# Page 4 | Kit Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Kit the right Email Marketing solution for you? Explore 241 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/175000/ConvertKit/reviews --- Kit 4.6 (241) [View alternatives](https://www.capterra.com/p/175000/ConvertKit/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 6th, 2026 # Page 4 - Reviews of Kit ## Showing most helpful reviews Showing 76-100 of 241 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Manager Internet Used the software for: 1-2 years ### "Powerful email marketing" December 4, 2019 4.0 Overall, ConvertKit is a great option for bloggers or small business owners who want to make the most of their email marketing efforts. I've used several providers over the years and ConvertKit is currently my top choice. Pros The automation features that involve tagging subscribers and setting up sequences allow for a lot of potential. There are many ways to deliver highly-targeted emails to your subscribers with ConvertKit. Cons The starting price of $29 per month is higher than most competitors. As your email list gets bigger and you move into higher-priced plans, ConvertKit's pricing is more on par with competitors, but the starting price is definitely high compared to some of the other options. Alternatives considered [Drip](https://www.capterra.com/p/164933/Drip/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing Kit ConvertKit offered all of the features that I want and seemed like it would be easy enough to set up. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/) ConverKit offered more features for segmenting and automation. Review Source Ben T. Founder Information Services Used the software for: Less than 6 months ### "A real step up from our last email marketing solution" September 25, 2020 5.0 I was previously using Aweber and needed to switch after an as-yet-unexplained technical glitch did realy damage to a product launch. The move to ConvertKit was smooth and I wish I'd done it years ago - the cost is slightly lower too for my 10,000 subscribers. Pros ConvertKit is very intuitive to use and hides a lot of functionality behind a straightforward user interface. Tutorial videos for each area of the software help considerably with the learning curve. The feature-set it really well-thought-out and allows you to be really creative with your email marketing. I particularly like the easy way to send a broadcast email a second time to those who didn't open it the first - it really adds to the value of each email. Cons I've found little to criticise before beyond the fact the on-boarding was quite hands-off. Support is very good quality but the responses could, I suppose, be a little quicker. Switched from [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) I'd been perfectly happy with Aweber, but then I did an email product launch and all of the emails went out out of sequence. Aweber were hugely apologetic but then failed to come back to me with any response as to why it happened, despite ensuring me developers were working on the problem. Review Source Sanna S. Founding Partner Law Practice Used the software for: 2+ years ### "Love love love!!" December 19, 2018 5.0 Super easy to use! Pros I've been using Convertkit for a few years now and just couldn't be happier!! The software is highly flexible to automate my email delivery to a level that makes my new client intake so easy and effortless. Readers still believe I am writing to them personally... ;-) Some think it's spooky how "I just read their minds"... heh... Cons The only thing that could be improved but which would be nice to fix is that if I title the email Dear "subscriber", the email itself shows the subscriber's first name but the preview option of the email shows ... Kind a looses credibility in these cases. But I came round this problem by not addressing readers by their first name... Review Source Tchameni C. Creative Motion Graphic Designer And WordPress Web Designer Graphic Design Used the software for: Less than 6 months ### "It's pretty intelligent but I think it can do better." October 17, 2023 4.0 It's quite great for email marketing - It can be very helpful for lead generation especially. Pros It provides a user-friendly interface to easily import and organize subscriber lists, there are also features like tagging and segmentation which are quite handy as they help to categorize subscribers based on interests and behaviors.-It also provides facilities to create visually appealing opt-in forms that are easy to integrate with tools like Elementor and others and can be beneficial for lead generation.- There are equal features that can enable you to create advanced email sequences as well as workflows based on the subscriber's actions.- there is quality customer support - they're good. Cons Some of the downsides of this marketing software are :- It offers quite an affordable pricing solution however, it comes with hidden fees -the amount you pay tends to augment all of a sudden as your subscriber's lists grow. I don't see any transparency in it. It's better to tell me upfront that this is how much you will be paying for my tool while providing supporting reasons, that way it will help me to make proper planning rather than tricking me into purchasing a product with surprises attached.- It offers basic reporting and analytics. - it's somewhat limited in design and landing page customization. there are quite a few number of advanced options that I find to be missing.- I adore the fact that there is a free version, however, it only supports a few subscribers which can be little compared to some other software. Review Source BM Becky M. Coach Professional Training & Coaching Used the software for: 2+ years ### "I highly recommend ConvertKit" September 7, 2022 5.0 Using ConvertKit has helped me grow my business by maintaining a regular email list and keeping in frequent contact with my audience. It's created sales, too, because it is the primary tool I use to sell my various courses and downloads. Pros This tool is fairly easy to set up and use for anyone with moderate tech skills. I love that it does only email and does it incredibly well. I can tag and segment to create highly targeted emails for any number of use cases. I couldn't run my business without an email provider this exceptional. Cons I don't have any big complaints about ConvertKit, but will advise that it isn't inexpensive. I think it's worth the money because of all it can do, but it is pricey for people with small budgets. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp was more limited in its potential, so I switched early before my list got too big. Review Source Jared D. Manufacturing Engineering and Facilities Manager Aviation & Aerospace Used the software for: I used a free trial ### "Straightforward Email Automations and Sequences" February 17, 2021 4.0 I am currently trying ConvertKit to see if I want to purchase it for my business. As of this moment, I like it and plan on purchasing it. You have to put in a lot of time upfront creating your email content, but once that's done, ConvertKit runs automatically. I like that a lot! Pros ConvertKit has a straightforward and easy-to-use interface for setting up email campaigns. Setting up an automated sequence is as easy as writing each email and dragging them into the order you want them sent. They also make it easy to assign tags to subscribers and segment your lists. Cons Convert kit doesn't have as many design tools as some of the other email services. This includes email designs and opt-in form designs. However, there are other 3rd party opt-in programs that integrate easily with ConvertKit. My biggest pet peeve is the fact that there's no "undo" button in the email editor (at least I couldn't find one). I have made several mistakes that a simple undo button would have saved me from undoing. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I like the simplicity of ConvertKit better. Plus, it's actually cheaper in the long run once you have more subscribers and send more emails than Mailchimp. Review Source Sushant K. Co-Founder Education Management Used the software for: 6-12 months ### "Great no-code tool to manage subscribers" November 30, 2022 5.0 Overall it does a great job of quickly getting started with building an audience and delivering value. Still, after a certain point, it gets expensive if you are not monetising your audience. I also feel reporting, and email automation can be improved as well. Pros Entire newsletter subscription management is effortless with Convertkit. The landing page can be customised according to brand, with an email form deployed in less than an hour is remarkable. I also felt the overall delivery rate is much better than Mailchimp. Cons List management and email automation can be improved a bit. Sometimes I have to go to other tools like ActiveCampaigns just because their automation is much better. Reporting can be improved as well. Review Source Sabih J. Founder Marketing and Advertising Used the software for: 6-12 months ### "Perfect email marketing tool for beginners" October 25, 2018 5.0 ConvertKit is perfect for small businesses, bloggers, and affiliate marketers. You can do pretty much anything with ConvertKit in terms of email automation, list building, and more. If you can afford it, go for it. Pros I used ConvertKit for less than a year and the experience had been awesome. I switched to ConvertKit from MailChimp. Though ConvertKit isn't as feature-rich as MailChimp but it is a perfect email automation software for anyone who is looking to take control of the email marketing. There are quite a few things that I liked about ConvertKit. 1. Extremely easy-to-use. Compared to other email marketing tools that I have used, ConvertKit is one of the easiest to use. 2. If you haven't worked with email, autoresponders, campaigns, rules, etc. ConvertKit is your best bet because it offers you with every feature that you need as a beginner. 3. You can integrate ConvertKit with several third-party tools which is great. 4. It offers you with smart ways to monetize your list. Cons Here are a few things that ConvertKit lacks. 1. It is expensive as compared to most of the other marketing tools in the market. 2. Their form needs more work. It is too basic with limited features. 3. Lack of landing page builder is another downside. You will need a separate landing page builder tool that will cost you money. Review Source EV Emilie V. Fondatrice Management Consulting Used the software for: 6-12 months ### "Une gestion saine de sa email list grâce à Convertkit" November 6, 2022 5.0 Excellent service à la clientèle, facile de s'adapter à l'outil et je sens que cette plateforme est très sécuritaire, à la fois pour moi et pour la confidentialité de mes abonnés. Pros Avec Convertkit, il n'y a pas de frais caché. Lorsqu'on est membre, nous avons accès à tout ce qui est inclus dans notre plan et les fonctionnalités sont nombreuses. En bonus, le design épuré me permet d'être efficace. Cons En tant qu'utilisatrice francophone, depuis quelques mois, je ne suis plus capable d'écrire directement dans mes infolettre avec les raccourcis claviers pour écrire mes accents. Ce qui est tannant car je dois faire du copier-coller. Avant, ça fonctionnait toutefois. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Avec Mailchimp, je devais toujours payer des extras et je me sentais limitée. Review Source Allison B. Content Marketing Consultant Writing and Editing Used the software for: 2+ years ### "Decent Email Subscription Manager, But Not Right for Everyone" January 2, 2019 4.0 ConvertKit is easy to use, and I appreciate the fast customer service response. Ultimately, however, most people would be better off using a cheaper, more minimalistic tool or a more expensive all-in-one CRM/email tool. ConvertKit is great for a very select audience, who find themselves in the middle. Pros ConvertKit has a lot of functionality for the price tag in terms of automation. It is kind of a step between free, minimalist tools like MailChimp and really robust tools like Ontraport. Cons I struggle with the pricing. Simply put, most people who want to automate their email campaigns will likely get more value from a tool like Ontraport or Infusionsoft, which also integrate with payment systems and have more CRM functionality. Other smaller businesses and bloggers are typically better served by less expensive tools such as Mailchimp, which don't have all the bells and whistles of ConvertKit, but which get the job done. So, although I do think it is a good value for the price... I'm not sure who actually NEEDS this mid-point tool. Review Source TM Tiarra M. Designer Arts and Crafts Used the software for: 1-2 years ### "Tiarra’s Convertkit Survey" May 26, 2022 5.0 Great experience!! Pros I love how I can easily store all of my contacts in one place. The customization, segmentation and they offer lots of other services now like products and memberships Cons After you surpass 1000 the pricier can get pretty expensive quickly. It might be best to then move on to an all in one platform Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mail chimp was for beginners and I became advanced at email marketing Review Source VR Verified Reviewer Business Owner Retail Used the software for: 1-2 years ### "Liked it from the start, pricing could be restructured" October 2, 2018 5.0 I moved to ConverKit from aWeber and I also tested a few others. ConverKit wins, mostly because of good user experience solutions. Pros Convertkit is easy to use and has the features other autoresponders lacked or failed to implement them properly. You can tag subscribers here and send emails based on different conditions which will automatically apply. The other great benefit is that you don't pay for subscribers/emails that stopped opening emails and basically are "ghosts", and you don't pay for those that are unsubscribed but remained in database. Third good thing is that they are constantly working on implementing small new things or improving the tool by adding features, while competition does not change much in their solutions. Cons I would like the pricing to be structured differently. Just a 10% lower would make big difference when comparing to competition. Then it would be 'more for the same price'. They offer discounted yearly subscription so that's something. If your list doesn't earn you much it won't pay for costly membership. Review Source VR Verified Reviewer Owner Professional Training & Coaching Used the software for: 2+ years ### "Great option for growing companies" February 10, 2020 5.0 Pros I like the flexibility and everything you can do with tagging and creating funnels. It is very affordable for growing businesses that are looking to scale. Cons It was complicated to set up on my own. I had to hire someone to help me. There are areas that don't autosave and I have lost content as a result. Review Source Candace C. Health Coach Health, Wellness and Fitness Used the software for: 2+ years ### "My favorite email software" July 13, 2019 5.0 I use Convertkit to create forms to capture emails, email my list, and automate sequences in my business. I love that convertkit integrates with so many other tools for my business, such as leadpages and acuity. Pros Convertkit is so powerful that I am still learning its capabilities three years later. I can easily manage and grow my email list, and segmenting my audience makes it easier to send the right emails to the right people. Cons There can be a steep learning curve. However, help is somewhat useful. Review Source Eddy S. Blogger Internet Used the software for: 2+ years ### "Better Aweber Alternative" February 4, 2020 5.0 Overall, I have been very happy with Convertkit. I find that they have great deliverability and they are a lot more reasonable in terms of spam complaints. Pros The pricing of this email marketing service is a big reason I switched over. I used aweber before and they would charge you additional if you have the same person on two lists. Whereas ConvertKit would only count that same person on two list as one. This saved me tons of money that I was being over charged with aweber. Cons I wish some of the automation was a little more robust and easier to use. Switched from [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Aweber's pricing was too expensive and their deliverability wasn't as good. Review Source JW Justin W. Marketing Coach Marketing and Advertising Used the software for: 6-12 months ### "Great For New Teams" October 27, 2023 5.0 Overall, I'd give ConvertKit another try because I think the platform itself is great and they've likely added a lot of features and clarity since I worked with them. Pros ConvertKit has a lot of great features out of the box. From the visual builder to the double opt-in, the platform was easy to use. I especially liked the onboarding process–it kept me engaged and on track to win. Cons ConvertKit was fantastic for most things but I found some of the user views to be somewhat unintuitive. I didn't know what I was looking–are these contacts still subscribed? Are they subscribed but not confirmed? Who's my actual audience? Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Kit Mostly cost and double opt-in for lead generation Review Source SB Sam B. Owner E-Learning Used the software for: Less than 6 months ### "ConvertKit: The Best Email Marketing Platform from Creators to Creators!" July 28, 2022 5.0 Pros ConvertKit is an excellent platform for creators, mainly because it was itself created by a creator. Cons It could get expensive with time. But it is worth it. Review Source VR Verified Reviewer Owner Used the software for: 2+ years ### "Great features at a great price" June 5, 2018 5.0 Convertkit compiles all my email addresses for various interests. I don't know how I'd do this without an email service provider software. It helps me organize my email lists so I don't email out information to the wrong people/list. Pros Pricing is key with email service providers. I like how convertkit charges based on the number of subscribers you have. Also, they have the ability to get very granular and automated with your marketing campaigns using tags, forms, sequences, and automation. Cons Most email service provider software takes a while to learn. Learning how use convertkit took me longer than I'd like to admit, and I'm still learning how I can use it for my needs. They have training and there are consultants available, I just wish it would be a little easier to learn. Review Source VR Verified Reviewer Copywriter Marketing and Advertising Used the software for: 2+ years ### "Easily my preferred email management software (if it was cheaper)" January 10, 2020 5.0 Pros I LOVE the visual automations. It makes it far easier to set up and explain how they work to clients. The sequences are so easy to update and I love how all the emails are viewable on the same page. Cons Having to code email templates. I recently switched to a cheaper provider because, as I'm not earning much from my blog right now, I couldn't justify paying $39US per month. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I wanted a software that was easier to use (e.g. can see an entire email sequence on one page) and was subscriber-centric, not list-centric. Review Source SR Sharon R. CEO Media Production Used the software for: 6-12 months ### "Will Convertkit Work For Me" October 7, 2022 5.0 It's been great because I moved with a plan in place to create a system that I wanted and was organized. Pros It is reasonably easy to set up, you do need some guidance as to the wording used but it works most of the time and that's what's important. Cons The optin boxes and landing pages need some work. Reason for choosing Kit It was recommended and the best price for my audience. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Active campaign had become a mess and I couldn't see what I was doing, I needed a fresh start. Review Source Arthur C. Director Education Management Used the software for: Less than 6 months ### "Good job" November 28, 2023 5.0 Convert Kit prioritizes user experience, especially evident in its automation features. The platform provides easily configurable automation sequences, enabling businesses to streamline their communication workflows. Whether it's welcome sequences or targeted follow-ups, Convert Kit simplifies the automation process, saving time and guaranteeing a personalized experience for subscribers. Pros Convert Kit provides an assortment of aesthetically arresting and impeccably devised templates tailored to diverse industries and objectives. These templates transcend mere visual allure; they boast a heightened level of adaptability, enabling users to seamlessly harmonize them with their brand identity. Cons Nothing really. In rare cases where users face challenges, Convert Kit's customer support is highly praised for being responsive and effective. The support team is always available to help with any queries or technical issues, ensuring users can fully leverage the platform's benefits without unnecessary disruptions. Review Source Louise B. Social Media Consultant & Trainer Marketing and Advertising Used the software for: 2+ years ### "Always recommending this to my clients! " December 21, 2018 5.0 I always recommend Convertkit to members of my community, so its a positive experience from me. Pros This is such great software for emailmarketing - I can create email sequences, challenges, tag my sign-ups on different categories, see who has opened my emails and so much more. Cons Very little! I think the landing pages feature could do with some improvement. Review Source Ngala Emmanuel S. Web Designer Graphic Design Used the software for: Less than 6 months ### "It's good for lead generation" September 6, 2023 4.0 It's ideal for small business needs like lead acquisition and some marketing purposes. I recommend it. Pros It has helped to achieve quite a great reasonable amount of results. We haven't been with it for a long time but It's been a nice option from form design to campaign management. Cons I think the landing page builder still lacks some advanced features.I also think that the company is not adding enough templates. ConverKit is costly but it's worth it.It doesn't handle large data well. Review Source AJ Ana J. Lawyer Legal Services Used the software for: 1-2 years ### "ConvertKit Review" February 8, 2024 5.0 It's good. I have recommended this software to friends. Pros It's very user-friendly and it offers many templates. Cons I usually use ConvertKit in creating landing pages and I think it's good but it has its limitations when it comes to customizing. Review Source Jacob W. Creator/ Owner Newspapers Used the software for: 6-12 months ### "Great overall ESP" January 22, 2019 5.0 Very good overall - i am very happy with Convertkit took away 1 point for difficulty using the program (as i noted above) but otherwise its excellent Pros The delieverability is excellent - i have used many ESPs and I would say Convertkit has best open and click rates even better than Mailchimp which costs about twice as much Cons This is a hard to use platform, many features which other ESPs include as basic options, Convertkit does not include. A developer told me that Convertkit cuts down to ensure better deliverability, but I do not know IT stuff. Just be prepared to hire a developer to help you setup the basics and if you do that Converkit is a great ESP to use. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.