# Page 2 | Kit Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Kit the right Email Marketing solution for you? Explore 239 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/175000/ConvertKit/reviews --- Kit 4.6 (239) [View alternatives](https://www.capterra.com/p/175000/ConvertKit/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Kit ## Showing most helpful reviews Showing 26-50 of 239 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AK Annuciatha K. Writing Writing and Editing Used the software for: 2+ years ### "Simple and Effective for Basic Task Management" May 21, 2025 5.0 My overall experience with Kit was positive. It’s simple, easy to use, and helpful for managing basic tasks, though it could benefit from more advanced features for complex needs. Pros I liked most about Kit is how straightforward and user-friendly it is, making task management quick and efficient. Cons I liked least about Kit is that it lacks some advanced features that could support more complex tasks or workflows. Review Source VR Verified Reviewer Social media manager Apparel & Fashion Used the software for: 1-2 years ### "Build your own kit" February 11, 2025 4.0 Overall it helped me start my newsletter career and grow an audience Pros It was one of the best newsletter software I used and helped me gain an audience Cons It was quite hard to manage everything in the one dashboard, and at times the funnels had too many steps Review Source JC Jacqueline C. Brand Designer Design Used the software for: I used a free trial ### "Email Marketing Software Review" January 14, 2025 5.0 For the the price I think it lacks in design and it doesn't offer a huge template library, For creatorsit does offer an autorecommendation feature to help everyone grow their list. Pros This platform is great for growing your audience regardless of where you're starting in the process. It's fairly easy to use and the analytics are decent. There are a various opt-in forms, landing pages to design from, and you run paid subscriptions. Cons The email editor is really basic and it may be challenging to the uneducated designer. The editor lacks the options to design a stunning email newsletter. There isn't a mobile app so you can't do anything on the go. Review Source SB Sabre B. Systems Strategist Internet Used the software for: 1-2 years ### "Email marketing tool for creators " March 28, 2026 5.0 I loved using it to start my email marketing journey. It was easy to use and there was a lot of a resources and support l Pros It was easy to use. I love the UI of it and the free plan was up to 10,000 subscribers. It also integrated well with a lot of other tools. I also liked the creator profile and the link in bio. Great for those who don’t have a website yet. And is just getting started. You could run your entire business with kit Cons I didn’t like the automation limits in the free plan and I that there isn’t an app. But overall, it’s so easy to use Review Source CD Chris D. Head of Content Information Technology and Services Used the software for: 6-12 months ### "happy I picked it" July 14, 2025 5.0 Pros It's easy to use, pretty quick to get used to, the automations are nice, the free version too. Overall, I liked pretty much everything about it. Cons The only thing is we had trouble importing our contacts from older sources. Other than that, nothing major to complain about with Converkit. Review Source AD Alex D. Nutritionist Health, Wellness and Fitness Used the software for: 1-2 years ### "Way to share gear" June 1, 2025 5.0 Pros It’s kinda lowkey but I like it. Helps me put together product recommendations fast without overthinking it. Feels casual, which I like. Cons Would be cool if there were more layout choices or ways to show stuff, but for simple lists it does the trick. Review Source OC Olajumoke C. Personal blog Writing and Editing Used the software for: Less than 6 months ### "Kit tool is a valuable tool " May 13, 2025 5.0 Very easy tool I had a great experience wit kit tool kudos to their customer service for putting me through Pros Kit tool is very easy with clear interface their customer service are very responsive that’s why I like them Cons It slow down sometimes whenever I’m working on their platform Review Source CW Cassidy W. Health Coach Health, Wellness and Fitness Used the software for: Less than 6 months ### "Worth taking the time for simple buisiness web presence" April 14, 2025 4.0 I've been using Kit to set up a newletter and a landing page for a new buisiness I am working on. I was looking for something simple and easy to navigate, while still presenting a polished look with functionality. Pros I am drawn to the aethetics of the platform, and found all of the instructional video content to be very useful. Cons Despite the wealth of instruction, I'm still finding myself hung up and confused at times about how to navigate setting up a landing page and newsletter. Slowly and with persistence I've been able to troubleshoot the roadblocks. Switched from [Weebly](https://www.capterra.com/p/246168/Weebly/) I was looking for something more simple. Review Source Zachary W. Enterprise Account Manager Marketing and Advertising Used the software for: 1-2 years ### "Amazing ESP for Creators!" February 10, 2025 4.0 I do admire KIT as it is for a very segmented group of users, creators, and has built their whole product around servicing them which is awesome. If you are not a creator with an audience I would not consider KIT. If you are a creator, it is the best. Go no where else. Pros Easy to build! The platform is setup well for creators specifically to share across multiple channels. Cons Did not like their segmentation and popup capabilities, both seem pretty limiting for an ESP. Review Source RR Rebecca R. Graphic Designer Design Used the software for: Less than 6 months ### "It's a little pricey!!" February 23, 2025 4.0 It is user-friendly so I can take care of everything that I need to handle the email list and therefore I get much more productive Pros It is very convenient to build the emails with the drag and drop feature. Furthermore, it is cool to activate the automation feature and my time of the task is saved Cons Nevertheless, looking at all the benefits of the system, I still think that it is worth it Review Source KG Kimberly G. Owner Alternative Medicine Used the software for: 2+ years ### "Great product, easy to use!" January 8, 2025 5.0 Pros Kit is so intuitive and easy to use especially for this technologically impaired Gen X user! Cons There's nothing that I don't like about Kit! Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Kit I found Kit more intuitive and simple to use Review Source AL Andrea L. Marketing Manager Financial Services Used the software for: 6-12 months ### "Kit - Perhaps the Best Email Software Available " December 4, 2025 5.0 Kit has allowed me to successfully upload my contacts and create beautiful templates for email marketing, all free and easy to do. Pros Kit is still just as fantastic as ever. Their free plan offers far more than competitive software and it's very simple to use. Cons There isn't anything that I dislike about Kit. I do believe they are still my favorite email marketing platform. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/)[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/) Kit allows for more subscribers and has unlimited emails per month. Their free plan was much better than the others. Review Source MS Mikaela S. Assistant Manager Consumer Goods Used the software for: Less than 6 months ### "I love Kit! " April 27, 2025 5.0 Kit has been great so far! Very helpful and easy to use. Pretty straightforward platform! Pros I love using Kit to help with Kit. It’s very helpful and offers many good and helpful tools! Cons I’ve had no issues when it comes to using Kit. It’s a very smooth running platform! Review Source MN Morgan N. Operations Manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Top Tier Email Marketing Tool" September 13, 2024 5.0 Pros How easy it is to stay organized, schedule content, and collaborate with team members. Our \[sensitive content hidden\] has utilized ConvertKit for email campaign management for years and the features just continue to get better and better. It makes it easy to stay updated on metrics with click and open rates, subscriptions, etc. It has played a vital role in lead generation and the continued success of our company. Cons We have had a couple scheduling issues with drip feeds, but I believe they have been resolved. Review Source SG Shannon G. Master Coach Staffing and Recruiting Used the software for: Less than 6 months ### "Great platform for established businesses" February 8, 2025 5.0 I found it easy to use and loved the friendly, relaxed (like hearing from a friend) way they communicate with their customers. Pros I truly enjoyed the friendly, informative emails with helpful blog posts and tips on email marketing, course creating, etc. Cons It pretty expensive for new startups trying to get a foot in the door. Review Source VR Verified Reviewer board member Information Technology and Services Used the software for: Less than 6 months ### "My Kit Review" November 8, 2024 3.0 it was a mixed experience, i did not use it for that long, but changed to a different service after a few months Pros easy to use, simple, and effective UI. A newbie could use it Cons images were not organized properly, and the email messaging got a little confusing Review Source DS Dain S. Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "A Real Slam Dunk" September 23, 2024 4.0 Pros Convertik simplifies registration and payment management, freeing up valuable time for me to focus on the court Cons A few additional customization options would be welcome to meet my specific needs Review Source VR Verified Reviewer Marketing Manager Accounting Used the software for: Less than 6 months ### "Excellent Landing Pages" September 12, 2024 5.0 Pros Excellent Landing Pages that increase conversions Cons Pretty pricey if you aren't using all of the features Review Source CW Celine W. Marketing manager E-Learning Used the software for: 1-2 years ### "Amazing for creating custom audiences" May 18, 2024 5.0 Pros I like how easy it is to segment custom audiences within your emailing list. It helps us to not annoy our audience by sending them emails they don’t care about. We can better align with their interests. Cons The landing pages leave much to be desired, but considering how advanced the responses can be and how that can be set up, this is such a small thing. Review Source SR Sanket R. Customer service Consumer Services Used the software for: 6-12 months ### "ConvertKit Review " July 29, 2023 5.0 I'm not new to email marketing, but I tried ConvertKit and didn't stick with them. I found their foundation to be overwhelming and unwieldy, and I could have done without the way the letters to my supporters seemed. The messages are straightforward. As a web-based business coach for ladies with administration-based firms, I don't need to waste time figuring out how to use an email promoting stage that I'm paying for, and I also believe that my words should stand out. ConvertKit performs neither of these things for me. Pros The most accommodating aspect, in my opinion, is the technical help. The practice exercises are excellent. Furthermore, if I am unable to make something work, I send an email to support expressing my concern/question, and they respond with step-by-step instructions for resolving the issue!!! The response time is really fast, typically within a couple of hours - I believe this is extremely responsive. Furthermore, when you switch from another stage to ConvertKit, they migrate all of your contacts with labels! So you don't need to be very tech savvy; instead, focus on the substance of your message rather than the technology behind it! I changed stages because I needed to create an evergreen 30-day email series that anyone could access at any time. Cons The implementation is essential; it continuously resembles a beta delivery. The structures aren't as responsive as they claim; things appear fantastic on their page and then on view, but when distributed, you have to tinker with them to get them to work. When I first needed to contact their help desk, their email module was causing'malware' alerts on my site with Avast, and they were more concerned about removing me from their daily task records than with resolving the issue. This was eventually resolved; I accept that it could have been in Avast's hands, but this issue lasted fourteen days in convertkit's hands. I then got a list of 5 enquiries for which I had received a response. Review Source MH Monica H. Executive Director Professional Training & Coaching Used the software for: 1-2 years ### "ConvertKit saves time, effort and money. Check it out." July 5, 2023 5.0 I've had a great experience. There is a bit of a learning curve when you first start, but CK is a powerful email marketing tool with loads of customizations and automations that make it worth the time to learn it. Pros CK allows me to tag my subscribers so easily which then allows me to send customized content to each set of subscribers. I also love the email templates that make my weekly emails easy to complete. The extensive library of training resources are SO helpful when I have a question. Cons CK is pretty technical so you have to have more of a systems/logistical brain to use it. If you're used to drag/drop, point/click, you may be a little intimidated by parts of CK. It all works well but requires a bit more technical skill that I needed for Constant Contact. It's totally worth it for me though! Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Kit CK is a more robust tool and it integrates easily with all the parts of my WP website - Wishlist Member and WooCommerce. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) CK is a more robust tool and it integrates easily with all the parts of my WP website - Wishlist Member and WooCommerce. Review Source MD Marie D. founder Professional Training & Coaching Used the software for: 1-2 years ### "Good for Segmenting" October 20, 2022 4.0 Does what we neede it to and was an upgrade from our prior platform (Mailchimp). We can easily create attractive and effective newsletters, email campaigns, landing pages and sign up pages that work across the rest of our tech stack, and it's easy to sort and segment all f that data on the backend for targeted campaigns. Does what we need it to and at a fair price. Pros I love the segmenting and the aiblity to sort by anynumbr of tags in ConvertKit. It reallyenables us to create oppourtniteis tostudy our clientele based on defifient and specific needs and the communitcate to onlyt hose parts of the population at given times for certain services. This is key for us an the primary reason we switched from our old esp. Cons I wish there was an easy way to capture mobile phone numbers for us to integrate SMS communcation and automations. So often after we connect with clients we would love to send a quick follow up message that doesn't warrant a full email and this tool does not have full functionality for that. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/) Reason for choosing Kit segmenting functionality, priec and more recommendatiosn from people I trust led me to Convertkit Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp did not have functionality for segmenting well nor was the landing page and pop ups feature aligned with our business brandn aesthetics. (Mailchimp was pretty ugly and rudimentary when we made the switch over). Review Source AF Amy F. Owner E-Learning Used the software for: 2+ years ### "Lots of quirks, customer service is awful" February 4, 2021 3.0 Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list and excluding purchasers... only to find out prior purchasers still received the email). I've had requests for "discounts" from people who have received these emails after purchasing a product at full price. They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing from my list and these people get very mad too... they have been expecting to hear from me and think that I don't send to my list regularly. Overall I really feel like just a number to ConvertKit. They don't care about my business and charge a FORTUNE. I think this product has hurt my business, cost me money and soured my reputation. In my opinion if they are charging such a premium price it really should be top notch and this really falls short in a lot of ways. I really wish I thought long and hard before signing up with them as it's going to be a NIGHTMARE to switch. I feel really "stuck" with using them and it's such a nightmare to manage at this point. Pros I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up. Cons The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence when leaving another. Or "rules" you don't remember making end up messing up other tags or segments. There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every individual subscriber to see how they got stuck or got sent an email they shouldn't. If you're looking for support... GOOD LUCK. This is the worst support I've had. They have a chat and you get switched from person to person over the course of multiple days. They sometimes send an email with the support details, and if you reply to that apparently the chat people don't receive it. I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue.... let alone apologize for a mistake that looks like a glitch in their system. I've asked for a manager and the people on the chat just ignore that. There's no phone number to call. It's like talking to a brick wall. I also don't like that there's very little you can do to customize emails. You really can't design them in any way. Reason for choosing Kit I heard ConvertKit was great but it was probably by people who are affiliates and trying to earn commissions from the sale. I should have done more research to understand the complexity and limitations. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: Less than 6 months ### "Helping creators grow their email audience? Convertkit is a solid platform." August 29, 2021 5.0 Overall this is an easy to use, modern email marketing tool that covers all the basics. Great for beginners who want to get going fast. Also suitable for more advanced marketers. I enjoy using this. The interface is modern and easy to use. Unnecessary settings or steps are removed, making this a tool that doesn't require much time to get something created. Good documentation as well, so the beginner can get started knowing the support and education is just a few clicks away. Pros I like how Convertkit makes it easy and fast to get your lead generating page up and running and start collecting leads. The landing page builder is good with plenty of templates. You don't need technical skills to get a page up and start building your list. That's what Convertkit focuses on. It's a modern tool that offers all the basics and a few advanced features. No unnecessary bells and whistles needed if you want to focus on creating. Cons Pricing starts higher compared to other tools, but the advantage of Convertkit is that one email address only counts once, unlike other tools where a subscriber counts multiple times towards your total subscriber amount if that person is added to multiple email lists or campaigns. Review Source LH Louise H. Business Owner Professional Training & Coaching Used the software for: 1-2 years ### "Love the automation Convertkit provides" June 27, 2022 4.0 I needed an email software that reaches leads without going into their junk email, that was reliable, flexible and allowed many different pathways for leads. This makes it so much easier to send personalized messages. Pros I love the detailed automation you can set up and it is fairly easy once you know how. I really like the function that you can tag leads and send them into different funnels and send them personalized emails. This helps with conversion rate. Cons It does take a little bit to learn. Such as when you set up rules and such in the automation it can get a little overwhelming but once you get the hang of it, it is easy and quick to set up. Reason for choosing Kit Because open rates were higher. Good price point and the flexibity of it. Switched from [Kajabi](https://www.capterra.com/p/154682/Kajabi/) Through other business owners they recommened Convertkit because open rates were higher than Kajabi. Review Source Similar Products Featured