabilities. There are a million different ways you can tag or segment your audience, and it integrates with the other platform I use for selling my online courses, Thinkific. I really love that together with Thinkific, it knows which email subscribers have purchased what, and their interest (all based on tags I set up). I also love the step-by-step instructions that ConvertKit provides for setting up these processes. Cons There's a tiny learning curve when you first get into it. There are a LOT of features and capabilities, but once you get the hang of the basics you'll realize how much you can do with ConvertKit. Plus, there are great step-by-step tutorials offered by ConvertKit. And their Help Desk is actually helpful! Alternatives considered [GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Reason for choosing Kit ConvertKit is not cheap, but it's well worth the investment, and for everything it is able to do, it's a way better price than the other email marketing platforms I looked at. Switched from [Mad Mimi](https://www.capterra.com/p/140718/Mad-Mimi/) ConvertKit has many more features / more capabilities than Mad Mimi. Mad Mimi is a great platform for what it does - but it's pretty basic. I wanted something where I could get specific and nitty-gritty with my sales funnels. Review Source Dustin S. CEO Marketing and Advertising Used the software for: 2+ years ### "Best UX and easiest to use EMS" September 9, 2022 5.0 Overall, the product is solid, reliable, and support is friendly and responsive. Pros ConvertKit does a great job at making things simple. The UI is easy to navigate, and templates are easy to set up and implement. Automations are also very easy to set up with a visual interface. Ultimately, what ConvertKit does better than any other app I've used is: they make it easy to create and send an email to subscribers. Cons What I don't like the most about ConvertKit is the pricing. For small creators who maybe aren't making a living yet, and are not emailing frequently, the cost is heavy if you have a big list of subscribers. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) ConvertKit had an easier to navigate interface, and made doing the things I needed easier than Mailchimp. Review Source VR Verified Reviewer Digital Marketer Marketing and Advertising Used the software for: 1-2 years ### "Convertkit is the bloodline for my business" August 12, 2022 5.0 I've been using Convertkit for over 2 years and it's constantly improving and adding benefits for running a business. Pros It's designed for people like me, creators. It's very well thought through and I don't need to have many integrations to use it. Cons I don't like that it doesn't have a mobile app. Reason for choosing Kit I was recommended by a trusted source. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I like the experience of Convertkit better and find it easier to write newsletters. Review Source VR Verified Reviewer Business Coach Professional Training & Coaching Used the software for: 2+ years ### "Great email marketing platform if you are NOT a beginner." October 5, 2020 5.0 I'm not an email marketing beginner, but I tried ConvertKit and I didn't stay with them. I found their platform to be overwhelming, clunky, and I did not like the way the emails to my subscribers looked. The emails are quite plain. As an online business coach for women with service-based businesses, I dont' want to be tinkering around for a long time trying to figure out how to use an email marketing platform i'm paying for and I also want my emails to stand out. ConvertKit doesn't do either of those things for me. Pros This is by far the best platform for organizing how you want your email series to be sent out as well as for tagging subscribers according to how they respond to your emails (like if they click on a button in your email to learn more, sign up for something, buy something, etc.). If you know what you're doing, this is an intuitive platform that allows you to keep track of what your subscribers are doing and then target them with the appropriate marketing. Cons I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming. The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you too much options so then, like I said, it just looks overwhelming as a platform to work with. They do have tutorials though as well as a trial so you can get to know the platform before you jump into the monthly fee that starts at $29. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was trying out different email marketing platforms to decide which one would be best for my business coaching. Review Source Chris A. marketing management Marketing and Advertising Used the software for: 6-12 months ### "Convertkit product review" October 10, 2022 4.0 Pros after checking the platform I think overall there is nothing to report with the platform Cons after checking the platform I think overall there is nothing to report with the platform Review Source SP Simon P. Director Information Technology and Services Used the software for: 2+ years ### "Solid and improving email marketing software" May 8, 2021 4.0 Overall ConvertKit is a good solid option, but only really if you're using the paid version. The free version lacks a lot of the good features. It is priced competitively and once you learn how to use it, it's pretty user friendly. Reliability wise, I've never had a problem as far as I can recall. Customer service is pretty quick and I've even reached out to the \[SENSITIVE CONTENT HIDDEN\] via Twitter and he was responsive. Pros When I started using ConvertKit it was a relative new entrant to the market and a competitor to the likes of MailChimp and AWeber. It was started by someone who had used other email marketing solutions and and had tried to overcome issues with these solutions. This meant for someone who was reasonably software literate it was straightforward to use and had some great features, and these have been added to as time has gone on. Cons There has been an update on the landing page section which meant I could no longer use one of sign-up forms, which was used multiple times over my website. Although necessary for them, it caused me as a user quite a headache to resolve. Also, if you go over a threshold of subscribers, the price goes up automatically...if you go back below the threshold you have to tell them to move you back down. The free option is not particularly great for brand new websites and on websites I have built for others, they've tended towards something like MailerLite initially. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Kit Pricing and functionality on ConvertKit seemed more in line with what I needed and had recommendation for ConvertKit. Switched from [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Heard good things about ConvertKit from different sources and AWeber didn't seem as good value any more. Review Source Amber Rose M. Blogger Marketing and Advertising Used the software for: 2+ years ### "Best Email Marketing Software" November 30, 2020 5.0 ConvertKit has been the best email marketing software I've used. Even though there are free products, start with ConvertKit. You'll make the switch eventually so just start here. Pros My favorite feature of ConvertKit is how thorough everything is. For example, there are multiple ways to accomplish your goal, which means you can chose a method that works for you and be successful. The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics. The BEST feature is the tagging feature. You can have multiple businesses, lists, and passions but still use ONE product. Just use the tagging feature to give your subscribers identifying tags and you can send them curated emails based on what you know about them. I have used Aweber and Mailchimp - ConvertKit is best. Cons Sometimes the software can have a learning curve. There are robust features (which make the price VERY worth it), but knowing how to use everything can be challenging . There is a lot to remember. Yes, they have templates and guides and support, but it's still a bit to learn. Switched from [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) I switched to ConvertKit for the tagging feature. That was the selling point. Review Source MM Marie M. Founder Writing and Editing Used the software for: 2+ years ### "I have two ConvertKit accounts, because they work so well!" September 27, 2020 4.0 Most likely, I'll stick with ConvertKit for the long haul. They've got enough features to cover my basic needs - considering it's only myself and maybe a VA here and there, even if I had more bells and whistles, it's likely I wouldn't have the bandwidth to take advantage of them. So, ConvertKit has fit my needs perfectly and their customer service is exceptional! Pros I migrated to ConvertKit in 2016 and have never had a problem with their service being down. I love how reliable they are! Once you get the lay of the land, ConvertKit is real easy to use too. Their software is straight forward and can do a ton for the low-cost compared to Ontraport and Infusionsoft. Cons A lot of my friends have been moving to Active Campaign, because they say AC has more analytic features than CK. I'm not sure what I'm missing, but I do wish I could have better data from CK on best days and time of day my emails are being received. I wish I could see which email subject lines are working best for me. I wish I could have an overview calendar of what was previously sent rather than having to thumb back page after page. I wish that ConvertKit's email templates were easier to use -- I don't know coding and had a designer help me out. Alternatives considered [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Reason for choosing Kit The price to get started with Infusionsoft was ridiculous. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The tagging and automation features that ConvertKit has compared to what Mailchimp had (back in 2016 anyway) was a must-have. Review Source sÇ suzan Ç. Founder Health, Wellness and Fitness Used the software for: 6-12 months ### "Really easy to use but a bit pricey" August 24, 2021 5.0 While using ConvertKit I found it really easy to use however I canceled my subscription due to the high price. Overall I think it's a good product but if you're on a tight budget it might not be the best product out there. Pros I like how everything is drag and drop, it makes it really easy to learn and use. The interface is very sleek and it's easy to find what you're looking for. The customer service is excellent too. Cons First of all, compared to alternatives it's expensive. Second, if you want to send more than text based emails you won't have many options. There aren't that many templates. It's better for sending plain text emails, You have the HTML option but adding customizations is hard for people who don't want to code. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Kit I read that it had the best deliverability Review Source Favour N. CEO Marketing and Advertising Used the software for: 6-12 months ### "A simple business automation software" December 21, 2022 4.0 If you're a startup business without much capital but you're looking for a business automation software, I would recommend this software to you, it's easy to use, not expensive and it does exactly what it is meant for. This is a very nice and uncomplicated software. Pros The first thing I like about this software is the landing templates, it has very nice templates and I like the fact that there are various templates to choose from.The second thing I like about this software is the ease of use, the interface is very easy to navigate.Third thing I like about this software is the fact that it's not too expensive, I also like the fact that the free plan is limited to very few features.I like the email campaign feature, I like how there a different email template to choose from and I like the fact that the email template are easy to operate. Cons It has an easy to use interface but I don't like how some features are not so visible which could make it unknown to people that the features exist in the software Switched from [ConvertFlow](https://www.capterra.com/p/177694/ConvertFlow/)[Convertri](https://www.capterra.com/p/186735/Convertri/) I exhausted my free trial on converflow and I wasn't really a fan of convertri Review Source MB Mia B. owner Online Media Used the software for: 2+ years ### "Convertkit is my email service provider. Here's why..." February 8, 2019 5.0 Pros Like most brand new online entrepreneurs I started off with Mailchimp which is free. As I grew my list and my marketing techniques I needed something more robust with more options to segment out my list (not really done with the free platforms). I now have so many sequences and segments that are completely automated and my list has been actively growing. ConvertKit is "customer-based" instead of "list-based" meaning that I can send emails out to specific people who have taken specific actions rather than emailing an entire list of people reglardless of their actions and losing subscribers by sending irrelevant emails to the wrong people. Each subscriber is tagged based on a link they clicked, a form they subscribed through (freebie), a purchase they made from me, and SO much more. I even have tags set up when I'm running a webinar to see who watched the whole thing, who didn't show up at all, and who watched the replay. There are just so many options. Cons This is not an intuitive software initially- especially if you're coming from a list-based provider like Mailchimp. There will be mistakes and there will be a learning curve. But that comes along with running a business. Luckily, the chat and email customer service is generally pretty active and helpful. I've used them a lot. Review Source Stephanie D. Holistic Health and Wellness Coach Health, Wellness and Fitness Used the software for: Less than 6 months ### "Life Saver" September 7, 2018 5.0 Due to the ease of ConvertKit I email way more. I am not getting fancy yet with sequences, but in a matter of using it only for 2 weeks, the way the software is set up, I am begging to formulate big picture sequences, strategize campaigns and IN TRUTH, I was never able to look at my health coaching service and online webinars like this because my background is education. As a educator we don't think like this because our students just come to us, the stress of "getting clients" was so large and overwhelming until I found something like convert kit to make me BE more present and visible online. I AM SO GRATEFUL! Pros As a person with little to no tech background, truth, I was quite intimidated by this software. HOWEVER, what I love about it, is its dedication to quick videos that give you instant feedback and education to navigate and understand what you are doing. There are tutorials everywhere, in truth you never feel lost or alone or not supported. It is more about (as a new entrepreneur) it is more abut catching up with the scope of what you want to do with it. I initially used it to organize and gather emails and do live broadcast, but together with Leadpages these two have been my go to towards launching my first webinar only using emails in my direct network and slotting 8 out of 10 seats for my webinar. I really was lost in terms of how to manage all these emails and in truth they manage themselves. I What I love the most is how it auto tags/sorts the emails so I can see who responds to what funnel and make me a better and more strategic entrepreneur. Cons Nothing yet, I am more impatient with myself because I wish I could understand its full scope fast. Review Source AF Andrea F. Executive Director Education Management Used the software for: 1-2 years ### "Automate Your Email Marketing & Stand Out " July 1, 2023 5.0 Pros This is my favorite email tool of all time, and I've tried many. I'm not a fan of any email blasts that feel impersonal or boring. The customizable templates, audience tags, and sequences by action all work together beautifully with ConvertKit. Highly recommend switching over if you're using MailChimp. Cons I'd like it to be easier to embed videos and more options for image sizing without coding. Review Source VR Verified Reviewer Chief Marketing Officer Consumer Goods Used the software for: 2+ years ### "ConvertKit = Powerful Features I Need + Simplicity I Love." January 17, 2019 5.0 Pros Many bloggers are overwhelmed by the technical aspects of setting up a successful email newsletter strategy. Yup, there are a variety of email platforms out there and I have managed large lists on many of them. For my Email on Autopilot system, I strongly recommend ConvertKit. I can tell you from a lot of firsthand experience that “putting your email on autopilot” is WAY easier with ConvertKit than anything else I’ve tried. ConvertKit was specifically built with bloggers and small businesses in mind, unlike other platforms that either don’t have the right tools or complicate things waaaayyy too much. I recommend ConvertKit because it has the perfect combination of the powerful features that I need and the simplicity-of-use that I love. Cons I wish I had a little more flexibility in creating RSS-driven emails. Review Source VR Verified Reviewer CEO Alternative Dispute Resolution Used the software for: 2+ years ### "I don't know why we bothered with any other service. ConvertKit outpaces the rest." August 10, 2022 5.0 Pros Constant free trainings. Customer service is amazing. The conferences! The community! The entire company leadership, values and constant striving to improve. Cons It's hard to come up with much I don't love about CK. Integration with Teachable is challenging because Teachable uses one field for first and last name, so it doesn't automatically parse them out. Not CK's fault, tho. Review Source VR Verified Reviewer UX/UI Designer Information Technology and Services Used the software for: 1-2 years ### "Amazing tool for Content Creators" November 2, 2022 5.0 ConvertKit is a great tool for email marketing. It does what I need it to do and let's me create attractive campings, landing pages and newsletters. Pros There are a lot of things to love about ConvertKit. It's easy to understand and you can get started quite quickly. The tool has good segmentation, automations, and confirmation emails. Also the email builder works really well! Cons The thing I like least is the pricing. If you're just starting out, the price can be a bit high depending on the amount of subscribers. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/) Review Source NS Nicola S. CEO Health, Wellness and Fitness Used the software for: 1-2 years ### "Solid email marketing platform for all sizes of business" February 18, 2023 5.0 Using convertkit allowed to me to grow my email subscribers and nurture my relationship with them as I could create great automation sequences and build funnels to best serve my audience Pros User friendly interface and the majority of features most small businesses will need to perform their email marketing Cons As the company grew the price became higher without significant improvement in the product Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Reason for choosing Kit Convertkit had all the features I required at a lower price Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mail chimp is not user friendly Review Source GL Gina L. Founder E-Learning Used the software for: 1-2 years ### "Smarter email marketing" November 3, 2020 4.0 ConvertKit has been a great tool for my business over the years and I'll continue to use it moving forward. They update and adapt regularly so it's an email marketing service that's worth your time if you're thinking of investing or upgrading. Pros I've been using ConvertKit for a long time and in that time I've used it to get a little smarter when growing my email list. It's one thing to send weekly emails to your growing list, but it's another to segment specific users, tag them and put them into different categories so you can send them personalised emails. ConvertKit allows you to do all of this in a very user-friendly way. One of the key factors in sticking with ConvertKit for so long, was that it has automation at the heart. As online business owners, we don't always have the time to analyse data and manually sort subscribers so we can make more informed decisions. ConvertKit gives you the freedom to set up your own automations with a lot of flexibility, all so you can spend less time on marketing and more time in your business. Cons ConvertKit allows you to tag people who purchase products through their various integrations but it's a bit lacking in terms of data on this. You can see the products they've purchased, but you can't see where they came from. Which means it's much harder to see a holistic view of your marketing strategy with ConvertKit at the heart. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I wanted something that could deliver on automations and I believed MailChimp was severely lacking in this area at the time. Review Source Kate M. Digital Consultant Marketing and Advertising Used the software for: 6-12 months ### "Best Email Marketing Automation for Small Business" November 19, 2019 5.0 I've saved a lot of time just in making any edits to my nurturing sequences because it's easier to find them. Pros You can view your automations visually, so this functionality makes it much easier than competitors such as MailChimp because you can easily set up, view, and come back to your automations. Cons The 'done for you' merge from your old email marketing system to your new one isn't as easy as they make it seem. I've been working with email automation tools for years, and I was tripped up because the import take different lists and combines them into one. It's much easier to export your lists and tags, and upload each separately. Reason for choosing Kit I did a free trial and I liked ConvertKit best Review Source DC Dewana C. Nursepreneur Health, Wellness and Fitness Used the software for: 6-12 months ### "ConvertKit was a great product for this Newbie at Contact Management. " April 26, 2024 5.0 Pros I loved that it was free to start up to a couple thousand contacts. Cons The price rose sharply as your contacts rose whether you were using it to make money off the list yet or not. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) Reason for choosing Kit The free price along side the easy set up. Review Source CW Chandler W. Freelancer Management Consulting Used the software for: 2+ years ### "ConvertKit is the most tech friendly" June 15, 2023 4.0 I enjoy the ease of using ConvertKit and how easy it is to use when working with a team. Pros After trying all of the popular email marketing platforms, I have found ConvertKit to be the easiest to use, and the best for managing my clients' email lists. The customer support is always outstanding, with quick replies and they always can solve an issue for me, and if they can't they get back to me once they figure it out. Cons I wish there were more features/more integrations with other platforms. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.